Strategic planning: attracting investments in agro-industrial enterprises

Abstract

Since agriculture is an important sector of the Russian economy, the problem of lack of capital in this industry is still relevant. The article shows that the effective functioning of agricultural enterprises in modern conditions of a dynamic and rapidly changing business environment in the long term depends on the development of new and more advanced approaches to investment planning. The problem of the study is related to the absence or imperfection of strategic management of investment policy at many enterprises in the agricultural sector, which leads to their difficult financial situation, slows down their development and reduces competitiveness. The main purpose of the presented research is to form proposals for improving the strategic planning model by developing and implementing investment strategies of enterprises of the agro-industrial complex (hereinafter referred to as AIC). In the course of the study, a review of domestic and foreign literature has been conducted reflecting the issues of the investment planning. Within the framework of the modern approach to the problem, the following research methods are used in the article: literature analysis, classification, comparative analysis, description, observation, and statistical method. Special attention in the methodology is paid to the digital transformation of the investment activity of the AIC in Russia and the world. The author substantiates that the modern strategy of attracting investments in the AIC enterprises should radically differ from previous approaches and be implemented with consideration to the development of the information technology market. It is necessary that this approach facilitates the transition of the Russian AIC to the formats of “Agriculture 4.0” and “Agriculture 5.0”.