Theory Of Human Values Research Articles

Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership

Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership

A Matter of Values: On the Link Between Economic Performance and Schwartz Human Values

Abstract The goal of the paper is to propose an abstract but formalised model of how Schwartz higher order values may influence individual decisions on sharing an individual effort among alternative economic activities. Subsequently, individual decisions are aggregated into the total (collective) economic output, taking into account interactions between the agents. In particular, we explore the relationship between individual higher order values: Self-Enhancement, Self-Transcendence, Openness to Change and Conservation – measured according to Schwartz’s universal human values theory – and individual and collective economic performance, by means of a theoretical agent based model. Furthermore, based on empirical observations, Openness to Change (measured by the population average in the case of collective output) is positively associated with individual and collective output. These relations are negative for Conservation. Self-Enhancement is positively associated with individual output but negatively with collective output. In case of Self-Transcendence, this effect is opposite. The model provides the potential explanations, in terms of individual and population differences in propensity for management, willingness to change and skills (measured by an educational level) for the empirically observed relations between Schwartz higher order values and individual and collective output. We directly calibrate the micro-level of the model using data from the ninth round of the European Social Survey (ESS9) and present the results of numerical simulations.

FACTORS AFFECTING MILLENNIAL GENERATION'S INTENTION TO CHOOSE SPIRITUAL TOURISM IN VIETNAM: THE MEDIATING ROLE OF ATTITUDE AND MOTIVATION

The study focuses on analyzing factors that influence the Millennial generation's intention to choose spiritual tourism and determining the mediating role of attitude and motivation in this relationship. Based on the theory of planned behavior, theories of motivation and basic human value theory, the study has identified 3 factors: Tourism destination image, spiritual belief and reference groups influence the Millennial generation's intention to choose spiritual tourism. A survey based on a sample of 287 domestic and international tourists of the Millennial generation participating in travel experiences at spiritual tourist destinations in Vietnam. After collecting data, SmartPLS software is used to test the relationships of the research model. Research results show that all three factors influence the Millennial generation's intention to travel spiritually and confirm the mediating role of attitude and motivation in this relationship.

Personal values and entrepreneurship: does the unemployment rate matter?

PurposeThe study responds to the calls for multilevel approaches in entrepreneurship research and seeks to answer whether the relationships between personal values and entrepreneurship remain stable across different economic conditions, using the unemployment rate as a moderator. It pays attention to the solo self-employed and women, as these groups are particularly vulnerable when crises occur.Design/methodology/approachWe use Schwartz's theory of human values, which has been understudied in entrepreneurship and follow a correlational research design with micro and macro variables. Multilevel logistic regression is applied to the data from the large sample of 151,032 individuals participating in six waves of the European Social Survey. Solo self-employed are distinguished from those employing others, and analyses are run separately for men and women to understand gender differences.FindingsThe findings show that self-direction and achievement are positively, and benevolence and security negatively related to entrepreneurship. The high unemployment rate lowers the positive relationships with self-direction and achievement and mitigates the negative relationship with security, but only for the solo self-employed and not for employers. Results mostly hold for both genders.Research limitations/implicationsThe study suggests that security-related values should not be omitted from entrepreneurship research focused on entrepreneurs' values. It also emphasizes the need to distinguish between various subgroups of entrepreneurs and their motivation, which is important for efficient active labor market policies.Originality/valueThe study utilizes multilevel analyses that account for individual- and country-level influences on entrepreneurial activity. It contributes to understanding how economic context influences value salience and supports the applicability of Schwartz's theory of human values in entrepreneurship.

Millennials’ work values: a systematic review and synthesis of factors

ABSTRACT Work values is a key concept in understanding generational identity in workplace settings. Drawing on a systematic literature review (N = 30), we capture, describe and synthesize the factorial space of work values for the Millennials’ (post 80s) generation in tourism research. The findings reveal a disparate space of more than 70 different factors, derived mostly from inductive approaches. Using a “start with theory” approach drawn on basic human values theory as applied in tourism work settings, we synthesize these factors along four dimensions – instrumental, cognitive, affective, and prestige. This unifying conceptualization brings clarity, enabling tourism scholars to contribute more refined, accurate, and comprehensive work values conceptualizations for intra and cross-generational inquiries in tourism work contexts.

Debt financing and growth of Ghanaian family-owned businesses: The dual role of family values

ABSTRACT This study investigates how family values can create finance and growth challenges for family-owned businesses in emerging economies. Specifically, it explores the interplay between family values, debt financing, and firm growth, while also considering the moderating role of self-enhancement and self-transcendence in this relationship. The paper uses Schwartz’s theory of human values to illustrate how incorporating indigenous ontologies based on Ubuntu can lead to sustainable growth in family businesses in Ghana and the African continent. A sample of 295 Small and Medium-sized family businesses in Accra, Ghana, was selected using purposive sampling, and multiple regression modeling was used to test the study’s hypotheses. The study employed Cronbach’s alpha and factor analysis to assess the reliability, validity, and variations between observed and correlated variables. The results suggest that family businesses with conservation, openness-to-change, and self-enhancement values may not be inclined to utilize debt financing, and conservation values have a negative effect on family business growth. The study also found that self-enhancement, conservation, and self-transcendence values positively moderated the relationship between debt financing and family business growth, with self-transcendence values playing a more significant role. These findings contribute to a better understanding of the complex relationship among family values, debt finance, and business growth in emerging economies, and lay a foundation for future research.

The Public’s Attitudes towards Social Workers: The Role of Values, Opinions of Others and Personal Experience

Abstract The present study investigates the psychological factors affecting the public’s attitudes towards social workers. The study was based on the theory of human values and aimed to investigate the role of personal motivational goals reflected in values on attitudes towards social workers. In addition, we tested the contact hypothesis in the context of social work. The study was conducted in Israel using a stratified representative sample that included individuals who had no contact with social workers during the last 3 years (n = 303) and those with such contact (n = 220). In the inexperienced population, values affected the perception of social workers indirectly through the opinions of others. In the experienced population, personal experience with social workers affected their perception and support of their struggle. Finally, a higher preference for self-transcendence vs. self-enhancement values was associated with stronger support of the social workers’ struggle to improve their working conditions in both the experienced and inexperienced populations. The results of the present study advance the theory of human values and the contact hypothesis in the context of social work. In addition, they have important implications for social work practice, permitting social workers to understand their clients better.

FORMATION OF PROFESSIONAL COMPETENCIES OF FUTURE TEACHERS OF LABOR EDUCATION AND TECHNOLOGY BY MEANS OF UPCYCLING TECHNOLOGY

The article is devoted to the problem of the formation of professional competences of future teachers of labor education and technology by means of upcycling technology in the process of designing eco-bags. The project activity is aimed at the development of critical thinking, reflects the pedagogical process as a system based on the theory of universal human values, humanization, a person-oriented approach, the priority of subject-subject relations, and is effective in shaping the personality of future teachers. The main features of the process of designing eco-bags using upcycling technology are determined - interdisciplinary, communicative and dynamism through the use of information services of social networks, environmental friendliness under the conditions of recycling of secondary raw materials; creative project and practical activity. The working hypothesis was accepted that the professional competences and creative abilities of the future teacher of labor education and technology are formed under certain conditions of project activity on upcycling: structuring of the project and stages of project activity; definition of educational and educational goals and tasks; implementation of an integrated program of technological activity; development of a criterion basis for determining the levels of educational achievements of education seekers for the implementation of eco-bag projects; development of information-subject and materialtechnical support of the educational process; modeling of systems of interdisciplinary connections of technologies with natural, mathematical and graphic knowledge; cooperation of teachers of subjects of general and professional training cycles regarding the content, organization of training, improvement of educational and methodological and software training of technologies of processing of secondary raw materials. In the study of the problem, methods of theoretical and empirical research were used: analysis and synthesis to clarify the main concepts and categories of professional training of future teachers of labor education and technology; study of psychological-pedagogical and scientific-methodological literature and advanced pedagogical experience on the problems of learning technologies in institutions of higher education; distinguishing regularities and formulating conclusions from the investigated problem. A three-stage pedagogical experiment was conducted at Mykhailo Kotsyubynskyi State Pedagogical University of Vinnytsia (Ukraine) (2020-2023): ascertaining experiment - a preliminary slice of knowledge (levels of formed professional competences of future teachers were determined); a formative experiment - the organization of teaching the technologies of making eco-bags by the upcycling method with the involvement of information arrays of the Pinterest social network and the formulation of pedagogical conditions of the project activity); control and generalization stage – analysis, processing of research results using statistical methods, formulation of theoretical-experimental conclusions and recommendations.

Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership

PurposeBusinesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values could be tapped to understand the consumers' responses to perceived organizational motives behind undertaking social cause initiatives. This research employs Schwartz's theory of human values to examine consumers' patronage intentions towards CRM-linked fashion products. Moreover, fashion leaders play a crucial role in the diffusion of the latest fashion and fashion trends. This research investigates by integrating human values and fashion leadership, offering insights into CRM-linked fashion consumption motives.Design/methodology/approachThe overarching goal was to investigate the complex interplay between human values and female fashion leadership to predict CRM patronage intention (CPI). Hence, a large-scale research study on 2,050 samples was undertaken by adopting threefold partial least squares–multigroup analysis–artificial neural network (PLS-MGA-ANN) to establish and empirically test a comprehensive model.FindingsThis study is unique as it establishes and validates the relative or normalized importance placed on human values by fashion leaders, thereby predicting CPIs. The results revealed that women with high-fashion leadership and specific value types (benevolence, universalism, self-direction) are more likely to patronize CRM-linked fashion retailers. In addition, the findings validated that women with low-fashion leadership and specific value types (tradition, security, conformity) are more likely to patronize CRM-linked fashion stores.Originality/valueThe findings provide a valuable rationale to non-profit marketers, fashion marketing experts and practitioners to design customer value-based profiling and manage crucial CRM decisions.

Connecting Academic Hospitality, Service-Learning and Basic Human Values Theory - A Case of Narrative Analysis

This study proposes a narrative analysis aiming at understanding through a personal experience of an Erasmus+ student hosted by a Higher Education Institution in Portugal how the principles stated by academic hospitality act as an enabler of positive behaviour leading to Service-Learning. The multicultural approach is also a key element for this study, the personal story will be used as a source for understanding how openness to integrate into a new welcoming cultural context could further develop the individual from an observer to an active benevolent participant into the new academic frame he is exposed to. The present article examines how openness for cultural and linguistic immersion is a key element in stimulating a reciprocally advantageous exchange of ideas leading to a better adjustment of the visitor and of the host in terms of contribution and scientific enrichment.

Exploring the roles of human values and self-discrepancies in postnatal depression in first-time mothers.

Postnatal depression is the most prevalent psychopathology experienced within the perinatal period and has been associated with a range of adverse outcomes for both mother and infant. In the present research, we combine two influential theories, Schwartz's theory of human values and Higgins' self-discrepancy theory (SDT), to test new hypotheses about postnatal depression. We recruited 80 first-time mothers who had given birth within the last 6 months and who self-reported experiencing low mood or postnatal depression. Participants anonymously completed measures of postnatal depression, value importance, self-discrepancies, and subjective value fulfillment. Contrary to our hypotheses, actual-ought self-discrepancies, but not actual-ideal self-discrepancies, predicted postnatal depression. Interestingly however, self-discrepancies were negatively correlated with value fulfillment. The findings within this study diverge from the relation predicted within SDT and highlight how motherhood may represent a unique circumstance, in which the "ideal self" has evolved to become a self that one feels morally obligated to embody. Further exploratory analyses revealed that depression was predicted by the difference between value fulfillment and value importance in conservation values, but not by differences between value fulfillment and value importance regarding any of the other value types. We discuss potential impact on discourses around motherhood, alongside clinical implications for practitioners who work with mothers during the perinatal period.

Do personal values influence research self-efficacy among academics in public universities in Tanzania?

PurposeThe study aims to investigate how personal values (PVS) influence research self-efficacy (RSE) among academics in public universities in Tanzania.Design/methodology/approachA cross-sectional design was utilized by the study to gather data once through structured questionnaires administered to 247 academic staff from four public universities in Tanzania.FindingsGenerally, the results show that PVS positively and significantly influence RSE in universities. Specifically, OPC has β value of 0.284 and p < 0.001, SEFN has β = 0.352 and p < 0.001 and CONS has a β = 0.198 and p = 0.003.Practical implicationsUniversity management should include PVS as among the criteria for recruitment of academic staff, as it determines their confidence in engaging in research.Originality/valueThe findings of this study broaden the applicability of Schwartz human values theory in Tanzania’s universities. Moreover, by carrying out empirical research on the influence of PVS on RSE in developing context such as Tanzania, the study contributes to the body of literature on PVS and RSE.

The Effects of Personal Values on Online Buying Intention

E-commerce has emerged to be pervasive channel as consumers continue to adopt the use of digitally enabled technologies to make online purchases. In developing nations, digital commerce continues to gain prominence. This study examines the influence of personal values on online consumer purchase. Using the Theory of Human Values and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the effects of personal values Self-Direction, Hedonism, Achievement and Security on the constructs in technology adoption (UTAUT2) model were investigated. Data for this study was collected from 424 respondents and analysed using structural equation modeling. The results show that Self-Direction, Security, Achievement and Hedonism influence various constructs in the UTAUT2 model. Notably, Self-Direction, Security and Hedonism influenced Effort Expectancy and Facilitating Conditions. While Achievement and Hedonism influenced Habit. This elucidates the influence of multiple personal values on the consumer’s motivation towards the performance of online shopping, specifically, to master skills needed (Effort Expectancy), obtain support (Facilitating Conditions) and repeat online buying behaviour (Habit). The findings hope to shed insight on the influence of personal values on the consumers’ motivation to use online purchasing; allowing e-commerce managers to improve consumer communication and digital strategies.

Turning digital in times of crisis: A values-based theory of telehealth adoption during the Covid-19 pandemic

This study draws on Basic Human Values theory to investigate why shifts in values occur and how they influence telehealth adoption during a crisis. A literature review of the initial adoption and post-adoption of telehealth during Covid-19 shows how tensions between the personal growth value of patient autonomy and the personal security value of interpersonal care influence continuance in adopting telehealth. Findings show the different potential of values in generating innovative telehealth solutions. Values aimed at protecting financial and reputational resources remain salient during a crisis and must be realized to enable IT adoption that benefits public security.

ПЕДАГОГІЧНІ ТЕХНОЛОГІЇ ПРОФЕСІЙНОЇ ПІДГОТОВКИ МАЙБУТНІХ ФАХІВЦІВ СОЦІОНОМІЧНОЇ СФЕРИ

The article carries out a thorough and comprehensive analysis of approaches that contribute to the effectiveness of professional training of future specialists in the socionomic sphere in the current socio-cultural situation and in terms of forced distance interaction. The goal of the article is to determine the main pedagogical technologies that are the most effective and characteristic for the training of future specialists in the socionomic area of expertise. According to the goal, the following tasks were set: firstly, on the basis of content analysis, to identify and analyse the main pedagogical technologies that are the most effective and characteristic for the professional training of future specialists in the socionomic sphere; secondly, to justify the effectiveness of the use of certain pedagogical technologies specifically for the training of experts in the socionomic sphere relying on the systematization and conceptualization of advanced pedagogical experience in higher education institutions. It has been established that the pedagogical technologies used in the training of future specialists in the socionomic sphere in the institution of higher education must design a mechanism of management and development of the personality and professional skills of the future experts. This becomes possible only under the condition of a set of students’ and teachers’ actions – cognitive and instrumental ones. The primary development of such technologies is the creation of highly productive students’ educational activities and highly effective managerial teachers’ activities in their educational, professional and creative interaction. It has been found that among the most promising pedagogical technologies capable of implementing the specified strategic tasks are project technology (project method), integrative-modular technologies, modular-rating learning technology, problem-based learning technology, case technologies, information and communication technologies and computer distance learning technologies. The mentioned technologies allow ensuring the comprehensive personal development of future specialists in the socionomic sphere, their preparation for productive professional activity, a high level of study and cognitive activity and self-management of the educational process. In the article, the emphasis is placed on the priority of integrating modern information and communication technologies into professional education for the purpose of forming the professional experience of future specialists in the socionomic sphere, activating thinking, intensification of educational activities, in particular in the distance learning conditions. It has been substantiated that the existing problems in the system of higher education in Ukraine require significant evolutionary changes in the paradigm of professional training and in all components of the educational process. It has been established that the reform of the education process in Ukrainian higher education institutions, which prepare future specialists in the socionomic sphere, should be aimed at including students in an active learning process and exerting a significant influence on the motivational, cognitive, emotional-volitional and psychophysiological spheres of their personality ensuring thereby their further professional and spiritual rise. It was concluded that for the modern theory and methodology of professional education of future specialists in the socionomic sphere, the search for new pedagogical opportunities is connected, first of all, with the rejection of some elements of the traditional educational process, the use of the idea of the integrity of the pedagogical process as a system based on the theory of universal human values, principles of humanization and humanitarization of professional knowledge, person-oriented approach, the priority of subject-subject relations.

Contextual Factors, Individualism Value, and Theory of Planned Behavior That Affect Student Entrepreneurial Intention in Indonesia

This study integrates predictions from the theory of human values and combines contextual support with the theory of planned behavior (TPB) as a form of research renewal. The main purpose of this study is to investigate the mechanism by which internal factors in humans (individualism values) and contextual factors (contextual support) with entrepreneurial intentions use a sample of 200 students or who have graduated in Indonesia. This study uses the Entrepreneurial Intention Questionnaire (EIQ) to measure the theory of planned behavior, Portraits Value Questionnaire (PVQ) to measure individualism values, and the entrepreneurial support model (ESM) to measure contextual support. The data analysis method uses Partial Least Square (PLS) - Structural Equation Modeling (SEM). The results showed that individualism values (self-enhancement, and openness to change) had a positive and significant effect on students' entrepreneurial intentions. Contextual support (perceived educational support, perceived relational support, and perceived structural support) has a positive but not significant effect and the theory of planned behavior has a positive and significant role on student entrepreneurship intentions. Self-enhancement and openness to change cannot be mediated by Subjective Norms on student entrepreneurship intentions.

Comparative moral principles: justifications, values, and foundations

The article compares three influential theories used in sociology and psychology to categorize types of morality—Luc Boltanski & Laurent Thévenot’s justification theory, Shalom H. Schwartz’s basic human values theory, and Jonathan Haidt’s moral foundations theory—to simplify the complexity presented by three different categorizations, while retaining necessary nuance, and to translate the concepts of each into the language of the other two. A comparative table is presented to evaluate which categories of the three theories correspond to each other and where do theories make distinctions that are lacking from the other two. This summary framework of Comparative Moral Principles (CMP) consists of eight principles to compare, explain, and interpret practices of moral motivation and meaning-making: Liberty, Inspiration, Safety, Community, Care, Equality, Deservingness, and Competition.

Public and private differences in employees’ values: a cross-country investigation of Schwartz’s basic human values theory

Individuals’ personal values have a significant influence on their attitudes and behaviors within organizations, yet we have limited knowledge about whether and how personal values differ across sectors. This study investigates sector differences in personal values, applying Schwartz’s well-established constructs of basic human values. We hypothesize that public employees are more likely to have stronger self-transcendence and conformity values and weaker openness to change values than private employees. Using multi-year data from 20 countries, we find that public employees have stronger self-transcendence and conformity values, consistent across countries, with a few differences across industries. No systematic sector difference in openness to change was found.

“What matters to us”: The portrait values questionnaire to measure couple values

AbstractNo previous studies have analyzed values as qualities of relational microsystems, such as the romantic couple. Based on Schwartz's Theory of Human Values, this study examines the psychometric properties of the Portrait Couple Values Questionnaire (PCVQ). It measures four couple value dimensions: conservation, openness to change, self‐enhancement, and self‐transcendence. Five hundred and forty‐six Italian respondents (54.1% women), aged 41.52 years (SD = 7.19; range 23–63) and having a couple relationship, have filled in an anonymous online questionnaire. The results show the good psychometric properties of the PCVQ. The Confirmatory Factor Analysis Magnifying Glass Strategy shows good indexes of fit for each value dimension, except for the Root Mean Square Error of Approximation (RMSEA) for openness to change, thus confirming that the PCVQ measures the four values with satisfactory internal consistency. The Multidimensional Scaling results, by showing a Stress‐1 index of 0.07, confirm the circular structure of values because the four value dimensions are in the position predicted by Schwartz's model. Participants' personal and couple values are highly but not perfectly correlated, suggesting that couple values are a related but distinct construct compared to personal values. This study's contribution lies in introducing an innovative construct into the literature on values and couples, proposing a scale to assess it.

The equivocal image of young social enterprises—How self‐ versus other‐oriented values influence external perceptions

AbstractSocial enterprises follow the dual mission of achieving social aims as well as attaining financial sustainability and therefore elude easy categorization into either a non‐profit or for‐profit organization. Consequently, social enterprises might struggle with their image since external stakeholders (e.g., job applicants and customers) could hold back their support when the enterprise's dual aims seem unusual to them. Despite the importance of the image to gain stakeholder support, factors that determine how individuals perceive social enterprises are underexplored, especially in their early life stages before they have developed reputational capital and brand recognition. Following human value theory, we propose that stakeholders' self‐transcendence (“other‐oriented”) versus self‐enhancement (“self‐centered”) values explain how they evaluate social versus commercial enterprises. In a vignette study with 945 individuals, we reveal that social enterprises are more likely to attract self‐transcendent individuals whereas individuals with stronger self‐enhancement values are less likely to feel attracted to social enterprises. Moreover, our findings show that individuals' values were more strongly related to the image of social enterprises than to the image of commercial enterprises. Thus, external individuals' values lead to stronger and more contrasting reactions regarding social compared to commercial enterprises. The findings indicate that the image of social enterprises is more equivocal and distinct compared to commercial enterprises and therefore might require a different theoretical understanding and careful management as it depends on stakeholders' deep‐seated values.