Abstract
The purpose of this study is to develop a travel demand model of international tourist arrivals to Thailand and to assess the impact of crisis incidents on Thailand's tourism industry. A 20-year (1987–2006) annual time series data of “number of international tourist arrivals”, “exchange rate”, “promotion budget”, and dummy variables of “Asia financial crisis”, “special promotional campaigns”, “SARS” and “tsunami” were used to develop the travel demand model by performing a multiple regression analysis. The results showed that travel demand of international tourist arrivals to Thailand could be explained by “exchange rate”, “promotion budget”, “Asia financial crisis” and “SARS”.
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