Tactical Goals Research Articles

Environmental Heat Stress Detrimentally Affects Match Running Performance of Elite Soccer Teams Competing in the UEFA Champions League.

Modric, T, Clemente, FM, Versic, S, Chmura, P, Andrzejewski, M, Kryściak, J, and Sekulic, D. Environmental heat stress detrimentally affects match running performance of elite soccer teams competing in the UEFA Champions League. J Strength Cond Res XX(X): 000-000, 2024-This study aimed to examine the effect of environmental heat stress (EHS), defined by wet-bulb globe temperature (WBGT), on match running performance (MRP) while controlling for match-related contextual factors. For this purpose, 2 approaches were implemented: (a) the MRP in heat stress nonrisking environment (NoEHS) (WBGT <22° C) and heat stress risking environment (EHSrisk) (WBGT ≥22° C) were compared and (b) changes in MRP according to the 1° C increase in WBGT were evaluated. Data on MRP were collected using an optical tracking system from all teams ( n = 32) in all UEFA Champions League matches ( n = 125) during the 2022-23 season. Metrics included total distance (TD), low-intensity (LIR), moderate-intensity (MIR), and high-intensity running (HIR) distances. Results indicated that less TD (108.84 vs. 110.71 km; Cohen's d [ d ] = 0.53), MIR (15.91 vs. 17.09 km; d = 0.85), and HIR (8.75 vs. 9.23 km; d = 0.46) were covered in matches played in EHSrisk compared with the NoEHS. Further investigation indicated that for every 1° C increase in WBGT, TD averagely decreased by 0.16 km ( d = -0.48), MIR by 0.13 km ( d = -1.09), and HIR by 0.06 km ( d = -0.69). These findings demonstrated decreased overall and intensive workload during the matches in EHSrisk, suggesting the detrimental effect of EHS on match volume and intensity in elite soccer. When EHS risk is anticipated, consideration of playing and recovery strategies should be implemented by coaches to achieve tactical goals while minimizing physical strain during a match.

Геймификация в образовании как фактор формирования актуальных профессиональных компетенций

The article considers aspects of the use of gamification in education as a factor in the formation of professional competencies. In the context of learning, gamification is understood as a certain technology associated with the introduction of game components into the educational process based on the use of algorithms that were previously used in various computer gaming programs. Such trends in educational practice, in the context of the use of gamification, as the systematization of practical experience in the use of gamification and the development of its theoretical and methodological foundations are highlighted; the focus on achieving certain educational results is the formation of professional competencies within the framework of educational activities; the use of gamification in teaching various disciplines of the curriculum: foreign languages, engineering specialties, in inclusive educational practice, in management, in marketing, etc. In the context of digital transformation of education, the implementation of gamification forms the necessary motivation for educational activities, expands the boundaries of professional and personal development for all subjects of educational activity. Gamification allows you to implement various psychological and pedagogical techniques and methods to achieve learning goals, including the differentiation of strategic and tactical goals when completing course assignments, maintaining the necessary level of attention and concentration of students, combining various options for the complexity of tasks performed and on this basis identifying the abilities of participants to solve these tasks in a timely manner, modeling and implementing various game situations for the formation and development of certain professional competencies, etc. In the context of the development of the digital economy, globalization and informatization of educational activities, gamification optimally complements the already existing traditional training, with an emphasis on the use of game techniques in education, the involvement of gamification participants in solving collective tasks, achieving personal and group goals when completing the course in the form of a game, revealing their abilities precisely within the framework of team tasks and, thus, forming the necessary relevant professional competencies within the framework of educational activities.

Military logistics planning models for enemy targets attack by a swarm of combat drones

This article describes and investigates the planning aspect of military actions aimed at destroying enemy targets with the help of an attack drone swarm. This study attempts to solve the task of operational-tactical planning of a massive attack on enemy targets with the help of combat drones, which have different combat potential characteristics. It analyzes the problems of unmanned aerial vehicles (UAVs) swarms’ usage, which ensures maximum efficiency during combat operations. The article shows that in order to plan effective military operations, it is necessary to form the following logistical sequence: identification of relevant targets set, formation of drones into a swarm to attack targets, distribution of drones by targets, and planning flight routes of a drone swarm in conditions of military threats. It concludes that for the effective use of a combat drone swarm, it is necessary to plan logistical actions in advance to inflict maximum damage on the enemy and successfully fulfill the operational and tactical goals of the military leadership. The purpose of this study is to create information technology models that will allow planning logistical military actions for the effective use of combat drone swarms to defeat enemy targets. This article describes a systematic representation of logistical military operations for combat drone swarms. It also analyzes enemy targets, which are represented in the form of a priority list with the characteristics of relevance, the necessary combat potential to hit the targets, the risks of approaching the targets, and the flight time of the drones. From the list of targets, a sublist is formed, considering the combat potential of the drone swarm and the necessary potential to defeat the selected enemy targets. The optimization model helps to distribute the swarm of drones into groups to achieve the enemy targets and destroy them. The movement of drones is planned considering flight zones, possible anti-drone actions of the enemy, and the risks of military threats. Any Logic agent simulation platform can be used to create a simulated flight model of a drone swarm to selected enemy targets. Modeling makes it possible to form rational flight routes of a drone swarm under conditions of military threats from the enemy. An example is given to illustrate the formation of logistical actions for planning a massive attack on enemy targets with the help of a drone swarm. The scientific novelty of this study is related to the solution of the urgent problem of planning logistical military operations for the effective use of a combat drone swarm to destroy enemy targets. The results of this study should be used for the operational and tactical planning of logistical military operations to defeat enemy targets with the help of a combat drone swarm.

DEVELOPMENT OF THE CONCEPT OF THE DEVELOPMENT OF THE HEALTH CARE SECTOR

The article develops a conceptual approach to the process of strategic planning of long-term development of the health care sector, determination of strategic and tactical goals of such development. The development of the concept of the development of the health care sector uses the following results: the results of SWOT analysis, which justify the feasibility of applying recovery, restructuring and reengineering strategies; the results of the analysis of global trends in the development of the health care sector (increasing demand for care outside hospitals, shortage and exhaustion of medical workers, deterioration of mental health, increasing the role of personal relationships between the patient and doctor, increasing demand for affordable and safe treatment, remote monitoring and interaction between health care institutions, increasing use of mobile applications and information technologies); the results of identification and assessment of the impact of fundamental and specific risks; the key values and guiding principles of industry reform determined by the Ministry of Health of Ukraine. A system of factors affecting the development of a long-term strategy for the development of the healthcare sector of Ukraine is built. The article determines that the most important priorities of the health care sector are the further reform of the sector, ensuring European integration and post-war reconstruction. The indicated priorities are strategic goals, within each of which tactical goals are developed (digitalization of management and medical processes; formation and development of medical personnel; development of institutions of the health care system; creation of effective hospital districts; development and improvement of the management efficiency of medical facilities; improvement of quality the development of the public health system, the implementation of the public health system, the alignment of the processes of the provision of medical services with the EU standards provision of basic medical services; provision of physical and mental health of the population; measures to achieve the specified tactical goals are proposed: development of comprehensive strategies anti-crisis programs; ensuring a sufficient amount of funding; social development of collectives and social protection of employees; increasing the efficiency of communication processes in medical institutions; creation of conditions for employees' motivated improvement of their own qualifications; solving organizational problems of the formation of hospital districts, promoting the improvement of the efficiency of the management of medical institutions.

ОПРЕДЕЛЕНИЕ СИСТЕМЫ ПЕРСПЕКТИВНЫХ ЗАДАЧ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ УПРАВЛЕНИЯ ПЕРСОНАЛОМ ПРЕДПРИЯТИЯ

The article presents the author’s approach to resolving the conflict of strategic and tactical goals when forming a program for increasing the efficiency of personnel management of enterprises. Key scientific and practical tasks are identified, and means of their implementation in the personnel management system are presented. The essence of a promising economic and mathematical model for programming target competence in the framework of increasing the efficiency of personnel management is revealed.

Analyzing Project Complexity, Its Dimensions and Their Impact on Project Success

Projects are undertaken in all science, engineering, and technology fields to achieve strategic and tactical goals. It is evident from the literature that projects are becoming more complex day by day, making project complexity a domain for current research. The objective of this study is to evaluate project complexity using a systematic, comprehensive, and widely accepted definition that can capture the multidimensional nature of project complexity and its impact on project success. Therefore, an integrative systemic framework has been selected to define project complexity considering seven key dimensions: context, size, diversity, autonomy, connectivity, emergence, and belonging. The study employed structural equation modeling to analyze project complexity, its dimensions and their relationship with project success for complex engineering projects. After an extensive literature review, a validated questionnaire was developed and used to obtain responses from different countries (Pakistan, China, UAE, UK, USA, and others) in the engineering fields of aerospace, design, manufacturing, oil and gas, IT, and construction. The work shows that project complexity has a negative impact on project success for complex engineering projects. Further, analyses examined the relationship between project success and the seven dimensions of project complexity. The significance of this study lies in its evaluation of project complexity using a systematic and comprehensive definition which is different from previous studies and brings more clarity and understanding of the underlying mechanisms and causal relationships between project complexity, project success and their related factors. The findings suggest that careful consideration of these dimensions and their factors can help project managers better understand and navigate project complexity and ultimately improve project success rates.

FEATURES OF MARYNA HRYMYCH’S NOVEL “KLAVKA”

The paper examines literary features of Maryna Hrymych’s novel “Klavka” (2019). The variety of methods used in the work is interesting for literary analysis. These are the use of the historical background with a detailed description of the realities of the time; introduction of the writers’ personalities as characters; continuation of the urbanistic “Kyiv” theme using contemporary toponyms; urban folklore; a hero multi-narrator; quoting the poetry of that time in order to create a flavor of the writer’s life, etc.&#x0D; Hrymych uses the literary form of the novel to show the acts of harassment of writers in the era of Stalinism. The plenum of the Union of Writers of Ukraine, organized in 1947, aimed to criticize prominent Ukrainian writers of that time: Maksym Rylskyi, Yurii Yanovskyi, Ivan Senchenko, and others. This action had a tactical goal but strategically, Ukrainian literature was doomed to complete assimilation and “denationalization” along with the physical destruction of the writers. The documents confirming this process have not been made public yet, so Hrymych presents them in the form of quotes or transcripts made by the main character, the secretary of the Union of Writers.&#x0D; The novel has the passages of scholarly content, which play an important role. The writer presents an analysis of literary works of the cult of Stalin era. Being unable to accept these works, modern readers tend to completely reject them. Maryna Hrymych provides a way to perceive these writings by acknowledging that the authors wrote them on state orders, but they tried to do it masterfully by using various literary techniques and presenting their individual style.&#x0D; The genre affiliation of the novel is ambiguous. “Klavka” can be perceived both as a historical novel, as a “novel about a profession” (a parody of similar works of that time), as an urban novel, and a documentary prose. A variety of techniques and methods used in the novel allows talking about “Klavka” as a postmodern work.

Psychological and pedagogical principles of stimulating teachers’ professional development in the system of postgraduate education on the basis of the acmeological approach

The article is devoted to the theoretical and methodological aspects of stimulating teachers to professional development and personal and professional self-improvement in the system of postgraduate education. It is taken into account that the main way for pedagogical workers to obtain education is training, self-study based on the rethinking of self-development and self-improvement. Based on the analysis of psychological and pedagogical literature, the essence of the scientific definitions “development” and “self-development” was analysed. Thus, “development” is considered as an active process of personality formation based on improvement. Development involves conscious behavior aimed at improving personal and professional qualities and the desire to achieve effectiveness, increase independence, and the creative nature of activity. “Self-development” is a necessary condition for the self-realisation of an individual, which involves the inner independent desire of a person to enrich their own individual qualities. Active development as well as self-development of teachers is carried out in the system of postgraduate education on the basis of the acmeological approach. The implementation of the acmeological approach increases the need for achievement, motivates teachers to act successfully, promotes them to achieve “acme”. Postgraduate education allows improving objective, subjective, procedural and performance criteria of pedagogical activity. Within the framework of self-development of teachers in the system of postgraduate education, the acmeological approach is based on four main aspects: 1) organising the acmeological environment; 2) establishing the acmeological position; 3) developing the acmeological potential; 4) improving the acmeological culture. Based on the use of the acmeological approach, the following positive achievements were reached: there increased independence in goal setting, which was based on the formulation of strategic and tactical goals, setting practical tasks, choosing effective ways of achieving the defined goal; it became possible to ensure the creative nature of educational activity on advanced training courses as every student independently created the program of their personal and professional development. The article presents a range of educational programs aimed at improving the level of general competences (speech competence, communicative competence, inclusive competence, digital competence, managerial competence, moral and ethical competence) of teachers in the system of postgraduate education at the Postgraduate Education Centre of Ternopil Volodymyr Hnatiuk Pedagogical University. Innovations in the process of organisation of advanced training courses at the Postgraduate Education Centre were analysed. In particular, we mean the organisation of master classes, trainings, roundtable discussions, scientific discussions, international and all-Ukrainian conferences and forums, creative laboratories, methodological workshops, Web-quests, practical simulations, which contribute to increasing teachers’ internal motivation for self-development and self-improvement.

URGENT ISSUES OF REGULATION OF MONEY SUPPLY IN THE CONDITIONS OF TRANSITION TO THE INFLATION TARGETING REGIME IN UZBEKISTAN

The gradual transition to the inflation targeting regime in the Republic of Uzbekistan began in 2020. In this context, controlling the growth rate of the money supply at the same time as the inflation target is a tactical goal of monetary policy. In such conditions, by improving the regulation of money supply, it is of great practical importance to ensure a low and stable level of inflation, and to ensure the stability of the nominal exchange rate of the national currency. In the article, current problems related to the regulation of money supply in the context of the transition to the inflation targeting regime are identified and scientific proposals aimed at solving them are developed.

THEORETICAL AND METHODOLOGICAL ASPECTS OF FORMING A COMPLIANCE CONTROL SYSTEM

In modern conditions, compliance is the basis for improving the management decision-making process, contributes to the achievement of the established strategic and tactical goals of the enterprise and ensures its sustainable development in the long term. In this connection, the functions of compliance control are significantly expanded. The subject of the article’s research is the compliance control system, which is a complex of types of controls built into the business processes of economic entities, established to comply with certain standards. The purpose of the work is to improve the theoretical and practical aspects of the formation of the compliance control system at enterprises. To achieve the goal, the following tasks should be solved: to systematize the theoretical and methodological approaches to the concept of "compliance control", to generalize the areas of regulation of companies’ activities with the help of compliance control, to specify the types of compliance risks. Consider the peculiarities of compliance control, its components and the structure of the compliance program. To achieve the goal of the work, a set of general scientific methods was applied: abstract-logical generalization; comparative comparison of playing; analysis and synthesis. As a result of the conducted research, directions, types and features of compliance control and compliance risks, features of the composition of the compliance program were specified. Conclusions: the implementation of compliance control provides enterprises with indisputable advantages in the form of image improvement; simplification of algorithms for interaction with supervisory and regulatory bodies; increasing the level of corporate culture – continuous monitoring of risk situations and smooth introduction of compliance procedures into the company’s work contributes to the improvement of business processes and the formation of a dynamic environment for the creation of an innovative climate and the emergence of a "corporate spirit", which involves clear compliance with ethical standards in relation to counterparties; the possibility of establishing new partnerships; the possibility of presence on international markets – the implementation of compliance in transnational companies and companies that plan to enter the international level increases their trust on the part of foreign stakeholders.

SCIENTIFIC APPROACHES TO THE SYSTEMATIZATION OF COST-GENERATING FACTORS IN THE COORDINATES OF ACHIEVING STRATEGIC AND TACTICAL GOALS BY AN ENTERPRISE

The article presents the results of the study of factors affecting the costs of an enterprise. The main goal of the study is an analysis of cost-generating factors and their systematization to improve the efficiency of enterprise cost management at the tactical and strategic levels.The relevance of the scientific problem is in the fact that a systematization of cost-forming factors depending on the strategic goal and tactical goals of an enterprise will contribute to increasing the level of efficiency of a cost management system. This affects not only the increase in profitability of an enterprise but also its successful development by increasing the level of competitiveness of the enterprise's products on principles of cost optimization.The study of literary sources and scientific approaches to the systematization of cost-forming factors made it possible to assert that this issue remains unresolved in full and requires research. Thus, cost-forming factors have varied classifications: structural and functional; production and non-production; national, sectoral and internal production; foreign economic, inter-branch and domestic, etc.The results of the analysis of scientific approaches to the definition of cost-forming factors made it possible to provide the definition of cost-forming factors as such conditions of the internal and external environment, because of which a level, volume, structure and dynamics of enterprise costs change.The classification of factors influencing the formation of enterprise costs is proposed, taking into account the state of the internal and external environment. The factors of the internal and external environment are proposed to be grouped according to the following characteristics: the possibility of their influence on costs, with the identification of groups of factors of a direct and an indirect influence; depending on a level of management with a selection of groups of strategic and tactical level factors. In addition, for the strategic level of cost management, it is proposed to single out the following groups of factors: economic, market, tax, financial, systemic.The results of the study may be of practical importance to may have applied value for heads of manufacturing enterprises in terms of cost management in relation to a company's achievement of strategic and tactical goals.

Науково-теоретичні засади визначення місця потенціалу конкурентоспроможності в структурі економічного потенціалу аграрних підприємств

The article is devoted to the substantiation of methodological provisions regarding identifying the potential of competitiveness in the structure of the economic potential of agrarian enterprises. Identifying the potential of competitiveness is a strategic tool for managing an agrarian enterprise, which helps achieve sustainable success in the target market. The potential of business entities as a complex economic system is considered. The characteristics of the development of potentials, in particular their complexity, dynamism, and the impact of globalization, are substantiated. The attributes of economic systems, such as integrity, complexity, communicativeness, and hierarchy, are considered. Attention is focused on the need to study individual aspects of the potential using models, such as functional or economic-mathematical, depending on the purpose of the study and the available information base. It is determined that the development sources of economic potential, as a single economic system, can be the growth of investment and innovative attractiveness and activity, competition; various forms, methods, and ways of forming and implementing system processes. It is substantiated that the processes of forming the economic potential of business entities require a scientifically based approach and consideration of various aspects. At this, the following scientific approaches should be used: system, marketing, functional, innovative, regulatory, complex, integration, dynamic, optimization, administrative, behavioral, situational, and structural approaches. Applying these approaches allows enterprises to effectively use their potential to achieve strategic and tactical goals in the conditions of market competition. It is proved that, in turn, the following approaches are used in managing the competitiveness potential of agricultural enterprises: functional, instrumental, and process. The combination of these management approaches has helped to create a holistic conception aimed at developing the competitiveness of agrarian enterprises through innovative and investment tools.

ГРОМАДЯНСЬКЕ СУСПІЛЬСТВО І ДЕРЖАВА: НАПРЯМКИ ВЗАЄМОДІЇ

The article analyzes the political content of the ideology of civil society, which manifests itself in two main aspects: first, through the limitation of state influence on all areas of human life; secondly, through the creation and activity of public associations that help citizens solve important issues for them in the socio-political plane, protect citizens from state pressure, and consolidate society. It was found that the political nature of civil society is manifested in the presence of such institutions as political parties, socio-political organizations, independent mass media, local self-government bodies through which it interacts with the state. The tasks and methods of activity of civil society and the state differ significantly. The main task of a democratic state is to ensure national interests, while the priority of civil society is to protect private, individual, group and general interests of citizens. It has been found that differences in goals lead to certain contradictions, and therefore, with the cooperation of civil society and the state, permanent conflicts between them are as natural as a person’s choice of strategic and tactical goals, means of their achievement, finding a compromise and the optimal state of desires and opportunities. A functional manifestation of civil society should be considered the activity of its institutions, which is aimed at the affirmation and protection of its main values, the implementation and optimization of the institutional mechanisms of democracy, as well as the political and legal foundations of its reproduction and improvement.

THE FISCAL POLICY OF THE REPUBLIC OF ARMENIA AS A TOOL FOR MACROECONOMIC REGULATION OF THE ECONOMY

The Fiscal policy is the important direction of the macroeconomic policy of the state, by which the state affects the economy, ensuring its normal development. The strategic problems of the socio-economic development of the Republic of Armenia require a modernization of the fiscal system as an integral part of the financial policy aimed at the economic and social well-being of our country. Therefore, the creation of an effective, dynamic and stable developing economy without a systematic approach to the formation of sources of financial resources in Armenia, as well as without determining the role and the place of the institutional links of the financial and credit system and evaluating their contribution is practically impossible. In the article the fiscal system is considered as a single whole, which, according to the author, is explained by the unity of the tax and budget policies, their strategic and tactical goals, as well as by the close correlation of the tax revenues and budget expenditures. The article is more than relevant today, because the implementation of an effective fiscal policy is the main tool for the development of the country's economy.

АНАЛІЗ НАСЛІДКІВ ВІЙНИ ДЛЯ ЕКОНОМІКИ УКРАЇНИ

The purposeful destruction and destruction of important large industrial, infrastructural, and logistical facilities of civilian and military importance has become one of the key tactical goals of military aggression by the Russian Federation in relation to Ukraine, which is manifested in the constant massive rocket and air strikes on these objects, persistent attempts to seize industrial cities in the east of the country. This tactic of the occupiers is aimed at quick undermining the country's economic potential and depriving it of its ability to resist aggression effectively and for a long time. In addition, it pursues the goal of creating a humanitarian disaster, since enterprises whose activities are directly related to the livelihood of civilians are subject to destruction the population of cities and the country in general. Ukraine's economy has suffered significant losses since the beginning of the war. The article analyzes losses by sector of the Ukrainian economy after a year of full-scale invasion. The structure of losses by the most affected regions of Ukraine was studied. The amount of necessary funds for restoration and reconstruction by economic sectors and regions of the country was analyzed. The main actions of the government of Ukraine to restore the economy and the need to achieve the goals are considered. Ways of cooperation with international partners to cover general assessment needs in the process of recovery of Ukraine's economy were explored, the role of international financial organizations was considered. Attention was drawn to the fact that private sector investments will play a decisive role in overcoming the consequences of the war and post-war reconstruction. The development of relevant priority sectors and industries should take place with the active participation of the state on the basis of implementation concepts of modern state entrepreneurship. Based on the listed strategic priorities of the country's development, sectoral priorities should be determined for the anticipatory development of certain branches and industries with providing appropriate state aid both for research and development and for the organization of production.

ІНСТРУМЕНТИ PR У РЕАЛІЗАЦІЇ ПРОГРАМИ ЛОЯЛЬНОСТІ ДО БРЕНДУ ПІДПРИЄМСТВА

Formation of an effective enterprise management system requires emphasis on the use of modern marketing tools. One of the priority elements of achieving the strategic and tactical goals of marketing activities of enterprises is the active use of marketing communications and their implementation in practical activities, including with the aim of creating a powerful brand. Among the main tools for achieving the company's marketing goals regarding branding, the formation and maintenance of the company's consumer loyalty to its brand should be considered. The effectiveness of the implementation of the brand loyalty program is based on the concept of integrated marketing communications, which involves the simultaneous application of individual elements of the marketing communication mix. Such integration is aimed at the use of basic and synthetic tools of marketing communications in the process of developing and implementing the company's brand loyalty program in the target market. Some of such tools of marketing communications, which are actively used in the practical activities of the enterprise in order to support the brand loyalty program, are means of public relations (Public relations, PR), the use of which allows to improve both the positive image of the enterprise in general, and the perception of individual programs brand loyalty. The main stages of PR support in the process of implementing a brand loyalty program are: research and definition of the basic elements of the PR strategy of information and communication support; development of a complete program of PR support for the brand loyalty program; practical implementation of the information and communication support program and evaluation of the effectiveness of the tools used in the implementation of the PR program. At the same time, both traditional and innovative tools and means of PR support of the brand loyalty program can be used. The implementation of the brand loyalty program will allow enterprises to improve their own image, which in the future will provide an opportunity to bring the management of marketing activities to a new high-quality level.

PROCESS MANAGEMENT SYSTEMS IN THE BUSINESS-ORIENTED MODEL OF ENTERPRISE DEVELOPMENT

The article examines the business processes of modern entrepreneurship. Based on the content analysis of approaches to their definition, management of their implementation, description in various spheres of economic activity, the need for automation and optimization, a conceptual pattern of business processes is proposed. According to the concept, the input and output criteria of business processes, their structure and sequence of operations and the interaction of units depending on the field of activity are chosen. Fact-checking of statistical information on the share of various types of economic activity in the formation of the gross domestic product was carried out, which allows us to determine their socio-economic significance and highlight the basis for the formation of the structure of business processes. Information on the results of a survey on the state and needs of business in wartime conditions is presented, ways of adapting entrepreneurship to the challenges of wartime and preserving and developing business are considered. The importance of the business team in achieving strategic and tactical goals is highlighted. The criteria by which the business team is evaluated are highlighted. , among them: responsibility for the quality of execution, distribution of areas of responsibility, highquality interaction, speed of adaptation of internal capabilities to external challenges, business climate of the external environment. It was established that the process-oriented model requires the presence of interconnected actions, the implementation of which ensures the achievement of the final result. To ensure business effectiveness, an appropriate algorithm for the implementation of actions and procedures is selected based on the structuring of business processes. The need to introduce a process approach in the management of a business entity and individual processes of its activity, where one of the tools is the selection of their management systems, is proven. The cause-and-effect relationship between the structure of business processes and the choice of an appropriate system for managing them and resources and influencing factors according to the Ishikawa diagram is determined, which will prevent risks and the occurrence of undesirable causes that prevent the achievement of business goals. The evolution of management and information technologies is considered, the stages of functionality of business process management systems in which business functions are automated are given. The characteristics of the MRP, MRP II, ERP, ERP II systems and their effectiveness for managing the processes of the business entity are given. Trends in the development of ERP systems related to the improvement of resource planning, inventory and production process management modules and the introduction of supply chain management and customer relationship management modules are highlighted. The introduction of digital technologies into the business processes of business entities allows the business to adapt to the uncertain conditions of the external environment.

Multi-Objective Personalization in Multi-Stakeholder Organizational Bulk E-mail

Bulk email is often used in organizations to communicate "important-to-organization'' messages such as policy changes, organizational plans, and administrative updates. However, normal employees may prefer messages more relevant to their jobs or interests. Organizations face the challenge of balancing prioritizing the messages they prefer employees to know (tactical goals) while maintaining employees' positive experiences with these bulk emails, then they continue to read these emails in the future (strategic goals). Could personalization help organizations achieve these tactical and strategic goals? In an 8-week field experiment with a university newsletter, we implemented a 4x5x5 factorial design on personalizing subject lines, top news, and message order based on both the employees' and the organization's preferences. We measured these designs' influences on the open/interest/recognition/read-in-detail rate of the whole newsletter and the single messages within it. We found that ''important-to-organization'' messages only got higher recognition rates when being put on subject lines / top news (tactical goal). Mixing them with employee-preferred messages in top news did not bring further improvement to their own recognition rates but could improve the whole newsletter's recognition rate. Only when the top news solely contained the employee-preferred messages were the employees slightly more interested in the newsletter (strategic goal). We further analyze on which topics the employees and the organization's preferences conflicted. Finally, we discuss the design suggestions for organizational bulk email.

Target settings for modeling career guidance in the education system of the region

Introduction. The article is devoted to the problem of insufficient theoretical justification of modeling career guidance in the education system of the region, primarily to identifying foundations of goal-setting. The aim of the study is to identify the features of the leading targets in modeling career guidance in the education system of the region, and to consider the possibility of their simultaneous use in the modeling of career guidance in the education system of the region. Materials and Methods. The study follows paradigmatic, socio-pedagogical and learner-centered approaches. The authors summarize and integrate educational, psychological and sociological theoretical ideas on the problem of this research. Methods of theoretical analysis, comparison, generalization, analysis of infographic representations of models of career guidance are used in order to solve the research problem. Results. Literature analysis enabled the authors to identify the leading constructs used as the basis of goal-setting in the models of career guidance in the educational system of the region (choosing a career, professional self-determination, career growth, professionalism), and to clarify their content characteristics. The construct ‘choosing a career’ focuses on a personal specific result; ‘professional self-determination’ deals with the process of personal and professional development through making meaningful decisions, involving a possibility of a career choice. ‘Career growth’ concentrates on the process of movement to social understanding of profession success. ‘Professionalism’ implies self-transformation in the interests of the profession not only in terms of technological readiness, but also personal compliance and moral attitudes. The authors proposed a way of coordinating the main targets of modeling career guidance in the education system of the region: a) the ideal goal (strategic goal) is defined through the formation of professionalism (at the personal level); orientation to career planning and career growth (in broad connotations) can be included in the structure of professionalism; b) the goal as the expected result of career guidance practices (tactical goal) is defined through professional self-determination. Conclusions. The authors conclude that the appropriate selection of target foundations contribute to clarifying qualitative characteristics of career guidance models in the education system of the region. Based on selecting leading constructs within the target setting, a typology of regional models and evaluation of their qualitative effectiveness can be made. The variants of combining leading constructs allow to define priorities, which determine the main direction and specifies organizational and methodological content of the model.

Арктическая научная дипломатия России: теория и практика

Arctic science diplomacy (ASD) is both a relatively new topic and an acute issue in Russian academic and political circles. There is neither a clear definition of the concept nor a consensus on the stakeholders, tools, and activities of science diplomacy. This article focuses on the main approaches in Russia in relation to the concept of ASD. The first approach considers ASD as a soft power tool of regional players. Science diplomacy helps to promote a positive image of specific states and to gain access to non-state resources that are usually inaccessible to state actors. A technical/instrumentalist approach to ASD involves the use of academic and scientific-technical cooperation between regions, countries, and societies to create reliable international partnerships on a non-ideological basis and to solve generally significant world problems. The third direction considers ASD as a form of new diplomacy, the strategic goal of which is not only to build friendly relations and cooperation with all Arctic countries, but also to develop international scientific cooperation and improve the international image of Russia. This analysis makes it possible to explain the strategic motives and driving forces of ASD and to identify the stakeholders and key forms of Russia’s ASD. It is established that the majority of the participants of ASD share the idea that international scientific cooperation in order to ensure the sustainable development of the Arctic can become an effective mechanism for solving the most acute problems of the region, as well as for improving the current relations of Western countries with Russia. The authors believe that Russia has largely managed to form the necessary platforms for the implementation of both strategic and tactical goals of its ASD. These platforms include both national platforms (the international forum “The Arctic: The Territory of Dialogue” and “The Arctic: Present and Future”) and the active use of international platforms (“Arctic Frontiers,” “Polar Circle,” and “Arctic Science Summit Week”) and organizations such as the Inter-Agency Standing Committee (IASC), the International Arctic Social Sciences Association (IASSA), and the Association of Polar Early Career Scientists (APECS).