SOCIAL RESPONSIBILITY OF COMPANIES AND ITS IMPACT ON THE BRAND

Abstract

Corporate social responsibility (CSR) refers to the concept that businesses should operate in ways that enhance society and the environment, beyond seeking profits. CSR can significantly impact a brand's image, affecting customer loyalty, market competitiveness, employee satisfaction, investment attractiveness, risk management, long-term growth, and customer engagement. Companies that prioritize socially responsible practices can enhance their reputation, differentiate themselves from competitors, attract and retain talent, and foster sustainable business growth.