Compressed elastic films on soft substrates release part of their strain energy by wrinkling, which represents a loss of symmetry, characterized by a pitchfork bifurcation. Its development is well understood at the onset of supercritical bifurcation, but not beyond, or in the case of subcritical bifurcation. This is mainly due to nonlinearities and the extreme imperfection sensitivity. In both types of bifurcations, the energy–displacement diagrams that can characterize an energy landscape are non-convex, which is notoriously difficult to determine numerically or experimentally, let alone analytically. To gain an elementary understanding of such potential energy landscapes, we take a thin beam theory suitable for analyzing large displacements under small strains and significantly reduce its complexity by reformulating it in terms of the tangent rotation angle. This enables a comprehensive analytical and numerical analysis of wrinkling elastic films on planar substrates, which are effective stiffening and/or softening due to either geometric or material nonlinearities. We also validate our findings experimentally. We explicitly show how effective stiffening nonlinear behavior (e.g., due to substrate or membrane deformations) leads to a supercritical post-bifurcation response, makes the energy landscape non-convex through energy barriers causing multistability, which is extremely problematic for numerical computation. Moreover, this type of nonlinearity promotes uni-modal, uniformly distributed, periodic deformation patterns. In contrast, nonlinear effective softening behavior leads to subcritical post-bifurcation behavior, similarly divides the energy landscape by energy barriers and conversely promotes localization of deformations. With our theoretical model we can thus explain an experimentally observed phenomenon that in structures with effective softening followed by an effective stiffening behavior, the symmetry is initially broken by localizing the deformation and later restored by forming periodic, distributed deformation patterns as the load is increased. Finally, we show that initial imperfections can significantly alter the local or global energy-minimizing deformation pattern and completely remove some energy barriers. We envision that this knowledge can be extrapolated and exploited to convexify extremely divergent energy landscapes of more sophisticated systems, such as wrinkling compressed films on curved substrates (e.g., on cylinders and spheres) and that it will enable elementary analysis and the development of specialized numerical tools.