Abstract
Under the trend of global tourism industry development and the deepening of Thailand's tourism industry development. The competitiveness of its tourism industry is under threat, while many problems are gradually being exposed. Therefore, analyzing the advantages and problems of Thailand's tourism development can help improve its competitiveness. This article adopts the method of literature analysis, starting from the development advantages of Thailand's tourism industry, focusing on its own advantages and government measures, to analyze the reasons for the rapid development of Thailand's tourism industry. At the same time, the shortcomings and hidden dangers that exist during this rapid development were analyzed, and policy recommendations for sustainable development were proposed, elaborating on three aspects: protecting ecology, improving public security, and developing characteristic tourism. Assist Thailand in achieving sustained and healthy development models while maintaining rapid development. Analyzing the advantages and disadvantages of Thailand's tourism industry has far-reaching implications for the sustained good benefits of Thailand's tourism industry and the development of the world's tourism industry.
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