Immersive technologies as a tool for increasing sustainability and environmental friendliness of tourism activities

Abstract

Immersive technologies are rapidly transforming the tourism industry, offering new possibilities for tourists to experience destinations and for tourism businesses to market their products and services. This study examines the current state of immersive technology integration in tourism, with a focus on augmented reality (AR) and virtual reality (VR). The study finds that immersive technologies are being used in a variety of ways not only to enhance the tourist experience (including providing virtual tours of destinations, creating interactive maps and guides, offering augmented reality experiences that overlay digital content on the real world, developing virtual reality simulations of tourist attractions), but also driving innovation and growth, stimulating tourism destination sustainability and environmental friendliness, natural tourist resources safety. The study concludes that immersive technologies are poised to continue to revolutionize the tourism industry in the years to come. As these technologies become more sophisticated and affordable, they will open up new possibilities for tourists and tourism businesses alike.