Abstract
The New Chinese Style is a popular outfit style in China, but it is still undergoing development. The purpose of this paper is to analyze the relationship between social media and New Chinese Style using a case study approach. According to the results, social media plays an essential role in the development of popular style and communication. The popularity of New Chinese Style on social media is inextricably linked to sales of New Chinese Style garments online shopping, and the comments of users also influence the design direction of New Chinese Style garments. The authenticity of information uploaded to social media should be strictly controlled. In addition, fashion designers should learn what is the true essence of Chinese traditional culture before designing clothes.
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