Tourism Industry In Thailand Research Articles

The Relationship Between Tourism Destination Image, Perceived Value and Post-visiting Behavioral Intention of Chinese Tourist to Thailand

The aim of this research was to study the relationship between tourism destination image, perceived value and post-visiting behavioral intention of Chinese tourist to Thailand. The methodology of this study is quantitative research in which questionnaire is the major tool in collected the primary data for analysis. The total sample of 400 Chinese tourists to Thailand was obtained for the analysis. The results of this study indicated that there is a significant positive impact of destination image on post-visiting behavioral intention; There is a significant impact of perceived value on post-visiting behavioral intention; There is a significant impact of destination image on perceived value; Perceived value plays a partial mediating role in the influence of tourist destination image on tourists' post-visiting behavioral intention. In order to enhance the competitiveness of tourism destinations, the study results suggest that organizations and marketers relevant to tourism industry in Thailand should improve the image of tourism destination and enhance the perceived value of tourists.

Does knowledge management practice produce accounting employee productivity in the tourism business in Thailand?

ABSTRACTThis study examined the role of knowledge management practices in accounting employee productivity in the tourism industry in Thailand. A convenience sample of 191 accounting employees from Thailand’s tourism industry completed a questionnaire. Partial least squares structural equation modelling (PLS-SEM) was used to test the hypotheses. The results of the study showed that knowledge management practice had a positive relationship with financial statement quality, financial statement users’ satisfaction, organizational image creation, and a true and fair view of accounting information in this field. The findings provide valuable information for accounting departments in tourism businesses throughout Thailand, which can be applied to the development of effective target-knowledge management strategies.

BEHAVIOR OF TOURISM INDUSTRY UNDER THE SITUATION OF ENVIRONMENTAL THREATS AND CARBON EMISSION: TIME SERIES ANALYSIS FROM THAILAND

The purpose of this study is to examine the environmental trend of tourism industry in the region of Thailand. For this objective, six dimensions for tourism and five for carbon emission as environmental factor is observed. Time duration of the study consists of 2000 to 2014 with annual observations. Data is collected from official webpage of world development indicator for the regression analysis. Findings of the study indicate that carbon emission through manufacturing and construction industries and carbon emission from other sector has their significant impact on tourism industry in Thailand. These findings are providing reasonable evidence for their regional and managerial implication as significant attention is required to control the harmful effect of environmental indicators on tourism industry. In addition, practical implication of the study can be expanded to other economies in ASEAN region like Malaysia and Indonesia as well. However, limitations of the study can be considered through considering of only one dimension of environmental factor (carbon emission), while ignoring others. Meanwhile, study is limited to the contemporary time duration and application of advance econometric techniques. Future studies can be reconsidered while overcoming these limitations.Keywords: environmental factors, carbon emission, tourism industry, World Bank, ThailandJEL Classifications: Q55, Z31DOI: https://doi.org/10.32479/ijeep.8365

Increased equality of opportunity through international tourism

PurposeThe purpose of this study is to explore and compare the perceptions of workers in the tourism industry in Thailand in foreign-owned and locally owned firms to provide an underrepresented perspective in the debate over whether international trade and tourism primarily exploits workers or provides valuable opportunities.Design/methodology/approachA matched-pairs comparative analysis was used.FindingsWorkers at foreign-owned companies showed slightly, although statistically insignificant, more positive attitudes toward tourism as a means of creating opportunities for themselves. Workers in foreign-owned companies showed a statistically significant more positive attitude toward the impact of tourism on the country. It appears the vast majority of the workers interviewed did not feel exploited, but empowered by opportunities to engage in employment in the tourism industry.Research limitations/implicationsThe use of self-reported measures has been acknowledged to be problematic and the size and composition of the sample limit the ability to generalize the findings to a broader population.Practical implicationsUnderstanding the perspectives of the workers in an industry can be useful in policy development and implementing corporate social responsibility programs. The results suggest workers would support programs which encourage increases in tourism and foreign investment in the industry. Social implications reflect the perceptions of an under-represented segment of society.Originality/valueThe intention is to help bring into the debate the perspectives of individuals who are most directly affected by these activities.

Cross-cultural Differences and Cultural Stereotypes in Tourism - ChineseTourists in Thailand

Stereotypes exit everywhere, and there is no exception in tourism. Thailand has been one of the most popular places for Chinese tourists, and thanks to Chinese visitors, tourism in Thailand has become the single biggest source of growth in the Thai economy. The tourism industry in Thailand is also faced with an increasing number of travelers from all over the world, with different cultural backgrounds as well. As a result, greater cross-cultural awareness, understanding and acceptance of cultural differences is needed in tourism industry. This paper mainly explores the cultural differences between Thai people and Chinese tourists in a tourism context, and examines some stereotypes of Chinese tourists held by Thai people. As stereotypes range from highly favorable to highly unfavorable, this paper focuses on some negative perceptions Thai people hold toward Chinese tourists and discusses the negative effects of stereotyping in cultural understanding and some suggestions to reduce stereotypes in cross-cultural communication.

Thailand's Approach to Destination Resilience: An Historical Perspective of Tourism Resilience From 2002 to 2018

Thailand's inbound tourism industry has grown significantly during the early part of the 21st century. By the end of 2017, Thailand attracted the highest level of international tourist visitation of the 10-nation Association of South East Nations (ASEAN) with 35.38 million international visitors. By 2017, it was the ninth most visited country in the world and ranked second only to China as the most visited national destination in Asia. A key characteristic of Thailand's government destination management and marketing organization [Tourism Authority of Thailand (TAT)] and the private sector of Thailand's tourism industry has been a remarkable capacity for destination resilience. This article focuses on the resilience of Thailand as a destination between 2002 and 2018 through the theoretical prism of organizational resilience and the destination sustainability framework. During this period, Thailand's tourism industry overcame a range of potentially damaging crises and reputational challenges. This article seeks to explain the TAT's commitment to embedding resilience into its strategic planning. TAT's extensive implementation of effective risk and crisis management best practices has enabled Thailand's tourism market to recover rapidly from a range of challenges. TAT's commitment to resilience is enhanced by its extensive cooperation with both its private sector stakeholders and the Pacific Asia Travel Association (PATA), which is headquartered in Bangkok. The Thai tourism industry's commitment to risk and crisis management reflects the importance of tourism to Thailand's national reputation, image, and economy. TAT's close relationship with PATA and ASEAN Tourism, two transnational tourism associations with a strong commitment to destination resilience, has helped to benchmark Thailand's qualitative approach to tourism resilience. TAT demonstrates a clear appreciation that rapid recovery from crisis events and effective contingency management practice require a high level of collaboration with key stakeholders. Numerous private sector stakeholders with a vested interest in the success of Thai tourism represent all sectors of the tourism industry. They have readily contributed their resources and support to Thailand's marketing campaigns.

The Moderation Effect of External Environment Turbulence in Tourism Sector: Comparative Analysis of Pakistan & Thailand

Tourism sector in Pakistan is facing a situation of severe crisis, plagued by poor management, lack of infrastructure, weak and ineffective policy and implementation. The looming cloud of terrorism has further diminished the role the sector could play in the country and the region’s development. Recent military operations against terrorist elements and the inauguration of China Pakistan Economic Corridor (CPEC) are being hailed as a new phase, bringing more opportunities for business. However, it may also bring new challenges to the existing industry as well. The Thailand tourism industry faced similar kind of situation but it sailed out. The current research paper examined the moderating effect of external environmental factors and relationship of Customer Relationship Management Effectiveness (CRMe) with business performance and business innovation. A sample of 382 respondents was selected. The respondents belonged to Tourism sector in Pakistan and Thailand. The responses were tested and analyzed using Structural Equation Modeling in AMOS. It was observed that Technological Turbulence, Market Turbulence and Competitive Intensity significantly moderate the relation of CRMe with business innovation and business performance. This study is significant as it highlights the importance of external environmental factors for business performance and innovation Vis a Vis the effectiveness of an organization’s CRM capability. Results of this study hold significant implications for policy makers and stake holders.

Economic Factors on the Tourism Industry in Thailand

The purpose of this report is studying about economic factors on the tourism industry in Thailand for economic class of Bachelor degree of Stamford International University. Tourism is world’s largest service industry. As, the population is increasingly. The tourist sections seem to emerge as one of the biggest beneficiaries than previous generation in Thailand. So, this paper aims to identify the demand of the tourist industry though three main objectives. The first one is focused in the numbers of the tourists that travel to Thailand; the second one is analyses each country on their average income elasticity; and finally, the cross price elasticity. Research findings showed that there is the differences result through the year of 2009 to 2014.

The Perceived Destination Identity of Stakeholders: a Case of Chang Island

The tourism industry in Thailand is a significant economic activity due to the large and increasing number of tourists, facilities, accommodation and revenue. It is likely to increase its contribution to the GDP from its already significant role of more than 10%. Additionally, the tourism industry career opportunities and helps spread prosperity throughout the kingdom. Chang Island is no exception. Tourism on Chang Island is arguably the most important revenue-generating sector because of the income and job creation. Much of the competition in tourism focuses on tourists’ ability to recognize and remember a particular destination as being unique. Because of this, the development and use of a strong destination identity is critical when making strategic marketing plans. Many tourists will select their holiday destination from their memory of, or recognition of a destination identity. That is why the message behind a destination identity should be a topic to highlight. The aim of this study is to gain insight into the real-life perception of Chang Island’s destination identity by its sender stakeholders. This will help the researcher identify key issues that allow for the development of a suitable guideline for review and possible revision of the island’s destination identity. A qualitative analysis of data collected in this study provides a grounded theory, to support the perception of the sender side of Chang Island’s stakeholders.

Drivers of Growth in the Travel and Tourism Industry in Thailand and Singapore: A Geweke Causality Analysis

Drivers of Growth in the Travel and Tourism Industry in Thailand and Singapore: A Geweke Causality Analysis

Analyzing the Importance of ICT in Tourism Industry with Reference to Thailand

The ICT plays a significant role in tourism industry and throughout its supply chain. The primary objective of the study is to understand the role & importance of ICT and to analyze its impact on Thailand Tourism Industry. The study is descriptive in nature and the sample size is estimated to 90 numbers. (i.e. 18 items multiplied with 5 subjects), based on the recommendations by (Gorsuch, 1983). The simple random sample of 138 managers has been drawn from the database of Travel Organizations, Travel Agencies, Airlines and hotels. Hence the sample size for the study is greater than the estimated sample size. The Instrument has been developed with 5 dimensions ie. Business Perspective, Internet/Social Media, Financial Transactions, Innovation & ICT Oriented Business Model and tested for Reliability and Validity. The results indicate that the manager doesn’t differ in their opinion towards the role and importance of ICT based on various dimensions. Based on the regression results, it is obvious that ICT have impact on tourism industry. Whereas, some variables have negative impact due to increased competitiveness in business and to struggle for capturing market share for individual channel partners in their business. And for all dimensions the R square and Adjusted R Square is high and the model is fit appropriately except for the dimension financial transaction. Because channel partners face challenges towards the dimension financial transaction. Further strategies for sustainable development of tourism through ICT oriented business model have also been given.

Tourist Perceptions to Cultural Identity: The Case of Thai Experience

Tourism is seen as one of the main drivers of socio-economic progress in both developed and developing regions. Many developing countries perceive tourism as a fast track to economic growth. Thailand tourism's industry contributes significantly to the Thai economy, which receives around 7% of its GDP from international tourism revenue. Thailand is often viewed as a wondrous kingdom, featuring temples, wildlife and tropical islands. Visitors are also attracted by its history, culture, modern capital city and reputation as the “land of smiles”. Entrepreneurs in Thailand try to capitalize on these characteristics to create products or services to serve tourists. However, good design and good quality are not enough to survive in a competitive market. The make up of customers is constantly evolving and they are becoming more discerning and demanding. Thus, it is important to work closely with customers to make sure that products and services fulfill their needs and requirements, and to understand customers through study of their behaviors and preferences. This study explored customer perceptions of Thai cultural identity, and employed an emotional design approach to find out how products may fulfill customer perceptions and requirements. Data was collected by means of a questionnaire then statistically analyzed using the principal component analysis (PCA) approach. Results illustrate the relationship between customer perception and Thai cultural identity, and can be used to guide entrepreneur decision making to create new products or services following the Thai cultural identity and meeting of perceptions of customers.

Risk factors for saddle-related skin lesions on elephants used in the tourism industry in Thailand

BackgroundLesions related to working conditions and improper saddle design are a concern for a variety of working animals including elephants. The objectives of the present study were to determine the prevalence of cutaneous lesions in anatomic regions (i.e., neck, girth, back, tail) in contact with saddle-related equipment among elephants in Thailand working in the tourism industry, and to identify potential risk factors associated with these lesions. Data for this cross-sectional study were collected between May 2007 and July 2007 on 194 elephants from 18 tourism camps across Thailand.ResultsThere was a high prevalence (64.4 %; 95 % CI 57.3 – 71.2) of active lesions, most often located on the back region. Using multilevel multivariable logistic regression modelling containing a random intercept for camp we identified the following risk factors: increasing elephant age, the use of rice sacks as padding material in contact with the skin, and the provision of a break for the elephants. Working hours had a quadratic relationship with the log odds of an active lesion where the probability of an active lesion initially increased with the number of working hours per day and then declined possibly reflecting a “healthy worker” bias where only animals without lesions continue to be able to work these longer hours.ConclusionsWhile we recognize that the cross-sectional nature of the study posed some inferential limitations, our results offer several potential intervention points for the prevention of these lesions. Specifically, we recommend the following until longitudinal studies can be conducted: increased monitoring of older elephants and the back region of all elephants, working less than 6 hours per day, and the avoidance of rice sacks as padding material in contact with skin.Electronic supplementary materialThe online version of this article (doi:10.1186/s12917-015-0438-1) contains supplementary material, which is available to authorized users.

The Value Added Tourism Logistics Industry of Thailand

The purpose of this article is to study the Value Added Logistics and Supply Chain Value in tourism industry of Thailand. The concept is to study tourism logistics strategies on the view of the foreign tourists, also other involved people. The satisfaction of the tourists with the components and tourism, logistics management has resulted in a visit over the country for development and value added logistics management in tourism. The researcher compiles a guide to the development of value added supply chain and logistics management in Thailand tourism, also evaluate the management of efficiency changes and compare potential investment between each province of Thailand region. In order to increase value added for Thailand tourism industry, seeking opportunity and increasing competition ability for Thai tourism entrepreneur to ASEAN community including the development of tourism supply and increasing competition ability for Thailand foundation among market opportunity, tourist demand and supply configuration. This study could assist government sector and private sector to determine tourism business operation policy and investment of new tourism attraction policy. Furthermore, produce higher logistic network for transportation plan, decrease the expenses of operation on creating the value added through tourism and commercial aviation. Thailand is valued as the initial country which has the variety of operation. Moreover, the Thai government has the intention to push the country to be the center of tourism travel in the ASEAN regions because of several readiness especially the conditions of geographic location of Thailand which is like it is located in the center of region considered as the pathway among the ASEAN Economic Community, and create the competitive advantages for Thailand. This research is carried out by both qualitative and quantitative research types. The purposes of this study are to study the tourists’ requirements which reflect the impacts of tourism environments and potentials assessment of tourism for tourism development which can create values, improve the competitive ability of tourism business, enhance the potentials of tourism logistics in Thailand, and create the benefits for the further research.

Dynamic of Boon Kam Fa tradition of Phuan Ethnic Group in the Thailand tourism context.

The purpose of this research is to study the characteristics of the original Boon Kam Fa tradition conducted by the Phuan Ethnic Group in Thailand. It also aims to study the origin, existence, and change of the tradition in the context of the tourism industry in Thailand. The data in this qualitative research was gained through document study, observation, and interviews in several areas, namely Hat Siao village, Tam Bon Hat Siao, Amphoe Si Satchanalai, Sukhothai Province; Amphoe Phrom Buri, Sing Buri Province; and Tam Bon Ban Phue, Amphoe Ban Phue, Udon Thani Province. Such data collection was carried out through the perspectives of identity, tradition invention, and ethnic and cultural tourism. The results of this study indicate that a great deal of the history of struggle and migration of the Phuan Ethnic Group is found in Lao PDR’s myth and chronicles. In fact, the latest migration of the Phuan Ethnic Group to Thailand was in the reign of King Rama V. Phuan Ethnic Groups distributed themselves to different provinces, such as Sukhothai, Lop Buri, Sing Buri, and Udon Thani. As a matter of fact, they still adhere to Boon Kam Fa as one of their ethnic group traditions, which is used as a tourism activity nowadays. For Hat Siao village, Tam Bon Hat Siao, Amphoe Si Satchanalai, Sukhothai Province, the Boon Kam Fa tradition has been in the process of development to a tourism activity. The meaning of the tradition is a holiday for Phuan women to have time out from looming. The activities in the tradition include making Khao Khong dessert, Lam Phuan and Nang Kwak entertaining activities. Cultural Tourism 41 www.witpress.com, ISSN 1755-8336 (on-line) WIT Transactions on State of the Art in Science and Engineering, Vol 68, © 2013 WIT Press doi:10.2495/978-1-84564-806-0/004 For Amphoe Phrom Buri, Sing Buri Province, Boon Kam Fa has been deployed to a greater extent as a tourism activity. The tradition means paying respect to the sky, is a holiday and a new year’s eve of the Phuan Ethnic Group, and a fertility forecast. Making Khao Lam, playing the Mhak Bia game, and the Ram Kam Fa dance are some of the activities in the tradition. However, Boon Kam Fa is not made a tourism activity in Tam Bon Ban Phue, Amphoe Ban Phue, Udon Thani Province. Only some of the Phuan people still consider it a tradition with the meaning of Phuan’s Head Sib Song Kong Sib See (the twelve month tradition and the fourteen ways of life). Fertilizer or seeds are used in activities such as courting and the Tai Phuan dance. The data gained from the areas suggested that the Boon Kam Fa phenomenon has different perspectives of the dynamic, namely management, economic, social and ecosystem, and the meaning of the tradition. This research will shed light on the new knowledge about ethnic and cultural tourism, which will therefore lead to planning of tourism through cultures and ethnic groups. Ultimately, such planning is hoped to bring about the sustainability of society and culture in the future.

Tourist Attitudes toward Traveling in Thailand after the Political Demonstrations and Protests

The objective of this research was to explore tourists’ practices in Thailand duringthe demonstrations in terms of security, information and tourists’ perceptionsabout the political problems. The study was limited to the Bangkok area, which is surrounded by many important institutions including the main international airport, Suvarnabhumi, which was shut down by the protesters. Using a random sampling process, the respondents were 200 male and female tourists of various nationalitieswhowere presentduring the demonstrations. Responses were gathered in tourist areas such as Bangkok, Sukhumvit, Kaosan Road, Suwannaphumi Airport, and Silom Road. The findings showed that the demonstrations have short-term negative effects on tourism but no long-term impact; most respondents stated they were willing to come back to Thailand. However, they did suggest Thailand could improve in terms of providing information to people, tourism security and regaining political stability to bring backthe imageof apeaceful country. Significant relationships were found between the demonstrations and tourists’ feelings. Implications and recommendations are provided for tourism businesses in Bangkok as well as for the entire tourism industry in Thailand.

Do External Shocks Have a Permanent or a Transitory Effect on Thailand's Tourism Industry?

Given the number and the frequency of external shocks encountered by Thailand in the last two decades, this study identifies the number and the location of the breaks and tests to determine whether the breaks have a transitory or a permanent effect on international tourist arrivals to Thailand for its top 10 source countries using both univariate and panel unit root tests with structural breaks. The findings suggest that break dates coincide with the Asian financial crisis, the September 11 attack, and the SARS and the bird flu outbreaks. The univariate unit root tests with structural breaks reject the null hypothesis of a nonstationarity in tourist arrivals from all countries. Furthermore, panel unit root tests with one and two structural breaks also reject the joint null hypothesis of a nonstationarity. These findings imply that external shocks have only a transitory effect on tourist arrivals and Thailand's tourism sector will return to its long-run equilibrium path.

La carte et le territoire by Michel Houellebecq

I^^^^^^^^^MMHH r/701/ orScotland, PA.Themajor plot points ofFlix's version oftheancient Germaniclegendare identicalto Goethe's: a dissatisfied student, a bet between God and theDevil,a love interest, a jailbreak, a poodle, andan angry brother. Flixdoes takesome liberty with theendofthestory and refuses tofollow Goetheintosome of themoreluridand depressing parts ofthelatter's Faust . Attimes, Flix'sstrict adherence to Goethe's plotforces thestory to perform somenarrative gymnastics, buthe pullsthese off - forthemost part- without thereadernoticing, whileat thesame timetaking on someofthe more thorny issues facing contemporary Germany. Questions abouttheintegration ofGermany's sizablepopulations ofbothTurkish migrants and Germans of Turkish heritage arethematically central. The almost-too-lighthearted ending andnarrative style ultimately allowthestory toavoiddealing with themore serious aspects oftheproblemsitpokesfunat .Flixis a masterat sidestepping whenthestory threatens tobecome tooserious. This is,given thescopeandnature ofthe work, a goodchoiceoverall butcan beunsatisfying attimes. The graphicnovel's cartoonish styleand distinctive lettering seemmore appropriate toFaust than manyofFlix'smoreseriousworks. He also has a firmgraspon the structural grammar ofcomics.His panelsarelaidoutconsistently but notboringly, and he has no problemadjusting their geometry when theplotneedsit,lending thestory an effective but notshowyvisual aesthetic. Faust isa good,quickread.Itis a solidmember ofthe everincreasing genre ofmodern adaptations ofclassics , andFlix's humor andstyle do a goodjobofelevating itabovemost of itspeers. Although thelackofgravitasis occasionally noticeable in the book,Flix'squirky senseofhumor ultimately carries Faustthrough the rarepatches whenthestory threatenstobecome superficial. ChrisDearner University ofOklahoma Michel Houellebecq. La carte et le territoire.Paris.Flammarion.2010. 428 pages. €22. isbn 978-2-0812-4633-1 AsMichel Houellebecq novels go,La carteetle territoire is notparticularly provocative orcontroversial. Textual evidencesuggesting incorrigible misogynism, scathing Islamophobia, orprofound self-loathing is hardto find - unlessinserting himself into thenarrative as a character who is brutally murdered canbe regarded as symptomatic of Houellebecq's self-hatred. Recurring themes from hisearliernovelsreappearin thiswork. Place has overriding significance, whether itsubsumes themoral degradation ofFrance, thesex tourism industry inThailand, orthegeneticallyaltered clonessetina futuristic Spanishwasteland. Thebook'stitle refers to thechancediscovery by JedMartin, an avant-garde artist, of thepictorial beautyofMichelin roadmaps.Theplacesthey illustrate exude "thepalpitation and calling ofdozensofhuman lives, dozensor hundreds ofsouls, somedestined for damnation, others toaneternal life." Charlatanism, hypocrisy, kitsch, and crassconsumerism arestapletargets ofHouellebecq. He observes how"a Casinohypermarket or a Shellservicestation remain thesolecenters ofpalpableenergy, theonlysocietal offerings abletoinspire desire, happiness , joy." ^^^^^m^^^mamÊÊÊm^^ammÊÊ^^mÊm^mÊÊ^m^^m ■ Inspired bythebeauty ofbanal things, Jedfinishes a canvas that creatively reproducesa Michelin map.Itquickly earnshimthevigorous backingof the Frenchtire company, whichlaunches themarketingslogan :"The map is more interesting thantheterritory." His celebritystatus is consolidated witha seriesof portraits of people in endangered, simpleprofessions ,likecaféowneror tobacconist .Prostitute is notone ofthese, as demonstrated byJed'sonetime girlfriend Geneviève, whoearnsup totenthousand eurosa month as a part-time callgirl. Jedfeels likean imposter as he stumbles from oneartistic success to another. He is averseto,evencynicalabout , celebrity status - exemplified bythesatirical title ofa portrait he cannotfinishcalled "Damien Hirstand Jeff Koons divide the artmarket forthemselves." While mocking suchpop culture icons, he issavvy enough toaskHouellebecq, quacharacter inthisnovel,towrite fortheexhibition catalog.Thetwo bondin their sharedstruggle with artistic pressures. Theauthor's intrusion intothe storyoffers none of the literary pretensions ofDiderotinJacques le fatalisteet son maître.Houellebecq doesnotoffer parodiecommentary on himself or on his craft, noran exposition of alternative perspectiveson thestory beingtold.His intent is not to proselytize about the expandedpossibilities of the contemporary novel.Houellebecqthe -character is unassuming, possesses integrity, and servesas an idealtypeofthecreative writer in contemporary society.That he is très sympa putsthecharacter inconflict withHouellebecq-the-author's publicpersona. La carteetle territoire announces a mellowerHouellebecq,positioninghimselfto receiveestablished literary prizes ratherthan subpoenas for court appearances . That he revelsin his role as France'sGrandInquisitor remains indisputable. Raymond Taras MalmöUniversity Nicole Krauss.Great House. New York. W.W.Norton.2010. 289 pages. $24.95. ISBN 978-0-393-07998-2 Establishing convincing narrative voicein a novelis a difficult task, onethat NicoleKrauss, inherprevious book, TheHistoryofLove,conqueredwithbravado .Partof her achievement inthat puzzleofa book 621WorldLiterature Today ...

Agritourist Needs and Motivations: The Chiang Mai Case

ABSTRACT Agritourism has contributed to the growth in Thailand's tourism industry. Having said that, many of agritourism businesses are not successful as they do not know what agritourists need and/or are looking for. The purpose of this study is to examine what agritourist needs and motivations are and how they correlate among themselves. The samples in this study were domestic agritourists who have stayed at agritourism accommodations and/or visited agritourism attractions in Chiang Mai, Thailand. In turn, this research has identified three groups of agritourist needs and three groups of agritourist motivations. Strategic implications for agritourism providers are proposed.

The Determinants of the Travel Demand on International Tourist Arrivals to Thailand

The purpose of this study is to develop a travel demand model of international tourist arrivals to Thailand and to assess the impact of crisis incidents on Thailand's tourism industry. A 20-year (1987–2006) annual time series data of “number of international tourist arrivals”, “exchange rate”, “promotion budget”, and dummy variables of “Asia financial crisis”, “special promotional campaigns”, “SARS” and “tsunami” were used to develop the travel demand model by performing a multiple regression analysis. The results showed that travel demand of international tourist arrivals to Thailand could be explained by “exchange rate”, “promotion budget”, “Asia financial crisis” and “SARS”.