ABSTRACT Tourism studies pay relatively little attention to the importance of reflexivity and metacognition. This article highlights the integral importance of explicitly considering reflexivity and metacognition issues as part of the research process when studying pro-poor tourism (PPT). Hence, the paper presents a reflexive and metacognitive account of the challenges and obstacles encountered while undertaking ethnographic fieldwork in PPT. Drawing on the first author’s research experiences in Vietnam with informal tourism workers, it reflects the positional, ethical, and methodological challenges faced during and after the fieldwork. This article is the first to provide a critical reflection on fieldwork in PPT, thereby adding to the conceptual recognition of the importance of reflexivity and metacognition in tourism studies overall. It also shares deeper insights into the difficulties associated with research that involves poor people, whose voices remain largely absent from tourism studies.
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