In undertaking business ventures, different cognition of international cultures of quality creation will be met, but in the global environment will be dominated only by the best, those who have recognized the role of Total Quality Management - TQM. On the theoretical basis of foreign research by eminent authors from various parts of the world, companies that achieve competitiveness on a global scale by applying TQM create valuable experience in studying this problem. The aim of the work is to present the impact of Total Quality Management on company performance and competitiveness by analyzing selected existing literature. The work is dedicated to the development and models of TQM, describing the Quality Management System, standardization and implementation effects. TQM's impact on leadership, human resources, organizational and business performance in creating and sustainable competitiveness has been made. At the end of the work, a table view of the selected literature from 2015 to 2020 was given.
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