Enterprise Strategy Research Articles

Small and medium enterprises meet the metaverse. A study of the wine industry

This study aims to enrich the knowledge of the technology adoption by small and medium enterprises, by focusing on the metaverse phenomenon and the implementation of metaverse projects by small and medium-sized enterprises through the lens of the technology life cycle theory. It adopts a qualitative approach based on multiple-case analysis to examine and categorize 28 metaverse experiences created by wine businesses. The work provides a framework for the metaverse experimentations by firms which is structured around three different stages of metaverse, that are (1) the isolated metaverse, (2) the integrated metaverse, and (3) the augmented metaverse, corresponding to different degrees of integration of the technology in the user experience according to the level of interaction and immersiveness that is generated. This study also identifies the boundaries of metaverse settings by determining, from an experiential perspective, which experiences cannot be defined as belonging to the metaverse sphere. The analysis showcases the patterns toward the metaverse technology adoption by businesses and provides an interpretation of the different types of metaverse experiences that can be integrated into the business strategies of small and medium-sized enterprises. It also highlights the obstacles that preside over the wide adoption of the metaverse technology by firms.

A Number of Solutions to Improve the Business Efficiency of Enterprises under the Vietnam General Department of Defence Industry

Studying a number of solutions to improve the business efficiency of enterprises under the Vietnam General Department of Defense Industry (GDDI enterprises). The research sample is the statistics of 22 enterprises under the General Department of Defense Industry in the period from 2016 to 2021. By combining qualitative and quantitative research, the author has proposed a number of solutions to improve the efficiency of the enterprises: (i) effective use of financial leverage in GDDI enterprises, (ii) development of a strategy for loan utilization in accordance with the business strategies of GDDI enterprises, and (iii) perfection of the management apparatus.

How to facilitate in-depth digitalization in enterprises?

ABSTRACT Digitalization is the new engine for enhancing long-term production efficiency in enterprises. However, as a high-investment, high-risk, and long-duration activity, the returns from digitalization are fraught with considerable uncertainty. This paper begins from the perspective of maximizing corporate profits and constructs a static equilibrium analysis framework to explore the digitalization strategies of enterprises under varying degrees of return uncertainty. It is discovered that as the uncertainty of digital investment returns gradually decreases, the optimal strategies for industrial enterprises evolve from ‘not undergoing digitalization’ to ‘undergoing preliminary digitalization’, and finally to ‘undergoing in-depth digitalization’. Based on these findings, this paper proposes corresponding policies to promote in-depth digitalization in enterprises.

Analysis of the Current Marketing Strategies of Micro Small and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines: Towards a Comprehensive Marketing Framework

Analysis of the Current Marketing Strategies of Micro Small and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines: Towards a Comprehensive Marketing Framework

Research of the nature of implementation of environmental innovations as a factor of ensuring competitiveness of hotel hospitality business

<p class="MsoNormal" style="line-height: 120%; mso-pagination: widow-orphan; layout-grid-mode: char; mso-layout-grid-align: none; margin: 12.0pt 0cm 6.0pt 147.4pt;"><span lang="EN-US" style="font-size: 10.0pt; line-height: 120%; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-fareast-language: JA;">In many countries of the world, sustainable tourism is developing rapidly, and therefore the application of innovative environmental technologies is becoming an integral part of the development strategies of hospitality industry enterprises, especially hotel business. This trend promotes the introduction of new management systems based on the principles of sustainable development, including resource-saving technologies. In the work, the existing environmental management tools are analyzed and comparative studies of the essence of the application of “green” innovations are conducted using the example of the hotel business enterprises of the Republic of Azerbaijan and the Russian Federation.</span><span lang="EN-US" style="font-size: 10.0pt; line-height: 120%; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; color: black; mso-themecolor: text1; mso-font-kerning: 0pt;"> </span><span lang="EN-US" style="font-size: 10.0pt; line-height: 120%; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-fareast-language: JA;">Studies have shown that the implementation of such innovations and eco-technologies in hotels demonstrates their commitment to environmental responsibility, improves the guest experience, helps save resources and acts as an additional advertising tool. Technological re-equipment and the use of modern materials aimed at reducing the burden on the environment ensure the economic efficiency of hotel business enterprises and increase their competitiveness.</span></p>

Research on the Application Maturity of Enterprises’ Artificial Intelligence Technology Based on the Fuzzy Evaluation Method and Analytic Network Process

The aim of this study was to study the impact of artificial intelligence (AI) on enterprises in terms of strategy, technology, business operations, and organizational management. This study used grounded theory analysis to identify the influencing factors of AI technology application maturity in Chinese enterprises. Taking Chinese film and television enterprises as an example, this study constructed an AI technology application maturity evaluation index system for enterprises based on the analytic network process (ANP) and evaluated the application maturity of AI technology in enterprises in terms of enterprise strategy, technology, business operations, and organizational management. To comprehensively evaluate and empirically analyze the application maturity of enterprise AI technology, this study calculated the index weight based on the ANP, and combined it with the fuzzy comprehensive evaluation method to construct a comprehensive evaluation model. The research results showed that intelligence strategy was the element that was believed to be most affected by the maturity of enterprise AI technology. For technology, intelligence technology and equipment were the elements that were believed to be affected the most. For business operations, smart shooting was the element that was believed to be affected the most. With respect to organizational management, corporate culture was the element that was believed to be most affected. The results showed that the proposed methods for evaluating the application maturity of enterprise AI technology are scientific and effective. The results of this study provide a reference for promoting the application of AI, implementing the intelligence transformation, and enhancing the core competitiveness of enterprises.

The Evolution of Government–Enterprise Strategies of “Expressway + Logistics Distribution”

Currently, China’s expressway revenue and expenditure imbalance problem is serious. The development of an “Expressway Derivative Economy” (EDE) helps address expressway deficits, ensuring the expressway's sustainable operation. The “Expressway + Logistics Distribution” (ELD) mode is a crucial form of the EDE and enhances expressway traffic flow and asset income. However, the cooperation mechanism among stakeholders remains unclear, hindering the widespread promotion of this mode. This study designs two ELD modes and elaborates on their respective advantages. Therefore, a three-party evolutionary game model involving the government, expressway groups, and logistics enterprises is established. Government “land-use-right” grant and tax incentive policies are formulated to explore the cooperation mechanism among stakeholders. The results indicate that both government “land-use-right” grant and tax incentive policies positively influence the positive evolution of the system. However, when the government “land-use-right” grants reach a high level, the willingness of logistics enterprises to choose entry will decrease due to resource crowding. Comparatively, a higher-level “land-use-right” grant policy significantly enhances the role of government tax incentive policy in promoting the positive development of the system. During tight government funding, it is a feasible policy to prioritize expressway groups by providing more tax incentives. The findings provide theoretical guidance for promoting the ELD mode.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Evolutionary game analysis of carbon emission reduction in transportation infrastructure construction under dual regulation

Under the dual regulation of government intervention and environmental constraints, user demand, low-carbon awareness, and the willingness of construction enterprise to reduce carbon emissions are crucial to the realization of low-carbon transportation infrastructure construction. Basing on prospect theory, this paper constructs an evolutionary game model for the government, construction enterprise, and user, explores the stabilization of the three-game players' strategy choices, and discusses the influence of key parameters on the behavior evolution of relevant players through simulation analysis. The results indicate that: the regulatory cost when the government adopts incentives or no incentives is an important factor affecting the strategy choice. The enhancement of incentives by the government can promote the construction of enterprise and the selection of low-carbon transportation infrastructure by user. However, when the benefit of government credibility outweighs the incremental cost of household subsidies, carbon subsidies, and regulation, the government changes its strategy and no longer adopts encouraging strategy. Improving benefits of build low-carbon transportation infrastructure reducing incremental costs, setting a ladder carbon tax rate, increasing carbon tax rate for traditional construction, and decreasing for low-carbon construction is an effective approach to stimulate enterprise to construct low-carbon transportation infrastructure. The user's choice of low-carbon transportation infrastructure strategy is positively correlated with the subsidy received and is less affected by environmental benefits. And the construction enterprise's strategy choice hasn’t been influenced by user, which is related to the public service characteristics of transportation infrastructure.

How does market competition affect enterprise cooperative innovation? The moderating role of intellectual property protection and government subsidies

Cooperative innovation is an effective strategy for enterprises to obtain innovation resources and reduce innovation costs. However, existing studies have paid less attention to why and when enterprises choose cooperative innovation strategies. Focusing on market competition as a salient feature of the task environment, this study explores the mechanisms through which it affects cooperative innovation. Using a sample of leading manufacturing enterprises in China between 2010 and 2018, we adopt a negative binomial model to test our hypotheses. The results show that market competition has a U-shaped relationship with cooperative innovation breadth and cooperative innovation depth. And the relationship between market competition and cooperative innovation is moderated by the institutional environment factors. Specifically, the main effect is negatively moderated by intellectual property protection. And government subsidies only have significant moderating effects on the relationship between market competition and cooperative innovation breadth, but no significant moderating effects on the relationship between market competition and cooperative innovation depth. Besides, revealing the aforementioned relationship, this study provides theoretical and practical implications on how to strike a balance between innovation resources acquisition from the external partners and the associated risks of cooperation.

The Relationship among Environmental, Social and Governance (ESG) Factors

As the global economy slows down, enterprise development enters a new stage. In addition to scale expansion, more emphasis is placed on external factors that focus on sustainable development, such as environmental, social and governance (ESG). ESG represents the concept of green economy, emphasizing that enterprises should not develop at the cost of the environment, but should take the initiative to fulfill social responsibilities and protect the rights and interests of stakeholders. In this paper, the comprehensive impact of ESG dimensions on corporate governance is deeply studied. Through the systematic review and analysis of several domestic and international literatures, this paper reveals the key role of strong governance structures in promoting the development and implementation of corporate environmental policies, as well as their central position in enhancing social responsibility and corporate social image. Research shows that good governance can not only improve a company's environmental performance, but also further enhance its financial performance and market competitiveness by improving social interaction and meeting stakeholder needs. This paper emphasizes that the optimization of governance structure is an important strategy for enterprises to achieve sustainable development and increase shareholder

INNOVATIVE STRATEGIES IN RISK MANAGEMENT AND CRISIS RESPONSE IN BUSINESS

The growth and sustainable development of companies depend on their ability to adequately and effectively identify and utilize innovative strategies. The aim of the study is to determine the results of the innovative strategy of international small and medium-sized enterprises (SMEs) in times of economic crisis. The research involved 360 owners and managers of international SMEs in the European Union. The study used tabular and graphical methods, surveys, questionnaires, and correlation and regression analysis. It was found that 82.7% of SMEs improved their production processes, while 62.8% implemented innovations by acquiring new products or equipment. It was established that 82% of enterprises implemented innovative strategies in the commercial or trade sector, 73.2% in the service sector, and 77.7% in other sectors. The models developed in the study contribute to the modern development of the economy since they analyze the relationship between innovative strategies and determinants affecting their successful implementation and implementation. Prospects for further research include analyzing the types of innovative strategies that prevail in the activities of international SMEs, as well as their size and sectors of activity.

Development of the green policy strategies of enterprises: а decent work

This research examines the symbiotic relationship between the creation of green jobs within enterprises, economic growth, and the consequential reduction in CO2 emissions. It delves into the multifaceted advantages derived from integrating sustainable employment practices within businesses, emphasising their substantial contribution to fostering economic prosperity while concurrently mitigating adverse CO2 emissions. The main goals of this article are as follows: to study the experience of developed countries regarding the costs of their sustainable development strategies and the effects that have been achieved; generalise the main tools for ensuring decent work on the example of large companies, evaluate the relationship between reducing nitrogen dioxide emissions and providing green jobs. A comparison of financial instruments for maintaining green workplaces at enterprises in developed countries (USA, Norway, China, Germany, Sweden, and Poland) has been made. CO2 emissions reduction strategies, expenditure, funding, financing, and green jobs by countries have been analyzed. By investing in green initiatives and restructuring operational frameworks to prioritise sustainability, enterprises actively mitigate their carbon footprint, ultimately contributing to a greener and more environmentally conscious business landscape. This comprehensive study explores recent advancements in green job creation and renewable energy development in different countries of the world. The strategies of reducing CO₂ emissions by such companies as IKEA, Google, Unilever, and Tesla show not only positively impact the environment but can also be profitable for their businesses and guarantee decent work for their employees.

Strategic planning: attracting investments in agro-industrial enterprises

Since agriculture is an important sector of the Russian economy, the problem of lack of capital in this industry is still relevant. The article shows that the effective functioning of agricultural enterprises in modern conditions of a dynamic and rapidly changing business environment in the long term depends on the development of new and more advanced approaches to investment planning. The problem of the study is related to the absence or imperfection of strategic management of investment policy at many enterprises in the agricultural sector, which leads to their difficult financial situation, slows down their development and reduces competitiveness. The main purpose of the presented research is to form proposals for improving the strategic planning model by developing and implementing investment strategies of enterprises of the agro-industrial complex (hereinafter referred to as AIC). In the course of the study, a review of domestic and foreign literature has been conducted reflecting the issues of the investment planning. Within the framework of the modern approach to the problem, the following research methods are used in the article: literature analysis, classification, comparative analysis, description, observation, and statistical method. Special attention in the methodology is paid to the digital transformation of the investment activity of the AIC in Russia and the world. The author substantiates that the modern strategy of attracting investments in the AIC enterprises should radically differ from previous approaches and be implemented with consideration to the development of the information technology market. It is necessary that this approach facilitates the transition of the Russian AIC to the formats of “Agriculture 4.0” and “Agriculture 5.0”.

Роль соціально відповідального маркетингу в забезпеченні стратегічного розвитку підприємства

In the contemporary business landscape, integrating socially responsible marketing into enterprise strategies is increasingly recognized as a critical factor for sustainable development. This article delves into the essential role that socially responsible marketing plays in ensuring the strategic development of an enterprise, highlighting its impact on long-term viability and competitiveness. Socially responsible marketing involves incorporating ethical, social, and environmental considerations into marketing practices, fostering a more holistic approach to business development. As consumers become more conscious of the ethical implications of their purchasing decisions, enterprises that prioritize socially responsible marketing are better positioned to build trust, customer retention, and a more substantial market presence. Furthermore, the article explores the role of SRM in driving the strategic development of enterprises. By emphasizing sustainability and social responsibility, businesses are encouraged to develop new products and processes that minimize environmental impact and address societal needs. Moreover, socially responsible marketing fosters strong relationships with stakeholders, including investors, communities, and regulatory bodies. Transparent communication and genuine efforts to address social and environmental issues help build stakeholder trust and support, which are crucial for long-term strategic sustainability. This positive stakeholder engagement also mitigates risks and enhances the enterprise’s ability to navigate complex environments. In conclusion, integrating socially responsible marketing into the strategic development of an enterprise is not merely a trend but a fundamental component of modern business practice. Socially responsible marketing supports the sustainable development of an enterprise by aligning economic, social, and environmental goals, thereby creating a competitive advantage and ensuring long-term success. As businesses continue to evolve in response to global challenges, the adoption of socially responsible marketing will be essential for maintaining relevance and achieving strategic objectives. Keywords: enterprise development, strategic development, sustainable development of an enterprise, development strategy, strategic sustainability, social responsibility, socially responsible marketing, enterprise.

Strategies of electricity enterprises and urban parks cooperatively investing in electric vehicle charging stations

Cities are increasingly pursuing sustainable development. To this end, we constructed two game models of cooperation between the electricity enterprise and the urban park manager to invest in charging stations (CSs) of energy vehicles (EVs). Model A involves revenue sharing between these entities, while Model B assumes that the electricity enterprise pays site leasing fees to the urban park manager. The CS investment capacity constraint is also considered. Based on the equilibrium solution of the models, we draw the following conclusions. Firstly, when the CS investment capacity constraint is small, the CS investment amount is equal under both models, while the leasing model provides a higher charging price and lower electricity demand for CS. Secondly, when the CS investment capacity constraint is moderate, the CS investment amount under the leasing model and the charging price are higher. The electricity demand for CS is mainly affected by the revenue sharing ratio. Thirdly, when the CS investment capacity constraint is high, the CS investment amount is affected by the finding cost of CS and the charging price changes accordingly with the electricity demand for CS. Finally, a decrease in the finding cost of CS does not necessarily lead to greater investment in CSs.

Developing Energy Conservation Strategies in Agricultural Enterprises

The article emphasizes that agriculture has specific aspects, particularly regarding energy consumption. The research reveals that some agricultural enterprises are capable of generating their own energy. These characteristics are associated with various types of energy used in the production process: fossil energy, solar energy, and soil energy. The authors highlight the need for special attention to the development of energy-saving strategies in agriculture, as these enterprises often face high energy costs and have significant potential for enhancing energy efficiency. It has been established that reducing the use of fossil energy sources and maximizing the use of renewable sources, such as solar energy and soil energy potential, can substantially contribute to energy conservation in the agricultural sector. The considerable dispersion of agricultural enterprises leads to high costs and differences in energy consumption principles: fossil energy is primary for industry, while in agriculture, it serves a supplementary role, where natural energy forms biological mass (crops, livestock). The importance of management aspects in developing an effective energy-saving strategy, which promotes sustainable development and economic benefit in the agricultural sector, is highlighted. The authors propose key steps for ensuring energy conservation, which should form the basis for creating a comprehensive energy-saving strategy in agriculture.

Механізми тактичного управління торговельних підприємств на основі використання їх потенціалу в умовах розвитку е-бізнесу

The article is devoted to determining the essence and features of tactical management mechanisms of trading enterprises based on the use of their potential in the context of e-business development. It has been investigated that the electronic business market is currently developing, as evidenced by the increasing number of enterprises in the online sales market, the growth in sales volumes, and their share in the total trade volume. The advantages and disadvantages of trading enterprises transitioning to digital platforms are identified, along with the main threats that hinder effective development in this field, including war and logistics disruptions, the introduction of legislative restrictions, currency exchange rate instability, globalization of competition, etc. These threats necessitate optimizing strategies and appropriate tactical management mechanisms for trading and other business processes. It has been determined that the tactical mechanisms of trade activity in the electronic commerce market, based on the utilization of enterprise potential, are a set of measures and tools aimed at achieving the long-term development goals of the enterprise, as outlined in the strategy for market penetration and development in the e-business market, which involves the effective use of enterprise potential. These mechanisms ensure flexibility and efficiency in implementing strategic plans, contributing to adaptation to changes in the market environment and maintaining competitive advantages. It is noted that managing a trading company in the context of entering the e-commerce market requires an integrated approach that encompasses comprehensive marketing, operational, and financial mechanisms. The marketing mechanism includes brand promotion, assortment management, pricing, CRM, multichannel sales, and market analysis. Operational mechanisms involve optimizing the website, managing online advertising, implementing order management systems and efficient logistics, and using CRM tools to maintain customer relationships. Financial mechanisms focus on managing cash flows, optimizing costs, evaluating pricing strategies, and managing financial risks, ensuring the company’s stable growth and competitiveness. Keywords: trade enterprises, e-business, tactical management mechanisms, e-commerce, digital tools, trade enterprise strategy, enterprise potential, transfer potential, competitiveness.

Impact of fairness concerns on resource-sharing decisions: A comparative analysis using evolutionary game models in manufacturing enterprises

In recent years, the resource-sharing model has developed rapidly, and manufacturing enterprises have paid more attention to profit distribution and resource investment. Studying the role of fairness concern behaviour in enterprise resource-sharing decisions can provide strategic references for enterprises to implement resource-sharing. This article considers the fairness concern behaviour of resource-sharing enterprises and constructs two symmetric evolutionary game models for resource-sharing. Based on the resource-sharing strategy when the enterprise is fair and neutral, a comparative study is conducted on the impact of fairness concern behaviour on the resource-sharing equilibrium strategy. MATLAB is used for numerical simulation. The analysis results indicate that: (1) the system cost coefficient, information level coefficient, information loss coefficient, resource conversion ability coefficient, resource collaboration ability coefficient, and penalty factor all have an impact on the strategic evolution results of both parties in the game enterprise, (2) fairness concerns include heterogeneity, directionality, and reinforcement, which affect the resource-sharing strategies of enterprises. This study provides a reference for shared decision-making in manufacturing enterprises and provides recommendations for their business development.

Research on the Development Strategy of Wine Enterprises based on ESG Concepts

In recent years, as "carbon neutrality" and "carbon peak" have become hot topics in the international community, low-carbon recycling has gradually become an indispensable element in the high-quality development of the wine industry. From the industry's perspective, actively promoting the green and low-carbon development of the wine industry is the focus of the industry's efforts.2021 In April 2021, the "Fourteenth Five-Year Plan" Development Guidance for China's Wine Industry pointed out that the wine industry should make a comprehensive transition to green ecological development, and for the first time, the "Zero-carbon Appellation" and "Zero-carbon Factory" will be developed. In April 2021, the Guiding Opinions on the Development of China's Wine Industry in the 14th Five-Year Plan pointed out that the wine industry should make a comprehensive transition to green ecological development, and for the first time set "zero-carbon production areas" and "zero-carbon factories" as the construction targets. 2022, the China Wine Association (CWA) completed the formulation of the industry standard for "green T factories" in respect of white spirits and beer, and in 2023, the CWA carried out a study on the GHG accounting methodology and reporting standards for white spirits enterprises. his paper takes Fenjiu Group's ESG practice action as the research object, through collecting and reviewing the annual reports, ESG reports, announcements on the official website of the company, media reports, ESG practice reports of related listed companies and other materials, and conducts a multi-faceted research and analysis based on the theory of strategic management of the enterprise, and puts forward the related sustainable development strategy by combining with the concept of ESG. Development strategy design based on ESG concept. Firstly, the SWOT tool is used to add the elements analyzed in the previous chapters as strategic elements to the analysis matrix of strengths, weaknesses, opportunities and threats, and the actions based on ESG concepts optimize the sustainable development while shaping the core competitiveness of Fenjiu Group; then the strategic framework is clarified; finally, the strategic safeguards of Fenjiu Group are formulated. The innovation of the thesis lies in the introduction of ESG concept in the development strategy of wine enterprises, which enriches the theoretical connotation and strategic significance of ESG, innovates the strategic mode and governance mode of sustainable development of wine enterprises, broadens the value boundary of green development, and realizes the governance optimization of diversified development, and also provides a certain reference for the same type of wine enterprises to survive the risks of the industry cycle and realize long-term development.