The green vision rate of rural highway greening landscape is a key factor affecting the driver's visual load. Based on this, this paper uses the eye tracking method to study the visual characteristics of drivers in different green vision environments on rural highways in Xianning County. Based on the HSV color space model, this paper obtains four sections of rural highway with a green vision rate of 10~20%, green vision rate of 20~30%, green vision rate of 30~40%, and green vision rate of 40~50%. Through the real car test, the pupil area, fixation time, saccade time, saccade angle, saccade speed, and other visual indicators of the driver's green vision rate in each section were obtained. The visual load quantization model was combined with factor analysis to explore the influence degree of the green vision rate in each section on the driver's visual load. The results show that the visual load of the driver in the four segments with different green vision rate is as follows: Z10~20% > Z20~30% > Z30~40% > Z40~50%. When the green vision rate is 10~20%, the driver's fixation time becomes longer, the pupil area becomes larger, the visual load is the highest, and the driving is unstable. When the green vision rate is 40% to 50%, the driver's fixation time and pupil area reach the minimum, the visual load is the lowest, and the driving stability is the highest. The research results can provide theoretical support for the design of rural highway landscape green vision rate and help to promote the theoretical research of traffic safety.
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