Європейські вектори сільського туризму

Abstract

Ukrainian tourism, particularly rural, faces various challenges related to the ongoing war, consequences of aggression against the country, and simultaneous developments of approximation of the country's policy course to the vectors of the European Union. Tourism is primarily the competence of the EU member states. However, to meet the competition, Ukraine -on the way to European integration - should prioritize digital and green transformation in unity with the guidelines for the resilience and sustainability of destinations. Among policy vectors, there is a need to improve legal mechanisms (also enabling the appropriate monitoring and data collection), introduce the industrial ecosystem approach and shift from market to destination model, and follow the initial steps in synergy between rural tourism and agriculture, focuses on community-oriented tourism, and innovations, including digitalization, involvement in international networks (Slow Food, Zero Waste, Climate Friendly Travel, Best Tourism Villages by UN Tourism, etc. The practices already developed in the EU will overtake the partly "limited by circumstances" understanding of the role of rural areas and the potential of their use in Ukrainian practice. Without proper familiarization and correlation with the EU in policy-making and designing the tools and mechanisms of its implementation, the competitive advantages will suffer now and in the future.