Abstract
The article provides an analysis of changes in trends in the Russian economy based on macroeconomic indicators (gross domestic product per capita, inflation rate, unemployment rate). The key factors are the historically low unemployment rate (due to demographic trends in society) and the growing number of individual accounts on the Moscow Exchange. These factors force Russian enterprises and companies to change the extensive type of economic growth to the intensive one. The purpose of the study is to highlight main trends of the changes in the economy (on the basis of the analysis of macroeconomic indicators) and possible options for responding to them for domestic enterprises. The work used universal and general scientific methods of cognition, such as dialectical, analytical, and statistical methods. The result of the analysis of the Russian macroeconomic indicators is presented, basic trends that can have a significant impact on the strategies of enterprise development are identified. It is proposed to use elements of the ESG (environmental, social, governance) approach or process-flow model as ways to respond to them. The main tasks that enterprises face are outlined along with the criteria for choosing the direction of improvement.
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