Market Transformation Research Articles

Polski system ubezpieczeń gospodarczych w rolnictwie i sferach pokrewnych, w trakcie procesów akcesyjnych oraz członkostwa w UE. Wybrane aspekty Polish system of business insurance in agriculture and related spheres during accession processes and during membership in the EU. Selected aspects

The reasons for the profound, structural crisis in business insurance of the agriculture and related spheres, rural areas and small towns (during the period from 1990 to 2004) could be found both in statutory premises and errors in the implementation of the market model of insurance in Poland. A particular manifestation of such errors was the dogmatic and selective understanding of the ideological political principle of freedom of contracts in agricultural insurance coupled with the approval for legal and economic obligation to enter into such contracts when dealing with other types of insurance protection. The subject of the issues presented in this work, which, in a way, continues an article by S. H. Nowak entitled “Rynkowy model polskich ubezpieczeń gospodarczych w rolnictwie w okresie przygotowań do wejścia do UE (lata 1990–2004)” published in “Ubezpieczenia w Rolnictwie – Materiały i Studia” magazine is to analyze the development and implementation of the model of insurance of the said sectors during performance of processes that prepared accession of Poland to the European Union (part 1 of the work), and then the implementation of the new system of insurance based on the market model versus legislation and practice on the consolidated market of agricultural insurance (part 2 of the work). The authors analysed the legal and organisational regulations for the Polish system of agricultural insurance in relation to all sectors of agricultural economy and related fields. The analysis demonstrates and confirms the argument that the crisis caused by political and market transformations of the early period of the market economy still continues and has been additionally deepened by external adverse natural and social phenomena and a series of internal causes. When analysing acts of law, available reports published by market institutions, the scientific literature on the subject, and using own experience of participants of the market of business insurance in Poland, the authors point to political solutions as one of the key sources of crisis of the system of business insurance in the Polish agriculture and sectors adjacent to it. The primary purpose of the work is to identify symptoms of abnormalities that trigger the growing dangers of risk and that are embedded in insurance legal relations which, against the background of agricultural insurance, have pointed to the urgent need to modernize the whole system.

Diversifikasi Rasa, Manajemen Produksi dan Transformasi Pemasaran: Strategi Kebertahanan Bisnis Farida Bakery

The sustainability of processed food in Indonesia is inseparable from the role of economic actors, one of which is the home industry. Mrs. Farida Azis is part of the business activists from the home industry business group in Denpasar. The purpose of the community service is to find out 3 aspects partner's problems, namely aspects of flavor diversification, production management, and marketing transformation. The method used in this activity are observations, existing partners, survey of production and support equipment, Distribution of production equipment and flavors, packaging and logo design, distribution/provision of new packaging and logos, marketing transformation. The results of this community service activity have produced solutions from the production management aspect in the form of additional equipment, namely a 3-tray aluminum type oven machine, and an idea life multi-speed Premium Quality Idea life mixer (IL221s). While in the aspect of flavor diversification there are additional variants of cheese, almond, Choco ball flavors. Partners are also supported in terms of marketing aspects which have been given a logo and packaging that includes the partner's identity and marketing transformation, namely from the creation of Instagram social media under the name Farida bake. Overall, all aspects that are an obstacle for partners have received solutions that suit the needs of partners. The activity went well and smoothly and there was hope from the partners that this activity would not only stop until the community service program was completed, but could continue to foster other MSMEs that needed assistance.

TRANSFORMATION OF APPROACHES IN MANAGEMENT AND MARKETING DUE TO THE COVID-19 PANDEMIC

The article summarizes and systematizes the theoretical and methodological principles of the management and marketing transformation caused by the COVID-19 pandemic. The topic of the research is relevant because the risks of most types of economic activities have increased in the conditions of the coronavirus crisis. These factors caused changes in consumer behavior and led to corresponding transformations in the management and marketing activities of business entities. The theoretical and analytical basis of the article includes fundamental works of scientists, statistical data of the State Statistics Service of Ukraine and leading consulting agencies. Methods of abstract-logical generalization, systematic and historical analysis and synthesis, monographic and survey-analytical, graphic methods were used in the research. It was determined that significant macroeconomic imbalances appeared in the conditions of the coronavirus crisis, the way of life changed, and society became less cohesive and mobile. Destruction of added value chains, logistics networks, decrease in total business activity of business entities led to a general deterioration of the population’s living standards and the parameters of their consumer confidence. It is shown that the COVID-19 pandemic contributed to changes in the hierarchy of consumer needs of Ukrainians, shifting the focus to physiological and safety needs. Therefore, most of the marketing trends during the coronavirus crisis in Ukraine are related to social distancing, seclusion of people and fear of disease. It has been established that the main tools of marketing

ВИМОГИ РИНКУ ПРАЦІ: ТРАНСФОРМАЦІЙНІ БІЗНЕС-ПРАКТИКИ

The article considers the Fourth Future of Jobs 2023 report released at the World Economic Forum on changes in the global labor market caused by innovation and technological shifts; it is stated that there have been no such studies in Ukraine so far. The transformation of business practices in the labor market has been traced based on Forbes Ukraine research on the ranking of lead ing enterprises and Work.ua on wages in 2023 and the trends of its change in various fields and in the leading industries of production. The common (recognition of one’s own merits and proper appreciation of work by the employer, decent pay, protection and flexibility of employment) and distinctive features of these changes in the world and in Ukraine are clarified: donations and charitable contributions for the needs of the Armed Forces of Ukraine, rapprochement of society and business, entrepreneurial flexibility, ingenuity, cleverness, creativity, responsiveness, adaptability, autonomy, changing the status of television, creating new protective structures, giving preference to workers with “soft skills”. The expediency of introducing the term “transformational business practices” into modern scientific discourse is substantiated. It is suggested that the term “transformational business practices” should be understood as the results of developing new and changing creative business practices. The prospects of transformational business practices for the next five years are outlined: encouraging employers to change with the active participation of employees; the impact of the wage level on employment; employment protection and flexibility; balance between work and personal life; professional burnout; innovations and NBIC-initiatives as catalysts of labor market transformation; robotization of production; transition to a “green economy”; reduction of irrelevant jobs and creation of urgent jobs; the demand for certain professions; giving preference to employees with “hard skills”; diversity, equality and inclusion; training in production processes and their automation. According to the results of a study by the Work.ua company, it is indicated that the growth of the wages of young and qualified professionals was influenced by the practices of slowing inflation, the growth of the dollar exchange rate and the average nominal wage, the decrease in the level of unemployment and competition, the lack of qualified personnel and the demand for higher wages from the current employees. It is proposed to recognize the improvement of old and the development and implementation of new business practices as a priority direction for the development of the labor market.

Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms. The augmented reality environment allows buyers to interact with products without leaving the comfort of their own homes. Realization of in-store experiences is possible in the universe of the Metaverse. In addition, there will be an increase in the number of options for branding in the Metaverse. Virtual billboards and the virtual clothing consumers choose to wear will also influence brand awareness. Additionally, Non-Fungible Tokens (NFTs) will be used to produce branded virtual content for end users.
 Examining the influence that technologies powered by artificial intelligence have had on digital marketing and branding will be the primary focus of this research project. In addition, research will be conducted into the applications of the Metaverse, artificial intelligence, and other digital technologies in the marketing field and studies about these subject areas. The research investigated several digital technologies, including the Metaverse, artificial intelligence, blockchain, virtual reality, and augmented reality. It is of the utmost importance for businesses to be able to compete in digital and virtual environments within the context of digital transformation to thrive in an increasingly competitive world. Companies need to invest in the Metaverse, artificial intelligence, and various other forms of digital technology to expand their marketing awareness in virtual environments, expand their customer portfolios, and become brands to take the lead in their respective markets.

Анализ методов продвижения мобильных приложений в сфере gamedev

This study aims to review and systematize the methods, tools and channels for mobile app promotion in the gamedev sphere. The entertainment industry is becoming increasingly digitalized and consumers are actively immersed in the world of mobile apps. The last few years have seen an incredible speed of change, both in terms of consumer behavior and promotional methods. The disappearance of the biggest traffic channels and changes in the legal environment over the last two years have encouraged companies to rethink their marketing strategies, promotion methods and channels used in order to maintain marketing effectiveness. The aim of the study is to deepen knowledge about the specifics of mobile application promotion methods in gamedev, reviewing current promotion tools and channels in the new reality. The specific aspects of the application of such promotion methods and tools as targeted advertising, contextual advertising, media advertising, ASO-optimization, app localization, as well as Influencer Marketing and SMM to the gamedev sphere have been described. The most relevant channels for attracting mobile app users in the context of high speed of gamedev market transformation were studied.

TRANSFORMATION OF STATE MARKETING IN THE SYSTEMS OF COMMODITY MARKETS DURING THE WAR AND POST-WAR PERIODS

Topicality. State marketing is one of the adaptive tools for selective regulation of commodity market systems in conditions of instability. The basis of state marketing is the identification and realization of socio-economic interests of society, which is the ultimate goal of state policy. In wartime and post-war periods, the vector of state selective regulation should be endogenously oriented, primarily to meet domestic consumer needs by intensifying the activities of processing sectors, preserving the capacity of existing commodity markets and forming new markets for innovative value-added products. Public marketing tools adapted, on the one hand, to the specifics of the reproduction processes of the relevant markets, and, on the other hand, to security risks and environmental variability, can play an important role in the implementation of strategic tasks of selective regulation of commodity market systems.Aim and tasks. The purpose of the article is to substantiate the theoretical foundations of the transformation of state marketing in the system of commodity markets, and promising instruments of state marketing for selective regulation of strategic markets in the wartime and post-war periods. Objectives of the study: to define the theoretical essence of state marketing in the system of commodity markets; to carry out a comparative characterization of micromarketing (enterprise marketing) and state marketing of commodity markets by the main features; to substantiate the importance of social orientation of state marketing in wartime based on the analysis of factors influencing the economic availability of food for the population; to identify promising marketing tools for restoring domestic commodity markets and realizing the potential of the state.Materials and Methods. The results of the theoretical generalization of scientific works and methodological approaches in the field of state marketing, which are covered in publications of fundamental and applied nature, as well as analytical data of the State Statistics Service of Ukraine, the National Bank of Ukraine form the information and methodological basis of the study. To solve the tasks set, the methods of systematic, structural and logical, comparative, and statistical analysis were used.Research results. On the basis of a comparative analysis of state marketing and micromarketing, the leading characteristics and conditions for the transformation of state marketing instruments are determined, which should be based on the coordination of market goals of producers with the priority socio-economic tasks of resilient development of the state in the wartime and postwar periods. The author establishes a binary social and production goal of using the State marketing aimed at stimulating both rational consumer demand and social orientation of market participants. The immanent characteristics of the State marketing are defined, which in modern conditions of instability have an adaptive nature, aimed at the reproduction development of adjacent commodity markets, spatial and temporal coordination of supply and demand, and the strategic dimension of the implementation of marketing activities.It is substantiated that in the postwar period, public procurement and government orders, including green procurement, can become promising marketing tools for the restoration of domestic commodity markets and the implementation of the tasks of Project 8 "Development of Value-Added Economic Sectors" of the Postwar Recovery Plan of Ukraine. Also, state marketing tools can find practical application in the implementation of the strategic goals of the National Economic Strategy until 2030 in the market dimension.Conclusion. The scientific novelty of the study lies in the development of the theoretical foundations for the transformation of state marketing in commodity market systems, substantiation of the essential characteristics of state marketing, its adaptive and socially oriented nature, which allows targeted application of marketing tools for selective regulation of commodity markets in the context of security risks and internal transformations, solving strategic tasks of resilient development in the wartime and post-war periods. The practical significance of the results obtained is determined by the possibility of using the scientific and applied principles of state marketing in commodity market systems by authorities at various levels in the course of improving the mechanisms of selective regulation of strategic markets on the basis of an adaptive approach.

Aspects of implementation of models of interaction between career centers of universities and industrial enterprises in the conditions of labor market transformation

Today universities are creating all conditions for successful training, improving the graduates’ competitiveness at the labour market and employment according to the qualification received. In the conditions of social and economic transformations a significant number of young specialists are not able to adapt to the labor market. This is caused by lack of practical experience and the resulting low professional status. The balance between the labor market needs for young specialists and the universities’ ability to educate them can be achieved by close interaction between the professional educational institutions and potential employers. To coordinate the interests of both experts apply various interaction models able to ensure harmonization of the process.The article in hand deals with four models of interaction between the university career centres and partner companies which use two models of such interaction in the Southwest State University. The authors analyzed the level of integration of the career centres with other structural departments of the university showing the link between the interaction model implemented in the university and the level of integration. The research allowed to make a conclusion about sufficient influence the university career centres’ activities on the graduates’ competitiveness at the labour market.Cooperation of universities and employers is aimed at implementing a complex of measures, means and methods which ensure providing the appropriate level of professional education. Also it contributes to solving the following tasks: engagement of the companies in the graduates’ employment according to their qualifications, participation of the university staff in scientific research activity within the topics suggested by the companies, involvement of the partner companies to career guidance activities and events aimed at developing the information environment in the labour market and increasing the attractiveness of the employer’s brand in the eyes of graduates.Regional universities are facing the problem of the graduates’ employment in the city – forming enterprises and companies operating in the region. Taking into account that young specialists tend to migrate to the regional centres, it is essential to take measures to increase the attractiveness of work conditions with the emerging trend of staff outflow. Promotion of employment of young specialists can be effective only in case of establishing long-term “university-student-employer” partnership.

Intelligent Marketing Management Approach in the Industrial Business Sectors

Purpose: In the midst of constantly evolving economic conditions, organisations in the industrial sector are facing intense competition. Therefore, it becomes imperative for these organisations to adopt effective marketing strategies in order to secure a competitive advantage. This research aims to study intelligent marketing management strategies in the industrial sector, and subsequently develop a structural equation model. Theoretical framework: Based on the concepts and theories, the approaches for intelligent marketing management, in the industrial sector, are categorised into four components: marketing insights, alliance centric, servitization, and marketing transformation, as illustrated. Design/methodology/approach: The mixed research methodology was employed by starting with qualitative research based on in-depth interviews with nine experts to create tools for quantitative research and conducting a group discussion with 11 experts to find a consensus on the model of this research. Findings: The analysis conducted based on the structural equation model shows that the model meets the goodness of fit criteria with the empirical data, exhibiting a chi-square probability of 0.072, a relative chi-square (normed chi-square) value of 1.128, and a goodness of fit index of 0.954, along with a root mean square error of approximation of 0.016. Research, Practical & Social implications: Intelligent Marketing Management Approach in the Industrial Business Sectorsfor senior citizens are explored in this research. A quantitative study is performed through surveys, using questionnaires which target 500 marketing executives in the industrial sector. Data analysis is performed using descriptive, inferential, and multivariate statistical methods. Originality/value: The research findings highlight the significance of intelligent marketing management strategies in the industrial sector to enhance marketing capabilities and improve overall efficiency. These approaches aim to identify the principles and factors that contribute to successful management practices, ultimately leading to the achievement of organisational goals. In today's highly competitive global economy, implementing intelligent marketing management approaches becomes crucial for businesses to ensure sustainability and secure a competitive advantage.

Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech

The article substantiates the importance of ensuring the efficiency and competitiveness of the websites of Belarusian organizations in the context of the active development of the digital economy and internetization. The study showed that Belarus is characterized not only by the quantitative growth of organizations’ websites, but also by the growth of their functionality and complexity, in which more and more processes are automated, and users perform more and more actions online. In such conditions the implementation of the possibilities of digital marketing and web analytics, as well as a new level of digital transformation of marketing such as MarTech- (MarTech) systems and solutions is critical. At the same time, the competencies of SEO specialists, who traditionally deal with the issues of website promotion on the Internet, are not enough for this. The authors propose a transition of specialists in the Republic of Belarus to a new format – specialists in digital marketing technologies and web analytics, which will be aimed at meeting the growing needs of the national economy.

European roadmap for the En-ActivETICS advancement and potential of the PV/PCM unventilated wall system application

The main goal of the European building market transformation regards the reduction of CO2 emissions and energy demand in the built environment towards net zero carbon buildings. This drives research and building practice to search for economically justified solutions that contribute to achieving these objectives. The work presented in this paper is concerned with the technological and economic context. The original solution of photovoltaic integration with the external thermal insulation composite system named the En-ActivETICS was developed, tested and analysed. The energy potential of the En-ActivETICS across Europe, considering south oriented façade is from 88.3 to 195.8 kWh/(m2⋅a), with the efficiency of solar energy conversion of around 13–14%. The problem of system overheating was solved by applying PCM mortar beside the PV panel, which allowed to keep the PV temperature below 70 °C. The risk of moisture load (from driven rain or water vapour condensation) was avoided by diffusion channels pressed in the mortar. Furthermore, the economic analysis of system implementation in Europe is also promising. Considering the availability of solar energy and electricity prices around Europe the payback time of the En-ActivETICS varies between 12 and 44 years for analysed countries. According to the presented roadmap for the En-ActivETICS advancement a payback period of <10 years is possible with a maximum cost of the system <275 EUR/m2 and electricity price >0.25 EUR/kWh.

Incentive mechanism for promoting the uptake of green building in South Africa

PurposeThe green building (GB) market is maturing after years of practice; therefore, incentives for promoting GB should be adapted to reflect the market transformation. Adapting incentives can positively influence stakeholders' motives, which in turn change stakeholders' behavioural intention towards GBs. Hence, this study aims to examine the parameters influencing the decision to adopt GB and to ascertain how incentive mechanisms promote the uptake of GB in South Africa.Design/methodology/approachUsing a scoping literature review and a sequential mixed research method, primary data were acquired from GB experts in four South African provinces. In analysing the quantitative data, the factors were ranked hierarchically using the mean ranking technique and factor analysis was computed to identify the underlying GB incentives. The qualitative data were analysed using content analysis.FindingsThe results indicate that incentive payment from a utility energy efficiency programme, rebates and discounts relating to environmentally friendly materials and products and providing grants to homeowners and developers to go towards certification were the most essential monetary incentives for promoting GB. In the category of non-monetary incentives, recognition of consultant team members and developers and free marketing/good publicity were the most important incentives. The incentive mechanisms were subsequently categorised as “Economic incentives” and “Reward scheme and technical support”.Research limitations/implicationsThis study was confined to four metropolitan areas in South Africa. Nevertheless, the outcomes have practical implications for GB projects in general and may serve as a good reference for other provinces in South Africa.Originality/valueThe findings of the study are a valuable resource for stakeholders such as the government, municipal assemblies, professional bodies and the Green Building Council of South Africa (GBCSA) in developing effective incentive mechanisms to promote GB adoption. This study adds to the body of knowledge relevant to GB incentivisation in South Africa.

Internet use, market transformation, and individual tolerance: Evidence from China

Earlier literature studies the relationship between Internet use and individual tolerance, but little research explores these links in the context of China. This article analyzes the impact of Internet use on individuals’ tolerance using Chinese national social survey data from 2015 to 2021. The results find that Internet use has a significant positive effect on individual social tolerance (ST) and moral tolerance (MT), and this effect is still valid after dealing with the endogenous problem by instrumental variables and the propensity score matching method. Moreover, the division of university education, unit system, and Hukou moderate the relationship between Internet use and individual social tolerance. Last, opportunity fairness and outcome fairness play the suppressing effects, not mediating effects. This article clarifies the role of digital technology in the development of high-quality economics and proposes that the government should pay more attention to changes in social attitudes.

Development of cattle breeding in crisis conditions

The article examines the current state and development trends of the cattle breeding industry in crisis conditions. The importance of the livestock industry, both for ensuring the food security of the country and for the development of rural areas from the point of view of ensuring the employment of the rural population and obtaining basic food products and income, is substantiated. However, during the period of market transformations, in the conditions of COVID-19 and the full-scale war started by russia, the livestock industry of Ukraine has undergone significant changes and lost a significant part of its resource potential. The dynamics of the cattle population, the volumes of milk and beef and veal production were analyzed. Significant structural changes in cattle herds were revealed depending on the categories of commodity producers. It has been proven that the main producers of livestock products have become households, which provide about 70 % of production volumes. The global COVID-19 pandemic also had a negative impact on the functioning of the livestock industry. The main participants in the supply chain of milk, beef and veal, primarily small producers and processors, faced many problems that limited their work. In particular, difficulties with the movement of milk and livestock in supply chains, lower prices for milk, beef and veal, a shortage of workers, increased production costs due to the introduction of safety measures. It has been established that a full-scale war of a terrorist country causes critical consequences both for Ukraine and for the livestock industry. Devastation, destruction, occupation of farms and cattle, destruction of fodder, fodder stocks and damage to logistics have reduced the supply of milk and beef in the country. It is substantiated that the further functioning of the industry and its efficiency directly depend on the government's policy and the motivational mechanism. In the conditions of a full-scale war, which has already been going on for over a year, the lion's share of financial resources is directed to military needs, therefore it econommeneg.btsau.edu.ua is not advisable to count on known state support. However, the Government of the country, within the limits of available resources and attracting foreign investments, continues active work to support dairy producers. It is argued that the concentration of production, including on the basis of cooperation of producers; improvement of fodder base and breeding; modernization of material and technical support; investment support from both state and international institutions. It is substantiated that the solution of existing problems in the industry will be facilitated by interaction and coordination of the interests of producers, processing enterprises and the state. Key words: cattle breeding, milk production, beef and veal, market transformations, COVID-19, fullscale war.

Coping with Disruption using Social Media Marketing: A Full Throttle

This review expands our insights into how micro, small, and medium enterprises or MSMEs cope with disruption in Metro Manila in the Philippines using social media marketing. COVID-19 accelerated certain processes forcing local businesses to embrace digital marketing transformation. Thus, it enables local businesses to intensify their social media marketing (SMM) efforts to remain relevant due to a series of lockdowns and government-initiated restrictions. Based on the systematic review, the researcher proposes a conceptual framework to answer the question: How can MSMEs cope with disruption through social media marketing to attain positive brand equity? The proposed conceptual framework looked into synonymous themes such as marketing competencies (MC), omnichannel strategies (OC), and brand equity (BE). Within the process, MSMEs can optimize their social media marketing strategies as a springboard to reimagine the new normal with significance on how the business would aggrandize its resources. Moreover, as of October 2021, the entire nation has entered the post-pandemic period, making this study pertinent for local enterprises. Indeed, MSMEs attempt to bounce back from a two-year incubus.

Life cycle sustainability decision-support framework for CO2 chemical conversion technologies under uncertainties

With the emergence of numerous CO2 chemical conversion technologies to simultaneously reduce CO2 emissions and produce value-added products, it is of great importance to compare their difference and select the most sustainable routes for future development. This study quantitatively evaluated the sustainability performances of 21 alternative CO2 conversion technologies from economic, technical, and environmental perspectives and developed a novel Multi-criteria Decision-making (MCDM) model to prioritize the alternatives. To cope with the external and internal uncertainties during the decision-making, Interval-Rough Numbers (IRNs) were firstly used to deal with subjective vagueness and information incompleteness involved in the group judgements unavoidably. Secondly, DEMATEL-ANP was employed based on IRNs to specify the correlation type and degree among diverse criteria for determining the global weights accurately. Lastly, a Vector-based Algorithm method was applied to measure the alternatives’ overall performance and figure out the final ranking scores of sustainability. The results revealed that CO2 to methane, urea, methanol, dimethyl ether, and acetic acid were the top five promising conversion technologies with the highest R&D priority over the next decades from a sustainability perspective. Moreover, a detailed sensitivity analysis of criteria weights was conducted to scrutinize the effectiveness of the ranking results and to validate the reliability of the new proposed MCDM model. Furthermore, in consideration of the complexity of future technological advance, market transformation, economic and social trends, this life cycle sustainability decision-support framework for CO2 conversion technologies provides a well-informed benchmark to support the screening and selection of candidate technologies including both the existing and emerging processes, and strategically explore the development opportunities and limits under uncertainties.

INFLUENCE OF INNOVATIVE PROCESSES ON INCREASE OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES

The article examines the influence of innovative measures on the efficiency of agricultural production. It was noted that the modern development of the society requires the implementation of an innovative and investment model of effective activity of agricultural enterprises, which will ensure comprehensive innovative development of economic entities. It is emphasized that the innovative product is the embodiment of the highest technological levels and is characterized by higher quality of consumer properties of goods, works and services in comparison with the previous analogues. It is noted that innovation, novelty and investment are the defining component of innovative activity in the conditions of market transformations of the economy. It was determined that obtaining competitive advantages of agricultural enterprises in the future depends on the introduction of strategic innovations in economic activity, which are innovations of an anticipatory nature. It has been studied that the introduction of innovations serves as the driving force of socio-economic progress and is the basis of the competitiveness of agrarian business. Innovations also ensure resource conservation, encourage increased labor productivity, because they are based on the use of the latest approaches in the theory and practice of management of modern economic market participants. It has been established that resource conservation in the agro-industrial complex is scientifically based consumption and saving of natural, technological, energy, material, labor, financial and other resources. A matrix of features of the innovative process in agricultural production is given. An innovative production system using open innovations is presented. It is proven that the concept of the state management of the development of innovative activities of components of agro-industrial business should be aimed at creating a partnership between the state, business and scientific institutions. It was established that the main direction of increasing the economic efficiency and competitiveness of the development of enterprises of the agro-industrial complex should be the introduction of innovative resource-saving technologies based on the application of digital economy methods. Conclusions were made that the innovative development of agricultural enterprises is aimed at the dynamic path of the effective development of economic entities, the industry, entrepreneurial activity in general and, on this basis, provides economic (reduction of the cost of production), social (increase in the standard of living of people) and environmental effects (improvement environment).

INTERRELATION SYSTEM OF TRANSFORMATIONAL PROCESSES OF AGRICULTURAL ECONOMIC STRUCTURES AND PROBLEMS OF SUSTAINABLE FOOD SECURITY

The relevance of the problem under study is connected with the identification of the relationship between the transformation processes of agrarian structures and issues of sustainable food security; with the definition of contradictions and uncertainties of the harmonious interaction of different forms of management formed in the process of transformation; revealing their functional differences; typology and scenario forecasts of development. The dualistic nature of the results of the transformation of the main forms of management in the system of the national economy is substantiated.&#x0D; Purpose. Identification of key aspects of the specifics of the results of transformational processes of economic structures in the agrarian economy of the Russian Federation and substantiation of the importance of a harmonious relationship with each other in accordance with the tasks of food security in the face of modern challenges.&#x0D; Materials and methods. The methodology of an integrated approach was used based on the systematic approach of Western and Russian researchers, as well as on the methodology of small economic structures Chayanova A.V., Kondratieva N.D. Methods of comparative economic analysis using the data of official statistics of the Russian Federation and FAO, as well as methods of visualizing the results of the study are involved. The case method was used to study the specifics of various economic structures, and the scenario modeling method was used to determine the trends for further development.&#x0D; Results. Based on a comparative analysis of the results of the market transformation of economic structures and the economic effects of their activities, it was revealed that: firstly, the dynamics and rates of food inflation in the system of the Russian economy are lower than the global ones; secondly, large economic structures prevail in the structure of production and rates of output of food products; thirdly, the predominance of market power on the part of large economic structures leads to the deformation of market relations and the need to find a solution to the problem of creating equal opportunities for large and small economic structures.&#x0D; Conclusion. The importance of creating a model of harmonious relations between different forms of management is substantiated. Scenario forecasts of possible trends in the further development of small and large economic structures have been made.

Consumers' willingness to pay for safe and quality milk: Evidence from experimental auctions in Rwanda

AbstractA major concern of the Rwandan government and other dairy stakeholders is the safety and quality of milk that goes through informal delivery systems until it gets to the consumers. Although the government introduced the dairy best practices scheme that stipulates standards and practices for proper handling of raw milk, consumers' willingness to pay (WTP) for such milk has not yet been assessed. It is also unclear whether consumers are aware of and/or value the safety‐ and quality‐related information on types of milk sold in different marketing channels. In this study, we use the second price auction mechanism to elicit consumers' WTP for pasteurized but unpackaged milk in Rwanda and we estimate the effect of providing safety‐ and quality‐related information on WTP using the random‐effect Tobit model. Our results show that consumers are willing to pay a price premium for safe and quality milk, implying that there is an opportunity for market transformation in the dairy sector. Furthermore, we find a positive and significant effect of providing information to consumers on WTP for safe and quality milk. Based on our results, we recommend policies that promote private sector investments in upscaling of milk zones and the establishment of milk‐dispensing machines selling this type of milk. There is also a need for information campaigns that increase consumers' knowledge and awareness of the quality of milk consumed. [EconLit Citations: C34, C91, D12, D44, M31].

The impact of the digital economy on employment and labour market transformations: The main trends

This article aims to identify the main transformations in the system of social and labor relations caused by the digital economy formation. At the preparatory stage of the study, the authors conducted a consistent review of scientific literature on the problem of transformation of social and labor relations in digital economy. The main part of the study was devoted to an expert survey in which thirty-two experts were interviewed and online discussions were conducted. The experts were chosen according to their professional experience. The heads and HR directors of IT businesses were a part of the expert group. Expert interviews made it possible to identify the key characteristics of the modern labor market and its developments in the context of the development of the digital economy. The authors highlight key findings from the study, such as how human values and motivations for work have changed, how employee management has changed, how social and labor interactions are intertwined, and how organizations have changed from vertical to horizontal management structures. The study’s findings enable us to draw the conclusion that the transformation of social and labor relations necessitates new approaches for managing human resource and taking into account the worker as the key player in the technological process.