Personality Power: Discover Your Unique Profile - And Unlock Your Potential For Breakthrough Success Shoya Zichy with Ann Bidou AMACOM (2013) 278 pages, paperback, $16.95Whether in our professional or personal lives, we strive to understand those around us and enhance these relationships. Successful interpersonal communication is critical to managing a full range of professional issues including conflict, job satisfaction, employee engagement, teamwork, and organizational efficiency and effectiveness. In this book, Shoya Zichy provides us with an interesting and useful tool to understand ourselves, and those around us, thereby increasing our emotional intelligence skills and setting us on a path to success through improved interpersonal communication.Personality Power attempts to accomplish several things and a reader's interest can be satisfied quickly depending on what they hope to gain from the book. The author (a) explains the Color Q model approach and its foundation in Jungian and Myers-Briggs personality typing; (b) offers a self-assessment for the reader to determine his/her personality profile; (c) provides how to recognize charts to assist the reader in spotting other peoples' personality types; (d) shares the profiles of well-known persons within each profile type; and (e) suggests practical applications of the Color Q approach to the reader's work environment and professional development. Further, the author proposes that what the reader is interested in learning from the book may be directly related to their personality profile.Using the personality profile assessment sections, Zichy asks the reader to determine their primary personality profile as Green, Blue, Red or Gold. The reader's next assessment step to additional individual insight is to determine their backup personality profile. And a final assessment allows the reader to determine if they are an introvert or extrovert. By this point, the reader has learned that their full personality profile, for example, Green/backup Gold, is Introvert. A key strength of the book is that it is configured to expedite a reader's understanding and opportunity for practical use of the information within it. Further, at the end of each primary profile chapter there is a chart entitled How to Recognize a ______Colleague. These end-of-chapter charts are a powerful tool for anyone that is interested in quickly recognizing themselves and the personality profiles of those with whom they relate, especially those with dissimilar personalities.A third key strength of the book is the detailed analysis of each primary/backup personality profile combination. The topics within each chapter include (a) top motivators; (b) corporate culture - finding the optimal fit; (c) leveraging executive presence and building personal brand; (d) participating and managing productive teams; (e) stressors that produce fatigue and strife; (f) self-coach your way to more productive work relationships; and (g) political savvy - making your words count - which includes negotiating strategies for engaging persons with other personality profiles.An interesting part of Personality Power is the inclusion of the personality profiles of well-known persons from various industries. These will be beneficial to readers who are particularly interested in knowing and learning from other people's stories, their challenges, and their strategies for resolving them. This is valuable in any professional setting.Most professionals are interested in the practical use of information. In addition to the insights provided throughout the book, Zichy specifically addresses the application of Color Q model in the final five chapters. The topics of workplace styles, innovation, compensation, generational conflict, and self-coaching are relevant to any professional, whether manager or employee, and provide the opportunity for workplace success through a more positive connection to coworkers. …
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