Traditional Chinese Cultural Elements Research Articles

Visual Design of Chinese Animated Films Infused with Oriental Punk Aesthetics

In recent years, China's movie industry has been advancing, and movies based on ancient myths, which can combine cultural expression with technical expression, have become a hot topic for creation. Especially the ancient mythological novels such as "The Legend of Deification" and "Journey to the West" have become the source of creative ideas for movie adaptations, and Light Chaser Animation, as one of the most important forces in Chinese film production, has been exploring new possibilities for animation movies, inheriting and innovating traditional Chinese cultural elements. Light Chaser Animation, as one of the most important forces in Chinese film production, has been exploring new possibilities for animation films, inheriting and innovating traditional Chinese cultural elements, and has produced the famous "New Gods" series of films, which combines oriental elements and cultural characteristics, blends modernity and tradition, and forms an Oriental Punk style with Chinese characteristics. Oriental Punk not only shows the construction of modernity of Chinese traditional culture, but also the embodiment of cultural self-confidence, and at the same time presents the unique style and aesthetic value of Chinese culture to the world. This article analyzes the visual symbols, color design and action vocabulary of the film New Gods: Yang Jian, and points out a new direction for Chinese films to integrate traditional cultural elements and modern art technology in the creation of new mythological themes.

How To Integrate and Apply Chinese Traditional Cultural Elements in Campus Cheerleading Routines

In today’s campus culture, cheerleading has become a popular sporting activity. It not only exercises students’ bodies but also cultivates their spirit of teamwork. As a creative and energetic team sport, the choreography of cheerleading is crucial for its expressiveness and appeal. However, as cheerleading becomes more widespread, many routines begin to lack innovation and cultural depth, leading to audience aesthetic fatigue. To address this issue, inspiration can be drawn from China’s rich traditional culture, combining traditional cultural elements with modern cheerleading choreography to create distinctive performances. With its long history, Chinese traditional culture encompasses various domains such as clothing, music, dance, and art. These elements can provide unique aesthetics and profound cultural depth to cheerleading choreography. In summary, the integration and application of Chinese traditional cultural elements can inject new vitality into campus cheerleading, enhancing its artistic expressiveness and cultural value. By merging traditional cultural elements with modern aesthetic concepts, students’ interest in and identification with traditional culture can be cultivated, while promoting innovation and development in campus cheerleading.

Research on the Integration Mode of Teaching Chinese Cultural Elements and English Translation Courses Based on the Integration Model

Abstract How to integrate Chinese cultural elements with English translation courses has been a major topic of discussion within English teaching. For this, this paper proposes to integrate traditional Chinese cultural elements into English translation courses, combining the entropy weighting method and the gray correlation analysis method to calculate the degree of integration and influencing factors of the two. It firstly eliminates the incomparability caused by different outlines and the positive and negative directions of the indicators through the dimensionless processing of the indicator values, and secondly uses the entropy weighting method to calculate the objective weights of the indicators, and applies TOPSIS to make a comprehensive evaluation. To assess the integration of Chinese cultural elements and English translation course teaching at this school, use gray correlation analysis. The practical application of designing English translation test papers with Chinese cultural elements and integrating traditional Chinese cultural elements into the teaching of English courses was carried out at a university. The correlation between article translation and the total score is the largest (0.728), and the correlation of basic translation ability is 0.658. The ones that have an impact on the translation ability of Chinese traditional elements are, in descending order, basic reading (0.8175), listening to English (0.7951), comprehensive ability (0.7422), and English writing (0.6384).

Appreciating "Crows Returning to the Forest" Artwork through Cultural Contexts

This article is about the appreciation of Chinese contemporary oil paintings in Henan Province, and the researcher has chosen the work "Crows Returning to the Forest"(han ya gui lin) by the artist Li Mingwei from Henan Province, China, as the object of discussion. The work is analysed in terms of formalism, but also in terms of the concepts of culture that exist through values, behaviours, needs and environments in the field of art. The aim of the study was to identify the subject and analyse the art form in the work “Crows Returning to the Forest” and to explain the connection between formalism in the art of painting through the socio-cultural system. The written and visual data collection methodology in this study uses a descriptive qualitative approach based on empirical field work of the data obtained. Documentation, visual records and observation methods were used to gather information related to the paintings studied. The results of the study show that Li Mingwei's work "Crows Returning to the Forest" is an application of traditional Chinese cultural elements to the art of oil painting. The concepts used in the study underlie the subject, design and aesthetic meaning to classify the painting using a cultural approach. The significance of the study suggests that contemporary Chinese oil paintings in Henan Province cannot be viewed only from the formalistic perspective of art but can also be presented through a cultural context. This study contributes to the understanding of the meaning, concepts and purposes of design employed by contemporary Chinese artists in shaping the image and cultural identity of their work.

Tobacco Packaging Design in China, Thailand, and New Zealand: A Comparative Study

Packaging design has received much interest from the academic and industrial worlds. Numerous studies have shown that packaging significantly impacts purchase intent, product satisfaction, and repeat purchases. However, to some extent, tobacco packaging is not used to fulfil its consumer target’s demands or increase the repeat purchase rate. By contrast, it has the official duty to discourage tobacco use, as it is a highly regulated business. Nevertheless, tobacco manufacturers do their best to find the last opportunity to advertise on tobacco boxes because the packet is their final or only marketing or advertising tool in many countries. Thus, tobacco packaging design could be the most challenging advertising practice in many nations because two contradicting advertising contents (persuasion and dissuasion) emerge in one medium simultaneously. In this paper, I comparatively content-analysed 65 popular cigarette brands from China, Thailand, and New Zealand to find out how tobacco companies use cigarette packaging to communicate with their customers. The results suggested that Chinese tobacco packaging is highly market-oriented and emphasises the use of traditional Chinese cultural elements. Conversely, tobacco packaging in Thailand and New Zealand focuses on health communication. But warning labels in the two countries are platitudes. The results also indicate that although policy factors have had a positive impact on tobacco packaging in terms of its discouraging function and contributing to tobacco control over the past decades, there is a need for policies to be tailored to the socio-cultural context. Efforts should focus on improving tobacco packaging from the perspective of smokers’ psychology. This adjustment is deemed necessary due to the declining effectiveness of current tobacco packaging control policies in reducing smoking rates in recent years.

Terroir, Wine Varieties, Brands and Their Translations into Chinese

This paper explores the intricate relationship between terroir (a fundamental concept in viticulture that connects wines to a complex tapestry of factors encompassing place, culture, economy, and society), grape varieties, and wine branding in the Chinese cultural context. It examines how these elements are perceived in both Western and Chinese cultural domains. Terroir is a key element in Western viticulture and grape varieties define wines, thus influencing their identity. To foster familiarity and positive connections with Chinese consumers some Western wine brands have incorporated traditional Chinese cultural elements. Through a comprehensive review of literature, fieldwork and interviews, this study contends that in the Chinese language, viticultural terminology from Western languages can be translated, enriched, and elevated to offer a deeper comprehension of these terms. This research reinforces the idea that terroir can be eloquently conveyed in Chinese, preserving its connotations from the original language. It demonstrates how Chinese translations of wine varieties augment their intrinsic meaning, and how Western wine brands effectively resonate with the Chinese market through auspicious translations. Furthermore, this research argues for the efficacy of fieldwork and interviews as valuable tools for both translation practice and research in this context.

The application of traditional Chinese cultural elements in urban street landscape using the Internet of Things and deep learning

The street design and landscape in China include cultural elements representing the Heritage and history of this generation. Such designs are planned, fabricated, and implemented based on previous elements and novel findings from the past. The novel findings are identified using sophisticated technologies like the Internet of Things (IoT). Therefore, this article introduces a Cultural Design Planning Method (CDPM) for Street Landscape (SL) in maintaining the renowned Heritage of Chinese roads. The proposed method relies on IoT-based data and cultural elements from the previous design and its impact on society. In this case, the impact is computed using attraction and cultural progression from the tourists and location. The cultural element’s connectivity and resemblance to the current location display the cultural progression. Such progression and impacts are recurrently validated using deep learning; the learning process identifies the elements and their associated impact on society. The previous and current street designs are augmented in the learning process to leverage placement and street design precision. The landscapes are periodically validated based on the current trends and associations.

Research on the Integration Path of Sports Dance and Chinese Traditional Cultural Elements

In recent years, sport dance has begun to be popular around the world. Sports dance, also known as "international standard social dance", is actually a product of modern western society. However, due to the inclusiveness of sport dance, traditional Chinese cultural elements can be incorporated into it without any contradiction, so that traditional Chinese culture can be further spread through the medium of sport dance. The article mainly focuses on the internal interpretation of traditional Chinese cultural elements, the importance of integrating sports dance with traditional Chinese cultural elements, existing problems, constituent elements, and integration paths, and puts forward relevant suggestions on how to integrate traditional Chinese cultural elements into sports dance.

A Study on the Translation Strategies of Chinese Culture-loaded Words: Taking the Subtitle Translation of the Film " Big Fish& Begonia " as an Example

Chinese animation film originated in the 20th century, and after a difficult process of exploration, it gradually developed in the 21st century. It is well known that film is one of the most widespread and influential art forms, and Chinese animated films are, as a rule, more loaded with numerous traditional Chinese cultural elements than ordinary films. Therefore, launching Chinese movies out of China is an effective way to spread China's excellent traditional culture, translation of culturally loaded words in movie subtitles determines whether the cultural export will be successful. On this premise, this paper will take the Chinese animated film Big Fish & Begonia as an example, analyze the translation strategies of culturally loaded words in the context of the characteristics of subtitle translation, summarize the desirable features of the translation strategies adopted, and at the same time point out the shortcomings and propose modifications to inspire the use of culturally loaded words translation strategies in the subtitles of Chinese animated films in the future, to promote the dissemination of excellent Chinese traditional culture.

The interplay between digital platforms and user-generated content in reinterpreting and recreating mythological narratives with traditional Chinese cultural elements: the animated series Yao-Chinese Folktales

This paper critically unpacks the reinvigoration of mythological narratives with traditional Chinese cultural elements on 哔哩哔哩Bilibili using the animated series 中国奇谭 Zhongguo Qitan ‘Yao-Chinese Folktales’, specifically focusing on the narrative 小妖怪的夏天 Xiao Yaoguai De Xiatian ‘Nobody’ (Lit. ‘A Little Monster’s Summer’) as the case study. The article explores Bilibili’s unique digital ecosystem and user-generated content, shedding light on how they shape the reinterpretation and recreation of narratives with traditional Chinese cultural elements. An in-depth analysis is conducted on various fan-maderecreations, from alternative endings to fan videos, critically examining how audiences connect with ‘Nobody’ through nostalgic personal memories, societal commentary and creative expression. This study seeks to reconcile the divide between participatory culture and mythological storytelling. By doing so, it underscores the significant role that digital platforms, like Bilibili, play in reinvigorating narratives with traditional Chinese cultural elements. The research findings unveil innovative insights beneficial for stakeholders seeking to gain traction in the Chinese market through culturally attuned content. More than just underlining the transformative influence of these digital platforms, the study also contributes to the ongoing discourse on the need for more diverse narratives in global storytelling, as opposed to the ‘universal’ paradigms centred on the Hero’s Journey perpetuated from the West. Ultimately, this article provides a nuanced understanding of the elements that resonate with audiences within the Chinese sociocultural context.

The Chinese Traditional Cultural Graphic Elements in Modern Graphic Design

Based on the arrangement of historical data on the source and artistic value of graphic elements in traditional Chinese culture, the article uses comparative research methods to analyze the art form and artistic value of graphic elements originating from Chinese civilization according to the chronicle. For the façade, according to the classification method of the graphic elements, the main features are sorted out, and the pattern characteristics, scene culture, artistic value and the meaning of the development of the graphic elements are mainly deduced. From the perspective of semiotics, it discusses the influence of graphic images extended by traditional Chinese culture on the world graphic design and the formation of new art theories arising from the fusion of Chinese and Western art. On the basis of the creative process and art form of modern graphic design, combined with the traditional and modern design interpretation of the elements of contemporary graphic design, it is proposed that the research on modern graphic design integrating graphic elements of traditional Chinese culture is a direction worthy of exploration and in-depth research. Historic data and graphic references in his research field.

Application of traditional cultural elements in landscape design

Abstract Traditional Chinese cultural elements have diversified the framework of contemporary cultural studies and given new life to modern landscape design. Therefore, the use of traditional Chinese cultural elements in modern landscape design is the main task faced by landscape design designers. This paper establishes the SVM-design model. An in-depth study on the use of traditional cultural elements in landscape design is launched. The calculation analysis shows that the color application of traditional cultural elements is the most widely used in the creation of landscape space, and its percentage is as high as 60.22%. The use of regional characteristics of traditional cultural elements accounted for the second highest percentage, at 24.73%. The lowest percentage of pattern features of traditional cultural elements is used in the creation of landscape space, only 15.05%. The percentage of the use of traditional cultural elements of the deformation of the exaggerated clothing method is 43%. The reason for its wide application in landscape design is that it is a deformation and exaggeration treatment of the external form of traditional cultural elements to achieve the aesthetic effect of highlighting and amplifying the traditional cultural elements.

Primenenie elementov tradicionnoj kitajskoj kul'tury v dizajne vizual'noj kommunikacii

Along with the continuous development of China's cultural undertakings, the market application of visual communication design is gradually expanding, the market demand for designed products is also gradually increasing, and the advantages of its products are becoming more and more prominent. This article puts forward some innovative application strategies to address the significance and importance of Chinese traditional cultural elements to the visual communication design industry, aiming to promote the high-quality development of China's visual communication design industry.

Influence of Social Media on the Application of Chinese Traditional Cultural Elements in the Fashion Industry

The New Chinese Style is a popular outfit style in China, but it is still undergoing development. The purpose of this paper is to analyze the relationship between social media and New Chinese Style using a case study approach. According to the results, social media plays an essential role in the development of popular style and communication. The popularity of New Chinese Style on social media is inextricably linked to sales of New Chinese Style garments online shopping, and the comments of users also influence the design direction of New Chinese Style garments. The authenticity of information uploaded to social media should be strictly controlled. In addition, fashion designers should learn what is the true essence of Chinese traditional culture before designing clothes.

The Awakening of Female Consciousness under the Fusion of Chinese and Western Cultural Conflicts from the Perspective of Eat Drink Man Woman

Ang Lee's works fully reflect the conflict and fusion between Chinese and western cultures due to his own identity as a cross-cultural film communicator, which has also been the focus of academic attention. This theme is reflected in the film Eat Drink Man Woman, which focuses on an ordinary family in Taiwan. The father is more exposed to traditional Chinese cultural elements while the daughters are more influenced by western culture. The feminism embodied in the film forms a special characterization of the film, which is dominated by female characters, therefore making the element worth studying. This article uses textual analysis as the main research method, using the three sisters of the Zhu family and Jinrong as examples, and focuses on the analysis of character images and film content to study the various changes in the image of oriental women arising from the fusion of Chinese and western cultural conflicts, and to explore the embodiment of the awakening of female consciousness in the film from multiple perspectives in the direction of patriarchy, the concept of marriage, love, self-desire, and gender order. Ang Lee has always tried to find a balance between Chinese and western cultures that is acceptable to the world; because of his status as a male writer, the female characters can reflect a unique understanding of the female image and the awakening of female consciousness from a male's perspective, which is quite charming despite its limitations.

Application of Chinese Traditional Cultural Elements in Modern Fashion Design

In the long history of Chinese culture, Chinese traditional clothing culture, as one of the main components, has a unique aesthetic appeal because traditional Chinese clothing is rich in variety, bright in color, and has many patterns and unique styles. Therefore, it provides many creative materials for modern fashion art and brings countless inspirations to designers. In modern Chinese clothing design, to have design characteristics and cultural value, it is necessary to grasp the international design language and simultaneously learn from traditional Chinese clothing culture's essence to express national characteristics. Based on this, this paper will discuss in detail the application of traditional Chinese clothing elements in modern Chinese fashion design.

Innovative Practices of Chinese Traditional Cultural Elements in Short Video Platforms

Innovative Practices of Chinese Traditional Cultural Elements in Short Video Platforms

Research on the Application of Chinese Traditional Cultural Elements in Fujian Province

Research on the Application of Chinese Traditional Cultural Elements in Fujian Province

The Application of Traditional Chinese Cultural Elements in Fantasy Costume Drama - A Case Study of “Love Between Fairy and Devil”

The spread of Chinese TV dramas cannot be separated from the strong underpinnings of Chinese stories. Strengthening the multifaceted presentation of traditional culture is an indispensable element in creating quality TV dramas with culture, connotation and Chinese characteristics. With a unique oriental narrative and a unique oriental romantic audio-visual language, the fantasy ancient idol drama “Love Between Fairy and Devil” restores a beautiful oriental fantasy world, which helps to reshape the audience’s visual imagination of Chinese classical mythology, conveys the unique charm of Chinese traditional culture to the audience, and promotes the further “going out” of traditional culture.

The Current Significance of Chinese Excellent Traditional Cultural Elements

The excellent traditional culture of the Chinese nation is an important cultural symbol to express our self attributes in the context of world culture and is the deepest foundation for cultural self-confidence. Therefore, the significance of carrying forward the excellent national traditional culture lies in: providing rich nourishment for the confidence of socialist culture with Chinese characteristics, providing strong support for the confidence of socialist culture with Chinese characteristics, and providing support for the innovative development of the excellent national traditional culture. The promotion of Chinese traditional excellent culture and the display of the value of the times require the innovation and dissemination of modern moral education. This article mainly explains the effectiveness of the integration of Chinese excellent traditional cultural elements and modern moral education from the mutual influence and interaction between the two.