Abstract
A logo is a symbolic communication mark which employs simple and concise images for the expression of specific connotation and the dissemination of specific information. Logo design is widely used for company's image advertising. Modern logo design is commonly inspired by Chinese traditional cultural elements and it incorporates them perfectly into the design subject to create designs with the charm of Chinese traditional culture. Modern logo design is critical both for the application of traditional cultural elements and the dynamic integration of traditional and modern design philosophies, so it is one of the important fields of research and investigation for modern logo designers to have a correct understanding of the relationship between Chinese traditional cultural elements and modern logo design so as to promote the extensive and in-depth application and transmission of Chinese traditional cultural elements in modern logo design. Keywords—logo design; Chinese traditional culture; element; analysis
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