Traditional Publishing Enterprises Shift to Digitalization: Basis for Strategic Plan

Abstract

Digital transformation of traditional publishing enterprises in China is the main focus of the study, which aims to provide a comprehensive overview and propose strategic operational plans based on research findings. Through a descriptive research method with a quantitative research design, data was collected from managers across various departments of traditional publishing companies. The survey revealed that most of these enterprises are state-owned, with extensive operating histories and a predominantly domestic market focus. Structural challenges in digital transformation include cultural shifts, leadership adjustments, organizational coordination, and decision-making agility. Facility and resource challenges encompass high investment costs, talent shortages, copyright protection concerns, market fluctuations, and technological adaptation deficits. Systemic challenges involve technological infrastructure upgrades, process reengineering, data management, personnel training, and change management. Moreover, digital technology offers opportunities to enhance operational efficiency, broaden market reach, provide personalized services, and optimize marketing effectiveness, thereby boosting profitability and market competitiveness. Digitalization positively impacts customer satisfaction by improving publication quality, accuracy, cycle times, diversity, and usability. The study concludes with a strategic plan tailored to enhance the digital transformation of traditional publishing enterprises, addressing structural, resource, and process challenges while leveraging digital technology to drive business growth and customer satisfaction.Top of Form