The article examines the process of formation and establishment of European identity. The process of forming European identity is directly related to traditional and current ideas about Europe itself and the community of European citizens. Strengthening the identification of its citizens with the process of European integration in general and with EU institutions and policies in particular has become one of the main challenges for the European Union today. The peoples of Europe, creating an increasingly close union among themselves, decided on the concept of a European identity based on common values. Aware of its spiritual and moral heritage, the European identity is based on the universal values of human dignity, freedom, equality and solidarity; it is based on the principles of democracy and the rule of law. It puts man at the heart of its activities by establishing citizenship of the Union and creating an area of freedom, security and justice. The European Union contributes to the preservation and development of these common values, respecting the diversity of cultures and traditions of the peoples of Europe, as well as the national identity of the member states and the organization of their public authorities at the national, regional and local levels; it seeks to promote balanced and sustainable development and ensures the free movement of people, services, goods and capital, as well as freedom of establishment. European identity still continues to develop through aspects such as the currency and common policies and values, as well as on a more symbolic level with the EU flag and anthem.
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