Relevance. In light of the pandemic, distance learning has gained significant importance. There has been a pressing need to adapt all academic disciplines to an online mode of instruction. Purpose. This study aimed to identify the most effective strategies for providing online literature courses, taking into account the distinct demands of artistic expression which typically necessitates a more intimate, real-time exchange between teacher and learner. Methodology. The study utilized a mixed-method approach, incorporating analysis of teaching practices, comparative studies, student surveys, and experimental comparisons of traditional versus innovative online teaching techniques for literary disciplines during the pandemic. Results. The study analyzed teaching methods in the Faculty of Philology and conducted a survey with 300 students from the Kazakh National University, followed by an experiment comparing traditional and innovative online teaching strategies. The research illuminated those innovative methodologies like game learning, problem-based learning, case study method, brainstorming, multimedia technologies, l-search strategies, and programmed learning, when deployed in teaching literary disciplines online, outperformed traditional teaching methods. Students taught using these modern techniques showcased superior academic performance and a deeper assimilation of course materials. Conclusions. Distance education, as evidenced by this study, can be an avenue for the integration of advanced technological tools, encouraging students to explore novel ways of presenting their understanding in literary disciplines. Keywords: digital pedagogy; virtual classroom strategies; e-learning; technological integration; student engagement
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