Tourism redefined in sustainable Helsinki: The epitome of smart and sustainable travel Helsinki, a sustainability powerhouse, emerges as a global leader in smart tourism. Boasting a top-ranking for sustainable travel, Helsinki pioneers carbon neutrality, community engagement, and innovation, setting the stage for a green urban future. In the realm of global tourism, Helsinki has emerged as a destination and a beacon of sustainability, scaling new heights on the Global Destination Sustainability Index. “In Helsinki, sustainable tourism is not a checkbox; it’s a strategic goal,” declares Tourism Director Nina Vesterinen, as she reflects on the city’s journey. The commitment was recognized globally when Helsinki was crowned the European Capital of Smart Tourism in 2019. This designation wasn’t just an accolade but a promise to the world that Helsinki would evolve into the smartest and most sustainable travel destination.