Technology Market Research Articles

Pengembangan Strategi Pemasaran Hasil Pertanian Jagung

Developing a marketing strategy for corn agricultural products is an important step to increase the competitiveness and income of corn farmers in Indonesia. Corn as one of the main agricultural commodities has great potential to meet food and industrial needs. This discussion aims to analyze the current conditions of the corn market, identify the challenges faced by farmers, and formulate effective marketing strategies. The results of the discussion show that factors such as product quality, price and market accessibility greatly influence the success of corn marketing. Apart from that, the use of information technology and digital marketing has also been proven to increase market reach and distribution efficiency. Based on these findings, recommended marketing strategies include strengthening distribution networks, improving product quality through training for farmers, and using digital platforms for marketing. By implementing this strategy, it is hoped that corn farmers can increase their income and contribute to national food security

Can Artificial Intelligence Effectively Improve China’s Environmental Quality? A Study Based on the Perspective of Energy Conservation, Carbon Reduction, and Emission Reduction

The “technological dividends” brought by AI development provide a new model for the country to achieve green governance, enhance enterprises’ ability to manage pollutant emissions during production and operations, and create a new driving force for improving environmental quality. In this regard, this paper systematically examines the impact of AI on environmental quality in China by employing provincial panel data spanning from 2000 to 2020. Focusing on energy conservation, carbon reduction, and emissions mitigation, the analysis is conducted through the application of a two-way fixed-effects model and mediation effects model to explore both the effects and the mechanisms of AI’s influence on environmental quality. The findings indicate that the development and implementation of AI contribute positively to China’s efforts in energy conservation, carbon reduction, and emissions mitigation, ultimately leading to an enhancement in environmental quality. This conclusion remains valid after multiple robustness checks. Mechanism tests reveal that the optimization of regional energy structures, advancements in green technological innovation, and upgrades in industrial structures serve as crucial pathways through which AI facilitates energy conservation, carbon reduction, and emissions mitigation. Heterogeneity analysis uncovers a notable “path dependence” effect in China’s AI development; regions characterized by higher material capital investment, more advanced technological market development, and greater levels of marketization experience a relatively more pronounced impact of AI on the enhancement of environmental quality. This study offers direct references and practical insights for countries globally to foster AI development, enhance environmental quality, and advance high-quality economic growth amid the ongoing wave of digital and intelligent transformation.

Technology Trends and Market Forecasts of Ground Source Heat Pump Systems

Technology Trends and Market Forecasts of Ground Source Heat Pump Systems

The Role of Leadership in Transforming Retail Technology Infrastructure with DevOps

In the fast changing retail technology market, DevOps principles are transforming how firms manage and improve their technological infrastructure. This study examines how leadership may use DevOps to improve retail technology and operations. As retail embraces digital transformation, technological strategies must fit with business goals. This change requires leaders to guide their firms through complicated infrastructure upgrade and operational efficiency. DevOps, which emphasizes communication between development and operations teams, continuous integration and delivery, and automation, has become essential for technological infrastructure agility and efficiency. DevOps benefits retail companies in a competitive world with quick customer behavior and market fluctuations. These include increased deployment frequency, time-to-market, dependability, and scalability. DevOps demands a fundamental change in corporate culture and leadership, not simply new technologies and procedures. This article discusses how successful leadership can promote collaboration, transformation, and DevOps alignment with strategic corporate objectives to achieve this cultural transition. Leadership helps overcome change resistance, foster cross-functional cooperation, and incorporate DevOps into the organization's technology and business operations. Leaders must also address talent shortages, resource limits, and outdated systems that might hinder DevOps rollout.

Strategic planning: attracting investments in agro-industrial enterprises

Since agriculture is an important sector of the Russian economy, the problem of lack of capital in this industry is still relevant. The article shows that the effective functioning of agricultural enterprises in modern conditions of a dynamic and rapidly changing business environment in the long term depends on the development of new and more advanced approaches to investment planning. The problem of the study is related to the absence or imperfection of strategic management of investment policy at many enterprises in the agricultural sector, which leads to their difficult financial situation, slows down their development and reduces competitiveness. The main purpose of the presented research is to form proposals for improving the strategic planning model by developing and implementing investment strategies of enterprises of the agro-industrial complex (hereinafter referred to as AIC). In the course of the study, a review of domestic and foreign literature has been conducted reflecting the issues of the investment planning. Within the framework of the modern approach to the problem, the following research methods are used in the article: literature analysis, classification, comparative analysis, description, observation, and statistical method. Special attention in the methodology is paid to the digital transformation of the investment activity of the AIC in Russia and the world. The author substantiates that the modern strategy of attracting investments in the AIC enterprises should radically differ from previous approaches and be implemented with consideration to the development of the information technology market. It is necessary that this approach facilitates the transition of the Russian AIC to the formats of “Agriculture 4.0” and “Agriculture 5.0”.

A real options-based framework for multi-generation liquid air energy storage investment decision under multiple uncertainties and policy incentives

Liquid Air Energy Storage (LAES) is a promising energy storage technology renowned for its advantages such as geographical flexibility and high energy density. Comprehensively assessing LAES investment value and timing remains challenging due to uncertainties in technology costs and market conditions. This study introduces a real options-based framework to evaluate investments in multi-generation LAES systems in China's power market by considering uncertain factors, such as investment cost and electricity price. Additionally, the impact of various incentives, including subsidies and preferential taxation policies, on LAES investment is investigated. The proposed investment decision framework is applied in a case study of a 10 MW-class multi-generation LAES system. Results show that the current economic environment is insufficient to trigger immediate LAES investment. The recommended optimal investment times are 2029 for Guangdong, 2031 for Jiangsu, and 2036 for Beijing and Qinghai without incentives. The levelized cost of storage at the optimal investment time is 0.105-0.174$/kWhe, and the optimal investment value is 882-9269k$. It is also found that preferential taxation policies can increase the LAES investment value. Increasing investment subsidies and technology learning effects have limited impacts on stimulating investments. In contrast, discharge subsidies are more favorable for promoting the deployment of LAES systems.

Strategies for High-value Patent Selection based on Patent Technology Intelligence Analysis

Utilizing four dimensions of high-value patent selection: technology value, legal value, market value, and strategic value, the paper undertakes a value analysis of more than 500 valid and under-review patents from a specific company. The results of the company are then juxtaposed with those of its industry, revealing that it excels in overall patent score, technology value, and legal value, surpassing industry averages significantly. However, its market value and strategic value only marginally outperform industry averages. Drawing from this comprehensive evaluation across the four dimensions, the article identifies 200 high-value patents and offers recommendations for patent selection, with a particular emphasis on 20 core patents. Additionally, it furnishes targeted advice for high-value patent cultivation and operation, alongside strategic planning for collaborative research and development with emerging industries.

The coordinated development of higher vocational education, scientific and technological innovation, and sustainable economic development: Spatial distribution, influencing factors and future prediction

High-quality development in China requires higher vocational education, scientific and technological innovation, and sustainable economic development. The spatial distribution patterns of these factors show higher levels in the east and coastal areas compared to the west and inland regions, emphasizing the need for coupling coordination with the social economy. This study examines the impact of sustainable economic development on the coupling coordination degree using the spatial Durbin model. The results show a positive promotion and spillover effect, with regional variations. The main factors affecting the difference in coupling coordination are the amount of technology market contracts, fiscal expenditure on science and technology, patent application authorizations, tertiary industry output value, and the number of R&D institutions. According to the grey prediction model, the coupling coordination degree is expected to increase from 2022 to 2025, but achieving primary coordination may still be challenging in some areas. Therefore, strategies that utilize regional characteristics for coordinated development should be developed to improve the level of coupling coordination and create a mutually beneficial environment.

Partially autonomous vehicles (PAVs) vs. fully autonomous vehicles (FAVs): A comparative study with adoption models

This paper presents a decomposed self-efficacy-based value adoption model (SVAM) to explore user perceptions of partially autonomous vehicles (PAVs) and fully autonomous vehicles (FAVs) and their impacts on adoption intention. Data from 279 participants on Mechanical Turk were analyzed using structural equation modeling and multigroup analysis via SmartPLS4.0. Survey results revealed a preference among respondents for PAVs over FAVs. The analysis showed differential effects of perceived value and self-efficacy regarding PAVs and FAVs, shedding light on why users favored PAVs over more advanced FAVs. Perceived enjoyment was identified as a predominant factor in shaping value perceptions of autonomous vehicles, surpassing utilitarian usefulness. Self-efficacy played a varying driving force in preference for PAVs and FAVs, determined by perceived ease of use and familiarity. The proposed SVAM model offers enhanced insights compared to the technology acceptance model in discerning the adoption patterns between PAVs and FAVs. These findings provide valuable insights regarding factors influencing user perceptions and intentions toward PAVs and FAVs, highlighting the different emphases of technology development and marketing in this domain.

A comprehensive engineering design analysis of Apple Watch as a smart wearable device

This paper presents a comprehensive engineering design analysis of the Apple Watch, a pioneering smart wearable device by Apple Inc. The analysis covers the device's hardware and software components, design principles, manufacturing processes, impact on user experience, and its influence on the wearable technology market. The Apple Watch integrates advanced technologies into a sleek and functional design, enhancing user interaction through its intuitive interface and robust health monitoring capabilities. By examining its engineering intricacies and market impact, this study highlights the Apple Watch's role in shaping the future of wearable technology.

Innovative Marketing Strategies for the Transformation of Islamic Education

This research aims to explore the integration of technology into the curriculum and the implementation of digital marketing strategies within Islamic educational institutions. This study stems from the need to adapt educational practices to the rapidly changing technological landscape and to enhance the visibility and appeal of these institutions through modern marketing approaches. Employing a qualitative research design with a case study approach, this study seeks to understand the transformation processes occurring within a specific Islamic school. Data were collected through observation, interviews, and documentation. The data analysis was conducted using interactive model, which involves data reduction, data display, and conclusion drawing. The findings reveal the integration of technology into the curriculum has significantly increased student engagement and learning effectiveness through the use of e-learning platforms and mobile applications. The adoption of digital technologies has enriched learning resources and supported contemporary teaching methods that align with current educational needs. The study also evaluates the effectiveness of the marketing strategies employed, providing insights into their impact on the institution's outreach and growth. The findings are expected to contribute to the understanding of how Islamic educational institutions can successfully combine technology and digital marketing to improve educational outcomes and institutional visibility in a competitive environment.

Exploring the impact of sustainable finance on carbon emissions: Policy implications and interactions with low-carbon energy transition from China

With the increasing attention to environmental degradation and sustainable development goals, the low-carbon energy transition has emerged as a focal point in both academic and political realms. This research examines, under the framework of the Environmental Kuznets Curve, the impact of low-carbon energy transition, natural resource rents, and economic growth on environmental performance. Additionally, it delves into the regulatory role of green finance and transition finance in the nexus between low-carbon energy transition and environmental performance. The research findings reveal that the influence of low-carbon energy transition, economic growth, and natural resource rents on environmental performance exhibits distinct regional heterogeneity. The research also verifies the premise that the Environmental Kuznets Curve exists exclusively in the eastern area of China. Further investigation indicates that sustainable finance plays a crucial regulatory role in the relationship between low-carbon energy transition and environmental performance. According to these results, the paper suggests that provinces should establish dual environmental and economic goals and optimize financial policy design. Moreover, governments and enterprises should achieve sustainable development goals through means such as technological innovation, regulatory frameworks, and market mechanisms.

Organizational slack, ambidextrous search and high-tech SMEs’ performance: do strategic orientations matter?

Ambidextrous search behaviors that jointly looking for technological and market knowledge gain attention in the innovation management literature. This study treats the ambidextrous search behaviors as a technology-market search paradox and examines the effect of organizational slack on the paradox and further explore whether this paradox has synergistic effects on performance in high-tech small medium-sized enterprises (SMEs). Besides, by integrating the literature of ambidextrous search and strategic management, we seek to understand the roles of strategic orientations, including growth-oriented and profit-oriented, in SMEs’ technology-market search paradox. Based on panel data of 547 high-tech SMEs, we find that organizational slack promotes both technology and market search, and ambidextrous search separately enhance high-tech SMEs’ performance, while the interaction of technology search and market search is negatively related to performance. Further, a growth-oriented strategy positively moderates the link between organizational slack and ambidextrous search and a profit-oriented strategy reinforces the relationship between organizational slack and technology search. We further enrich search-related and strategic literature.

The Competitive Advantages and Development Strategies of Flexographic Printing in the Label Printing Market

This article thoroughly and comprehensively explores the competitive advantages and development strategies of flexographic printing in the label printing market. Through in-depth and detailed analysis of the characteristics of flexographic printing technology, the significant advantages demonstrated in key aspects such as printing quality, production efficiency, and cost control are clearly explained. Further in-depth research was conducted on the current application status of flexographic printing in the label printing market, and closely combined with the current market development trends and the evolution of cutting-edge technologies, forward-looking development strategies were proposed, covering multiple dimensions such as technological innovation, market expansion, and win-win cooperation. This provides a solid theoretical foundation and practical guidance for the sustained and stable development of flexographic printing in the label printing field.

Perbandingan Hukum Lelang Non Eksekusi Sukarela pada E-Market Place Auction antara Indonesia dengan Amerika Serikat

This research aims to compare non-executive voluntary auction laws on e-marketplaces between Indonesia and the United States. In Indonesia, the regulatory framework for non-executive voluntary auctions falls under the jurisdiction of the Ministry of Finance, focusing on transparency, consumer protection, and fairness in the auction process. The study highlights that despite Indonesia's adoption of digital technology to enhance auction accessibility and efficiency, regulations are still evolving to keep pace with technological advancements and market developments. Meanwhile, in the United States, non-executive voluntary auctions are detailed under federal and state laws, emphasizing consumer protection, transaction security, and robust enforcement to prevent harmful business practices. These stringent regulations encompass participant verification, bidding processes, and transaction settlement to ensure fairness and safety for all involved parties. The findings of this research indicate that differences in legal regulations, implementation, and approaches between Indonesia and the United States influence how non-executive voluntary auctions are conducted and governed in both countries. This comparison provides deep insights into the challenges and opportunities in developing legal policies that support digital economic growth in this era of globalization.

Impact of Technological Adoption, Innovation Management, and Market Demand on Competitive Advantage

Impact of Technological Adoption, Innovation Management, and Market Demand on Competitive Advantage

Analysis of the Pet Companion Robot Market

Pet robot is a kind of intelligent device with artificial intelligence and mechanical technology. These robots provide a solution to the challenges of balancing work responsibilities and caring for pets, while also enhancing the interaction between owners and pets to ensure the health of pets. The pet robot market is a new technology market, through the in-depth study of the pet robot market, it can fill the research gap in this field and provide new research opportunities for the academic circle. Through the research methods of questionnaire survey and literature review, we compared the global market strategies of large, small and medium-sized technology pet robot companies, combined with the quantitative literature review and questionnaire quantitative analysis, and drew the conclusion that the pet robot market has great potential, but the entry barrier is high, and the differentiation strategy is needed.

Analysis of the Pet Companion Robot Market

Pet robot is a kind of intelligent device with artificial intelligence and mechanical technology. These robots provide a solution to the challenges of balancing work responsibilities and caring for pets, while also enhancing the interaction between owners and pets to ensure the health of pets. The pet robot market is a new technology market, through the in-depth study of the pet robot market, it can fill the research gap in this field and provide new research opportunities for the academic circle. Through the research methods of questionnaire survey and literature review, we compared the global market strategies of large, small and medium-sized technology pet robot companies, combined with the quantitative literature review and questionnaire quantitative analysis, and drew the conclusion that the pet robot market has great potential, but the entry barrier is high, and the differentiation strategy is needed.

Analysis of MA in the Vehicle Industry: Evidence from Geely’s Acquisition of Lotus

As a matter of fact, mergers and acquisitions (M&A) in the global vehicle industry have become increasingly common especially in recent years, driven by various factors such as technological advancements, market expansion, and brand strengthening. In reality, this trend is exemplified by Geely’s acquisition of the British sports car brand, Lotus. With this in mind, this study aims to analyze the motivation, process as well as impact of this acquisition, employing methods like SWOT analysis and market research. According to the analysis, the findings reveal that the acquisition not only enhances Geely’s global market presence but also complements its product portfolio with Lotus’s unique technology and brand heritage. Furthermore, the integration of Lotus into Geely’s operations offers opportunities for synergies and cost savings. At the same time, the implications of the study are proposed. This research contributes to the understanding of M&A strategies in the automotive sector, providing insights for both academic and industry practitioners.

Interdependent Influences of Reverse Logistics Implementation Barriers in the Conditions of an Emerging Economy

This research paper aims to investigate the interdependent influences of barriers to implementing reverse logistics in the broad spectrum of processing activities in the conditions of an emerging economy. An effort was made to approach these barriers (i.e., organizational and management barriers, technical and technological barriers, and economic, financial, and market barriers) based on the relevant literature, predominant attitudes, and experts’ opinions, thus contributing to the body of knowledge in this domain. Determining the intensity of interdependent influences and the importance of barriers for implementing reverse logistics was performed to determine the most important (key) barriers that can be practically applied as guidelines for decision making. The Fuzzy DEMATEL method was used to determine the intensity of these influences on a sample of manufacturing companies in the Republic of Serbia. The results indicate that the most critical barriers to the successful implementation of reverse logistics are a lack of management support and cooperation with scientific institutions and professional associations to acquire knowledge and follow trends in the field.