Abstract

This research investigates Mobile Phone Dependence (MPD) among university students at X University, revealing a 100% smartphone ownership rate, with 33.4% experiencing MPD. Factors contributing to MPD include social allure, negative consumer culture, chaotic online practices, and the absence of real-world support. School-related factors include outdated teaching methods, inadequate guidance, while family factors implicate parental influence and neglect. Personal factors involve weak self-discipline, unclear goals, loneliness, psychological needs, and addiction psychology. MPD impacts academics, social skills, physical and mental health, economics, consumer mindset, and behavior. Demographic variables exhibit significant variations in MPD. The study recommends multifaceted interventions, emphasizing social governance, higher education, family education, and self-education, supported by collaborative governance. Future research should deepen fundamental theories, expand survey scope, strengthen empirical research, and employ action research for effective implementation of intervention strategies. Action research involves forming a multidisciplinary team, engaging stakeholders, assessing the current scenario, designing targeted interventions, and continuously adapting strategies based on real-time data. This research provides a comprehensive understanding of MPD and offers a strategic framework for addressing this issue among college students.

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