Abstract
ABSTRACT The main objective of this study is to deepen the understanding of the knowledge structure in the field of creative tourism and thereby enhance communication with advanced international theories and experiences. We utilized two visualization tools, VOSviewer and CiteSpace, to analyze 138 platform research papers from the Web of Science Core Collection, comprising 7050 references. Combining quantitative analysis (such as scientometric analysis, knowledge mapping, and keyword clustering) with content analysis (including thematic reading), this study primarily focuses on three aspects: firstly, revealing the basic characteristics of the literature, such as publication metrics, authors, and research institutions, to outline the foundational landscape of the field; secondly, identifying key research areas, content, and development trends to provide profound insights into the advancement of creative tourism and suggest directions for future research; thirdly, constructing a comprehensive knowledge framework to consolidate existing information and insights, facilitating a more structured and accessible understanding of creative tourism.
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