The article is devoted to the formation of analytical support for the development of an enterprise's investment strategy. The study examines the approaches of scholars to defining the essence of the concept of “investment strategy”. The investment strategy is considered as a long-term plan of investment activity aimed at achieving certain goals by analyzing and selecting the most effective ways to achieve them, taking into account internal and external factors of development. According to the results of the study, the analytical support for the development of an investment strategy is formed, which is represented by a number of absolute and relative financial indicators, as well as an integral indicator of investment potential. Based on the results of the analysis, the downward dynamics of a number of indicators has been identified, the consideration of which is of particular importance in the development of an investment strategy. As a result, it was determined that the enterprise tends to reduce its investment potential, the level of the enterprise's ability to finance new projects from its own sources decreased during the studied period. Participation of the company in grant competitions and attraction of grant funds is considered as a perspective direction of attracting sources of financing for investment projects of Alan LLC