Market Transformation Research Articles

General Exceptions in the Digital Trade Environment: Challenges and Reforms under Article 20 of GATT and Article 14 of GATS

With the rapid development trend of digital trade today, this article introduces the legal interpretation of Article 20 of GATT and Article 14 of GATS. Firstly, it explains the application standards of this provision in the WTO. Secondly, it combines existing judgments and digital trade laws issued by international organizations to explain the current situation and shortcomings of the application of digital trade in the provision. The article also discusses how digital trade dynamics such as data flow, privacy concerns, and cross-border service delivery complicate the application of these established trade rules. Finally, the article proposes a series of recommendations aimed at refining the interpretation and development of trade laws to better accommodate the unique demands of the digital economy. These suggestions include the need for clearer definitions of key terms within the GATT articles, the establishment of a more robust framework for digital trade within the WTO, and the promotion of international cooperation to create harmonized standards that facilitate digital trade while protecting consumer and national interests. Through these measures, the article advocates for a more adaptive and forward-looking approach by the WTO to ensure that global trade regulations keep pace with technological advancements and market transformations.

The Impact of Artificial Intelligence on Economic Development: A Systematic Review

Artificial Intelligence (AI) has emerged as a transformative force across various sectors, reshaping economies and societies globally. This review aims to provide a systematic analysis of the existing literature on the impact of AI on economic development. By conducting a combined bibliometric and content analysis of relevant studies from the past two decades, we identify major themes and research directions within the field. The review reveals that AI plays a significant role in enhancing productivity, fostering innovation, and driving economic growth. Key areas of influence include intelligent decision-making, labor market transformations, Industry 4.0, and social governance. However, AI also presents challenges such as ethical concerns, potential job displacement, and privacy risks. The findings highlight both opportunities and limitations of AI in economic contexts, emphasizing the need for policies that support positive economic impacts while mitigating adverse effects. This review provides scholars, policymakers, and industry leaders with a comprehensive understanding of AI’s evolving role in economic development and outlines future research directions to bridge current knowledge gaps.

A conceptual framework for integrating digital transformation in healthcare marketing to boost patient engagement and compliance

This paper presents a conceptual framework for integrating digital transformation in healthcare marketing to enhance patient engagement and compliance with treatment regimens. As healthcare systems evolve, the adoption of digital technologies has become imperative for fostering meaningful interactions between patients and providers. The proposed framework emphasizes leveraging digital marketing techniques, data analytics, and personalized communication strategies to strengthen patient-provider relationships and improve health outcomes. At the core of the framework is the use of digital marketing techniques, including social media outreach, content marketing, and mobile applications, to reach patients effectively. These tools facilitate the dissemination of vital health information and resources, enabling patients to make informed decisions about their care. By utilizing data analytics, healthcare organizations can gain insights into patient behaviors, preferences, and demographics, allowing for the customization of marketing efforts to meet the specific needs of diverse patient populations. Personalized communication strategies are pivotal in this framework, as they empower healthcare providers to deliver tailored messages that resonate with individual patients. This personalization fosters a sense of connection and trust, encouraging patients to engage actively in their treatment plans. By utilizing patient data, providers can send reminders, educational content, and motivational messages that enhance treatment adherence and compliance. Moreover, the framework addresses the importance of feedback loops, where healthcare organizations continuously gather and analyze patient responses to marketing efforts. This iterative process allows for the optimization of strategies, ensuring they remain effective and relevant over time. By fostering a culture of engagement, organizations can cultivate long-term relationships with patients, ultimately leading to improved health outcomes. In conclusion, this conceptual framework serves as a strategic guide for healthcare organizations aiming to harness digital transformation in their marketing efforts. By integrating digital marketing techniques, data analytics, and personalized communication strategies, organizations can enhance patient engagement, improve treatment adherence, and positively impact overall health outcomes.

Bilibili's Development Model Analysis and Market Transformation Strategy Research

With the rapid rise of video platforms, attracting and retaining users has become a critical focus for these websites. Bilibili, a prominent video-sharing platform, has experienced significant success but is now facing developmental bottlenecks that necessitate a strategic transformation. This paper aims to explore the measures Bilibili has undertaken in its transformation journey, evaluating both its successes and shortcomings. We will provide a detailed analysis of Bilibili's strategic initiatives, such as diversification of content offerings, technological enhancements, and user engagement strategies. By examining Bilibili's approach, this paper will offer insights into the general principles and characteristics that underpin the evolution of video platforms. For platforms like Bilibili, which have an established audience base yet strive to expand beyond their traditional user demographics, understanding these dynamics is crucial. Our analysis will culminate in actionable recommendations for video websites aiming to overcome similar growth challenges. These findings may serve as a valuable reference for video platforms seeking to broaden their audience and achieve sustainable growth. Through Bilibili's case, we will outline key lessons that can guide video platforms in navigating the complexities of user expansion and market competition.

Impact of Digital Marketing Transformation on Purchase Intentions in B2B Consumers: The Moderating Influence of Brand Awareness

The abstract should summarize the entire study, including the research objective, methodology, main findings, and conclusions. Highlight the role of digital marketing trends (such as social media marketing, content marketing, AI-driven personalization) and their influence on purchase intentions in B2B contexts. Mention how brand awareness moderates this relationship and what implications these findings might have for B2B marketers.Digital marketing transformation is reshaping the landscape of B2B interactions, influencing consumer purchase intention through various innovative approaches. This study examines the role of digital marketing trends, including personalized content, AI-driven analytics, and social media engagement, on the purchase intentions of B2B consumers. Further, it explores the moderating effect of brand awareness on these relationships. Using a mixed-methods approach, survey data from B2B consumers across various industries highlight the importance of these digital tools in enhancing consumer engagement and fostering purchase intention. Findings indicate that high brand awareness amplifies the positive effects of digital marketing transformation on purchase intentions, suggesting that firms that leverage both digital transformation and strong brand equity can achieve a significant competitive advantage in the B2B market.

Topical issues of the development of integration in EU

The article examines the current trends in the development of international integration processes. The key point in the development of the global economy is the growth of interdependence and the intensification of fierce competition among participants in the global economic system. The last decades of the existence of the European Union, which have passed since its last large-scale expansion, allow us to conclude that since 2004 the era of rapid development and unprecedented successes of European integration has ended, and a new era of its development has begun. Therefore, it seems appropriate to study the processes of market transformation, integration priorities and the results of integration adaptation of the economies of the countries of Central and Eastern Europe, for which aspirations and hopes for entering the mainstream of modern civilization are associated with the European Union. The purpose of the study is to study the issues of European integration, taking into account an analytical assessment of the economic transformations taking place in the EU countries during the pandemic period. In this regard, the authors of the article explore the economic development of Poland, which is the sixth largest in the European Union. Keywords: integration, integration process, Eurasian Union, economy, export, import.

METHODOLOGICAL APPROACHES TO THE FUNCTIONING OF THE LABOUR MARKET IN THE CONTEXT OF ENSURING EMPLOYMENT OF THE POPULATION

In modern terms, the labour market is a complex socio-economic process that develops within the framework of social reproduction of labour potential. This mechanism creates a link between workers acting simultaneously in the roles of consumers and suppliers of labour resources. In today’s highly dynamic and innovation-oriented economy, there is a need for new forms of labour activity. These forms provide for flexibility, efficiency and constant renewal in the content, structure and types of labour, contributing to the improvement of the quality of human capital and the realisation of the intellectual and creative potential of the population. Innovative economic models supporting these trends have already attracted the attention of many countries striving for post-industrial development. The development of the labour market is determined both by the impact of market forces and government policies aimed at stimulating labour activity and innovation in employment. Additionally, the labour market is undergoing transformations due to globalisation, technological progress and changes in the demographic structure of the population. This requires the adaptation of employment policies and the development of new economic mechanisms to regulate labour relations, taking into account changing skill requirements, the increasing importance of continuous learning and the need to support the balance between labour market flexibility and social protection of workers. Keywords: labour market, employment, labour market regulation, labour market economics, labour market transformation.

Assessment of Digital Marketing Management in Companies

An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are considered. It is noted that digital marketing management is inseparable from the continuous process of developing the functions of the marketing system. The stages are proposed, on the basis of which a methodology for calculating the marketing management index in the work of companies is developed in order to analyze the digital marketing methods. It is proposed to divide the performance indicators of digital marketing communications into strategic, analytical and operational, and combine them into the classes in accordance with the methods. Based on the results of the assessment of digital marketing management, it is concluded that the theoretical basis for the economic success of many companies is the professional flexibility of top management specialists and marketing departments.

Strategi Pengembangan Industri Kecil Menengah Melalui Bantuan Dinas Perikanan dan Kelautan: Studi Kasus Kelompok Olah Pasar Doa Ibu Desa Jaya Mukti Kecamatan Banyusari Kabupaten Karawang

Kelompok olah pasar doa ibu has been around since 1990, founded and chaired by Mr. Kaning. The existing products are marine products. The market sports group has 10 members and has not experienced any changes since its inception until now. The problems that occurred in the Mother's Prayer Market Processing Group were the management of assistance from the fisheries and maritime department, hampered capital circulation, and human resources experiencing problems. This research aims to find out strategies for the development of small and medium industries in the mother's prayer market group. This research method uses the SWOT analysis method to assist research analysis in determining quadrant positions and alternative strategies to be used. The research results obtained are that the market processing group is in quadrant III position with a difference between IFAS, namely -0.24 and the difference between EFAS, namely 0.64. With these results, there is a big opportunity but it has internal weaknesses, so the alternative used is the WO strategy. To minimize internal weaknesses, strategies such as training and coaching are needed for human resources in the market processing group. By implementing this strategy, it is hoped that the market transformation team will gain human capital development and have an impact on the growth of the company they lead.

Content Automation in Marketing Research: A Bibliometric Analysis using VOSviewer

Objectives: This study conducted a comprehensive assessment of content automation in marketing research using bibliometric analysis spanning 20 years from 2004 to 2024. The primary influential factors, topics, and areas of research were analyzed to determine future research paths. Methods/Analysis: Sample selection and data collection were conducted using the Scopus database. The initial dataset was adjusted by applying certain inclusion and exclusion criteria. The final dataset consisting of 149 articles in the RIS format was loaded into the VOSviewer program to perform a bibliometric analysis. Findings: The results revealed key findings, including the highest citation-counting papers, the most common research format, the research field, the year of publication, collaboration countries, the journal, prominent authors, popular themes, areas for further investigation, and the intellectual framework of current research on the topic. Novelty/ Improvement:Four areas were identified for future research: marketing automation as digital commerce content marketing, artificial intelligence for digital marketing transformation, automation and optimization for personalized advertising content, and automatic knowledge discovery. The temporal development of these issues was also examined to offer valuable insights into the changing focus of academic interest over time and establish a foundation for future investigations. Doi: 10.28991/HIJ-2024-05-03-019 Full Text: PDF

The internationalization of higher education and labor market transformations study current and future digital capabilities

The fourth industrial revolution that the world is witnessing has constituted a global turning point in which artificial intelligence systems have begun to invade all fields, including the higher education system as a means of investing in human wealth by qualifying for employment. morocco is not immune to these changes, and therefore the problem of the extent to which Moroccan higher education keeps pace can be addressed. to international developments to acquire employability skills imposed by the international labor market to face external competition for positions by asking the problematic question: Does higher education in Morocco prepare the student to keep pace with employment developments in light of a changing world in the direction of internationalization, artificial intelligence, and digitization that has begun to invade the world of work? The aim of this research paper is to study the extent to which Moroccan university students master new global employability skills, to achieve this goal, we adopted the quantitative approach using questionnaire technology, distributing it to a number of students their number is 45 male and female students the research results showed that Moroccan students have partial mastery of international employability skills, and the university has taken steps toward improving education, but it is still at the beginning of the road, and needs to make more efforts in this field. Therefore, it is necessary to integrate these skills into university curricula. with the necessity of disseminating training curricula within universities and public institutions to provide equal opportunities for students while unifying the vision the future of skills required in the labor market. It also supports, encourages and assists students in training in developed and pioneering countries in the field of artificial intelligence, while granting incentive guarantees to return to the homeland, involving the private sector in exchanging experiences with universities by expanding the field training base.

Social Inequality in the Age of AI: Implications for Labor, Wage Distribution, and Worker Power

This article critically examines the multifaceted impact of artificial intelligence (AI) on social stratification, situated within the broader historical context of automation-driven productivity advances. Drawing on empirical evidence and evolving theoretical frameworks, we elucidate the intricate dynamics of labor market transformation, skill obsolescence, and wage distribution in the nascent AI epoch. We employ a nuanced task-based approach to move beyond simplistic dichotomies of skill-biased technological change, offering a granular understanding of AI-induced labor market polarization. Our analysis reveals that AI is reshaping the contours of inequality through complex interactions of skill restructuring, wage decoupling from productivity, and shifts in worker bargaining power. We argue that the current trajectory of AI development may accelerate capital-biased technological change, potentially exacerbating existing inequalities. This article not only contributes to the scholarly discourse on technological unemployment and income inequality but also serves as a foundation for evidence-based policymaking in navigating the uncharted territories of human-AI interaction.

Digital transformation of marketing: The case of Düzce province hotel businesses

Today, as in every field, digital transformation is experienced in marketing. This transformation changes the way businesses do business and provides various benefits. For this reason, examining the effects of digital marketing on hotel businesses, which play a vital role in the tourism sector, is crucial. In this context, the study aims to determine the level of use of digital marketing techniques of three-star and above hotel businesses in Düzce Province and the effect of digital marketing activities of these businesses on sales figures. The qualitative research method was applied in the study. The data related to the research were obtained through face-to-face interviews with the managers of 10 hotel businesses in Düzce that meet the relevant criteria. According to the research findings; some observe that hotel businesses operating in Düzce have limited digital marketing investments. However, it has been observed that hotel managers’ level of awareness of the potential of digital marketing is high. It has been determined that hotel businesses use social media and search engine marketing and that front-office personnel carry out digital marketing activities. It is also concluded that there is a positive and strong relationship between digital marketing activities and sales figures of hotel businesses.

Evaluation of market transformation efficiency of urban investment and development companies based on the three-stage DEA model

Evaluation of market transformation efficiency of urban investment and development companies based on the three-stage DEA model

Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

In the context of social media, more and more enterprises take virtual endorsers for brand marketing. Investigating people’s preferences and concerns about virtual endorsers’ characteristics and seeking to understand users’ feedback on the effectiveness of endorsement with the help of reviews are important for companies to expand their digital marketing strategies. We use the machine learning approach, conduct text mining and regression analysis on the advertisements and reviews, and find the positive effect of attractiveness on purchase intention and the suppressing effect of advertising perception between virtual endorsers’ attractiveness and purchase intention. Users’ high perception of advertising information deepens their impression and improves the effectiveness of advertisements. However, that may lead to psychological revulsion and purchase inhibition, the regression coefficient of advertising perception toward purchase intention is negative and the effect is significant. Fortunately, we confirmed the moderating role of positive emotion to weaken the inhibitory effect. Additionally, the study validates the moderating effect of national culture on the relationship between virtual endorser’s attractiveness and purchase intention. Our findings have positive implications for studying consumer psychology and behaviors by big data analysis, it gives practical suggestions for enterprises to adopt the virtual endorsers’ marketing strategy more effectively and provides references for enterprises to facilitate the digital marketing transformation on social media.

BYD's Strategic Planning Study for the Future New Energy Vehicle Market

With the rapid development of science and technology and the increasing awareness of global environmental protection, new energy vehicles have become an important direction for the transformation of the global automobile industry. As one of the leaders in the global new energy vehicle market, BYD is actively responding to the challenges and opportunities of this market transformation with its profound accumulation in battery technology, electric vehicles and hybrid vehicles. However, the new energy vehicle market still faces many uncertainties and challenges, such as technological innovation, market competition, policies and regulations, and infrastructure development. In order to meet these challenges, BYD must develop and implement an effective strategic plan to ensure that it maintains its leading position in the highly competitive market and to promote the sustainable development and progress of the new energy vehicle industry. Through an in-depth study of BYD's strategic planning, this paper expects to provide useful references and insights for BYD and other new energy vehicle companies. Next, this paper will comprehensively analyze BYD's strategic planning and implementation paths in terms of its technological innovation, key financial indicators and cooperation and competition. Through the in-depth analysis of this study, it can better understand how BYD has carved out a path of sustainable development in the new energy vehicle market.

Marketing Transformation of Agrochemical Products in Potential Exploitation E-Commerce

This study examines the transformation of agricultural chemical product marketing in exploring e-commerce potential. Rapid technological advancements provide new opportunities in product marketing, including agricultural chemicals. A significant number of farmers still do not use the internet, leading to uncertainty among chemical companies about whether digitalization can sustain their business. The purpose of this study is to determine the influence of Perceived Ease of Use, Perceived Behavioral Control, Perceived Usefulness, Subjective Norms, and Digital Literacy on purchase intention. The research employs a quantitative method with data collection conducted through questionnaires distributed to 100 respondents who work as farmers and have made online purchases of agricultural chemicals. The research data is analyzed using SmartPLS. The results indicate that Perceived Ease of Use and Digital Literacy have a positive influence on purchase intention, while Perceived Behavioral Control, Perceived Usefulness, and Subjective Norms do not have an impact on purchase intention.

Organizational and economic mechanism of financing agricultural production in conditions of market transformation

The article is devoted to the problems of financial support for agricultural sector of economy of Kazakhstan. The goal is to study organizational and economic mechanism of financing agricultural industry in conditions of market transformation in order to develop recommendations for optimizing this system to improve access to financial sources for agricultural enterprises, develop financial instruments, and promote the expansion of market relations. Methods – abstract-logical, graphic, comparative analysis, generalization. Results - available financial resources for agro-industrial complex are analyzed: budgetary funds, investments, loans based on the use of various state financial assistance programs. The relevance of the study lies in the possibility of implementing individual proposals when developing rules for financing, lending, changing the criteria for subsidizing AIC, as well as the effective use of investment funds, loans and other financial resources. The need for additional attraction of internal and external investors has been identified. Conclusions - the state has a regulatory impact on the investment process by ensuring rational pricing, increasing flexibility of lending, tax and depreciation policies, stimulating business activity by providing investors with benefits, and highlighting priority areas of investment. It is necessary to monitor current and future factors of external and internal environment at the state, regional levels and enterprises. There is a need in the near and medium term for effective measures to financially support production and processing of competitive products, increase the variety of produced goods and maintain high quality at all stages of their production. Financial decisions are the basis for effective investment projects.

Study Social Media Interconnectedness To Strategy Marketing with Internal Language Dimensions Smart Heritage Market Context : A Study Badung Market Case

Study This aim For investigate connection between strategy marketing and dimensions Language in legacy market context smart (Smart Heritage Market), with focus on the Badung Market Case . In context globalization , legacy markets like Badung Market face challenge For still relevant and competitive in the digital era. One of aspect important from legacy market transformation being “smart” is use strategy effective marketing that leverages riches culture and history of the market . Beside that , language also holds role key in build market identity , communicating values legacy , and interesting interest consumer . Studies This use approach qualitative with interview depth and observation to practice marketing and use language at Badung Market . Analysis results show that strategy successful marketing in legacy markets must consider context culture and history local , as well utilise digital technology with wise . Use proper language , fine in promotion nor interaction direct with customers , too factor important in build connection emotional and empowering market image . Study This give contribute to understanding about How strategy marketing and dimensions Language each other influence in legacy market context clever . Implications practically including recommendation for holder heritage market interests For develop strategy more marketing effective and language - based , as well utilise potency technology For increase experience consumers and promote inheritance culture in a way sustainable . Keywords : Language Dimensions , Strategy Marketing , Smart Heritage Market, Badung Market

FINANCIAL ASPECTS OF DIGITAL MARKETING ECOSYSTEMS FORMATION IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

The main purpose, presented in this article is to investigate and identify the key financial aspects and problematic issues of digital marketing ecosystems' formation in the sphere of information and communication technologies.Taking into account structural market transformations, it has been defined that the marketing ecosystem is a digital platform where the consumer can purchase goods and financial services from different manufacturers, enhancing the effect of their simultaneous use. It is justified that on the basis of mutually effective functioning, the ecosystem gathers, researches and obtains information, financial services, e-commerce services, public services, and social interaction. In the structure of the ecosystem, it is worth highlighting that financial and socio-economical services are the most important components of the digital ecosystem, as the urgency of their use requires flexibility from the point of view of defining financial services as a crucial indicator in the medium and long run for the full strategic development of ICT enterprises by direct obtaining of financial and other licenses, which exists on the current market environment.It is determined that the main goal of the digital marketing ecosystem formation is to provide financial services to clients in real-time, and also the development of a client-centric approach not only to attract the target audience with various services, but also to attract them to purchase products and receive services within the digital ecosystem and, as a result, to extend the duration of the target audience's stay in the ecosystem due to focusing attention on his needs, increasing his loyalty and providing the potential consumer with favourable conditions for using a complex of digital products and financial services. It was defined that to solve the issue of increasing the profitability level of ICT enterprises should be a comprehensive promotion of the digital marketing ecosystem's development by the participants of the target market.