A Study on Sustainability and Customer Satisfaction of Brand Preference towards Sports Products with Special Reference to Bishop Heber College Trichy

Abstract

Customer satisfaction is the most important mission of any service organisation for the sustainable business growth and development. It is a strategy used for understanding their needs and behaviour in order to develop strong relationship with them, good relationship with customer is a heart of business success. The present study the detailed study of customer’s satisfaction and brand preference in buying various sports products among sports students. The brands that are concentrated in this study are Nike, Adidas, Reebok and Puma. The survey is mainly focused on the products of these sports brands like shoes, bags, t-shirts, sweat bands. This study also tests the level of satisfaction and the degree of brand preference among sports students.