Training Of Qualified Specialists Research Articles

АНАЛИЗ СЕРВИСНОЙ СТРАТЕГИИ УПРАВЛЕНИЯ БОЛЬШИМИ ДАННЫМИ НА МАЛЫХ И СРЕДНИХ ПРЕДПРИЯТИЯХ

Goal. The use of big data technology can significantly improve the efficiency of enterprise management and strengthen its viability. The development of the Internet based on the use of big data technologies is an effective means to overcome the financial problems faced by small and medium-sized enterprises. Service platforms using new information technologies such as the Internet, big data and the sharing economy have unique service advantages that can provide cost savings due to the scale and volume of services provided. Such platforms are of great practical importance for the healthy and rapid development of small and medium-sized enterprises. Tasks. Technology-based enterprise development is difficult to achieve on their own, and they require targeted and professional knowledge provided by internal knowledge service departments, intermediary service agencies and government agencies. The purpose of this knowledge is to improve the knowledge reserves of small and medium-sized technological enterprises and stimulate their development and innovation. This paper analyzes the relationship between small and medium-sized enterprises and big data technologies, and raises issues related to awareness, technology, politics, and talent. In addition, appropriate strategies are proposed that can contribute to the development of small and medium-sized enterprises. Methodology. The authors used such research methods as statistical analysis, observation, generalization, description and graphical modeling. Results. In order to overcome these problems and promote the development of small and medium-sized enterprises in the context of big data technologies, it is necessary to implement appropriate strategies. First, it is necessary to conduct information campaigns and educational programs aimed at raising awareness about the possibilities of using big data in business. Secondly, government agencies and regulatory organizations should develop policies and legislation that promote the use of big data technologies and ensure the protection of enterprise data. Thirdly, it is necessary to support the development of affordable and easy-to-use data analysis solutions that will be available to small and medium-sized enterprises. Finally, it is important to invest in the education and training of qualified specialists in the field of data analysis and big data technologies. Conclusions. The implementation of these strategies will help create a favorable environment for the development of small and medium-sized enterprises based on big data technologies. This, in turn, will lead to an increase in the efficiency of enterprise management, strengthen its viability and stimulate innovation, contributing to the economic development of the country as a whole.

Scientific potential of ukraine in marine research areas

The study of the national scientific potential in the marine field was carried out on the basis of the analysis of the data of the R&D registration database and dissertations of UkrISTEI for the period 2017–2021, the state of training of specialists in the Higher Education and Research Institute of the Ministry of Education and Science in the fields of marine research in six areas of marine research (1. Ecology of rivers, seas, oceans, coastal areas, ecological consequences of human activity, 2. Fisheries, 3. Infrastructure of water management, 4. Geology and development of marine mineral and energy resources, 5. Production of machines, equipment, means, 6. Logistics) by indicators: quantitative assessment of R&D and dissertations in general in all spheres, as well as in the cross-section of spheres and thematic directions, organizations – performers of R&D (grouped according to the spheres of management to which they belong); dynamics of the number of research and development projects and dissertations, growth rates of the total number of research and development projects and dissertations in thematic areas of marine research; quantitative assessment of the specialties for which scientific and engineering personnel are trained on marine issues. The article provides not only a general analysis of the state of scientific research, dissertation activity of scientists and training of qualified specialists in the field of marine research, but also emphasizes the main, above-mentioned, areas related to water and maritime complexes. According to the results of the analysis of R&D and dissertations, the most relevant thematic directions of marine research were determined, which include: 1.1. Ecosystem of rivers, seas, oceans, 2.3. Aquaculture, 3.2. Hydrotechnical and hydromelioration facilities, 4.2. Development of marine mineral resources, 6.2. Shipbuilding.

Compliance with the principles of social responsibility in e-commerce

The article defines the essence of e-commerce, as well as the factors that determine its popularity among entrepreneurs, retailers and consumers around the world. The factors that identified the dynamic development of e-commerce in almost all regions of the world have been identified. E-commerce opens up significant opportunities for both the average consumer and business – the rapid development of logistics, the openness of borders, and an almost unlimited contact audience. The article analyzes the trends in the development of this sphere of business in the context of regions of the world is carried out, a ranking of countries by the share of retail sales of e-commerce is presented. It is established that China occupies the leading position, whose share in online trading was 52.1%. In general, it should be noted that the Asia-Pacific region is striking in its pace and scale of development of e-commerce. Stable dynamics of online sales also demonstrate the United States. In Latin America, the e-commerce market is poorly developed and uneven. Only six countries demonstrate sustainable results and transaction volumes (Brazil, Mexico, Colombia, Argentina, Chile, Peru). As for Africa, the e-commerce market is just beginning to grow and is currently significantly behind the world leaders. The main obstacles to the dynamic development of e-commerce are as follows: limited possibilities of logistics of goods, insufficient distribution of the Internet among the population, lack or restriction of access to online payment services and lack/insufficient level of trust in online trading. The rapid development of e-commerce has also gained in European countries. The article determines that in the context of the countries of the world, e-commerce develops disproportionately, there are main players that determine trends and influence the rules of electronic commerce. The dynamic development of e-commerce in Ukraine began in 2016. After joining the Free Trade Area with the EU. The development of e-commerce provides unprecedented means and opportunities for the development of world trade. The study considers indicators for assessing the level of readiness of the country for e-business: the state of basic infrastructure and technologies in the country; availability of the necessary infrastructure; distribution channels and development of other sectors; the level of use of the Internet by private business; awareness and availability of consulting services; quality of specialist training; state regulation. It is specified that the social position of e-commerce should consist in harmonious coexistence, interaction and constant dialogue with society, participation in solving social problems.

Cognitive and professional motives development under introduction of competency model for specialists training

In modern conditions of development and improvement of Russian education and its focus on professional activities, it is of particular importance to build an effective and objective system that ensures training of qualified specialists, as well as monitoring and evaluating intermediate and final learning outcomes. At the same time, a two-level training system aimed at improving the quality of higher education and specialists training should be implemented through the improvement of the control system and methods for assessing the quality of education, the development of progressive methods aimed at improving the quality of education. Ultimately, a high level of motivational orientation among graduates, which ensures successful adaptation, accelerated entry into the profession should be formed. As well, young specialists with readiness and ability to perform duties efficiently and effectively need to be trained. The article outlines the essential foundations and the most important components of professional orientation of maritime university cadets in the learning process.

Digitalization of market interactions of Russian enterprises

The purpose of this paper is to investigate one of the problems of digitalization of market relations in the modern Russian economy. The article examines the peculiarities of market behavior of domestic companies in terms of their implementation of digital technologies in the process of interaction with consumers, which is realized through communication and sales channels, and is characterized as omnichannel. The research question that forms the subject of this study is to determine the direction and level of sales channel integration and identify how it relates to the company’s data practices. The study identified trends, parameters and barriers to digitalization in the implementation of digital tools in the management of interaction with market participants. The article presents a systematic analysis of modern theoretical approaches to the formation of a sales channels and communication strategy of companies, systematizes the parameters affecting its development, as well as factors limiting the digital transformation of marketing in Russian companies. The research reveals trends, parameters and barriers to the introduction of digital tools in the management of interaction with market participants. The results of the empirical study have applied significance for Russian enterprises; they allowed us to analyze the level of digitalization of marketing strategies and to verify the relevant hypotheses. Descriptive statistics, correlation analysis, clustering methods, regression trees and logit models were used to obtain statistically sound conclusions. R and Excel packages were used for data processing and calculations. The field of application of the study results is the management of sales channels and digital communications in Russian business. The results of the empirical study showed that the factors of weak developed data culture and the associated lack of integration of sales and communication channels act as a key obstacle to the development of omni-channel strategies. The results demonstrate the potential of digitalization of management in Russian companies, the directions of training of qualified specialists, as well as the development of affordable and easy-to-use IT solutions.

К проблеме изучения персональной истории работников Краснодарского педагогического института

The author researches the personal history of the Krasnodar Pedagogical Institute, turning to the example of its director I.N. Bagov in 1935–1937. Relied upon by the party documents, the author shows the director efforts to manage the educational life of the university, difficult relationships with colleagues in the atmosphere of universal suspicion and denunciations, the desire to preserve professional personnel, and save students and teachers. Through the mirror of party documents, the actions of the director of the Institute for Improving the Life and Culture of Students, the level of research work of the university, the fight against laziness and mismanagement are traced. From ideologically biased texts, I.N. Bagov’s human traits, through the assessments of people guided by both political and personal motives in the conditions of a nationwide atmosphere of suspicion. The author shows the feasibility of applying the contextual approach, when the historical biography acts simultaneously as the reconstruction of the unique fate of the university’s 1930s head, as well as a vehicle for knowing the historical society in which he acted. Ibrahim Nagozhevich Bagov shared with his people both the bright pages of his dramatic story, associated with the construction of new life and good expectations, and hardship that fell into the country and society in that con-flicting era. The author believes that a considerable part of the work by the director I.N. Bagov contributed to the successes achieved by Kuban and Adygea in the prewar years in the training of qualified specialists for public education and economic work.

THE ROLE OF MOTIVATION IN THE QUALITY ASSURANCE SYSTEM OF HIGHER EDUCATION

The purpose of the study is to determine the factors influencing the effectiveness of the staff of the IHE and justify their own approach to the system of motivation of research and teaching staff. The subject of the research is a set of theoretical and methodological provisions and practical aspects of managing the professional development of scientific and pedagogical workers of the IHE in the structure ensuring the quality of educational services.
 The article defines the category "quality of higher education" and outlines the stages at which the quality of training specialists with higher education is ensured.
 It is proven that motivation is an effective tool for managing the staff of the IHE, taking into account external and internal factors of the functioning educational institution. The key tool of the motivational mechanism is the formation of motivation for work and decision-making on work (inaction) to meet the need. The motivational core includes two groups' motives: external and internal. Internal motivation is related to the content of work and its significance for the employee, and external motivation is aimed at stimulating work by the administration of the enterprise. The motivational potential of a researcher is formed under the influence of external and internal incentives to work.
 The main task of the management of higher education should be the formation of a holistic mechanism for the application of tangible and intangible methods of motivating research and teaching staff.

MEDICAL STUDENTS’ RESEARCH ACTIVITY AS A FACTOR OF THEIR PERSONAL AND PROFESSIONAL DEVELOPMENT

Activity in the student scientific society (SSC) during higher education is an important factor that affects both the quality of specialist training and the success of their continuous personal and professional development. However, the interest of the majority of students in self-education and work in SSS is relatively low. The problem of involving a medical student in the scientific environment is particularly relevant in the modern social context, which is characterized by the young generation's fascination with the virtual world, which often leads to the development of infantile behavior, inability to independently and clearly plan immediate goals and ways to implement them, and lack of readiness for effective communication in the real world of the medical profession. The purpose of the study was to assess the potential and identify the ways of motivation and the optimal organization of medical students’ research activity as their personal and professional growth driver. The objectives of the study included: a) identification of the main factors motivating students to engage in scientific activities; b) assessment of the association between, on the one hand, the participation of students in the work of the Student Research Society and, on the other hand, the level of their academic achievement and overall personal development; c) search for effective ways to organize students' research work. The study was carried out on the basis of an autonomy-oriented approach which prioritizes a self-determined continuous personal and professional development. As part of the study, a survey was conducted among 230 fifth and sixth-year medical students of Professor V.F. Voino-Yasenetsky Krasnoyarsk State Medical University. Statistical data processing was carried out using the application package EXCEL and STATISTICA FOR WINDOWS 10.0. The results of the study indicate that participating in the work of the Student Research Society is an important factor in the personal and professional development of medical students, helping to increase their academic performance, improve the quality of knowledge mastering, develop the basis for students’ clinical thinking, inspire their interest in continuous personal and professional development as well as ensure their successful self-realization in the medical profession. It was revealed that continuous personal and professional development requires students to have a certain level of research competence, which is based on their educational research autonomy. It has been established that the most important conditions for medical students’ personal and professional development in research activities are ensuring their research orientation, fostering their personal involvement into research work and enriching their research expertise based on the autonomy-oriented approach. Specific activities are underlined that allow for the implementation of the conditions of students’ personal and professional development in research work and autonomization of the university educational environment.

Labor market in the context of digitalization

Nowadays, pace of digitalization, speed of its tools’ modernization, emergence of new innovative products in the field of information and communication technologies used in all spheres of human and society life are very high. Technologies are becoming the engine for development of new industries, acquiring important social roles, solving problems of society. Current global trends are relevant for Kazakhstan as well, since with the development of scientific, technical, technological and informational progress, the role of labor market is increasing. It is essential to realize global trends, their impact on economy and labor market, draw practical conclusions to propose effective measures. As a result of the development of technologies, “professions of the future” will become more complex, which will require new approaches to the training of qualified specialists. Today, in an effort to enter the top 30 most developed countries in the world, Kazakhstan needs to take into account current challenges and adapt state policy to prevent negative consequences from the ongoing changes. The article reveals the main aspects of formation of conditions to search new forms of employment for the country's economy under influence of new global challenges. The article presents results of analysis of the development of the Kazakhstani labor market in comparison with foreign countries, considers the issues of the system of state regulation of the labor market. It is concluded that changes in the context of digitalization and automation will lead to search for new ways and forms of employment in the labor market of Kazakhstan.

Legal education and modern challenges

Globalization, internetization, the closed world due to the spread of the coronavirus infection, the introduction of new forms of education, and other challenges of our time have a serious impact on education in general and on the quality of specialist training. The article examines the trends in the development of modern legal education and provides the recommendations for solving and overcoming the problems that arise in the implementation of the modern model of training highly qualified lawyers.

Methodical Foundation of Higher Education in Kyrgyzstan

The article deals with issues related to the scientific and pedagogical substantiation of the content of higher professional physical education, which determines the quality of training of qualified specialists in the field of physical culture and sports, which is one of the priorities and practically necessary problems of modern higher education.

Staff assistance of educational programs in the sphere of information security: design and development problems

An increase in civilization risks and threats, and the development of information technologies actualize the questions of information security. The need for information security specialists is sharply increasing. This requires the solution of a number of managerial, organizational, substantive issues related to the organization and implementation of educational programs on information security including staffing issues. In such conditions the issues of teaching staff potential development, formation of the necessary up-to-date knowledge and competences of teachers for qualitative training of future specialists become urgent and in-demand. Mass retraining of teachers becomes the most important task in providing information security specialists for the digital economy. The methodological basis of the study is the provisions of education sociology reflecting the problems of matching the human resources needs for the digital economy, import substitution and national security with the quantity and quality of specialist training in higher educational institutions of vocational education.The aim of the research is to identify employers' demands for information security specialists' competences for formation of professional educational programs and demands of teachers engaged in information training for actual knowledge, abilities, skills, which availability will ensure innovativeness in training of young specialists. The main hypothesis was that there is a mismatch between the demands of the external environment of higher education, above all, employers and the capabilities of the educational system, there is an urgent need to increase the capacity of teachers involved in training professionals in the field of information security. The reasons for this mismatch are (1) the dynamic development of technology, the emergence and increase of cyber threats and cyber incidents, (2) the presence of objective problems in the development of educational institutions staff capacity - the low proportion of young personnel, inadequate interaction between educational institutions and industrial and research centers, inadequate scientific and educational mobility of teaching staff for skills development.The needs of employers and teachers have been identified on the basis of empirical research (autumn, 2021) conducted by the authors. 103 teachers and 109 employees of enterprises which carry out functions on maintenance of information security of organizations and enterprises (mainly SFD) participated in sociological research.Results: requirements of employers and teachers on information security actual knowledge, abilities, actual programs of professional development and professional retraining were revealed. The practical significance of the results is that the study can reveal the problems of design and development of educational programs on information security and formulate recommendations for the design.

Some Results From the Sociological Survey of Neurosurgeons on Neurosurgical Care Problems in Mongolia

Introduction: Up to date, no scientific research has been undertaken in Mongolia highlighting problems of neurosurgical care from the perspective of providers of medical services – neurosurgeons. Objective: To identify the key problems and priority areas for optimizing neurosurgical care in Mongolia from the perspective of providers of medical services – neurosurgeons. Methods of Research: Sociological, statistical methods. Results: According to neurosurgeons, key problems of organization of neurosurgical care in Mongolia are as follows: depletion of stocks of instruments and equipment, insufficient educational base for the training of qualified specialists, and monopoly position of neurosurgical departments. Priority areas of optimization of neurosurgical care are improvement of neurosurgical care organization, including its centralization and structural reorganization, as well as staffing and resource provision. Conclusions: 1. The results of the study revealed that 13.8% of neurosurgeons in Mongolia rated neurosurgical care organization as unsatisfactory and 15.7% of respondents rated organization of the work of neurosurgical (surgical) departments as unsatisfactory. 2. More than a quarter of respondents (27.5%) rated the quality of tools in the operating room as unsatisfactory, while most respondents (80.4%) noted the lack of tools in the operating room. 3. According to 64.7% of neurosurgeons, neurosurgical (surgical) departments need major repairs and 25.5% of respondents noted that cosmetic repairs of departments’ are needed. 4. The key problems in the organization of neurosurgical care in Mongolia are shortage of tools and equipment, insufficient educational base for the training of qualified specialists, and the monopoly position of neurosurgical departments. 5. Priority areas of optimization of neurosurgical care, according to neurosurgeons, are improving of neurosurgical care organization, including its centralization and structural reorganization, as well as staffing and resource provision.

проблемах при подготовке студентов специальности «Физическая культура» к участию в конкурсе профессионального мастерства по стандартам WorldSkills Russia

Introduction. The introduction of the competence “Physical Culture, sports and fitness” into the competence for participation in the WorldSkills Russia championship necessitated the analysis of conditions and generalization of the accumulated experience of preparing students for this event. The theoretical analysis of the sources confirmed the insufficiency of research on the identification and interpretation of problems related to the target, content, methodological, organizational, resource readiness of secondary vocational education organizations to participate in the championship. The purpose of the article is to identify problems in preparing students of the Department of Physical Culture of Belgorod Pedagogical College to participate in the competition of professional skills according to WorldSkills Russia standards. Materials and methods: a theoretical comprehensive analysis of literature, standards of the Federal State Educational Standard of Secondary Vocational Education and WorldSkills Russia; generalization of the experience of the teaching staff of Belgorod Pedagogical College (25 people); interpretation of the results of the activity of focus groups from among the representatives of scientific and teaching staff of Valuisky and Starooskolsky pedagogical colleges and the Faculty of Physical Culture of Belgorod State National Research University. As a result, the stages of work of the teaching staff are described, the changes in the modules of curricula for the specialty "Physical Education" are listed, the problems of compliance with modern requirements of WorldSkills Russia are identified: insufficient preparedness of the teaching staff of a professional educational organization; insufficient material and technical support of professional educational organizations; expensive certified sports equipment and inventory, which must be updated almost every year; constantly changing criteria for evaluating competitive tasks. Conclusions. WorldSkills Russia for the specialty "Physical Education" significantly expands the volume of educational material, helps to successfully solve the problems of improving the quality of training specialists, improves professional skills, develops professional and creative thinking of students, contributes to the formation of experience of creative activity in the professional sphere in accordance with the challenges of our time.

Accumulation of intellectual capital based on qualitative changes in the education system

This article discusses the issues of improving the quality of training specialists in the education system of the Republic of Kazakhstan. The directions of improving the quality of human capital on the basis of qualitative changes in the education system are considered. The purpose of the study was to determine the following: development of recommendations for further improvement of the quality of the personnel training system necessary to ensure the sustainable development of the economy of the country (Kazakhstan). Based on this, the following tasks were performed: the role and functions of the state in the development of interaction between universities and industry/ industry were determined; the content of the main state programs aimed at improving the education system of the Republic was studied; a statistical analysis of the implementation of program documents on improving the training system based on the Concept of lifelong learning (continuing education) was carried out; key factors and advantages for the development of a successful partnership with industry/industry were identified.The following methods of economic research were used in the work: observation and collection of facts; historical and logical; systematic. As a result of the analysis of the effectiveness of various models of interaction between infrastructure entities, the most effective method of combining in collaboration in Kazakhstan was determined – territorial integration of scientific infrastructure and intellectual resources. The outdated infrastructure of higher education organizations and the weak connection between science, education and production can be compensated by creating associations, expanding the connection between universities and business.

The Role Of Media Resources In Shaping The Educational Process Of Future Teachers

After gaining independence, the country pays great attention to the training of qualified specialists. The training of highly qualified specialists is directly related to the strengthening of the material, technical and information base of educational institutions, the creation of high-quality textbooks, teaching aids, electronic textbooks and lecture notes, and the creation of electronic libraries. Wide access to modern knowledge, effective use of new information technologies in improving the education system has become a requirement of today.

ECONOMIC PRECONDITIONS FOR THE INTRODUCTION OF PUBLIC-PRIVATE PARTNERSHIP IN THE FIELD OF VOCATIONAL EDUCATION IN UKRAINE

Relevance: the study of economic preconditions for the training of qualified specialists is a necessary prerequisite for the comprehensive implementation of the national policy of public-private partnership. Purpose: to outline the economic preconditions for the introduction of public-private partnership in the field of vocational (technical) education in Ukraine. Methods: theoretical, statistical, macroeconomic, comparative and retrospective analysis, reduction of time series to uniform prices Results: the interrelation of changes in quantitative and expenditure parameters in physical and uniform prices with the definition of real economic preconditions for the introduction of public-private partnership in the field of vocational education is analyzed; the close connection of these preconditions with macroeconomic parameters of the state of the Ukrainian economy and its institutional environment is revealed; the shortcomings of the expenditure policy that caused negative trends in this field of education are outlined; the necessity of reorientation of institutional changes to the promotion of private enterprise as a priority task for creating decent preconditions for directing human capital to the development of the national economy is substantiated. Conclusions: it is proved that the paradoxical discrepancy between quantitative indicators and funding for vocational education has subjective sources related to the price factor, and objective, related to the lack of institutional incentives for entrepreneurship to establish public-private partnerships.

Features of implementing regional components into the content of education in the biology teachers training in HEIs

The professional standard of the teacher guides the modern teacher to organize the teaching process in the subject under the state educational standards of the Republic of Kazakhstan and the main general educational program, and most importantly, considering the place of the studied science in the world culture and the organization of the process of studying the subject. Domestic pedagogy in the humanistic teaching of biology teachers is based on modern requirements. Recently, the importance of regional information in the training of qualified specialists has been considered from different angles. The relevance of improving the methodological training of biology teachers is inextricably linked to the importance of biology in the modern world. General biology is a science that plays an important role in the formation of new normative principles in modern culture. Biological science occupies an intermediate place between the natural and social sciences, initiating the orientation of other natural sciences towards humanism, combining them with the natural sciences and pedagogical disciplines. Timely improvement of the methodological training of future biology teachers is associated not only with the need for practice but also with scientific achievements in solving the problem of teacher training in natural education. The structural and meaningful model of using regional components in the training of future teachers in teaching biological disciplines includes skills based on personality-activity methods and their content, practical-activity components, levels of their formation and criteria for their formation. The article deals with the peculiarities of studying the regional component in higher education institutions.

Modern Genetic Education: How Does It Meet Students’ Requests?

The role of genetics in modern society is growing, which makes new demands on the quality of training specialists in this field. The article considers the results of the student survey carried out at universities universities of the Republic of Bashkortostan in November 2021 (N=209). The aim of the survey was an analysis of the correspondence of the quality of genetic education to the needs of students. It was found that despite the satisfaction of the majority of the surveyed students with the quality of genetic education, there are problems in understanding modern sections of genetics, such as molecular genetics, toxicological genetics, genomics. The students are not sufficiently involved in scientific research, most of them prefer the traditional forms of teaching and learning, only few of them are aware of modern online resources and MOOCs. The part of students is interested in the development of practical skills in the field of genetic research. The data obtained lead to the conclusion that it is necessary to revise the existing methods of teaching genetics in universities and search for new effective approaches to improve the quality of mastering genetic disciplines.

Role and place of geographic knowledge as a component of tourism education

The present article is concerned with a role and place of geographic knowledge in training of specialists in the specializations of Service, Tourism, Hotel Business in the Don State Technical University. Analysis of geographic disciplines, their interrelation and mastery sequence is performed. It was found that the most effective sequence is from fundamental and conceptual to principal and highly specialized ones. Opinions of students in various courses, as well as of employers on the importance of geographic knowledge in tourism education are studied. Upward trends of the role of geographic knowledge in tourism education are explored. Curricula for training of specialists are analyzed with respect to the quantity of geographic disciplines and hours devoted to their learning in in absolute terms and as a percentage. A tend to decrease the study time devoted to geographic disciplines is defined that may cast a pall on the quality of training specialists. Problems of grasping geographic knowledge and mastering the corresponding skills are identified. The present paper examines the best possible modes of study for students of the sphere of service, tourism, and hospitality industry. Evidence of importance of students’ involvement into scientific workflows is provided. Special attention is paid to importance of internship in training of future specialists. Ways to enhance efficiency of tourism education through optimization of methods to learn disciplines in the sphere of geographic knowledge.