Innovation Of Tourism Products Research Articles

An Investigation into Tourists' Intentions to Participate in Traditional Chinese Medicine (TCM) Wellness and Rehabilitation Tourism: Insights from In-Depth Interviews at the Luofu Mountain Tourist Area

This study aims to explore the flourishing of TCM (Traditional Chinese Medicine) health and rehabilitation tourism in Chinese tourist attractions and the driving factors behind tourists' participation intentions, with a specific focus on Luofu Mountain. Firstly, by elucidating the background and value of TCM health tourism and the rationale for choosing Luofu Mountain as a case study, the core objective of this research is established: to identify the key factors that drive tourists to engage in this unique tourism experience, providing strategic references for scenic area management and industry upgrades. The research covers a wide range of topics, including tourist demand analysis and tourism product innovation, employing a combination of theoretical construction and empirical research. Multiple methods, such as in-depth interviews and quantitative surveys, are used to gain insights into tourists' motivations and experiences. The article is well-structured, with a highlight on using in-depth interviews to reveal the deep psychological factors influencing tourists' participation intentions and the seamless integration of theory and practice. In the literature review section, this paper systematically discusses the theoretical foundations of TCM health and rehabilitation tourism and the theoretical framework of tourists' participation intentions. It also compares domestic and international research progress to identify research gaps. By comparing Luofu Mountain with international cases, this study assesses its strengths and weaknesses, providing policy insights and improvement suggestions. Methodologically, the paper details a carefully designed sampling strategy and data collection and analysis processes, with particular attention to the data analysis and thematic analysis of in-depth interviews. Based on the case of Luofu Mountain, it reveals the behavioral patterns of tourists participating in TCM health tourism and extracts key strategies for product design and service enhancement. In the policy analysis chapter, the paper deconstructs the effects of current policies on Luofu Mountain, identifies areas for improvement, and proposes a tailored set of policy recommendations. Finally, it summarizes the main research findings, including key factors influencing tourist behavior and optimization measures, while reflecting on the study's limitations and suggesting future research paths.

Development and Application of Concentric Lock Platform Under Digital Cultural Tourism Product Innovation

With the global spread of the COVID-19 epidemic, the traditional tourism industry has suffered an unprecedented impact, pushing the tourism industry towards digital transformation. As an important direction of this transformation, digital cultural tourism (digital Literature & Tourism) utilizes the latest digital technologies such as 3D simulation, Virtual Reality (VR), Augmented Reality (AR), etc., to provide a brand-new form of cultural and tourism experience. Taking the concentric lock platform as an example, this study explores the development and application under the innovation of digital cultural and tourism products, analyzes its contribution to the recovery of tourism, cultural inheritance and innovation, and puts forward the outlook for future development. Designed with the concepts of emotional interaction, cultural inheritance and technological innovation, the concentric lock platform provides a space where users can padlock their locks in a virtual environment to express their emotions and share their stories. The platform not only redefines the emotional connection between couples, but also provides a new profit model and cultural inheritance for tourist attractions. In terms of technical realization, the platform adopts cloud computing to support high concurrent access, and utilizes technologies such as WebGL and Three.js to render complex 3D graphics in web browsers to create realistic virtual attraction models for users, while focusing on data security and privacy protection. The platform's functional modules include the padlocking and viewing of virtual concentric locks, the withdrawal process of breaking up locks, as well as a rich cloud tourism experience and cultural heritage content, which meets the diversified needs of users. By cooperating with tourist attractions, the concentric lock platform developed the virtual concentric lock function with attractions as the background, promoting cultural heritage and tourism recovery. Especially during the epidemic, the platform provided global users with the possibility of cloud tourism and virtual emotional interaction, effectively mitigating the impact of the tourism industry affected by the epidemic. In the Discussion and Outlook section, this study points out that the concentric lock platform and similar digital cultural and tourism products face challenges and opportunities in terms of technological development, market demand, cultural heritage and social impact. In the future, with the application of new technologies such as 5G and artificial intelligence, more personalized and interactive cultural tourism experiences are expected to be developed. At the same time, how to effectively integrate online experiences with on-the-ground tourism activities, protect user privacy and ensure data security will be the key issues to be solved for digital cultural tourism products such as the concentric lock platform. To summarize, the concentric lock platform, as a typical case of digital cultural tourism, not only shows the potential of digital technology application in the field of cultural tourism, but also provides an effective strategy and practice case for the digital transformation of the tourism industry. With the continuous progress of technology and increasing consumer demand, the future development of the digital cultural tourism field will be broader, providing people with richer and deeper cultural tourism experience.

Innovation of Tourism Products in Increasing Sales of Lipa Sabbe Sengkang to Entrepreneurs in Wajo Regency

This study aims to determine the Increase in Sales Volume of Lipa Sabbe Sengkang Tourism Products and the Increase in Volume of Lipa Sabbe Sengkang Tourism Products in Wajo Regency. The type of research uses qualitative methods, namely the presentation of data in the form of statements of words or descriptions of something in the form of sentences set forth in writing. The data collection techniques use observation, interviews, and documentation. The results of this study showed that tourism product innovation in increasing sales volume of Lipa Sabbe Sengkang to entrepreneurs in Wajo district. The researcher added that entrepreneurs should hold promotions more often so that tourists are aware of new production, the existence of Lipa Sabbe Sengkang, opportunities that can be implemented well if entrepreneurs work together to carry out marketing and promotion, the Government and the public really need to get to know Lipa Sabbe Sengkang closely. In increasing sales of Lipa Sabbe Sengkang Tourism Products to market Lipa Sabbe Sengkang Tourism Products so that Entrepreneurs take various events to promote to Social Media and introduce globally including holding a Silk Festival in Wajo Regency because Lipa Sabbe Sengkang is a Cultural Identity for the city of Sengkang, Wajo Regency.

Exploring a New Destination Image: A Case Study of Suranadi Village

The purpose of this study is to examine several aspects of tourism in Suranadi Village, namely the sociology of attributes, destination attributes, tourist loyalty, and tourist opinions on Suranadi, as a first step towards finding a new Suranadi Tourism destination image. Using a quantitative descriptive method and a questionnaire, data were collected and analyzed using the achievement level formula. This study discovered that the sociology attribute received a good predicate with an average of 82; destination attribution received a good predicate with an average of 81; and visitor loyalty attribution received a very good rating with a value of 86. Furthermore, tourists believe that Suranadi Village should improve a variety of aspects, including tourism product innovation and other supporting factors. Finally, the most popular tourist attractions in Suranadi Village are natural and religious tourism, as Suranadi Village has significant natural potential and is a Hindu pilgrimage site.

DIGITAL MARKETING DAN PERANAN ELECTRONIC WORD OF MOUTH SERTA INOVASI PRODUK PARIWISATA PENGARUHNYA TERHADAP LOYALITAS WISATAWAN DI MUSEUM GEOPARK BATUR KINTAMANI

Batur Geopark is a geological tourism area located in Bangli Regency, Bali. This area is famous for its natural beauty, including Mount Batur which is the icon of the area. Another thing that attracts destinations in this area is the Batur Geopark Museum. Batur Geopark has long been a popular tourist destination. With this popularity, the visits to this destination area are quite high. Likewise, with the Batur Geopark Museum. With the high intention of tourists to visit, it is necessary to make efforts to maintain tourist loyalty. The purpose of this study was to analyze the effect of digital marketing, e-word of mouth, product innovation on the loyalty of Batur Geopark museum tourists. The location of this research is the Batur Kintamani Geopark Museum located on Jalan Raya Penelokan, Kintamani, Bangli, Bali Province. The method of determining the sample using random sampling with the slovin formula, with a total sample of 100 respondents. The data collection method in this study used a questionnaire with a scale likert (5 scale). The data analysis technique used is multiple linear regression analysis. The results showed that digital marketing has a positive and significant effect on tourist loyalty. The role of e-WOM has a positive and significant effect on tourist loyalty. Tourism product innovation has a positive and significant effect on tourist loyalty. Digital marketing, the role of e-WOM and tourism product innovation have a positive and significant effect on tourist loyalty.

Application of technological innovations in the tourism industry

In the conditions of digitization and ecological transformation of industry and society, studying the opportunities to apply technological innovations and their impact on the tourism sector has become a research topic. The directions of tourism business innovations are explored and the role of technological innovations in adapting the tourism sector to the processes of transformation and digitalization of society is outlined by conducting a systematic analysis. The aim of this study is to identify the different approaches to tourism product innovation, clarify the scope of technological innovation and to present the possibilities of their application in the tourism sector. As a result of the study the scope of technological innovations in the tourism sector is outlined and guidelines for their application are proposed in order to diversify the tourist product and optimize tourism business activities.

Research on the Development Potential of China’s Pro-Poor Tourism Industry Based on Geographical Nature Evaluation

China has made considerable achievements in poverty alleviation and reduction, and pro-poor tourism is an important part of its poverty alleviation policy. To prevent policy investments from idling and becoming wasted, and to prevent poverty from returning to previously poverty-stricken areas, it is helpful to improve the continuity and adaptability of pro-poor tourism policies by assessing differentiated geographical capital. This study is based on the fundamentals of geographical nature: it divides geographical capital into resource endowments, market location, and spatial accessibility; tests the state of the three types of geographical capital by introducing Newton’s basic space gravity model; and comprehensively evaluates the tourism industry’s potential to develop. In addition, it uses data on China’s 560 pro-poor tourism villages for empirical research, and concludes that most of the pro-poor tourism villages show some potential for tourism development along with distinctive features of regional concentration. However, they are also restricted by many factors and require prolonged exploration and cultivation. China’s pro-poor tourism villages are mainly divided into three types: market, resource, and location advantage. The market advantage type should foster tourism product cultivation on the basis of market needs, deepen tourism product innovation, integrate with the industry chain of surrounding pro-poor villages, and form a regional clustering force. The resource advantage type should value market fragmentation and positioning, match the market positioning of surrounding tourism cities, utilize the marketing of surrounding tourism cities, and improve its own market popularity and reputation. The location advantage type may position itself as a tourism industry hub, and serve the surrounding scenic spots in order to achieve its own industry value. This study mainly analyzes and evaluates the development potential of the tourism poverty alleviation industry on the basis of geographical capital, and does this with the aim of improving the applicability of the tourism poverty alleviation industry’s pro-poor development strategy.

Research on Cultural Innovation of Tourism Products in Old Revolutionary Areas under the Background of Cultural Tourism

The Jinggang Mountain area has a deep cultural heritage and a variety of high-quality red tourism resources. It has the natural advantage of promoting the upgrading of tourism industry and achieving innovative development of red tourism based on cultural tourism integration. However, in the past tourism development, it still remains in the primary stage. A series of problems such as the lack of deep red cultural connotation, the level of service to be strengthened, the development of tourism resources and environmental protection contradictions are intensifying. Facing this situation, this paper fully exploits the value of red tourism resources in Jinggang Mountain to promote red culture inheritance by studying innovative forms of cultural tourism promotion, using Internet technology to create a cloud tourism platform, and building a complete tourism ecosystem.

Developing dynamic capabilities for community collaboration and tourism product innovation in response to crisis: Nepal and COVID-19

International tourism will continuously face challenges to fully recover after COVID-19 unless destinations implement universally agreed upon public health protocols that make travellers feel safe. This challenge is even more daunting for least developed countries like Nepal, which relies on rural, nature and adventure tourism. These rural regions, already under stress prior to COVID-19, must now address the pandemic’s consequences before availing themselves of opportunities for more sustainable tourism development that experts believe the pandemic confer. We use “mutual gaze” to examine how exchange relationships between rural and urban stakeholders shape collaborative decisions on tourism development. We conceptualise tourism development interactions through the innovative development of unique offerings to attract domestic tourists during the pandemic. Data on Nepal’s rural tourism sector reveal that representative local associations enable innovation through the integration of dynamic capabilities and resources in the development of sustainable tourism products. While the study confirms the significant role government plays in facilitating cooperation among stakeholders to legitimise relationships and ascertain sustainability goals, it reveals organic collaboration is essential for inclusive planning and decision making at grassroots’ level.

Study on Countermeasures for the High-quality Development of Zunyi Red Tourism

In recent years, the momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas. During the 14th Five-Year Plan period, red tourism entered a new stage of high-quality development. How to promote the high quality of red tourism has become a new boom in the tourism industry. Zunyi is one of the five revolutionary holy places, rich in red tourism resources, but has not yet formed a good trend of high-quality development. Based on the realistic dilemma of the high-quality development of Zunyi red tourism, the high-quality development of Zunyi red tourism should take the promotion of supply-side reform as the main line, dig deep into the cultural connotation of red tourism resources, strengthen regional integration, carry out red tourism product innovation, build red tourism brand with local characteristics, improve the quality, efficiency and product effect of Zunyi tourism industry.

Customer knowledge management and smart tourism destinations: a framework for the smart management of the tourist experience – SMARTUR

Purpose This paper aims to demonstrate how customer knowledge management (CKM) can assist destination management organizations (DMOs) in the smart management of the tourist experience to contribute to the creation of smart solutions and the promotion of smart tourism destinations (STDs). To accomplish it, a CKM conceptual framework aligned with smart tourism and composed of eight processes is developed to guide managers in this management. Design/methodology/approach This research adopts the design science research methodology and applies its steps. It was supported by a systematic integrative literature review on CKM models and frameworks and their main elements, as well as by semi-structured interviews with tourism specialists in the context of Santa Catarina, Brazil. Findings From the literature it appears that tourist experiences are customer knowledge essential to the improvement and innovation of tourism products and services, and that CKM, still little explored in this scenario, tends to contribute to the management of this crucial knowledge for smart tourism. The analyses and improvements to the structure developed by specialists show its applicability and contributions to the management of STD experiences. Originality/value This paper offers an original contribution to the integration of the theoretical constructs of CKM, tourist experience and STDs by showing how the CKM, from tourism experiences, technologies and social networks, can assist DMOs in the management of experiences and promotion of STDs.

Visitors’ satisfaction and development strategy of agrotourism: evidence from Semarang, Indonesia

Visitor satisfaction is fascinating to learn because this is always a significant positioning in developing tourism destination.This study aims to analyze visitor satisfaction and formulate the agrotourism development strategy. The research survey was conducted in Purwosari Agrotourism, Mijen District, Semarang City, Indonesia. A total of 100 visitors and 20 people were purposively selected to address research objective. Visitor satisfaction is evaluated using the 7P marketing mix approach. The analysis method uses the Importance Performance Analysis and Customer Satisfaction Index to analyze visitor satisfaction; and Strength, Weakness, Opportunity, and Threat (SWOT) analysis to formulate development strategy. The results showed the location, transportation, promotion, and physical evidence (parking area, toilets, and information boards) are the main priority attributes of improvement. The response of visitors was in the satisfied category with a total Satisfaction Index of 73.39%. The development strategy of Purwosari Agrotourism shows the SO (strength and opportunity) strategy approach, which means being in a favorable position with aggressive strategy recommendations. The strategy includes the innovation of tourism products, collaboration with other tourism objects to create tour packages, and expand product marketing networks.JEL Classification: Q13; R58; Z32

Supply Chain Analysis of Tourism Social Enterprises in Bejiharjo Tourism Village

Bejiharjo Tourism Village was established as a tourist destination in 2010. The development of CBTIs as a form of community social enterprise is considered important because the company is expected to foster economic, socio-cultural and environmental harmonization. Development of tourist destinations in the village of Bejiharjo is the opposite. Based on an analysis of the performance of tourist supply chain (TSC) management, the level of citizen participation, the number of tourists, and tourism income increased dramatically in the beginning of the growth. However, in recent developments, the level of participation is no longer in line with the number of tourist visits and income. In fact, social companies operate on limited, inefficient management performance, poor tourism services, and tourist disaffection. This is due to the weakness of social companies in managing TSC. The company faces various scarcities and weaknesses in developing strategies and management of each chain. This can be seen from the weak source of empowerment strategy, enterprise management, development and innovation of tourism products and tourist services. Government policies tend to be ineffective, have unclear rules, and are accompanied by difficulties in establishing rules and agreements between companies. The entire process of TSC management has made social companies face conflict among enterprise and landlord and the performance fell sharply. Furthermore, this condition might marginalize and disadvantage the destination. This is a big challenge for the process and purpose of the community social enterprises

Study on the Evolution Law of Integration Innovation of Cultural Tourism Product

Culture has always played an important role in the innovation of tourism products, and the integration of cultural tourism is the process of product innovation. The paper selects the scenic spots who are the Window of the World in Shenzhen, Impression Liusanjie in Guilin and 1964 Cultural Creative Park in Zunyi as case study samples. The three cases respectively represent the characteristics of the cultural tourism integration in the 1990s, 2000s and 2010s. First of all, from the perspective of tourism experience, the paper reveals the trend of integration innovation of cultural tourism product. Then this paper reveals the process and dynamic mechanism of integration innovation of cultural tourism product.

Evolution of Tourism Policies Due to Change of Ruling Parties in Taiwan

Tourism policy is the blueprint and roadmap for the development of tourism in a country or a region. As policymaking for the tourism industry is set in the context of wider government policies, it is highly relevant to the majority ruling party. In 2000, the long-standing ruling party in Taiwan lost its seats for the first time, which had sweeping impact on the economic, social, and political landscape on the island. This paper examines the tourism policy in Taiwan and analyzes the influence of administration changeover on the development of tourism. It is hoped that the research insight serves as reference to other countries in the formation of tourism policies going forward. This study adopts qualitative research methods, including: historical research, document analysis, field observation and interviews. The results show that although the evolution of Taiwan's tourism policy has gone through the ruling of different political parties, they regard the development of tourism as one of the important economic policies, and strengthen the construction of scenic spots, the formulation of laws and regulations, as well as the innovation of tourism products, so that the tourism industry can be successfully developed. However, it will be influenced by the political ideas of the political parties, and the selected international tourism target markets are also different.

The potential of ecotourism development through community involvement to enhance tourism destination performance in Tana Toraja (An implementation of ecotourism concepts on Banua Tongkonan)

The design of this study aimed to examine whether factors such as tourism product innovation, tourists satisfaction can affect the performance of tourism destination in Tana Toraja District. The study conducted in three subdistricts namely Sangalla Utara, Makale Selatan and Gandang Batu Sillanan in the period from January to November 2018. The object of study is tourists and Banua Tongkonan (traditional house)of Toraja community and additional supporting factors. The population in this study is foreign tourists, travelers archipelago who visited to Tana Toraja and the stakeholders in the local community. Accidental sampling method applied as the sample collection method. There are 250 respondents participated in this studyin giving both oral and written answers. The questionnaire distribution, in-depth interview, field observation, and literature review carried out for collecting data. Testing the research hypothesis used software of structural equation modeling or SEM. The result of analysis, on one hand, shows that there is a significant influence of mediation variable on tourist satisfaction between tourism product innovations to tourism destination performance and on the other hand qualitative data that obtained from stakeholders confirm the output of SEM analysis.

东平县乡村旅游发展现状及对策研究

近年来，在国家政策和人们生活需求的推动下，乡村旅游的发展步伐逐渐加快，已是许多人们喜爱的旅游方式之一。东平县乡村旅游资源丰富，近年来在各级政府的支持下，乡村旅游呈现出快速发展的态势，吸引了众多游客游玩，实现了一定的效益，尽管如此，也存在许多不足之处。本文在阐发东平县乡村旅游发展现状的基础之上，总结出存在的主要问题：基础设施完善；旅游从业人员人才匮乏，服务质量有待提高；旅游产品创新不足，产品较单一；生态环境质量不高，环保意识不足。根据这些问题，为东平县乡村旅游的发展提出对策。 In recent years, with the promotion of national policies and people’s living needs, the pace of de-velopment of rural tourism has gradually accelerated, and rural tourism has been one of the travel ways that many people like to choose. Dongping County has a lot of rural tourism resources; with the support of governments in recent years, it shows a trend of rapid development in the rural tourism and attracts many tourists and get some benefits; however, there are still many short-comings. Therefore, this paper based on the analysis of rural tourism development in Dongping County, summed up the main problems: Infrastructure needs correcting; shortage of Tourism personnel; quality of service needs to be improved; lack of innovation of tourism products; eco-logical environment quality is not high; lacks awareness of environmental. Based on these issues, we made countermeasures for the development of rural tourism in Dongping County.

Creative Tourism in Cape Town: An Innovation Perspective

Creative tourism is a growing field of inquiry in tourism studies and engages creative industry, creative city and urban regeneration debates. This research identifies creative experience-based tourism as an example of novel tourism product innovation in Cape Town. Creative spectacles and creative spaces in the Cape Town context are also investigated. Key findings are that creative experience-based tourism is a small, but emerging urban tourism niche market with considerable growth potential in Cape Town; creative events are well developed currently in Cape Town but as yet poorly integrated with the wider tourism destination mix as well as creative industry initiatives, and whilst creative clusters are emerging in Cape Town, minimal development of creative urban spaces for tourism purposes is evident. Critical policy issues emerging from this analysis surround recommendations for fostering creative networks, stimulating demand for creative tourism, developing a comprehensive creative tourism product mix, planning for creative precinct development, and integrating creative tourism into the Cape Town destination image.

Evaluation of the Determinant Factors of Innovation in Colombia's Tourist Product

Colombia is a country that has achieved significant tourism growth in recent years, yet there is limited empirical evidence about its tourism development. Innovation in tourism products is one of the keys to Colombia maintaining positive tourism development. This empirical study analyzed innovation in tourism products in 364 Colombia companies. The findings show that “changes or improvements to existing products or services” and “research and development to create new products” have a significant relationship with tourism product innovation in Colombia.

In Search of Ways for Tourism Innovation in North East India

This paper investigates the needs for tourism innovation in the context of tourist circuit development in North East India. A review was made to map out the tourism innovation in the context of international, domestic, and rural destination in North East India. This paper presents a hypothetical theoretical model of research indicating the dimensions of tourism product innovation and quality issues for emerging north east Indian tourist economy based on the Indian ethos. The result of this textual investigation presents a background for furthering empirical investigation in the context of North East India.