Науково-теоретичні засади визначення місця потенціалу конкурентоспроможності в структурі економічного потенціалу аграрних підприємств

Abstract

The article is devoted to the substantiation of methodological provisions regarding identifying the potential of competitiveness in the structure of the economic potential of agrarian enterprises. Identifying the potential of competitiveness is a strategic tool for managing an agrarian enterprise, which helps achieve sustainable success in the target market. The potential of business entities as a complex economic system is considered. The characteristics of the development of potentials, in particular their complexity, dynamism, and the impact of globalization, are substantiated. The attributes of economic systems, such as integrity, complexity, communicativeness, and hierarchy, are considered. Attention is focused on the need to study individual aspects of the potential using models, such as functional or economic-mathematical, depending on the purpose of the study and the available information base. It is determined that the development sources of economic potential, as a single economic system, can be the growth of investment and innovative attractiveness and activity, competition; various forms, methods, and ways of forming and implementing system processes. It is substantiated that the processes of forming the economic potential of business entities require a scientifically based approach and consideration of various aspects. At this, the following scientific approaches should be used: system, marketing, functional, innovative, regulatory, complex, integration, dynamic, optimization, administrative, behavioral, situational, and structural approaches. Applying these approaches allows enterprises to effectively use their potential to achieve strategic and tactical goals in the conditions of market competition. It is proved that, in turn, the following approaches are used in managing the competitiveness potential of agricultural enterprises: functional, instrumental, and process. The combination of these management approaches has helped to create a holistic conception aimed at developing the competitiveness of agrarian enterprises through innovative and investment tools.