Traditional Resources Research Articles

INSTRUMENTAL PR PORTFOLIO OF A PHYSICAL EDUCATION AND SPORTS ORGANISATION (BASED ON THE ACTIVITIES OF THE NOC OF UKRAINE)

Introduction. Modern sport as a social phenomenon has a number of communication advantages that must be properly used in sports management. Public relations play an important role in the system of modern communications. PR in sports is necessary, first of all, to achieve such goals as popularizing a healthy lifestyle, attracting children and young people to sports. development of Ukrainian sports, creation and maintenance of a positive image of domestic sports organizations and athletes. To achieve these goals, PR specialists use a variety of technologies and tools, the list of which is constantly growing. The aim of the study is to determine the status of filling the instrumental PR portfolio of the NOC of Ukraine and to analyze the most popular PR tools in its activities. Material and methods. When writing the article, we used the following methods: analysis of scientific literature and documentary sources, including content analysis, monitoring of Internet resources, comparison and generalization. Results. The conducted analysis makes it possible to state that the PR portfolio of the National Olympic Committee of Ukraine (hereinafter – NOC of Ukraine) includes almost all modern and traditional tools and technologies. These are connections with mass media, both traditional and Internet resources (press releases, press conferences, interviews, briefings, articles, reports). Recently, the use of social networks and messengers (Instagram, Facebook, Twitter, YouTube-channel and Telegram) has intensified. Ceremonial ceremonies of the best athletes, coaches, escorts of our athletes to responsible international starts and meetings from them, implementation of numerous projects of the NOC of Ukraine, within which various tools are successfully combined – presentations, performances, exhibitions, competitions, master classes, etc. – arouse considerable public interest. Conclusions. The scale of activity of the NOC of Ukraine, support from the state, public organizations, the variety of events and their level make it possible to use, depending on the circumstances, almost the entire modern arsenal of PR tools.

The impact of artificial intelligence technology on the management of front-line employees in manufacturing enterprises: The proposal of a theoretical model

Artificial intelligence technology has greatly changed production process equipment and technological systems. The changes in production technology systems and environments will inevitably affect people's psychological behavior, thereby affecting employee performance. This article found that artificial intelligence technology has the effects of interpersonal isolation, skill deprivation, innovation opportunity deprivation, and sense of achievement deprivation on frontline employees in manufacturing enterprises, leading to a sense of powerlessness and fatigue among frontline employees, resulting in a decrease in employee satisfaction, an increase in turnover rate, and an increase in insecurity. To address the impact of artificial intelligence technology on frontline employees, traditional human resource management models should be changed, employee care should be strengthened, team activities should be emphasized, life situations should be created, and diverse skills should be developed.

Desalination performance evaluation of a solar still enhanced by thermoelectric modules

Water scarcity is a pressing global issue, as a significant portion of the world's water resources remain salty and unsuitable for human consumption. Solar desalination has emerged as a sustainable solution to address this challenge, utilizing solar energy for water decontamination and purification. This study explores the enhancement of solar stills through the integration of thermoelectric (TE) modules, focusing on their impact on desalination performance. The optimal saltwater levels, TE module performance, and the efficiency of the system are identified in this investigation. The results of this study reveal that the integration of TE unit into solar still systems leads to a substantial increase in water production, achieving an impressive 35% improvement in productivity compared to conventional solar stills. The TE modules act as efficient cooling agents, accelerating the condensation process within the system. This improvement has substantial implications for addressing water scarcity in arid regions and providing an eco-friendly solution for freshwater production. By harnessing solar energy and advanced TE technology, the findings of this study underscore the potential of TE-enhanced solar desalination systems in providing sustainable and reliable sources of fresh water, even in areas with limited access to traditional water resources. The successful integration of TE modules into solar stills suggests a promising avenue for future research and development. Further exploration of these systems, optimization of TE module parameters, and increased utilization of renewable energy sources are all steps that can be taken to improve water production efficiency and contribute to water resource sustainability.

PROPHETIC PRACTICES IN HUMAN RESOURCE MANAGEMENT

Traditionally, the main motive behind focusing on human resources is organizations’ striving to achieve the maximum profits possible. While the Islamic motives are focusing on caring about the human resource as a human being whom was created to be Allah's deputy on earth. Prophet Mohammed PBUH came with a message that made working have a religious value. Separating work from its Islamic values stopped it from being the biggest motive for human’s development in organizations. Prophet Mohammed PBUH came with a message that honored humans and made their practical development a great concern, motivating them to building values, behaviors, improving performance, achieving and managing goals. The Prophet PBUH came with great values that would advance the idea of human resources management and enhance the human being in the organization, which would reflect on his performance and achieving the goals and objectives of organizations. This research claims that the impact of the prophetic applications on human resources is more comprehensive, spacious in scope and has greater impact than traditional human resources management. This research can be a scientific and practical reference to highlight the mechanisms and practices found from Prophet’s sayings, actions, or from the Sharia he brought in.

An Innovation Approach for Optimal Resource Allocation in Emergency Management

In metropolitan regions, emergency events with different severity levels usually require multiple resources that have appropriate functionalities, money expenditure, moving velocities, etc. These resources could distribute over an extensive area with different ownerships. Solving the resource allocation problem for such an event involves complicated collaboration of multiple emergency departments under strict time constraints. Traditional resource allocation approaches usually have difficulties to efficiently find out the best resource assignment within the time limits by considering the large number of possibilities, which result in a considerable increase in fatalities. In this paper, a multiagent-based decentralised resource allocation approach using the domain transportation theory is proposed to handle a multi-task emergency event. The proposed approach is designed to effectively select appropriate resources without the global information and to concurrently generate the resource deployment plans for multiple tasks by considering the severity level of an emergency event. In the experiments, the proposed approach is tested along with other related approaches, and the experimental results indicate that the proposed approach can efficiently generate the optimal solution in terms of resource allocation time and money expenditure.

The influence features of individual factors on EU countries’ energy markets

The energy consumption impact is an important factor in the development of countries' economies. The European region is energy-dependent due to a significant shortage of energy carriers and an energy crisis. The energy dependence weakens the energy market and increases its vulnerability to external influences. The subject of research in the article is the characteristics, objective laws, and trends of the development of energy factors that are relative to other influence factors on the economic development of European countries. And the purpose is to analyze and assess important factors influencing the energy markets on the modern economic development of European countries. The task is to analyze the current state of traditional energy resource consumption, to determine the specifics of the impact of energy markets on macroeconomic indicators. To assess the influence degree of energy market indicators on macroeconomic development, which allows to identify the important factors for analysis and to indicate the general position of energy markets in the economy there are used following general scientific methods: systematic, logical and descriptive; analysis and synthesis; statistical; economic-mathematical modeling, namely the construction of a correlation-regression model. Based on the conducted analysis, it was established that the energy markets of the EU have a general feature of increasing dependence, and therefore their sensitivity on external factors, which is associated with a significant decrease in domestic production, as well as a weak differentiation of markets. The production of the main energy resources in Europe has a downward trend for all energy markets, which leads to the increased importance of imports. The influence of energy market factors on the macroeconomic indicators of EU countries is determined. The conducted correlation analysis confirmed the significant impact of the oil market on the GDP growth rate in the EU. The high energy dependence of the EU countries indicates the increased dependence on external factors but no direct correlation between energy dependence and economic development was found. The high dependence of the EU on the import of energy resources is a significant problem, and the energy security factor is also important for investors in the EU. Conclusions: energy factors do not have a significant impact on the development of EU GDP at the current stage, and the quality use of energy resources is more important than their consumption, which emphasizes the importance of efficient use of resources for the further development of the EU economy.

Traditional Publishing Enterprises Shift to Digitalization: Basis for Strategic Plan

Digital transformation of traditional publishing enterprises in China is the main focus of the study, which aims to provide a comprehensive overview and propose strategic operational plans based on research findings. Through a descriptive research method with a quantitative research design, data was collected from managers across various departments of traditional publishing companies. The survey revealed that most of these enterprises are state-owned, with extensive operating histories and a predominantly domestic market focus. Structural challenges in digital transformation include cultural shifts, leadership adjustments, organizational coordination, and decision-making agility. Facility and resource challenges encompass high investment costs, talent shortages, copyright protection concerns, market fluctuations, and technological adaptation deficits. Systemic challenges involve technological infrastructure upgrades, process reengineering, data management, personnel training, and change management. Moreover, digital technology offers opportunities to enhance operational efficiency, broaden market reach, provide personalized services, and optimize marketing effectiveness, thereby boosting profitability and market competitiveness. Digitalization positively impacts customer satisfaction by improving publication quality, accuracy, cycle times, diversity, and usability. The study concludes with a strategic plan tailored to enhance the digital transformation of traditional publishing enterprises, addressing structural, resource, and process challenges while leveraging digital technology to drive business growth and customer satisfaction.Top of Form

Рекомендации для русскоязычных учащихся по совершенствованию английского произношения

<p>This article provides valuable insights and guidance for both teachers and students, with the aim of effectively enhancing Russian students' pronunciation skills. It challenges common misconceptions that often hinder the correct teaching and learning of English sounds, such as the belief that pronunciation mastery means indefinite retention, that correct pronunciation is excessive perfectionism, that phonetic symbols are unnecessary, etc. By addressing these misconceptions, the article seeks to foster a better understanding of the approach required to master the intricacies of English phonetics. This approach involves incorporating playful activities, utilizing non-verbal aids like images and gestures, implementing corrective questioning, and employing open discussions or brainstorming sessions. The goal is to encourage active participation and critical thinking among students, leading to improved phonetic skills in English language learning. Traditional resources such as phonetic charts and dictionaries with audio pronunciation are also recommended as part of this approach.</p>

Research on Kindergarten Drama Education Activity System with Traditional Culture as Carrier under Big Data Platform

Abstract Drama education activities carried out by traditional culture comply with, guide and stimulate children’s dramatic nature so that each child can find a suitable place for himself in drama education activities and promote the growth of children with individuality. This paper builds a flipped classroom teaching model for kindergarten drama education activities based on the microblogging public platform. Teachers in the flipped classroom of drama education activities need to collect traditional cultural drama resources before class, and the basic framework of a personalized drama resource recommendation system is proposed on the WeChat public platform. The optimization of drama resource recommendation results is carried out using the preference score of drama resources using the collaborative filtering recommendation algorithm of multi-featured users. The performance test is conducted for the personalized drama resource recommendation system constructed in this paper to provide drama resources for the development of kindergarten drama education activities in the flipped classroom. The results show that when the preference recommendation of multi-featured users’ drama resources has a certain number of users, its accuracy is about 4.5% higher than that of the traditional method, the F-score value is about 0.05 higher than that of the traditional recommendation method, and the real-time updating delay of the personalized recommendation system fluctuates between 1.18s~1.65s. The personalized recommendation system can help teachers to obtain the update and download of traditional culture drama resources in time, make a good guarantee of drama teaching resources for kindergartens to carry out drama education activities with traditional culture as the carrier, and cultivate young children’s awareness of the protection of traditional culture.

Development of mineral resources in the territories of indigenous minorities in the Arctic zone of Yakutia: ethnological expertise of projects

The Arctic is one of the world’s last vast undisturbed regions, and its role in the ecological balance of the Northern Hemisphere is enormous. It possesses rich mineral, raw material and fuel and energy resources; therefore, the development of the Arctic is becoming one of the key strategic priorities of the socio-economic development of the Russian Federation (RF). The study was conducted using historical-geographical, analytical, synthetic, and statistical methods. The purpose of the article is to identify constructive approaches to the relationship between indigenous communities and mining companies operating in the areas where these peoples live. The objectives are: 1. the characteristics of the main types of traditional environmental management of indigenous peoples; 2. the environmental and social consequences of the development of the mining industry on the livelihoods of indigenous peoples; 3. investment projects for the development of mineral deposits and ethnological examination. Conclusions: 1. Subsoil user companies conducting economic activities in territories of traditional natural resource management must provide economic and financial guarantees to protect the rights of indigenous minorities of the North. 2. The list of basic guarantees must be reflected in the Agreement on socio-economic cooperation between the municipality and the subsoil user company. 3. A common observation for the submitted EER projects was the insufficient full use of source material: data from tribal communities in the calculation of standard indicators for estimating gross farm income.

Endophytic fungus Penicillium steckii DF33 promoted tanshinones biosynthesis in Salvia miltiorrhiza by regulating the expression of CYP450 genes

Salvia miltiorrhiza, a prominent traditional Chinese medicinal resource, has been extensively employed in the management of cardiovascular and cerebrovascular ailments. Ensuring the consistency of S. miltiorrhiza raw materials revolves around the imperative task of maintaining stable tanshinones content and composition. An effective approach in this regard involves the utilization of endophytic fungi as inducers. Within this context, our study spotlights an endophytic fungus, Penicillium steckii DF33, isolated from the roots of S. miltiorrhiza. Remarkably, this fungus has demonstrated a significant capacity to boost the biosynthesis and accumulation of tanshinones. The primary objective of this investigation is to elucidate the underlying regulatory mechanism by which DF33 enhances and regulates the biosynthesis and accumulation of tanshinones. This is achieved through its influence on the differential expression of crucial CYP450 genes within the S. miltiorrhiza hairy roots system. The results revealed that the DF33 elicitor not only promotes the growth of hairy roots but also enhances the accumulation of tanshinones. Notably, the content of cryptotanshinone was reached 1.6452 ± 0.0925 mg g−1, a fourfold increase compared to the control group. Our qRT-PCR results further demonstrate that the DF33 elicitor significantly up-regulates the expression of most key enzyme genes (GGPPS, CPS1, KSL1, CYP76AH1, CYP76AH3, CYP76AK1, CYP71D411) involved in the tanshinone biosynthesis pathway. This effect is particularly pronounced in certain critical CYP450 genes and Tanshinone ⅡA synthase (SmTⅡAS), with their expression levels peaking at 7 days or 14 days, respectively. In summary, endophytic P. steckii DF33 primarily enhances tanshinone biosynthesis by elevating the expression levels of pivotal enzyme genes associated with the modification and transformation stages within the tanshinone biosynthesis pathway. These findings underscore the potential of employing plant probiotics, specifically endophytic and root-associated microbes, to facilitate the biosynthesis and transformation of vital constituents in medicinal plants, and this approach holds promise for enhancing the quality of traditional Chinese medicinal materials.

Bridging the Gap: Enhancing Modern Anatomy Education Through Mental Rotation Training and 3D Technological Integration

Mental rotation is a crucial cognitive skill for understanding spatial relationships and three-dimensional aspects, especially in the study of anatomy. However, students with limited mental rotation abilities often face challenges when translating two-dimensional anatomical depictions into three-dimensional mental models. This article explores the impact of mental rotation skills on anatomy learning and proposes strategies to enhance these skills. It discusses the limitations of traditional and digital resources and introduces the concept of Stereoscopic 3D visualization technology (3DVT) and clay-based modeling (CBM) as effective teaching methods. Additionally, the article emphasizes the importance of pre-assessing students’ visual-spatial abilities and integrating a variety of teaching tools to create a comprehensive and enriched learning environment in anatomy education.

Nutrient Profiling, ICP-OES Mineral Analysis and UPLC Estimation of Amino Acids in Three Selected Ethnomedicinal Plants of North East India

Background: Ethnomedicinal plants are rich traditional resources of Northeast India. Most of these plants are edible and are used as food by the tribal population of Northeast India. Quantitative nutritional analyses of three ethnomedicinal wild edible plant from Northeast India namely: Zanthoxylum oxyphyllum Edgew, Rotheca serrata (L.) Steane and Mabb. and Blumea lanceolaria (Roxb.) Druce were carried out to identify the occurrence and abundance of nutrients, minerals and amino acids. Methods: Proximate nutrients were estimated by standard AOAC methods. ICP-OES mineral analyzer was used to screen and quantify individual mineral elements. By performing UPLC analysis the presence and abundance of amino acids were investigated. Result: Proximate analysis revealed that the plant species contains adequate amounts of protein, fibre and ash. From nutritional perspectives, low fat and carbohydrate in these species specifies that they are desirable diet for human nutrition. In regard to mineral content, the plant species were rich in macro minerals K, Ca, Na and Mg. Heavy metals were found within the recommended dietary permissible limits for humans. All the essential and non essential amino acids excluding cysteine, methionine and histidine were present in reasonable quantities. The plant species may be exploited to provide quality diets to mitigate nutrient deficiency. Adding together its nutritional and medicinal properties it may potentially be utilized in therapeutics. The further scope of the research involves ascertaining their potentiality in food-based strategies to perk up nutritional health.

Improvement of Earth into Concrete as an Eco-friendly Building Material – Effect of Soil Gradation and Chemical Admixtures

Environmental concerns and economic crises have been more critical in recent years, making it impossible to continue construction using traditional resources (cement, sand, and natural aggregates) in the same way as before. However, the use of earth is a cost-effective solution and it can enhance the sustainability of construction materials by employing soil as a building material. This study evaluated soil consistency that would be acceptable to make soil concrete and analysed the effect of chemical admixtures in achieving the maximum possible strength. Hence, the study suggested the possibility of using soil to form concrete as a replacement for cement concrete to the maximum extent with self-compacting properties. The soil was used to produce the concrete, stabilizing with cement and chemical admixtures were used to improve the strength and workability. According to the experimental investigation, it can be concluded that soil can be used as concrete with a characteristic strength of 15 MPa. The recommended native soil consistency for soil concrete should be developed by rearranging the native soil gradation to 5%–10% fines, 55%–71% sand, and 24%–40% gravel. The recommended cement amount as the stabilizer is 16% to 18% of the weight of the improved dry soil mixture. The strength and workability can be further improved by employing suitable chemical admixtures. Finally, this extensive study concluded that soil could be used to produce concrete for the construction industry through applications with minor improvements to the existing soil.

PROMOTING COMPANYS „X” PRODUCT ON „FACEBOOK” PLATFORM

At a time when the popularity of social networks has greatly outgrown traditional media resources and the number of users is steadily increasing, companies have shown a number of new ways of reaching customers and informing about their products or services.
 The main advantages of social networks in business are their speed and simplicity. In addition, social networks, such as „Facebook”, collect a lot of information about users at user registration on social network, which makes it easier for companies to search for their potential customer. Apart from the resources, it is possible to promote product on „Facebook” social network in an economic way without actually spending money. It is important for companies to know all „Facebook” network possibilities of promoting product without big investments.

The concentration of anti-muller hormone in the blood serum of reindeer depends on the level of sex hormones

Reindeer husbandry is the leading branch of agriculture for the regions of the Far North. Reindeer (Rangifer tarandus) remains poorly studied from the point of view of genetics and reproduction, which hinders the intensification of development of the industry. Research is being actively conduct in the field of genetics of the productive qualities of reindeer, but the formation and functioning of its reproductive system has been little study. Hormonal regulation of the reproductive process and the formation of hormonal status at key stages of the reproductive cycle is a significant aspect of animal reproduction. Reindeer are characterized by a pronounced seasonality of reproduction, and the study of hormonal regulation of the reproductive cycle is the main aspect of the further use of assisted reproductive technologies. The work is devoted to the analysis of the level of anti-Mullerian hormone in females during the breeding season. The studies were carried out on reindeer farms of the MAU “Directorate of the Territory of Traditional Natural Resources Management of Soyots”, Buryatia, (female, n=29). The dependence of the concentration of anti-Müllerian hormone (AMH), which is a generally accepted indicator of the female ovarian reserve, on the concentration of sex hormones (progesterone, estradiol, testosterone and luteinizing hormone) in the blood serum of females was study. Hormone levels were determined by enzyme immunoassay. A higher content of sex hormones - testosterone, estradiol, progesterone and luteinizing hormone was revealed in the group of women with an AMH concentration of >1 ng/ml than in the group of women with an AMH concentration of <1 ng/ml. The significance of the differences in progesterone was p<0.05, and in estradiol – p<0.001. A low concentration of AMH (<1 ng/ml), characterizing a reduced ovarian reserve of female reindeer, corresponds to a reduced concentration of sex hormones that support reproductive function, and, conversely, a high concentration of AMH (>1 ng/ml), and, accordingly, a high ovarian reserve the reserve corresponds to an increased concentration of sex hormones - testosterone, estradiol, progesterone and luteinizing hormone.

A Comprehensive Review of the Applications of Hybrid Evaporative Cooling and Solar Energy Source Systems

Recent advancements in single-stage evaporative cooling (EC) have showcased their effectiveness as an energy-efficient and sustainable air-conditioning (AC) solution. However, several challenges hinder the widespread adoption of EC in various applications. These challenges include climate sensitivity, substantial spatial requirements, and limitations in achieving desired output temperatures. To address these concerns, there has been a growing focus on integrating EC with solar energy (SE) systems. With traditional energy resources being depleted, the use of SE has gained prominence as a sustainable solution to meet future energy demands while mitigating environmental pollution. This paper presents a comprehensive review of hybrid EC–SE systems, aiming to elucidate the potential synergies, benefits, and challenges associated with this integration. The review explores the principles and mathematical approaches of various configurations of EC systems to assess their compatibility with SE sources. Furthermore, the review delves into the mathematical model of SE, encompassing both solar power generation and thermal collectors, with the aim of integrating it into the EC model. It delves into key aspects of energy consumption and performance, showcasing advancements in achieving higher efficiency and enhanced cooling capacity through the hybrid systems. Additionally, the review highlights research gaps in the existing literature, emphasizing the need for further exploration in this interdisciplinary field. In conclusion, this paper offers valuable insights into the potential of EC–SE systems to address energy and cooling requirements while promoting sustainable development.

Economic Analysis of a Hybrid Energy System for Rural Electrification for the Hasik Area, Oman

Renewable energy resources have become the best way to solve the issues created by traditional power resources in terms of environmental effects, energy cost reduction, and high-power demand. The hybrid-based system gives a realistic economic solution where grid extension is non-feasible especially for remote areas. The main objective of this study is to determine the optimum size of a hybrid-based system to fulfill the requirements of remote sites located in the Hasik area in the southern part of Oman. The work is carried out using HOMER Pro and MATLAB software. The proposed hybrid system in the Hasik network is a combination of PV systems with existing diesel generation. Real load data as well as solar radiations were utilized in the proposed model. HOMER selected an optimum solution for the hybrid system resulting in a combination of a 2,500 kW PV system and 3,100 kW diesel generation as well as providing a reduction in the cost of energy and CO2 emissions by 13% and 22%, respectively. The optimum PV sizing for the hybrid system was determined using a genetic algorithm tool in MATLAB. The optimization was based on reducing the system power losses, improving the voltage profile, and minimizing cost. Optimization verification was done using load flow analysis by MATLAB to determine the PV sizing effects on the system power losses and voltage profile. Based on the model results, the hybrid system is feasible in the Hasik area.

A Study on the Carrying Capacity of Water Resources Utilizing the Fuzzy Comprehensive Evaluation Model—Illustrated by a Case from Guantao County

The efficient utilization of water resources is the key to ensuring sustainable development. Due to the complex relationship between resource utilization and economy and the environment, there are positive societal effects from a scientific and precise assessment of the carrying capacity of water supplies. This study aims to investigate the uncertainty associated with the selection of evaluation parameters in assessing the carrying capacity of water resources. To achieve this, the fuzzy comprehensive evaluation model is adopted, and two distinct weighting methods, namely hierarchical analysis and entropy weighting, are applied to analyze the sources of uncertainty in the evaluation results under the framework of the established evaluation indicators. Aiming at the traditional water resources carrying capacity, evaluation indexes are redundant and the correlation is not very close. Thus, the sensitivity analysis method based on the weights of the indexes is proposed to eliminate the indexes that have the greatest impact in order to decrease the uncertainty of the evaluation results. The results indicate that the correlationship coefficient of the comprehensive evaluation results obtained through the two weighting ways is 0.4542, which is not a large correlation, so the uncertainty of the assignment of indicator weights exists. The calculation of the sensitivity index shows that the weights of the three indicators of the utilization ratio of water resources development, water consumption per unit of GDP and per capita water resources are the most sensitive, which are 40.62%, 27.58%, and 23.61%, respectively, and these are the key influencing factors. This demonstrates that improving the accuracy of the primary control indices and the quality control of weight assignment can assist with lowering the error of the carrying capacity assessment of water resources and also point the fuzzy evaluation model in the right direction.

Transitioning to sustainable energy by incumbent utilities: insights from M&As, alliances, and divestments

Abstract Energy utilities play an important role in transitioning to a sustainable energy industry. Data on 8967 transactions by 19 European energy utilities from 1990 to 2019 illustrate when and how utilities invest in sustainable resources and divest traditional resources such as fossil-fuel plants. Utilities transitioning to sustainable energy have greater financial resources and experience with sustainability, are publicly owned, and access sustainable resources of international and inter-industry partners. Utilities adopt a diversified strategy of balancing sustainable and traditional resources.