The practice has proven that relying solely on large-scale transportation facilities cannot fundamentally alleviate urban transportation problems. Since the motor vehicle drivers are the main participants of transportation, they should improve their knowledge of transportation. Moreover, the drivers should equally cope with transportation problems. This paper establishes an evaluation index system for traffic literacy of urban drivers. In addition, it proposes a method of information contribution sensitivity to optimise the index system. The main results and achievement of this paper include the following: (1) A traffic literacy evaluation index system including 13 evaluation indexes such as traffic rules and general knowledge of machinery has been constructed. (2) Based on the calculation results of the sensitivity of the information contribution, the first 10 indexes that satisfy the cumulative information contribution rate’s value of greater than 90% are retained and 3 indexes with lower contribution rates are eliminated. This study provides a theoretical framework and basic methods to evaluate the traffic literacy of urban drivers.