Technology Acceptance Model Factors Research Articles

Exploring the factors influencing the adoption of business intelligence in Malaysia’s service sector

In the realm of contemporary business, Business Intelligence (BI) offers significant potential for informed decision-making, particularly among executives. However, despite its global popularity, BI adoption in Malaysia’s service sector remains relatively low, even in the face of extensive data generation. This study explores the factors influencing BI adoption in this sector, employing the Technology Acceptance Model (TAM) as its conceptual framework. Drawing on relevant BI literature, the study identifies key TAM factors that impact BI adoption. Using SEM modelling, it analyses quantitative data collected from 45 individuals in managerial roles within Malaysia’s service sector, particularly in the Klang Valley. The findings highlight the crucial role of Perceived Usefulness in influencing the Behavioral Intention to adopt BI, serving as a mediating factor between Computer Self-efficacy and BI adoption. In contrast, Perceived Ease of Use does not have a direct impact on BI adoption and does not mediate the relationship between Computer Self-efficacy and Behavioral Intention. These insights demonstrate the complex nature of BI adoption, emphasizing the importance of Perceived Usefulness in shaping Behavioral Intentions. The outcomes of the study aim to guide executives in Malaysia’s service sector, outlining key considerations for successful BI adoption.

USER ACCEPTANCE OF MOBILE-JKN: INSIGHTS FROM THE TECHNOLOGY ACCEPTANCE MODEL

Background: Technological advancements in healthcare have driven BPJS Kesehatan Indonesia to develop the Mobile JKN application to enhance accessibility, efficiency, and quality of services. Despite its potential benefits, the implementation of this application faces various challenges, such as application errors, differing levels of digital literacy, and data security issues, necessitating an evaluation of its adoption and acceptance. Aims: To analyse the public acceptance of Mobile JKN based on the Technology Acceptance Model (TAM) variable while also exploring user experiences towards the application. Methods: A descriptive-analytical approach with a cross-sectional design. Data were collected through a questionnaire developed based on the TAM model, involving 406 respondents across Indonesia. Data analysis was performed using a regression linear test with SPSS after all basic assumptions were met. Results: Perceived Ease of Use, Perceived Usefulness, and Attitude Toward Use individually and simultaneously impact Actual System Use (Sig. 0.000; R-Square 0.827). Respondents generally answered “Agree” to all TAM indicators, with mean scores of 4.20 for Perceived Usefulness, 4.16 for Perceived Ease of Use, 4.25 for Attitude Toward Use, and 4.33 for Actual System Use. Most users accessed the app through self-access (48%), frequently used features were membership information (28%), and encountered issues such as application errors (25%). Conclusion: The app was deemed relevant, accurate, easy to use, and beneficial. To enhance public acceptance, BPJS Kesehatan should focus on developing a user-friendly Mobile JKN app by incorporating key TAM factors, optimizing popular features, improving technical stability, and regularly addressing user feedback to ensure effective health administration and service delivery. Keywords: Adoption, Application, BPJS Kesehatan, Mobile JKN, TAM

The Role Of Hedonic Motivation In Social Commerce Toward Consumer Purchase Intention

This study investigates the influence of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) elements on customer purchase intention within the context of social commerce, with a focus on the moderating role of hedonic motivation (HM). TPB factors, including attitude (ATD), subjective norm (SN), and perceived behavioral control (PBC), along with TAM factors - perceived ease of use (PEOU) and perceived usefulness (PU) - were examined for their connection to consumer purchase intention (CPI). Hedonic motivation's role as a moderator between TPB, TAM, and purchase intention was explored due to its impact on sensory, creative, and emotional responses of hedonic consumers towards products. The study, involving 500 online survey participants, employed SPSS 26.0 for initial analysis and Smart PLS 3.0 for structural equation modeling. Results supported seven out of ten hypotheses, offering valuable insights into hedonic motivation's regulatory effect on customer purchase intention in the realm of social commerce, contributing to a deeper understanding of this evolving market.

Research on Influencing Factors of Weibo Users' Intention to Use "Visitor Record" Function Based on UTAUT Model

The purpose of this paper is to explore the influencing factors of users' use of "visitor record" function from the two dimensions of technology itself and users' social media use psychology. Based on the integrated information technology acceptance and use Model (UTAUT), and based on the perspective of users' social media use, two factors of "self-disclosure degree" and "missing anxiety" were introduced, and the Weibo user group was taken as the research object through questionnaire survey method. Based on the 313 questionnaires obtained by screening, the analysis was conducted by hypothesis testing and multiple linear regression methods. The effects of integrated technology acceptance model factors and two newly introduced factors on user intention and behavior were explored. Performance expectancy, effort expectancy, social influence and facilitating factors have significant positive effects on users' intention to use the "visitor record" function of Weibo. The facilitating factors have a negative influence on the user's use behavior of the "visitor record" function of microblog. The introduction of new perspectives, including fear of missing out and degree of self-disclosure, provides new ideas for further understanding of social media user behavior and subsequent related research.

Measuring Students’ Use of Mobile Applications in English Speaking Learning Based on the Technology Acceptance Model

This research employs the Technology Acceptance Model (TAM) to explore how Chinese college students respond to using a mobile app (Duolingo) for learning English. The aim is to analyze the connections between TAM factors and the utilization of the mobile app (Duolingo) in English learning. The research involved 98 second-year students majoring in non-English subjects who adopted a blended learning approach for English. The findings reveal a strong positive link between the practical use of the mobile app (Duolingo) and students’ attitudes and intentions. Additionally, computer self-efficacy is positively correlated with variables like perceived usefulness (PU), actual use, perceived ease of use (PEU), attitudes, and intentions. Notably, there is no observed link between gender, experience, and the model variables.

Driving forward together: The common intention of Indonesians in different residential areas to use autonomous vehicles

Despite the significant benefits of Autonomous Vehicles (AVs) for global transportation, Indonesia's diverse geographical landscape encounter unique adoption challenges due to infrastructural shortcomings and economic limitations. This study explores the adoption of AVs in Indonesia, considering its potential market and crucial role in AV and Electric Vehicle supply chains. Drawing upon the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), we assessed AV acceptance across Indonesia's Metropolitan Cities, frontier regions (“3T”), and the New National Capital City (IKN) areas. Using a cross-sectional study design, we distributed an online questionnaire, focusing on demographics, perceived safety, transport mode changes, and behavioral intention towards AVs, based on TAM and UTAUT factors. From 1,255 valid responses, we found significant influences of gender (t (1253) = 4.22), safety perceptions (F (2,1252) = 52.373), and transport mode frequency (F (4, 1250) = 6.662) on AVs adoption intentions. Both TAM and UTAUT models were moderately effective in explaining willingness to use AVs (R2 = 34% and 48%, respectively). TAM highlighted perceived usefulness (β = 0.421) and ease of use (β = 0.540), while UTAUT emphasized effort expectancy (β = 0.317) and social influence (β = 0.240). However, the findings from the multigroup analysis did not corroborate the role of residential areas in determining the intention to use AVs. These findings offer crucial insights for developing AV promotion strategies, creating user-friendly designs, and formulating supportive policies for AV adoption in diverse Indonesian regions.

Exploring technology acceptance model with system characteristics to investigate sustainable building information modeling adoption in the architecture, engineering, and construction industry: The case of the Philippines

The widespread adoption of building information modeling (BIM) within the architectural, engineering, and construction (AEC) industry has changed productivity and project outcomes, highlighting the need to explore its acceptance, especially in developing economies. This study extended the technology acceptance model (TAM) to asses determinants shaping the adoption of BIM in the Philippines. The proposed hypothetical model used system quality, user interface, and personal innovativeness as the antecedent factors of TAM. Using partial least squares-structural equation modeling on a sample of 527 respondents, the measurement model fit indices showed acceptable validity and reliability. The findings of the path analysis theoretically supported the suggested model, with ten out of fourteen hypothesized relationships statistically supported. With nearly half of the respondents aged between 18 and 25, our study offers empirical evidence indicating that a significant portion of current AEC professionals, primarily digital natives, holds potential for BIM adoption within their respective industries. The significance of the system interactivity, user interface design, and personal innovativeness to the TAM constructs indicate that AEC companies may invest in BIM software, especially since these antecedent constructs influence the behavioral intention to use BIM. Practical insights into the design of strategic BIM implementation are outlined.

E-Commerce Adoption Among Businesses in Indonesia

Despite the substantial engagement of Indonesian consumers in e-commerce, there remains a noteworthy disparity in the adoption of e-commerce among businesses. By integrating the Technology Acceptance Model (TAM) and the Technology-Organisation-Environment (TOE) framework, the aim of this research was to identify the direct and indirect influences of selected factors on e-commerce adoption intention among businesses in Indonesia. Selfadministered questionnaires were distributed to respondents from the manufacturing and service industries for data collection. The results of structural equation modelling analysis revealed that TOE factors directly influence the TAM factors of perceived usefulness, perceived ease of use, and adoption intention towards e-commerce in Indonesia. Additionally, perceived ease of use was found to mediate the effect of the TOE factors on businesses’ adoption intention

Unrevealing Voice Search Behaviors: Technology Acceptance Model Meets Anthropomorphism in Understanding Consumer Psychology in the U.S. Market

Voice search technology has surged in popularity in recent years, reshaping the way people interact with digital devices. This study investigates the multifaceted factors influencing voice search behaviors, considering the evolving landscape of online search methods. By integrating the technology acceptance model (TAM) and anthropomorphism theory, this research aims to offer valuable insights for developers, marketers, and policymakers interested in voice search technology. Through an online survey targeting experienced voice search consumers in the US, the study examines the impact of TAM factors (perceived usefulness, ease of use, quality satisfaction) and anthropomorphism traits (narcissism, Machiavellianism) on the intention to use voice search. Results from hierarchical regression analysis show that perceived usefulness, ease of use, and quality satisfaction positively affect the intention to use voice search. Additionally, narcissism and Machiavellianism positively affect the intention to use voice search. By merging TAM and anthropomorphism theory, this study enhances our understanding of voice search behavior and AI-driven technology adoption.

FACTORS AFFECTING THE VOLUNTARY SOCIAL INSURANCE PARTICIPATION INTENTION: THE CASE OF SMALL TRADERS IN HO CHI MINH CITY

This study aims to evaluate the factors affecting voluntary social insurance participation of small traders. The proposed research model was based on merging Theory of Planned behavior (TPB) and Technology acceptance model (TAM) to examine how to form the participating voluntary social insurance intentions. The research sample was taken from 322 people who are small traders in Ho Chi Minh City. The results of data analysis (CB-SEM technique) show that attitude is an important factor affecting intention. Other factors in TAM and TPB also significantly influence voluntary social insurance participation intention. In the conclusion of this study, implications for voluntary social insurance policies were presented.

Determinants of online shopping behavior for organic vegetable products through digital marketing platforms

This research aims to analyze factors that can influence online organic vegetable purchasing behavior through digital marketing platforms. The sample of respondents in this study used a quota sampling technique, consisting of 10 shops/outlets that sell organic vegetables online. From the 10 shops/outlets, 20 respondents were obtained for each, so the number of respondents in this study was 200 people. The analytical method used is PLS Structural Equation Modeling (SEM) analysis. The results of this research show that consumers' online buying interest in organic vegetable products is directly influenced by personal factors and consumer psychological factors and indicators of interest in using the technology acceptance model, but is not influenced by cultural factors, social factors and consumer technology acceptance model factors . The factual online purchasing factors of consumers of organic vegetable products are directly influenced by personal factors and consumer buying interests.

Students’ Acceptance Of Digital Exams: A Case Study In A Swedish University

In this paper we present the results of a case study in a Swedish university regarding students’ acceptance of digital exams. Technology Acceptance Model (TAM), which has been widely used in research concerning technology acceptance, was used to measure the level of students’ acceptance of digital exams. The aim of the study is to investigate students’ acceptance of digital exams and if there are any factors that are responsible for this behavior. A survey based on the two main factors of TAM, perceived ease of use and perceived usefulness, was conducted. The survey was targeting the degree of acceptance along with students’ demographic characteristics. The results showed that the students demonstrated a high degree of acceptance of digital exams, with students in their second and third year having a more positive perception rather than students in their first year. However, other factors, such as gender, subject, and age did not appear to have a strong impact on the overall acceptance of digital exams but did show a moderate impact on external factors such as perceived accessibility and computer self-efficacy, which work as predictors for perceived ease of use for a system. Overall, the knowledge about the level of acceptance of the students is valuable since we can highlight strengths and weaknesses associated with digital exams. This can be a useful tool in deciding upon a suitable digital solution for digital exams, as well as in learning how to increase the level of acceptance among the students in the future.

Online Purchase Intention Under the Integration of Theory of Planned Behavior and Technology Acceptance Model

This study focuses on predicting the online purchase intention of consumers purchasing from e-commerce platforms using an integrated model of the theory of planned behavior (TPB) and extended technology acceptance model (TAM). The results showed that TAM factors, perceived value, and perceived enjoyment had significant effects on attitude toward online purchase, while the TPB inputs, perceived enjoyment, and e-commerce exchange image played strong roles in influencing online purchase intention. The results also showed that perceived enjoyment helped to raise the predictive power of attitude dramatically, while the e-commerce exchange image contributed a high portion to explain online purchase intention variation. The results indicated that the e-commerce trading platforms need to focus on improving their images and on increasing customers’ experience to improve their business performance.

Xxx2800

Purpose of the study: The purpose of the study was to discuss the impact of the TOE factors on FinTech Adoption and Financial Performance and the role of organizational readiness as moderation in Jordanian commercial banks. Theoretical framework: In order to examine how to embrace Fintech and its effects on Financial Performance, this study provides an enhanced technology acceptance model (TOE) that includes relative advantage, top management support, competitive pressure, and technological compatibility. Method: A questionnaire that we created and distributed to bank managers, department heads, and supervisors working for Jordanian commercial banks yielded 215 valid replies. To test the hypotheses, we used a structural equation model (SEM) to analyze the data and examine the correlations between all latent variables. Results and conclusion: The results reveal that a positive and significant relationship between Relative Advantage, Top Management Support, and Competitive Pressure on Fintech Adoption and technological compatibility has an insignificant effect on Fintech Adoption, Also showed a positive and significant relationship between Fintech Adoption and Financial Performance. The significant moderating positive effect of organizational readiness on the relationship between Technological Compatibility and Competitive Pressure and Fintech Adoption. This study also shows that does not have a significant moderating positive effect of organizational readiness on the relationship between Relative Advantage, Top Management Support, and Fintech Adoption. Search implications: The study's findings imply the need for further research and exploration into FinTech Adoption to improve the financial performance of commercial banks to remain competitive in the market. Originality value: This research contributes to integrating the adoption of Fintech's trust with TOE, this study adds to the body of knowledge on the usage of Fintech in banks by offering a more thorough understanding of the factors that influence users' views.

The Moderation of Organizational Readiness on the Relationship Between Toe Factors and Fintech Adoption and Financial Performance

Purpose of the study: The purpose of the study was to discuss the impact of the TOE factors on FinTech Adoption and Financial Performance and the role of organizational readiness as moderation in Jordanian commercial banks.
 
 Theoretical framework: In order to examine how to embrace Fintech and its effects on Financial Performance, this study provides an enhanced technology acceptance model (TOE) that includes relative advantage, top management support, competitive pressure, and technological compatibility.
 
 Method: A questionnaire that we created and distributed to bank managers, department heads, and supervisors working for Jordanian commercial banks yielded 215 valid replies. To test the hypotheses, we used a structural equation model (SEM) to analyze the data and examine the correlations between all latent variables.
 
 Results and conclusion: The results reveal that a positive and significant relationship between Relative Advantage, Top Management Support, and Competitive Pressure on Fintech Adoption and technological compatibility has an insignificant effect on Fintech Adoption, Also showed a positive and significant relationship between Fintech Adoption and Financial Performance. The significant moderating positive effect of organizational readiness on the relationship between Technological Compatibility and Competitive Pressure and Fintech Adoption. This study also shows that does not have a significant moderating positive effect of organizational readiness on the relationship between Relative Advantage, Top Management Support, and Fintech Adoption.
 
 Search implications: The study's findings imply the need for further research and exploration into FinTech Adoption to improve the financial performance of commercial banks to remain competitive in the market.
 Originality value: This research contributes to integrating the adoption of Fintech's trust with TOE, this study adds to the body of knowledge on the usage of Fintech in banks by offering a more thorough understanding of the factors that influence users' views.

The Role of Technology in English Language Learning in Online Classes at Tertiary Level

The primary objective of the study is to investigate the relationship between the TAM (Technology Acceptance Model) factors and online applications usage for language learning. Additionally, the influence of gender and prior technology use practice have been investigated by the study. In order to comprehend the user's responses to the technology used for language learning, this study used a quantitative approach and a TAM questionnaire to collect data. The study's participants are one hundred undergraduate English as a second language students who took online courses during the COVID-19 pandemic. Students' behavioral intentions, attitudes, and app use were found to be significantly positively correlated in the research results. Besides, a positive affiliation exists between the factors; seen usability, perceived use, genuine use, and behavior. In addition, the experience has been found to be positively correlated with TAM factors, whereas gender does not appear to be associated with any TAM factors. The study suggested using technology in the classroom to make learning a second language more fun for students.

Citizens' intentions to use e-government during the COVID-19 pandemic: integrating the technology acceptance model and perceived risk theory

PurposeBased on the technology acceptance model (TAM) and perceived risk theory (PRT), this study proposes a new model for exploring factors affecting citizens' intentions to use e-government in the Vietnamese context during the COVID-19 pandemic.Design/methodology/approachThe current study takes the form of a case study of the Vietnam context and employs a quantitative method. An Internet-based survey was conducted in Vietnam and was completed by 441 respondents. Hypotheses were tested using a two-stage structural equation model. SPSS 22 and AMOS 20 software were used for primary data analysis.FindingsThe findings reveal that factors of TAM are still valuable in predicting citizens' intentions to use e-government services during the COVID-19 pandemic. In addition, the factor of PRT, namely, perceived risk of COVID-19 pandemic, also affects citizens' intentions to use e-government services. Attitudes toward e-government play a mediating role in the relationships between perceived usefulness, perceived risk and citizens' intentions to use e-government. Examining the predictive power of TAM and PRT factors, it can be seen that TAM factors have a higher total effect on citizens' intentions to use e-government, compared to PRT factor.Originality/valueThe present study demonstrates a new model for exploring factors affecting citizens' intentions to use e-government during the COVID-19 era. It explored the effectiveness of combining TAM and PRT as well as the predictive power of each factors in an integrated model aimed at predicting citizens' intentions in the emergency context like COVID-19. This study helps us improve our understanding of e-government usage and would be of particular interest to policymakers and service providers of e-system.

CONTINUOUS INTENTION TO USE ONLINE LEARNING DURING COVID-19 PANDEMIC BASED ON THREE DIFEERENT THEORITICAL MODELS (TAM, SVT, TOE)

The novel COVID-19 pandemic has impacted educational systems in almost all countries worldwide. Traditional classes have been canceled or shifted to online mode through the affected countries. Resuming traditional face-to-face instruction might be delayed. This unexpectedly fast and mandatory shifting to online education, along with the significant challenges that face learners and instructors, has led to uncertainty regarding its future. This study aims to inspect students’ continuous intention (CI) towards online education during COVID-19, by incorporating different constructs from three theoretical models: first, conservation values( Security(SEC), Conformity(CON)) of Schwartz Value Theory(SVT), organizational support factors (Training(TR), Top management support(TS)) in Technology-Organizational-Environmental (TOE) , and the Technology acceptance model(TAM ) main factors (perceived usefulness(PU), perceived ease of use(PEU)). To achieve the research goal, a research model was developed referring to previous strong literature. The data was gathered from 310 students from Imam Abdulrahman Bin Faisal university (IAU) in Saudi Arabia, and analyzed with Structural Equation Modelling SEM-PLS. Findings show that TAM factors (PU, PEU), conservation values factors (SEC, CON), and organizational support factors (TR, TS) are important determinants for online learning adoption during COVID19 pandemic . The study provides directions for designers and developers to establish a more effective online learning environment, which is more suited for the new digitized generation during unexpected conditions.

Impact Assessment of Ease and Usefulness of Online Teaching in Higher Education in Post COVID Era

During COVID-19 and its resulting lockdown, the sudden closure of traditional offline classes resulted in the loss of education. Consequently, teaching pedagogies were unexpectedly changed, and a sudden shift towards online teaching was necessitated. The extensive availability of devices and applications made this shift easy. Nevertheless, all teachers were not equally equipped with the equivalent knowledge and resources, which could have affected their behavioral intention to continue online teaching in the future. This paper investigates the perception of university teachers to continue online teaching in higher education post-COVID. To accomplish this target, a mixed research approach was adopted. For quantitative data, 243 questionnaires were successfully collected from teachers of the top five central universities in India, using an online survey through Google forms by integrating the technology acceptance model (TAM). For qualitative data, online-focused group discussions (FGDs) with around seven teachers from different nations’ universities were done. This study is cross-sectional, utilizing TAM factors for ascertaining teachers’ behavioral intentions in India. All hypotheses were found significant by applying PLS-based SEM using smart-PLS software. This indicates that perceived usefulness and ease of use significantly impact attitude towards online teaching; further, perceived usefulness and attitude towards online teaching also significantly affect the behavioral intention of teachers to continue online teaching post-COVID era. The study helps educational institutions and respective national policymakers to define the future course of action in the education sector.

Investigating the determents of intelligent construction contract adoption: a refinement of the technology readiness index to inform an integrated technology acceptance model

PurposeThis paper aims to identify the relevant contributing constructs of readiness for the implementation of intelligent contracts (iContracts) in the construction industry. This study investigates the relationship between the personality dimensions of technology readiness index (TRI) and the system specific factors of technology acceptance model (TAM) within the context of iContracts.Design/methodology/approachDrawing insights from the extant literature and the author's previous qualitative investigations into iContract readiness constructs, a quantitative approach is used to operationalise the constructs by offering relevant statements to be measured and validated through a multiple-item scale against the users intent to accept the future iContract technology.FindingsThis study confirms and validates the relationship of the proposed iContract readiness index (iCRI) statements against the established TAM factors by offering 18 new constructs influencing technology readiness of the iContract technology. This study proves 9 of the 12 hypotheses highlighting key factors to be addressed for the successful development of the iContract technology.Practical implicationsThis paper contributes to the body of knowledge by proposing a novel iCRI that informs an iContract technology readiness acceptance model (iCTRAM) for a trending technology. The iCTRAM can guide developers in producing an appropriate iContract solution and assess the readiness of users and organisations for the successful adoption of the iContract concept.Originality/valueThis study offers a unique theoretical framework, in an embryonic field, for predicting the success of iContract implementation within construction organisations. This study combines the established studies of TRI and TAM in producing a predictive iContract readiness assessment tool.