Sm3+-doped ZnAl2O4 phosphor was synthesized by citrate sol-gel method and characterized using X-ray diffraction and scanning electron microscopy to identify the crystalline phase and determine the particle size. Photoluminescence (PL) studies on the sample showed emission peaks at 563, 601, 646 and 707 nm with λ ex = 230 nm corresponding to the 4G5/2 → 6H5/2, 4G5/2 → 6H7/2, 4G5/2 → 6H9/2 and 4G5/2 → 6H11/2 transitions, respectively, due to Sm3+ ions. PL lifetime decay studies confirmed that Sm3+ ions partly entered into the lattice by replacing Al3+ ions and remaining located at the surface of ZnAl2O4 host matrix. Thermally stimulated luminescence (TSL) studies of γ-irradiated Sm3+-doped ZnAl2O4 sample showed two glow peaks at 440 and 495 K, the former being most intense than the latter. The trap parameters were determined using different heating rate methods. Spectral characteristics of the TSL glow showed emission around 565, 599 and 641 nm, indicating the role of Sm3+ ion as the luminescent centre. A probable mechanism for the prominent TSL glow peak, observed at 440 K, was proposed. CIE chromaticity coordinates for the system was evaluated, which suggested that Sm3+-doped ZnAl2O4 could be employed as a potential orange red-emitting phosphor.