In order to improve the utilization of industrial lignin as an effective component for ultraviolet (UV) shielding, organic solvent (methanol, ethanol, and acetone) fractionation was applied to improve its UV absorption performance and reduce its apparent color. Physicochemical properties of lignin and lignin-based sunscreens, such as molar mass fraction, functional group content, color change and UV shielding properties, were characterized in detail by GPC, UV spectroscopy, 31P NMR and HSQC-NMR spectroscopy. The results showed that the color and UV-shielding properties of the soluble fraction were significantly superior to those of the original and insoluble fractions. Different lignin fractions were acted as the only active substance in the pure cream and its UV-shielding properties were compared. Among them, the composite sunscreen by adding 5 wt% acetone fractionated lignin had highest sun protection factor (SPF) value of 6.6, approximately 4.5 times higher than those sunscreens mixed with pristine lignin. Overall, this work offers the potential of industrial lignin in value-added applications such as UV protection and cosmetics.