Traditional Cultural Symbols Research Articles

A Comparative Study of Media Symbols from the Perspective of Visual Grammar: A Case Study of Marine Ecological Protection Posters in China and Western Countries

Social developments are bringing about changes in how we communicate and represent ideas. With the tendency of globalisation, marine ecosystems are facing threats such as overfishing, pollution, and climate change, and marine ecological protection has become a focus of attention for all countries. This paper adopts Kress and van Leeuwen’s framework of visual grammar analysis to compare and analyse the use of symbols in Chinese and Western marine ecological protection posters from the perspectives of representational meaning, interactive meaning, and compositional meaning. Qualitative and quantitative analyses of 100 Chinese posters and 100 Western posters reveal similarities and differences in symbol selection, cultural context, and compositional approach. Results show that Chinese posters tend to integrate traditional cultural elements and natural symbols to convey the concept of environmental protection in a harmonious and warm way, such as the use of ink painting style and paper-cutting art to represent marine organisms, while Western posters focus on directly displaying the hazards of marine pollution by means of strong visual contrasts and modern design elements to stimulate the audience’s sense of urgency and responsibility, such as the display of marine animals trapped by plastic rubbish. This research not only deepens the understanding of the theory of visual grammar but also provides valuable references for the design of future environmental posters, emphasising the importance of using visual symbols and communication strategies in different cultural contexts in order to convey environmental messages more effectively and to promote the development of global marine conservation.

A Morris Semiotic Perspective on the Characteristics and Cultural Significance of Traditional Guangdong Furniture Patterns

Based on Morris's semiotic theory, this paper systematically analyzes the symbolic features of traditional Guangdong furniture patterns and their cultural symbolism from the three dimensions of semiotics (syntax, semantics, and pragmatics). The study focuses on typical patterns such as dragon and phoenix, pine and crane, plum, orchid, bamboo and chrysanthemum in Guangdong traditional furniture, and explores their historical origins, social functions, and close links with Confucianism, family concepts, and social hierarchies in the context of Lingnan culture. By analyzing these symbols, the paper reveals their special symbolic meanings in different social classes and ritual cultures, as well as how they convey the values and lifestyles of the Guangdong region through visual forms. The study further explores the potential application of these traditional symbols in modern design, especially through simplification and abstraction, combining traditional cultural symbols with modern design concepts, materials and techniques to realize the fusion of cultural heritage and innovative design. This paper provides a new theoretical framework for the study of the patterns of traditional furniture in Guangdong, and practical suggestions for modern designers on how to effectively inherit and innovate the cultural heritage symbols, and to promote the synergistic development of cultural heritage preservation and design industry.

Calligraphic Semiotic Interpretation in Jewelry Design: Culture, Identity and Expression

This article places the application of calligraphy in jewelry design under the perspective of semiotic research. It is a targeted study based on whether calligraphy can be organically integrated with semiotic characteristics for jewelry design. Supplemented by qualitative analysis, based on the relationship between the form and connotation of calligraphy and the signifier and the signified in semiotics, the positive impact of the integration and mutual promotion of calligraphy semiotics and jewelry design was deeply explored. This article first introduces the principles of semiotics, cultural semiotics and the research theory of traditional Chinese cultural symbols, then explains the essential characteristics and significance of jewelry design, and then focuses on the multi-dimensional and diversified connection between calligraphy, jewelry design and semiotics. After discussion and research, we finally reflected on jewelry design and attached relevant suggestions. The perspective chosen in this article is one of the outstanding features of this study. Although calligraphy and symbols originated from different cultural backgrounds in the East and the West, they have common attributes and functions that can be learned from each other. Based on the theoretical intersection of calligraphy and semiotics, the value and application of the combination of calligraphy symbols and jewelry design are discussed, which fully illustrates the close connection between Chinese calligraphy and semiotics and jewelry design. This article attempts to start with Chinese calligraphy and use semiotic research as a guide to construct a more practical "symbol"-"calligraphy"-"culture" jewelry design model. Through theoretical framework analysis, literature review, and empirical research, this article delves into how calligraphic symbols contribute to cultural heritage conservation, personal identity expression, and artistic expression in the context of jewelry design.

A Study of Traditional Motifs in the Costumes of the Dong Ethnic Group in Qiandongnan: The Evolution and Protection of Cultural Symbols

The Dong costume patterns in Qiandongnan have a long history and distinctive regional cultural characteristics, and their patterns contain high cultural and emotional values. Nowadays, the development of traditional patterns and cultural symbols of Dong costumes is facing many new challenges, which require expanding the application carriers of the patterns and giving them a new life. This is the value of inheritance, revitalization, and innovation of costume patterns, as well as a new direction for the development of Dong traditional costume patterns. In this thesis, the origin, connotation, and cultural symbols of Dong costumes in Qiandongnan are studied in depth, aiming to explore their role in Dong's cultural inheritance. Through the historical tracing and cultural connotation analysis of Dong costumes, we find that they are not only a decorative tool but also a vivid expression of Dong culture relying on the profound historical background. Through the comprehensive study of Dong costumes, the cultural heritage of traditional patterns of Dong costumes not only provides strong support for the cultural inheritance of the Dong people but also provides useful inspiration for the protection and inheritance of other ethnic cultures. By strengthening the cognition and dissemination of cultural symbols, we are expected to promote exchanges between different cultures and realize communal development.

Research on the Creative Principles of Chinese Thriller Films

The Chinese thriller film, as a specific genre, exhibits unique principles and characteristics in its creation, which is also significant in terms of cultural heritage and creative expression. Nevertheless, the current systematic investigation of the research principles and creative connotations of the sample remains inadequate. The objective of this paper is to analyze the research principles of Chinese thriller-horror films and identify the sources and evolution of the narrative materials underlying them. The analysis employs both the literature analysis method and the case study method. The former is used to examine the expression of the combination of thriller imagery and traditional Chinese cultural symbols in the film, while the latter is employed to explore the cultural elements belonging to the Chinese nation's tradition. Additionally, the analysis considers the distinctive characteristics of the film in terms of artistic scene layout, sound, and color, as well as the significance and role of such films. By examining the fundamental principles of Chinese thriller film-making, it is possible to gain a deeper understanding of the distinctive appeal and artistic nuances of Chinese thrillers, offering insights that can inform and inspire the creation of Chinese films.

Based on the Design of Regional Cultural Symbols under the Rural Revitalization Policy

The study of design translation of regional cultural symbols based on rural revitalization policy aims to explore how regional cultural symbols can be effectively translated and applied to rural revitalization practice through design means. The study analyzes and excavates local cultural resources and uses modern design concepts and technologies to transform traditional cultural symbols into design works with contemporary value and significance. In this way, it not only enhances rural cultural confidence and promotes cultural inheritance and innovation but also enhances the development of rural tourism and cultural industries, ultimately achieving sustainable revitalization and economic growth in the countryside. China has rich resources of "local specialties," which have cultural and historical value and great market potential. In the background of rural revitalization strategy, this paper analyzes the design ideas of Malu grapes, a local specialty of Shanghai, and explores how to design cultural and creative products combining unique regional culture and local specialties. Tapping and developing these local specialties can effectively promote regional economic development and rural industrial revitalization. Through the creative design around the local specialties, it increases the added value of the products, inherits and carries forward the local culture, creates brand influence, enhances product recognition, strengthens the competitiveness of the products, enriches the consumption experience, and promotes the image and quality of the local specialties.

Research on consumers' purchase intention of cultural and creative products-Metaphor design based on traditional cultural symbols.

Chinese traditional cultural symbols possess great aesthetic and cultural value, and are widely utilized in product design. In this study, we explore the relationship between metaphor design based on traditional cultural symbols, customer experience and cultural identity, and further estimate how these three variables stimulate consumers' perceived value to generate consumers' purchase intention. Based on existing traditional cultural literature and Stimulus-organism-response theory (SOR), we proposed a theoretical research model to characterize the relationship among metaphor design based on traditional cultural symbols, customer experience, cultural identity, perceived value and consumers' purchase intention. A research survey was conducted and 262 questionnaires were collected in total with 241 valid. We used Smart PLS graph version 3.0 for data analysis. Results indicate that the cognition of metaphor design based on traditional cultural symbols and customer experience has a direct and significant impact on the emotional value thereby, eliciting consumers' purchase intention, metaphor design based on traditional cultural symbols is directly and indirectly (i.e., through customer experience or perceived value) positively associated with consumers' purchase intention, also customer experience is directly and indirectly (i.e., through perceived value) associated with consumer purchase intention, cultural identity mediates the indirect effect of customer experience and perceived value on purchase intention, the moderating role of cultural identity between customer experience and perceived value is not significant. Our findings help to expand the existing literature on consumer purchase intentions by rationally using traditional cultural symbols in the product metaphor design.

The Collapse of the Order of Rural Civilization, the Deconstruction and Reconstruction of Symbolic Intention

In the process of modernization transformation, the countryside began to die out, urbanization began to rise, a large number of young people poured into urban life, the original image and cultural symbols in rural life, facing the invasion of modernization, began to distort, alienate, and die out. There is a strong conflict and reconciliation between the traditional cultural aesthetic symbols and the current aesthetic symbols. This paper analyzes and compares the differences through the investigation of the author's hometown. Explain the attribution of cultural level. The changes of people's inner mechanism in the process of deconstruction and reconstruction of symbolic intention are discussed.

Regenerasi Pengrajin Gerabah Perempuan di Pundong, Kasongan, dan Bayat dalam Mempertahankan NilaiNilai Kearifan Lokal Budaya Jawa

This research discusses women traditional pottery craftsmen in Pundong, Kasongan, and Bayat who are guardians of local cultural traditions in the midst of a global cultural ecosystem that is changing rapidly. This study aims to analyze the role of women in maintaining the values of local wisdom and how they deal with the influence of globalization on their traditional pottery crafts in relation to regeneration. The method used is a qualitative method with an ethnographic approach model. Data collected included observations, interviews, and documentation in traditional pottery-making communities. Pottery craftsmen in Pundong, Kasongan, and Bayat play an important role as custodians of cultural knowledge, transmission of traditions, and innovation in pottery crafts. The expertise of traditional techniques, artistic expression, and cultural symbols is a testament to women's dedication in maintaining the values of local wisdom amid the pressures of the global cultural ecosystem. The results of this study contribute to a broader understanding of the importance of cultural preservation and regeneration efforts involving gender roles in learning the nation's character. Keywords: Women, Pottery Craftsman, Local Wisdom, Global

Islamic Influence and Dogon Cultural Synthesis: Redefining Cultural Dynamics in Mali

Purpose of the Study: This study aims to re-evaluate the commonly held perception that Islamization leads to the destruction of traditional African cultural symbols and practices. Focusing on the Dogon people of Mali, the research seeks to understand how Islam interacts with and influences their traditional visual culture. Methodology: This study utilizes a combination of observational and ethnographic methods to analyze visual cultural elements in Dogon Country, including sculptures, door locks, traditional buildings, and Dogon mosques, based on extensive fieldwork conducted from 2015 to 2023. Main Findings: Contrary to the notion that Islam erases indigenous visual culture, the study finds a unique form of interaction between Islam and traditional Dogon visual symbols. The Dogon people have retained their beliefs in “jinna” and continue their ritualistic practices. Notably, the influence of Islam has led to the creation of Dogon mosques, which are new architectural forms that incorporate traditional Dogon decorative motifs associated with idol or fetish worship. Applications of This Study: The findings offer significant insights for cultural preservation efforts in Mali and similar contexts. By demonstrating the capacity for harmonious coexistence of Islamic and traditional cultural elements, this research provides a framework for understanding and preserving the rich cultural heritage of the Dogon people. Novelty/Originality of This Study: This study offers a unique insight into the symbiotic relationship between Islamic and traditional Dogon cultures, challenging the common narrative of cultural erasure and highlighting the possibilities of cultural adaptation and synthesis in Africa.

The Application of Traditional Chinese Cultural Symbols in Modern Furniture Design

The Application of Traditional Chinese Cultural Symbols in Modern Furniture Design

Application of traditional culture in modern cultural and creative product design in the era of artificial intelligence

Abstract This paper obtains design demand keywords from online review data of cultural and creative products and builds a framework of modern cultural and creative product design demand in the era of artificial intelligence by combining with consumption intention. Oriented to integrating traditional culture in the design of cultural and creative products, the graphic image processing technology is used to extract conventional cultural elements and optimize the pattern and image enhancement of cultural and creative products. Then the parametric technology is used to transform the design of traditional cultural symbols and elements. Setting satisfaction scores from five aspects: color, shape, material, function and cultural connotation, using satisfaction index to score the cultural and creative products of traditional culture, and carrying out the test of conventional cultural imagery conveyance of cultural and creative products, “artistic,” “full of representative significance The mean values of “artistic”, “representative” and “cultural value” are 4.573, 4.602, 4.518, and the P value is 0.000, which is significant, and the integration of the essential visual characteristics of the theme design of the cultural and creative products is effective. The works combined with the modern cultural and creative product design framework can highlight the traditional cultural qualities.

ТРАДИЦИОННЫЕ СИМВОЛЫ КИТАЙСКОЙ КУЛЬТУРЫ: ЗНАЧЕНИЕ ДЛЯ ПРОСТРАНСТВА ОБЩЕСТВЕННОГО ПИТАНИЯ

The article traces how the decorative nature of traditional cultural symbols in the design of public dining spaces gradually acquires diversified characteristics. This article deeply analyzes three styles of public catering spaces, to reveal the characteristics of using a number of traditional symbols in Chinese national culture. It analyzes the intrinsic value and “metaphorical” meaning, reconstructs the aesthetics of public catering space, realizes the perceptual and experiential needs of people at the spiritual level.

СИНКРЕТИЗМ СТЕПНОГО МИРОВОЗЗРЕНИЯ И ЭСТЕТИКИ ИНФОРМАЦИОННЫХ ТЕХНОЛОГИЙ В ТВОРЧЕСТВЕ ЮВЕЛИРА ИЛЬИ КАЗАКОВА

This article examines the symbolic interrelation between four main elements — silver/metal, stone, wood, bone — and their interpretation in the creative work of the renowned Kazakh jeweler Ilya Kazakov. The author argues that these concepts not only symbolise various aspects of the steppe universe, but also form a syncretic union with the aesthetics of information technology. Ilya Kazakov, a young, but already mature artist from Karaganda, stands out in the artistic space of contemporary Kazakhstan, and his creativity, in our view, is a fusion of the steppe worldview and the mindset of the information technology. Through the artistic treatment of local metalwork, Kazakov brings an active experimental approach to his work, inspired by the aesthetics of ancient times. Steppe motifs and the codes of the digital era merge in a harmonious symbiosis in his work. By analysing the artistic techniques, choice of materials and figurative decisions in Kazakov’s works, the author of the article seeks to understand the process of merging traditional cultural symbols with contemporary technological realities. The methodological approach employed in the study allows for the interpretation of Kazakov’s creativity not only as an individual expression of the artist but also as a reflection of contemporary cultural identity.

Research on the Acceptance of Chinese Traditional Clothing Culture by YouTubers in the Era of We-Media

Hanfu, as a symbol of Chinese traditional clothing culture, has gradually attracted more and more attention from the Chinese. However, there are endless incidents of cultural appropriation of Chinese traditional clothing, and it is urgent to explore the acceptance of Chinese traditional clothing culture by social media platform users in the era of We-media. This paper will be based on the Unified Theory of Acceptance and Use of Technology model (UTAUT model), with YouTubers as the representative of the social media platform users and Hanfu as the representation of Chinese traditional clothing culture. Based on the four dimensions of the UTAUT model (Performance Expectation, Effort Expectation, Social Influence, and Facilities Conditions), the fifth dimension Content Production will be extended to build the research framework for YouTubers acceptance of Chinese traditional clothing culture. The questionnaire is designed with the Likert scale, and the data is analyzed with SPSS25.0. Performance Expectation (A), Effort Expectation (B), Social Influence (C), Facilities Conditions (D), and Content Production (E) are five independent variables, and YouTubers acceptance of Chinese traditional clothing culture (F) is the dependent variable. Through regression analysis, the regression equation is obtained: F=-0.470+0.152A+0.251B+0.104C+0.172D+0.864E. Content Production has a more significant impact on the dependent variable, and disseminators of Chinese traditional clothing culture should pay attention to the quality, innovation, and diversity of the content, while Chinese brands should actively collaborate with YouTube bloggers to create videos, promoting the development of Chinese traditional clothing culture industry and making more consumers become a force for Chinese traditional clothing culture communication. This paper can to some extent fill the research gap in the acceptance of Chinese traditional clothing culture by social media platform users, and provide a theoretical basis and practical significance for the subsequent proposal of more effective international communication strategies.

Dizajn vizual'noj peredachi informacii s elementami tradicionnoj kul'tury Kitaya v setevoj mediasrede

The article discusses the integration strategy of China traditional culture and visual transmission design under the network media environment. In order to promote the diversified application of traditional cultural symbols in visual transmission design, and comprehensively promote the growth of visual transmission design in the emerging media era.

Folklore and folklorism in the cultural aspect

The subject of the study is the concepts of "folklore" and "folklorism". The purpose of the study is to identify the peculiarities of these concepts in culture. Folklore and folklorism are two concepts that are closely related to each other, but at the same time have their essential differences. Folklore is folk art, transmitted from generation to generation by oral or other means. It is a reflection of the cultural and spiritual life of the people, their beliefs, customs and traditions. While folklorism is the use of folklore elements in the creation of new works of art or culture. However, it should be noted that the distinction between these two concepts can be quite elusive. Some researchers argue that all statements of any author are the result of a combination of folklore elements and the author's personal style. Thus, it can be argued that every work contains both elements of folklore and elements of the author's personality. Comparisons are made in order to consider similarities and differences of terminological features of these concepts. Scientific methods of research are: cultural-historical, descriptive, and comparative analysis. This topic is relevant and understudied in culture, which constitutes the scientific novelty of the work. The article for the first time considers the term "folklorism" in comparison with the term "folklore". The vagueness and instability of the term "folklorism" was the reason why researchers rarely used it. Having considered various points of view, it should be concluded that folklorism, on a par with folklore culture, permeates many aspects of ethnic life, being not only a symbol of traditional culture, but also a means of promoting and preserving the national spirit of the people. In addition, such a study can be useful for the further development of folk culture and preservation of its values.

THE COMPARISON OF TRADITIONAL AND MODERN KUNQU OPERA

Kunqu is the oldest and very infl uential genre of musical drama in China, fully displaying is national characteristics. Kunqu combines poetry, prose, drama, literature, vocals, dance, acrobatics and fi ne arts. It is fi lled with deep cultural content, becoming a signifi cant symbol of traditional Chinese culture. The development of Kunqu has now led to the formation of modern genre type, which has absorbed the specifi cs of today’s era. This article compares the traditional and modern opera and provides an overview of the historical development of this genre.

Povestvovatel'naya strategiya i vdohnovenie rossijskih polnometrazhnyh mul'tiplikacionnyh fil'mov o trekh bogatyryah

The localization of the narrative is an important factor in the success of The Three Bogatyrs, which is a phenomenal film in the history of Russian animation films in the new era. The folk narrative, historical narrative and carnival narrative are interwoven and blended to balance the storytelling, ideology and entertainment of the series. The use of traditional cultural symbols greatly broadens the potential audience resources of the animated film series.

“New and old”: Consumer evaluations of co-branding between new brands and Chinese time-honored brands

Nowadays, rejuvenation of Chinese time-honored brands, a symbol of Chinese traditional culture, is manifested in their co-branding with new brands. With focus on sincerity and excitement, two fundamental dimensions of brand personality, the authors explore this co-branding strategy which remains unexplored by the extant literature. Based on the integration of brand personality and Stereotype Content Model, a new mechanism is constructed from the perspective of consumers, with brand admiration being the underlying mechanism, as well as product category—hedonic vs. utilitarian—being a boundary condition. Through three experimental studies, the results show that the exciting (vs. sincere) personality of new brands increases consumers’ admiration for both allied brands, which in turn enhances co-branding evaluations, and that the advantage of the exciting personality holds for the hedonic co-branded product, but disappears for the utilitarian one. The research contributes to the co-branding literature and provides implications for brand partner selection and co-branded product design.