The Chinese Traditional Cultural Graphic Elements in Modern Graphic Design

Abstract

Based on the arrangement of historical data on the source and artistic value of graphic elements in traditional Chinese culture, the article uses comparative research methods to analyze the art form and artistic value of graphic elements originating from Chinese civilization according to the chronicle. For the façade, according to the classification method of the graphic elements, the main features are sorted out, and the pattern characteristics, scene culture, artistic value and the meaning of the development of the graphic elements are mainly deduced. From the perspective of semiotics, it discusses the influence of graphic images extended by traditional Chinese culture on the world graphic design and the formation of new art theories arising from the fusion of Chinese and Western art. On the basis of the creative process and art form of modern graphic design, combined with the traditional and modern design interpretation of the elements of contemporary graphic design, it is proposed that the research on modern graphic design integrating graphic elements of traditional Chinese culture is a direction worthy of exploration and in-depth research. Historic data and graphic references in his research field.