Strength Opportunities Research Articles

Developing Sustainable Competitive Strategies in the Beauty Service Industry: A SWOT-AHP Approach

The purpose of this study is to provide concrete growth strategies and practical development methods in the beauty service industry. This study consists of a SWOT (Strength, Weakness, Opportunity, Threat) analysis from the literature review and in-depth interviews with experts of the beauty service industry in South Korea. The Analytic Hierarchy Process (AHP) is applied to the finalized SWOT matrix to incorporate experts’ ideas. The combined high priority factors present four types of strategic alternatives: Strength–Opportunity (SO), Strength–Threat (ST), Weakness–Opportunity (WO), and Weakness–Threat (WT). This study applies an environmental analysis framework from the management strategy field to construct a sophisticated SWOT matrix. Furthermore, this study quantifies the importance of SWOT components through AHP to determine priorities to lay the groundwork for timely and sustainable strategy development in the beauty service industry. Based on the SWOT-AHP analysis, this study suggests that beauty service companies should pay attention to the lack of profitability and employee stress with high turnover rates caused by poor working conditions and emotional labor. In addition, the Korean government should gradually shift away from the lack of an effective legal system to grow the beauty industry.

Strategi Pemasaran Pada Rumah Susun BP Batam

One of the government agencies that builds and manages flats is BP Batam. BP Batam has flats located in 5 industrial areas in Batam, namely Batu Ampar, Sekupang, Muka Kuning, Tanjung Uncang and Kabil. However, there are still many people who are not interested in living in BP Batam flats. Although the facilities provided are quite complete. The purpose of this study is to provide a marketing strategy for BP Batam in marketing their flats. The method used in this research is descriptive qualitative by using the Forum Group Discussion (FGD) in collecting data. The results of this study indicate that the IFAS Matrix is 2.48 and the EFAS Matrix is 2.76, so that the IE Matrix is in cell 5. Then the marketing strategy should be the SO (Strength-Opportunity) Strategy. The SO (Strength-Opportunity) strategy was chosen because the strength value (1.825) in the IFAS Matrix is greater than the weakness value (0.6625). In addition, the opportunity value (1.717948718) on the EFAS Matrix is also greater than the threat value (1.051282051). The SO (Strength-Opportunity) strategy consists of (1) increasing the offer of temporary housing contracts to industrial workers outside Batam, (2) construct development with evenly distributed facilities/infrastructure, and (3) construct developments that are located spread across Batam . Keywords : External Condition Factors, IE Matrix, Internal Condition Factors, Proposed Marketing Strategy, and TOWS Matrix

Application of hybrid SWOT-AHP-FuzzyAHP model for formulation and prioritization of ecotourism strategies in Western Himalaya, India

Ecotourism is considered as a tool for sustainability and it is a sustainable approach to balance economic, social, cultural and environmental aspects for development. The application of ecotourism concept at ground level needs to develop strategies based on local natural and cultural resources and sustainability principles. Thus, the strategies were formulated in this study based on the principle of ecotourism and sustainability. The present study explores the application of strength-weakness-opportunity-threat (SWOT) based analysis for ecotourism planning strategies formulation in Kullu district, Himachal Pradesh, India. The internal factors (strength and weakness) and external factors (opportunity and threat) were diagnosed systematically and comprehensively to prepare TOWS matrix and it contains four group strategies, strength-opportunity (SO), weakness-opportunity (WO), strength-threat (ST) and weakness-threat (WT) and 30 sub-strategies. Out of total developed strategies, seven SO, eight WO, eight ST and seven WT strategies has been adopted for ecotourism development in the study area. The adopted strategies further analyzed using analytical hierarchy process (AHP) and Fuzzy AHP to identify the hierarchical best priority strategies for ecotourism development. SWOT-AHP and SWOT-Fuzzy AHP methods were ensemble together to obtain the best priority strategies. Hence, the implementation of these strategies in the study area should help to achieve regional sustainable development goal.

Community Empowerment Strategy in Management of Swallow's Nest Cultivation to Increase Regional Original Income In Kotabaru District

Community empowerment through swallow nest cultivation is one of the efforts of the Kotabaru Regency Government to increase local revenue (PAD). This study aims to describe a strategy for community empowerment in the management of swallow nest cultivation and the supporting and inhibiting factors for implementing the strategy. This research uses the descriptive qualitative method. They were collecting data using in-depth interviews, observation, and document review. The results showed that Kotabaru Regency's Original Regional Revenue (PAD) from community empowerment through swallow nest cultivation was insignificant. The reason is that there are still many weaknesses in the implemented community empowerment strategies. Strategies applied based on SWOT analysis, namely: a) Application of SO (Strength – Opportunities) strategy, is 1. Business assistance. 2 . Protection of business objects.; b) The implementation of the WO (Weakness – Opportunities) strategy is 1. Mapping social potential participatory in developing swallow nest cultivation business; 2. Community organizing and facilitation of sustainable program setting; 3. Capacity building of the community. c) The implementation of ST (Strength – Threats) strategy is 1 . Regulatory determination; 2. Socialization of empowerment. d The application of the WT (Weaknesses – Threats) strategy is 1. Input (capital support, infrastructure, and facilities). 2. Market access for swallow nests. 3. Development of cooperation/network.

ANALISIS KELAYAKAN DAN STRATEGI PENGEMBANGAN BISNIS KEDAI KOPI ATMOSFER KOTA TARAKAN

This study aims to determine the analysis and strategies used in developing the Atmospheric Coffee Shop business in the city of Tarakan. This type of research is descriptive using qualitative and quantitative approaches. The population in this study is Atmospheric Coffee Shops. The data collection used is by means of a questionnaire. Based on the results of the study, the business feasibility analysis for Atmospheric Coffee Shops in the city of Tarakan can be concluded that the BCR (Benefit Cost Of Ratio) is 1.20, FRR (Financial Rate Of Return) is 16.66%, PBP (Payback Period) is 6. Based on the eligibility criteria that have been determined can be said that the Atmospheric Coffee Shop business in the city of Tarakan is feasible to operate. While the stages of analysis carried out are by looking at the internal and external conditions of the company by means of situation analysis in other words, namely SWOT analysis, by going through the stages of IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), SWOT diagrams and SWOT matrices. The results of the data analysis show that the strategy used is an aggressive strategy or SO (Strength-Opportunity) strategy.

Analisis Strategi Kesiapan Pemerintah Desa dalam Pembentukan Badan Usaha Milik Desa di Kabupaten Sumenep

This research has three focuses. First is reporting the readiness strategies to establish Village-owned enterprises (BUMDes) in the Sumenep regency. The second is representing supporting and inhibition factors in the formation of the BUMDes in the Sumenep regency. The third is defining the typology of the village in responding to the BUMDes program in the Sumenep Regency area. This research is a qualitative-descriptive method by applying SWOT analysis conducted in 2020 from October to December. The data is collected by using observation, interviews, documentation, and a literature study. Based on the data obtained from this research, first, Based on the SWOT analysis data in Quadrant SO (strength - opportunity) Level, some strategies can be used. Those are by making local regulations of the formation of BUMDes, increasing the understanding of village heads towards the technical establishment of BUMDes, which is not only limited to theoretical knowledge, improve the role of DPMD in responding to proposals for the establishment of BUMDes. There needs to be a technical introduction about village potential that can be explored using the ABCD (Asset-Based Community Development) method. Second, there are some factors to support the establishment and development of BUMDes in the Sumenep area. One of which is to provide the head of villages with the knowledge and urgency of BUMDes establishment. As every town are highly potential and meet the requirements. However, there is no specific direction and method in establishing BUMDes that has become an obstacle in determining the potential and managing the BUMDes. Third, BUMDes in Sumenep consists of three typologies. Those are BUMDes that have not been established, which only succeeded in the proposal preparation stage. Then, The established BUMDes with less income. The last is the well-developed BUMDes that have been contributed to the villages' income.

OPTIMIZATION OF THE ACEH BEEF CATTLE PRODUCTION AND PROCESS USING SWOT ANALYSIS AND INDUSTRIAL SUPPLY CHAIN APPROACHES

The problem in management process and production of Aceh beef cattle farms in Aceh Besar has not been explored. This study aimed to determine the basic system of supply chain for the Aceh beef cattle production in Central Aceh Besar developed a model for optimizing the supply chain management and sustainability to increase productivity and business efficiency. This research used SWOT analysis and industrial supply chain approaches. The results showed that the current supply chain system of the Aceh beef cattle industry in Aceh Besar which has been running so far, needs to be strengthened to increase production and population of Aceh beef cattle in the future. There were 4 issues were identified: time, 29.6% faster than the current supply chain supply time; method, 60% no longer needed a business intermediary; cost, 21.4% of the live weight price of cattle was cheaper than the live weight price of current supply chain cattle; and stages, 30.8% shorter than the ongoing supply chain stages. The result of the SWOT analysis matrix showed that the SO (strength-opportunities) strategy was the main strategy for business developing of Aceh beef cattle in Central Aceh. In conclusion, it is necessary to optimize the implementation of the supply chain of Aceh Cattle Industry at Central Aceh by utilizing its strengths and suppressing the existing weaknesses from the breeding production to marketing process.

Strategy for the development of large scale rice milling industry in Maros Regency

Maros Regency had rice production of 295,800 tons in 2019, supported by 642 units of rice milling facilities, including 12 large-scale mills that spread across several districts. However, the existence of the facilities was not able to maximize the processing of rice production. The objectives of this study were (1) to analyze the current state (existing) rice milling facilities in Maros, (2) identify and analyze the factors inhibiting and supporting the development of rice milling facilities in Maros, (3) formulate development strategies of rice milling in the Maros Regency. The data analysis included Internal and External Strategic Factor Analysis by identifying the factors that have been made, IFAS Matrix Analysis (Internal Strategic Factor Summary Analysis), and EFAS Matrix (External Strategic Factor Analysis Summary) by determining the weight and rating on the IFAS matrix and EFAS and Swot analysis are carried out using a SWOT matrix analysis, by conducting a merger interaction (merger) of the internal factor group (Strength, Weakness), with the external factor group (Opportunity, Threat). The study results indicate that Strength - Opportunity (SO) produces the highest weight, namely 6.18, so the large-scale rice milling facilities in Maros Regency should take advantage of all strengths to seize and take advantage of the most significant opportunities.

Strategi Pengembangan Potensi Kuliner Lokal Dalam Menunjang Desa Wisata Ekologis (DWE) Di Desa Nyambu Kediri, Tabanan

The culinary potential of Nyambu Village cannot be seen if tourists visit and travel alone in Nyambu Village to enjoy local food. After tourists take the DWE tour package in Nyambu Village, local food is served by the Ecological Tourism Village (DWE) in Nyambu Village for guests visiting DWE in Nyambu village. The purpose of this study is to determine the development strategy and implications of developing local culinary potential in supporting the Ecological Tourism Village (DWE) in Nyambu Kediri Village, Tabanan. This study used descriptive qualitative method. The data was collected by means of observation techniques, in-depth interview techniques, and document study. The collected data were analyzed using SWOT analysis techniques, verified (data display), and concluded in narration, tables, photos, and charts. The theory used is Community Based Tourism (CBT) and the Theory of Tourist Attraction. The strategy for developing local culinary potential in supporting DWE in Nyambu Kediri Village, Tabanan is determined through a SWOT analysis and a SWOT analysis matrix, as follows: SO (StrengthOpportunity) strategy, namely a strategy to develop local culinary potential and a tourism village development strategy; WO (WeaknessesOpportunity) strategy, namely the strategy for the formation of local culinary management groups / organizations and CBT development strategies; ST (Strength-Threats) Strategy, namely a strategy to increase cooperation in the culinary field and a strategy to increase promotion; WT (Weaknesses-Threats) strategy, which is a strategy to increase stakeholder support for the formation of local culinary groups. The implications of developing culinary potential for local culinary processors, DWE and the people of Nyambu Village are enormous. The greater the support from the stakeholders, the greater the local culinary potential in Nyambu Village, and vice versa. Keywords: Development Strategy, Local Culinary Potential, Ecological Tourism Village

STRATEGI PENGEMBANGAN DAYA TARIK WISATA KOTA TUA AMPENAN KOTA MATARAM

The purpose of this study is to describe the strategy of developing a tourist attraction in the old town of Ampenan, Mataram. This type of research is qualitative research, data collection methods are observation, interviews, literature study, and documentation. The data analysis used in this research is SWOT analysis. Based on the results of the research conducted, the following strategies are produced: SO (Strength Opportunities) strategy, namely community empowerment through training, utilizing technological advances in marketing Ampenan Old Town, increasing collaboration with travel agencies and making more tour packages to Ampenan Old Town. The WO (Weakness Opportunities) strategy is: developing and managing supporting facilities in the tourist attraction of the old city of Ampenan, conducting promotions in collaboration with stakeholders, making attractive tour packages. The ST (Strength Threath) strategy is: making special rules/policies in the development of ampenan old town, working with related agencies in tackling environmental damage,. The WT (Weakness Threath) strategy is: conducting outreach to the local community, increasing supervision of tourism activities, maximizing the tourism development budget through cooperation

Strategi Jitu Menggalang Angka Kecukupan Mahasiswa Baru Di Tengah Persaingan Sengit Antar Perguruan Tinggi

The intense competition between public and private universities in Banyuwangi district in finding a sufficient number of new students is an interesting phenomenon. The purpose of this research is to find out an appropriate strategy to fulfill the adequacy rate of new student candidates at University of PGRI Banyuwangi (UNIBA). This research was conducted in Banyuwangi district with 200 samples of public and private high school / vocational students, 20 Counseling Guidance teachers, 200 student’s parents and 50 new students who are studying in the first semester. The research instruments used in this study are questionnaires and interviews. This study used a qualitative approach, then data were analyzed using SWOT. The result of this studyis a form of implementing an aggressive SWOT strategy as follows: 1) Strengths-Opportunities (S-O) Strategy, 2) Strenghts-Threats (S-T) Strategy, 3) Weaknesses-Opportunities (W-O) Strategy. 4) Weaknesses-Threats (W-T) Strategy

Analysis of Radix Guitar Marketing Strategy on Queen Guitars Gallery, Bengkulu City

In conducting marketing activities a company has several objectives to be achieved, both short-term goals and long-term goals. In the short term it is usually to win the hearts of consumers, especially for newly launched products. Whereas in the long term it is carried out to maintain existing products in order to exist. Likewise, the Queen Guitars Gallery of the City of Bengkulu, of course, requires the role of marketing activities and strategies. Based on this, then to find out the exact strategy used by the Queen Guitars Gallery of the City of Bengkulu, a SWOT analysis is needed. The purpose of this study was to find out the marketing strategy of the Radix guitar at the Queen Guitars Gallery in the City of Bengkulu.From the results of IFAS and EFAS research in this study, there was a strength factor possessed by the Bengkulu City Queen Guitars Gallery of 25, while the weakness was 6.69. So the internal quadrant of the factor is 25-6.69 = 18.31, while the opportunity factor that is owned is 19.125 and for the threat factor is 7,15. So the external quadrant is a factor of 19.125-7,15 = 11,975. Based on this analysis, Queen Guitars Gallery of the City of Bengkulu is in quadrant 1 in the SWOT diagram. Based on the results of research carried out at the Bengkulu City Queen Guitars Gallery, it can be concluded that the appropriate strategy is an aggressive strategy or Strength opportunity (SO) strategy, because the Bengkulu City Queen Guitars Gallery currently has great strength and opportunity, so this strategy which can be used for the progress of the Queen Guitars Galllery City of Bengkulu.

STRATEGI PENGELOLAAN HUTAN RAKYAT DI KABUPATEN LUWU UTARA

People forest in North Luwu regency has a large enough potential but has not been managed intensively. The purpose of this research : reviewing people forest management in North Luwu regency, identifying internal and external factors in people forest management and formulate people forest management strategies in North Luwu regency. This research was conducted in North Luwu regency with a survey method in three dictricts, the sample was taken randomly with a total of 47 respondents. Data analysis was performed using descriptive methods and SWOT analysis. The result of the analyses indicated that the strategy could be best applied was strength-opportunity (SO) strategy, namely by (1) land optimization by developing agroforestry systems to increase land productivity by planting MPTS ( Multipurpose Tree Species) plants and the same time minimizing erosion, (2) increase the institutional capacity of forest farmer groups (KTH), and (3) inventory of existing potential to regulate planting and production in order to ensure the sustainability of people forest.

Ecotourism and socioeconomic strategies for Khansar River watershed of Iran

Strategies to enhance economic opportunities, while minimizing environmental impacts, are primary goals in watershed development. This study aims to evaluate ecotourism and socioeconomic strategies using the strengths, weaknesses, opportunities, and threats (SWOT) decision framework. This framework is especially suitable to evaluate complex issues facing many watershed systems. A survey with attributes of the SWOT framework is used to study future strategies for watershed development. An expert panel is used to develop and evaluate the questionnaires and tested for reliability using statistical measures. The Cronbach’s alpha coefficient was calculated (0.92). Independent variables are based on attributes related to each of the strengths, weaknesses, opportunities, and threats categories in the watershed. Internal factors (IF = 2.77 of 4) and external factors (EF = 2.53 of 4) were assigned by weighted scores in the evaluation process. The results show that an aggressive strategy or strength–opportunity (SO) is an optimal strategy for the watershed. An offensive strategy can be used to promote economic development, ecotourism expansion, morale boosting, and raising capital for investment and rural development, including watershed ecotourism.

ANALISIS STRATEGI PENGEMBANGAN BENTENG MAKES SEBAGAI OBYEK WISATA BUDAYA DI KABUPATEN BELU

This study aims to analyze the development strategy of Cultural Tourism Object Benteng Makes in Belu Regency. The samples were 30 respondents who gained by using purposive sampling technique. Data analysis using SWOT. The results showed that based on Grand Strategy Matrix, the Cultural Tourism Object of Benteng Makes is in quadrant I which means it supports the strategy aggressively and also the strategy of SO (Strength Opportunities) as a priority strategy. The development strategy for Benteng Makes as a Cultural Tourism Object needs to be considered from various aspects of development such as tourists, adequate accessibility, attractions or tourism objects, service facilities around tourist objects, information and promotion as well as institutions in terms of quality human resources. Suggestions in this research are the need to provide facilities at the Cultural Tourism Object of Benteng Makes which is still lacking, the cooperation with related parties in order to maintain and preserve tourism objects, promote tourism objects to be better known and visited, as well as synergy with the Regional Government and Academics in terms of providing quality human resources in the tourism sector.
 
 Keywords: Development Strategy, Cultural Tourism, SWOT

Opportunities and Challenges of Poverty Alleviation and Independence of The Kubu Tribe Community in Merangin Regency

There are two main purposes of this study. First, this research aims to analyze the strengths, weaknesses, opportunities, and challenges of poverty alleviation and underdevelopment. Second, this paper analyzes the right strategies for poverty alleviation and underdevelopment of the Kubu Tribe. Data collection used questionnaires to respondents from the Kubu Tribe community groups. Data analysis used is SWOT analysis through a series of internal factor analysis strategy (IFAS) calculations, external factor analysis strategy (EFAS), and strategy factor analysis strategy (SFAS) by taking into account the weight and rating values. Which is then formulated into a Tows matrix table. The results of the SFAS strategy that are right for poverty alleviation and underdevelopment are the SO (strength opportunities) strategy which occupies the highest score of 3.557 which is in position I, with the Rapid Growth Strategy, increasing coaching activities, counseling, and providing appropriate skills training and maximizing all opportunities and stability. Growth Strategy, namely maintaining existing progress.

THE ROLE OF THE GEOGRAPHIC INDICATION CERTIFICATION OF ARABIC COFFEE AS AN EFFORT OF LOCAL FARMERS

The demand for coffee in Indonesia is relatively high because Indonesia is the fourth largest coffee producing country in the world. This indicates that there is a change in the lifestyle of world coffee consumers who prioritizes health and environmental sustainability. The development of sustainable coffee farming is carried out by increasing the quality and productivity of the coffee harvest through the Geographical Indication Certification program. The results show that the Geographical Indication Certification Strategy in empowering local farmers is the SO (Strength-Opportunities) Strategy, namely: 1) Making the Geographical Indication area an ecotourism area through the development of integrated arabica coffee-based agribusiness (2) Facilitating and stimulating investment in industrial development directed at increasing competitiveness through fostering improvement in the quality and appearance of products in Arabica coffee and other derivative products. Thus, it is necessary to have consistent quality control from the government so that products received by consumers follow the Geographical Indication label.

Analisis SWOT Sebagai Dasar Perencanaan Strategi Pemasaran Pada Agrowisata Belimbing Karangsari Kota Blitar

Karangsari starfruit agrotourism is one of the agriculture-based tourism attraction established by the Blitar City government and managed by Karangsari Village’s residents. Karangsari Starfruit Agrotourism was established with the aim of developing the region's potential through the development of tourism objects in order to be able to develop and improve the welfare of the surrounding community economically. This type of research is a qualitative study with managers and employees of Karangsari starfruit agrotourism as the research subject. This study uses 4 (four) stages of data analysis that is, namely the first stage data collection using interviews, observation and documentation with internal factors (strengths-weaknesses) and external factors (opportunities-threats) as data acquisition, then the second stage the data of reduction stage uses EFE and IFE matrix with the results of calculations including strength’s score is 1.66; weakness’ score is 0.89; opportunity’s score is 1.98; threat’s score is 0.51. Then the third stage of data display stage uses the SWOT Matrix which the result of alternative strategy is SO (Strength-Opportunity). The last one is drawing conclusions that produce alternative strategy recommendations for Karangsari Starfruit Agrotourism, including the use of technology and cooperation with various parties such as travel agents

STRATEGI PENGEMBANGAN BISNIS TAMBAK IKAN BANDENG DI DESA MENGARE WATUAGUNG GRESIK

This research was conducted to analyze the factual conditions in the milkfish pond business, find out the development business strategy, and compile a business plan for milkfish pond business development. This study uses data analysis methods in the form of in-depth interviews, observation and documentation. From the results of the research the factual business conditions on the technical aspects including pond preparation, fertilizing and eradicating pests, acclimatization and spreading nener, feeding, and harvesting have been going well. In the management aspect which consists of planning, organizing, moving, and supervising according to business functions. In the marketing aspects including marketing mix, marketing channels, marketing margins and ways of payment have been distributed to consumers. In the calculation of short-term and long-term financial aspects it can be concluded that this business is profitable and feasible to run financially. The business development strategy with the SWOT analysis is located in quadrant I, which supports aggressive growth policies using the SO (Strength Opportunities) strategy. The strategy used is to maintain the quality of milkfish, conduct training with field extension workers, utilize natural resources, facilities and infrastructure to support business and optimize this business for the better by looking at financial aspects that are viable.

Kajian Ketersediaan Bahan Baku, Tingkat Persaingan, dan Perilaku Kewirausahaan dalam Mendukung Perkembangan Usaha

This study aims to determine the availability of raw materials, the level of competition, and entrepreneurial behavior of the furniture business in Manggala District, Makassar City in supporting business development. This research is categorized as a descriptive study with a qualitative approach, data collection is done using the method of observation, interviews, and documentation. The analysis technique used is the SWOT analysis. The results of this study indicate that furniture business owners in Manggala District, Makassar City have 4 indicators of raw material availability, namely: estimated usage, material prices, inventory costs, and waiting time. And the level of competition has 6 indicators, namely: price, quality, customer loyalty, discounted prices, marketing techniques, target market. As well as entrepreneurial behavior has 4 indicators, namely: obstacles, risks, innovation, cooperation, where the results of the SWOT analysis that have been carried out, there are four strategic choices for furniture business in Manggala District, Makassar City, consisting of strengths opportunities (SO), weakness opportunities (WO). ), Strength threats (ST), and weakness threats (WT).