Abstract
In the recent decade we have observed a trend of emerging concern among human beings on the planet earth towards ecology and environment. The increasing concern among humans about environment has led to the increasing demand and requirement for Eco-friendly Organic Food products in the Indian market. As awareness of environmental issues and health concerns rises, consumers increasingly seek sustainable food options that align with their values. This study examines key factors influencing consumer choices, including perceived health benefits, environmental impact, and the importance of ethical sourcing. Through survey, insights are gathered on consumer knowledge of organic certifications, pricing concerns, and the role of marketing in shaping perceptions Considering the environmental concerns this articles states that today the consumers are optimistic and have a positive attitude towards Organic Food products and consumers do prefer to buy such products even if they have to pay a premium for the same which is usually influenced by certain variables that include their perceptions about the benefits that Eco-friendly Organic Food organic food products provide, along with the societal norms and personal values moreover including their understanding towards environmental concerns. The study is concluded with certain suggestions that emphasizes on various methods to increase the consumer awareness towards Eco-friendly Organic Food products and based on sustainability encourage the Eco-friendly Food consumption pattern. The findings reveal a growing trend towards prioritizing eco-friendly products, suggesting a shift in market dynamics that could influence future agricultural practices and food production. Understanding these consumer attitudes is essential for producers and retailers aiming to meet the demand for sustainable food options and to promote a healthier planet.
Published Version
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