In the current work, CeO2 nanoparticles were embedded in Ni-W alloy matrix by pulse electrochemical deposition on copper substrate to optimize their microstructure and corrosion resistance. The effects of CeO2 concentration and deposition time on Ni-W/CeO2 composite coating were investigated for optimized structure and improved corrosion resistance. The composite coatings present nodular-like surfaces with dense and compact growth profiles, containing 63.03–67.88 wt% Ni, 28.73–31.87 wt% W and 0.25–8.24 wt% Ce. The content of incorporated CeO2 in coatings increased with the increase of CeO2 concentration in electrolyte. The addition of CeO2 particles has refined the grains of the prepared coating. The surface became rougher with the extension of electrodeposition time. Ni-W/CeO2 composite coating electrodeposited at 10 g L−1 CeO2 for 60 min possessed the highest corrosion resistance, indicating enhanced corrosion protection and long-term stability. This premium coating can be applied in harsh environments to prolong the lifespan of machinery, equipment, and parts in marine, vehicle, aerospace, and chemical industries.