Sustainable Business Growth Research Articles

Owner-Manager Attitudes to Soft Skills Training in Malta’s Small Enterprises

A study of owner-manager attitudes to soft skills training in Malta and how these affect their small and micro businesses, and their learning as entrepreneurs. Talent retention and development may be overlooked when examining sustainable small business practice. In fact, training can help firms retain and develop a diverse range of employees, including those underrepresented in the workforce locally: upgrading skills rather than being caught in disruptive and expensive recruitment cycles (Bridge and O’Neill 2017; Klaus 2010). Training in soft skills (including interpersonal, communication, and listening skills as well as EQ) can provide a route to sustainable business growth. Studies as early as 2006 (such as Beaujean et al.) indicate that growing strong customer relationships is a crucial factor in achieving a competitive edge. Furthermore, the ‘impact of frontline emotional intelligence on the bottom line is clear’ and therefore work to encourage and develop such skills in employees is significant and worthwhile (Beaujean et al. 2006). This approach aligns well with key aspirations of the United Nations Sustainable Development Goals, especially number 9 (UN 2023). The attitudes of owner-managers, therefore, will certainly influence both whether soft skills are valued in the enterprise and whether all employees are offered training in these areas. This, in turn, may affect whether the business reaches its full potential.

Leadership Development Strategies in Organizations: The Role of Human Resource Management in Improving Effectiveness and Productivity

Effective human resource management strategies are key to sustainable business growth in a rapidly changing and competitive business environment. For organizations wishing to remain relevant and competitive in the global marketplace, the importance of leveraging innovation, environmental sustainability, and ethics and social responsibility in human resource management is of great concern. Therefore, the purpose of this research is to determine how the implementation of human resource management strategies that focus on innovation, sustainability, and ethics can help organizations achieve sustainable growth. This research was conducted using a descriptive-analytical approach by collecting data through literature review and content analysis of various relevant sources. The findings of this study revealed that HRM strategies based on innovation and sustainability help organizations to maximize human resource potential and create productive and sustainable work environments. In addition, the application of ethics and social responsibility in HR decision-making is a key pillar in creating an organizational culture of integrity. Organizations can achieve sustainable growth and sustainability by implementing this strategic approach.

Pentingnya Transparasi: Kurangnya Komunikasi di Perusahaan Pt Garuda Indonesia (Persero) Tentang Kisruh Lepkuei Garuda dan Ojk Mengenai Analisis Laporan Keuangan

This journal reveals issues at PT Garuda Indonesia (Persero) due to a lack of communication involving the Lapkeu Garuda turmoil, which implicates the OJK (Financial Services Authority), primarily stemming from miscommunication problems between the OJK and Garuda Indonesia's management. Insufficient communication adversely impacts the company's performance and results in inaccurate and non-transparent financial reporting. Utilizing a qualitative literature review method, this research investigates various relevant literature sources on the topic. The study aims to explore the significance of transparency concerning the communication deficit at PT Garuda Indonesia (Persero), particularly regarding the Lapkeui Garuda turmoil and the OJK's role in financial statement analysis. This journal provides practical implications, indicating that transparency in financial reporting is not only an obligation but also a long-term investment for sustainability and company growth. The company needs to enhance both internal and external communication and improve collaboration with regulators to ensure adequate transparency in financial information dissemination. Collaborative efforts will aid in restoring stakeholder trust, reducing reputation risks, and establishing a strong foundation for sustainable business growth.

A COMPREHENSIVE STUDY ON E-COMMERCE ANALYTICS FOR BUSINESS GROWTH IN INNOART TECHNOLOGIES PRIVATE LIMITED

In the ever-evolving landscape of business, few developments have been as transformative as the rise of e-commerce. The internet has revolutionized the way goods and services are bought and sold, offering businesses unprecedented opportunities for growth and expansion. However, with this shift from traditional brick-and-mortar stores to online platforms comes a new set of challenges and complexities. In this digital age, success in e-commerce is not merely about having an online presence; it's about leveraging data and analytics to gain insights, make informed decisions, and drive sustainable business growth. E-commerce has become an integral part of modern business, offering unparalleled opportunities for growth and expansion in the digital realm. However, with the proliferation of online transactions comes the need for businesses to leverage data-driven insights to navigate the complexities of the online marketplace effectively. This comprehensive study aims to delve into the realm of e-commerce analytics, exploring its significance in driving business growth and sustainability.

SOCIAL RESPONSIBILITY OF COMPANIES AND ITS IMPACT ON THE BRAND

Corporate social responsibility (CSR) refers to the concept that businesses should operate in ways that enhance society and the environment, beyond seeking profits. CSR can significantly impact a brand's image, affecting customer loyalty, market competitiveness, employee satisfaction, investment attractiveness, risk management, long-term growth, and customer engagement. Companies that prioritize socially responsible practices can enhance their reputation, differentiate themselves from competitors, attract and retain talent, and foster sustainable business growth.

Strategic Financial Management: Unraveling the Dynamics of Sustainable Business Growth at SMEs Enterprises in Indonesia

This article delves into the dynamics of sustainable business growth at Small and Medium-sized Enterprises (SMEs) in Indonesia through the lens of strategic financial management. Employing a qualitative methodology, the study conducts a thorough literature review and library research to unravel key insights into the financial strategies adopted by SMEs for achieving sustainability in a dynamic business environment. The research explores various dimensions of strategic financial management, including capital structure, financial risk management, and investment decisions, within the context of SMEs in Indonesia. By synthesizing existing literature, the article aims to provide a comprehensive understanding of how SMEs navigate financial challenges and capitalize on opportunities to foster sustainable growth. The findings highlight the significance of tailored financial strategies for SMEs, emphasizing the need for agility and adaptability in response to market fluctuations and regulatory changes. The article discusses successful case studies and identifies common challenges faced by SMEs in Indonesia, shedding light on effective financial management practices that contribute to long-term viability.

The Influence of TikTok Shop Service Quality on Consumer Loyalty Regarding Customer Satisfaction, Customer Trust, and Behavioral Intention

Technological advancements and Internet penetration have fundamentally changed the way consumers conduct purchasing activities. This phenomenon marks a significant shift from conventional shopping in physical stores to online shopping. This study aims to explore how TikTok Shop's service quality affects customer loyalty and behavioral intentions, specifically in the Yogyakarta and Central Kalimantan regions. Using a linear regression approach and the coefficient of determination, this study shows that TikTok Shop's service quality has a positive and significant impact on customer loyalty, with a contribution of 74.6%. Factors such as reliability, responsiveness, and accessibility are critical in shaping positive consumer perceptions. In addition, customer trust, which is based on consistent and transparent service quality, plays an important role, with a contribution of 65.4% to customer satisfaction. In addition, this study also found that TikTok Shop's service quality influenced customers' behavioral intentions, including intentions to repurchase, recommend the platform to others, and engage further. These findings emphasize the importance of TikTok Shop to continuously improve its service quality to strengthen relationships with customers and ensure sustainable business growth amid fierce e-commerce competition. By understanding and responding to customer needs, TikTok Shop has the potential to strengthen its position as an important player in the dynamic e-commerce industry.

INNOVATIONS IN BUSINESS DIVERSITY AND INCLUSION: CASE STUDIES FROM THE RENEWABLE ENERGY SECTOR

The review explores innovations in business diversity and inclusion within the renewable energy sector through a series of case studies. As the renewable energy industry continues to grow and diversify, there is increasing recognition of the importance of fostering diverse and inclusive workplaces to drive innovation, enhance decision-making, and better serve diverse communities. This review presents six case studies that highlight various aspects of diversity and inclusion initiatives implemented by companies operating in the renewable energy sector. The case studies cover leadership initiatives aimed at promoting diversity at the executive level, workforce diversity strategies focusing on recruitment and training programs, supplier diversity initiatives aimed at engaging with diverse suppliers, community engagement and partnership strategies, innovative approaches to inclusive design, and the establishment of metrics and accountability frameworks to track progress. By examining these case studies, this review sheds light on the innovative practices and strategies adopted by companies in the renewable energy sector to create more inclusive and equitable workplaces, strengthen community relationships, and drive sustainable business growth. These insights contribute to the broader conversation on the role of diversity and inclusion in fostering innovation and driving positive social impact within the renewable energy industry.
 Keywords: Innovations, Business Diversity, Inclusion, Renewable Energy Sector, Case Studies, Leadership Initiatives.

The Impact of Consumer Behavior on Consumer Loyalty

In an era marked by increasingly fierce competition in the global marketplace, companies strive to maintain and enhance consumer loyalty, a key factor influenced by consumer behavior. Consumer behavior, once viewed as random actions, is now recognized as a complex phenomenon shaped by psychological, social, and economic factors. Beyond purchase decisions, it encompasses constant interaction between individuals and their environment, influenced by personal preferences, social influences, culture, values, and past experiences. Understanding consumer behavior enables companies to identify trends, preferences, and needs accurately, leading to more effective marketing strategies and stronger customer relationships. However, companies face challenges such as lifestyle changes, technology, and evolving consumer expectations. Globalization and technology have altered consumer behavior, making consumers more informed and critical. To remain relevant, companies must adapt their strategies to these dynamics. Consumer behavior's influence extends beyond individuals to impact market dynamics, government policies, industry regulations, and economic trends, highlighting its significance for overall economic stability and growth. Through a multidimensional approach to studying consumer behavior, we can explore various factors influencing consumer loyalty, including psychological, social, cultural, and economic aspects. Deepening our understanding of these dynamics empowers companies to develop more effective strategies for building and maintaining consumer loyalty. This paper reviews literature on consumer behavior and its impact on consumer loyalty, highlighting key determinants such as brand loyalty, loyalty programs, digital marketing, perceived expensiveness, corporate associations, customer commitment, and customer experience. It emphasizes the need for further research to bridge existing gaps and elucidate the complex relationship between consumer behavior and loyalty. The primary objective is to undertake a comprehensive exploration of this relationship, uncovering underlying mechanisms and discerning how various aspects of consumer behavior influence loyalty. By offering insights to marketing practitioners, researchers, and stakeholders, this paper aims to contribute to academic discourse and provide actionable recommendations for fostering stronger bonds with customers. Ultimately, understanding consumer behavior's role in shaping loyalty empowers businesses to develop effective strategies and thrive in today's competitive marketplace. Through collaborative efforts and continued scholarly inquiry, we can unlock consumer behavior's full potential as a driving force behind sustainable business growth.

The Interplay of Trust and Satisfaction: Fueling E-Wom in Online Cosmetic Shopping

Purpose: This study aims to investigate the determinants of electronic word-of-mouth (E-WOM) within Thailand's cosmetic industry, focusing on social commerce platforms. Theoretical Framework: The research is grounded in the application of a structural equation model (SEM) and the e-Rough Set Delphi Technique to assess the interplay between social commerce, customer satisfaction, trust, and E-WOM. Design/methodology/approach: Utilizing a quantitative approach, the study analyzes responses from 808 cosmetic product consumers active on social media platforms to understand the dynamics of customer satisfaction and its impact on E-WOM. Findings: The findings reveal that both social commerce functionalities and customer satisfaction play pivotal roles in fostering trust towards online cosmetic stores. Additionally, the study highlights the importance of functional and emotional values in enhancing customer satisfaction, which subsequently influences purchase intentions and the propensity to engage in E-WOM. Practical implications: The research underscores significant implications for practitioners and scholars, suggesting that understanding the factors that drive E-WOM can aid online cosmetic entrepreneurs in Thailand to boost their E-WOM effectiveness. This, in turn, could lead to sustained business growth and a deeper understanding of social commerce dynamics. Original/Value: The originality of this study lies in its examination of factors as an effective force of E-WOM in the cosmetic industry in Thailand. It explores the interplay of trust and satisfaction and the recognition of loyalty's significant role underscores the imperative for retailers to dedicate resources to cultivating enduring E-WOM connections with customers.

The Linkage Between Knowledge Management Practices and Sustainable Business Growth: Empirical Evidence from Nigeria

Purpose: The objective of this study is to examine the correlation between knowledge management (KM) and lasting company expansion within a specific group of family enterprises located in Lagos State, Nigeria. The study encompasses an examination of six distinct sub-variables, namely knowledge sharing, knowledge training, knowledge capture, knowledge transfer, knowledge acquisition, and knowledge application, in relation to the variable of knowledge management. Additionally, it considers four dependent sub-variables, namely profitability, number of employees, customer base, and market share, in relation to the variable of sustainable business growth. Methods: A survey research methodology was employed in this study to examine the correlation between knowledge management and business performance among a specific group of family companies located in Lagos State, Nigeria. This article employed a cross-sectional survey research design and utilised a quantitative technique. This design was adopted based on the research topic and its associated research questions. This paper utilised the previous research methodology employed by Olubiyi, Egwakhe, Amos, and Ajayi (2019), Olubiyi (2019), Olubiyi, Lawal, & Adeoye (2022), Olubiyi (2022), and Olubiyi, Jubril, Sojinu, and Ngari (2022). The study employed a cross-sectional survey approach and focused on a population of family businesses, specifically owners/managers of selected small and medium-sized enterprises (SMEs) in Lagos State, Nigeria. Results and Conclusion: The findings is consistent with the conceptual framework and these studies (Fulgence, Hu, Larbi-Siaw, Tuo, & Gnahe, 2022; Ge & Campopiano, 2021; Ha, Lo, Suaidi, Mohamad,& Razak,2021; Hernández‐Perlines, Moreno‐García, & Yáñez‐Araque, 2017; Inkinen, 2016; Majid, Mahmud, 2019; Marija, 2022; Olubiyi, 2020; Patwary, Alwi, Rehman, Rabiul, Babatunde, & Alam, 2022; Santoro, Messeni-Petruzzelli, & Del Giudice, 2021; Shafique, Kalyar, Patwary, Alwi, Rehman, Rabiul, Babatunde, & Alam, 2022; Shafique, Kianto, & Beh, 2022; Su, & Daspit, 2021; Tan, Hii,. & Cheong, 2022; Torabi, & El-Den, 2017; Zamfir, 2022). Furthermore, the findings of the research validate the empirical data about the correlation between knowledge management strategies and the long-term viability of family enterprises. Evidence suggests that the growth of enterprises in Lagos State, Nigeria is significantly influenced by several factors such as knowledge training, knowledge generation, knowledge capture, information sharing, knowledge transfer, and knowledge application. The data analysis demonstrated a significant correlation between knowledge management techniques and the long-term survival of family firms (R2=0.252, F(6, 461)=27.167; p<0.05). Research implication: The report acknowledges that its findings and implications are specific to Lagos, Nigeria, with a primary focus on family enterprises. Hence, the research might be further extended by conducting comparable studies on major corporations in Nigeria or other regions. In order to enhance the generalizability and reliability of the findings, it is advisable to increase the sample size by incorporating a larger number of respondents through the use of new data collection methods. The primary obstacle in getting objective performance metrics in the majority of family businesses in Lagos State, Nigeria, was the lack of data. Consequently, non-financial performance indicators were employed as a solution. Originality/value: The objective of this study is to examine the correlation between knowledge management (KM) and sustainable business growth within a specific group of family companies located in Lagos State, Nigeria. This study enhances the understanding of knowledge management strategies employed by owner-managers in family businesses, making it relevant to entrepreneurs, policymakers, and scholars. The research presents an innovative analysis of current sources, specifically focusing on the primary metrics employed to assess the knowledge management and sustainable business expansion of family enterprises. This study addresses the want for enhanced lucidity and comprehension within the family business industry.

Assessing the performance of state-of-the-art machine learning algorithms for predicting electro-erosion wear in cryogenic treated electrodes of mold steels

In manufacturing, predicting and reducing electro-erosion wear during the electric discharge machining (EDM) process is critical to minimize delays, financial losses and product defects. Achieving this requires developing and evaluating accurate machine learning models. In our study, we focus on cryogenically treated mold steel electrodes to investigate the potential of different machine learning algorithms to predict EDM wear. We considered five machine learning algorithms—artificial neural networks, ensemble learning, boosting algorithms, tree-based algorithms, and k-nearest neighbors—to evaluate their ability to predict wear patterns accurately. Each algorithm was trained and tested using actual experimental data from EDM processes. Our results show that the machine learning models demonstrated exceptional accuracy, accurately predicting EDM wear in training and testing datasets with almost 99% accuracy. In addition, we identified the most influential characteristics that affect wear patterns, including operating current, cryogenic process parameters, and electrode composition. Based on these findings, manufacturers can gain valuable insight into the factors that cause EDM wear and optimize their EDM processes accordingly to improve productivity, reduce wear-related costs, and increase production quality across multiple manufacturing industries. Furthermore, this research provides insights into the possibilities of implementing these models in real manufacturing contexts and motivates future research on this topic. Ultimately, integrating advanced computing techniques and prudent decision-making strategies will shape the future of manufacturing operations management and promote sustainable and profitable business growth.

Trade Openness, Market Capitalization and Entrepreneurial Ventures: Implications for Business and Industrial Growth of Pakistan

The activities of entrepreneurs, market capitalization and trade openness have a significant impact on accelerating the process of industrialization in Pakistan. Economic integration is promoted by trade openness by giving access to new markets and technological advancements to local companies that increase competition, productivity and efficiency. The attractiveness of the business environment and the confidence of investors are gauged by market capitalization. A strong market capitalization gives access to funding for growth and innovation by drawing in both domestic and foreign investment. Entrepreneurship drives innovation, employment opportunities and diversification by infusing the economy with validity and invention. Pakistan can unlock its full potential and open the door to sustainable business and industrial growth. The study aims to seek the effect of trade openness, market capitalization and entrepreneurial ventures on industrial value added or industrial growth in Pakistan by taking the time series data over the period 2000-2022. The study has used the Autoregressive Distributive Lag Model (ARDL). The results point out that lending interest rates and taxes have a negative impact on industrial value added while inflation, trade, market capitalization, secondary school enrollment, private sector credit, and energy consumption show a favorable influence on industrial value added. The study has suggested that policymakers need comprehensive strategies for the expansion of the industry, with fiscal policies to manage inflation, foster competitiveness, and promote trade openness and market capitalization.

Can the Circular Economy Unlock Sustainable Business Growth? Insights from Qualitative Research with Specialists in Romania

Concern for sustainable development and environmental protection has become increasingly important in the business world in recent decades. Looking for business professionals who are currently implementing sustainable development practices and the principles of the circular economy might be the most meaningful approach to the time and the space we are all heading towards in the future. This study seeks to identify the motivations, obstacles, strategies, and perspectives of specialists in the integration of the circular and sustainable economy model in businesses in the Romanian context. It focuses on providing a solid basis for promoting sustainable practices and policies in the business environment, considering theoretical elements and the perspectives and experiences of specialists. In our research, qualitative in-depth interviews were conducted among diverse specialists in Romanian businesses to gain insight. The research findings indicate consistent requests for consumer education and involvement in the circular economy process and for political support and funding sources for investments in assistive technologies. This article presents viewpoints from Romanian experts, entrepreneurs, and business decision-makers on the circular economy and sustainability. Decision-makers prioritize developing and promoting sustainable products and services, emphasizing the use of recycled materials, and using renewable energy for their activities. The presented results highlight the situation in Romania and implicitly make a significant contribution to the scientific knowledge in this field. Although the study’s qualitative nature limits its generalizability, it offers valuable insights and suggests potential directions for future research on aspects related to the circular economy and sustainability.

Influence of Customer Focus Strategy on Financial Performance of Deposit-Taking Saccos in Kenya

Purpose: The purpose of the study was to assess the influence of customer focus strategy on financial performance of deposit-taking SACCOs in Kenya.
 Materials and Methods: A descriptive research cross-sectional approach was applied. The target population of this study was 174 DT-SACCOs in Kenya. The sample size was 174 respondents. Structured questionnaires were used to collect primary data from the selected respondents. Data collection method was by use of questionnaires. Quantitative data was analyzed descriptively and inferentially. Data was coded and analyzed using the Statistical Package for Social Sciences (SPSS v23.0). Results were then presented in tables, diagrams and charts.
 Findings: The results showed that Customer focus strategy had a positive and significant relationship to financial performance (r=0.526, p=0.000; R2=0.277, β=0.913). The findings indicate that organizations that prioritize customer focus are more likely to achieve improved financial outcomes.
 Implications to Theory, Practice and Policy: The study recommended that organizations prioritize customer focus strategies to enhance their financial performance. By emphasizing customer focus, organizations can improve their financial performance by cultivating customer loyalty, driving revenue growth, and differentiating themselves in the marketplace. Additionally, this approach contributes to policy by guiding lawmakers to create customer-centric regulatory frameworks that promote sustainable business growth. Furthermore, scholars can benefit from this study by gaining insights into the relationship between customer-focused strategies and financial performance, thereby enriching theoretical understandings in the field of business management.

Improving Economic Efficiency and Occupational Safety in Production Facilities Using the 5S-Kaizen Method

This manuscript explores the integration of the 5S-Kaizen method as a strategic approach to improve economic efficiency and occupational safety in production facilities. Economic efficiency in manufacturing involves optimizing resources, enhancing productivity, and managing costs, while occupational safety is vital for employee well-being and sustainable business growth. In Vietnam, where companies face challenges related to high production costs and unsafe working environments, the 5S-Kaizen method is implemented to eliminate waste, reduce costs, and create safer workplaces. This method promotes process enhancements, system improvements, and workplace layout modifications, resulting in cost savings, improved labor efficiency, and reduced occupational accidents and illnesses. The manuscript details the 5S methodology, Kaizen principles, their advantages and disadvantages, and the benefits of combining them. It emphasizes the need for leadership support, employee involvement, and continuous improvement for successful implementation. Ultimately, the integration of 5S and Kaizen fosters a culture of continuous improvement and sustainability, positively impacting economic efficiency and occupational safety.

HARNESSING DATA ANALYTICS FOR SUSTAINABLE BUSINESS GROWTH IN THE U.S. RENEWABLE ENERGY SECTOR

The U.S. renewable energy sector is at the forefront of addressing global environmental challenges, with a growing emphasis on sustainability and clean energy alternatives. This review explores the pivotal role of data analytics in fostering sustainable business growth within this dynamic industry. As renewable energy sources continue to gain prominence, leveraging data analytics becomes imperative for companies aiming to optimize operations, enhance efficiency, and contribute to long-term ecological objectives. Data analytics serves as a powerful tool for harnessing insights from vast and complex datasets generated by renewable energy systems. This review delves into the ways in which organizations can extract actionable intelligence from data, enabling informed decision-making and strategic planning. From predictive maintenance of renewable infrastructure to real-time monitoring of energy production, data analytics empowers businesses to streamline processes and mitigate operational risks. Furthermore, the review sheds light on the role of data analytics in promoting innovation and research within the U.S. renewable energy sector. By analyzing patterns, trends, and historical data, organizations can identify areas for technological advancements, thereby accelerating the development of cutting-edge solutions. This proactive approach not only contributes to sustainable business growth but also positions the sector as a driver of innovation in the broader landscape of clean energy technologies. The review also highlights the challenges and opportunities associated with the integration of data analytics in the renewable energy domain, considering factors such as data security, regulatory compliance, and the need for skilled professionals. The synthesis of data-driven insights with sustainability objectives not only enhances the competitiveness of businesses in the U.S. renewable energy sector but also aligns them with global efforts to address climate change and achieve a more sustainable energy future. 
 Keywords: Data, Business, USA, Renewable Energy, Sustainability, Review.

Understanding the Impact of Exploration-Exploitation Dilemma and External Factors on Business Growth: A Case Study of PT Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk (BJB) Branch in Coblong

The study examines the impact of Exploration Level, Exploitation Level, and External Factors on Business Growth at PT Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk (BJB) Branch in Coblong. Through regression analysis, the results reveal significant effects of these factors on Business Growth. Exploration and Exploitation Levels exhibit substantial positive impacts, emphasizing the significance of innovation and effective utilization of existing resources. Additionally, External Factors demonstrate a robust influence, emphasizing the need for adaptability to external dynamics. The collective impact of these variables significantly contributes to understanding Business Growth, as supported by a well-fitted regression model. This study underscores the importance of strategic adaptability, innovation, and responsive management to external changes for sustainable business growth. The findings provide valuable insights for management, guiding the formulation of adaptive strategies to foster innovation, optimize resource utilization, and navigate external dynamics for enduring business success at BJB Coblong.

A Study on Sustainability and Customer Satisfaction of Brand Preference towards Sports Products with Special Reference to Bishop Heber College Trichy

Customer satisfaction is the most important mission of any service organisation for the sustainable business growth and development. It is a strategy used for understanding their needs and behaviour in order to develop strong relationship with them, good relationship with customer is a heart of business success. The present study the detailed study of customer’s satisfaction and brand preference in buying various sports products among sports students. The brands that are concentrated in this study are Nike, Adidas, Reebok and Puma. The survey is mainly focused on the products of these sports brands like shoes, bags, t-shirts, sweat bands. This study also tests the level of satisfaction and the degree of brand preference among sports students.

Innovation And Entrepreneurship Challenges for Sustainable Business Growth for Indian Economy

In the context of the Indian economy, this abstract examines the crucial junction of innovation and entrepreneurship as major forces behind sustained economic success. India's economy is developing quickly, and this paper explores the potential and special problems that enterprises looking to grow sustainably confront. The study looks at the changing environment and explores the critical role that organisational and technological innovation plays in promoting entrepreneurship. It looks at the difficulties business owners have when negotiating the complexities of the Indian market, the legal system, and societal norms. The abstract also emphasizes how crucial a sustainable business model is to the long-term expansion and robustness of the Indian economy. Generally speaking, innovation is regarded as one of the main drivers of any nation's long-term, steady economic prosperity. The Indian economy is one of those with the quickest growth rates in this era of globalization. The Indian economy has grown by 7% on average over the last 20 years, but is this growth sustainable or just temporary? uniqueness that is embraced by an expanding data industry and a developing buyer market. It takes innovation to achieve long-term, useful growth. This essay attempts to understand the role that innovation plays in India's economic transformation. India, the world's second-most populous nation with a more moderate topography, needs to maintain the rate of growth of its gross domestic product otherwise it cannot be said that realistic improvement is the foundation of the country. This article aims to conduct a thorough analysis of the developments and potential future directions of startup frameworks in India in order to comprehend the reasons and driving forces behind the inorganic growth of startups in that country.