Successful Strategies Research Articles

Sustainable Tourism in Uttarakhand: A Blueprint for Environmental Conservation and Community Welfare

This study explores the concept of sustainable tourism development in Uttarakhand, India, situated amidst the picturesque Himalayas. With its stunning natural landscapes, Uttarakhand has become a magnet for tourists, yet the surge in visitors has led to concerns about environmental deterioration. The research evaluates the complexities of sustainable tourism, examining efforts by the state government and local communities to balance economic growth with environmental conservation. It highlights successful strategies such as eco-tourism zones and community-driven tourism projects, shedding light on the factors contributing to their effectiveness. Additionally, the study examines the socio-economic impacts of tourism, emphasizing the importance of community engagement, fair distribution of benefits, and the preservation of indigenous cultures. It explores the role of technology and innovation in promoting sustainability, offering insights on leveraging digital platforms for responsible tourism practices. Ultimately, the paper advocates for a comprehensive approach to sustainable tourism in Uttarakhand, stressing the need to consider various factors at play. It also proposes policy recommendations to support this holistic approach. By sharing its findings and recommendations, the research aims to enrich the global dialogue on sustainable tourism and provide guidance for other regions grappling with similar challenges.

Evidence-Based Practice in Nursing: Implementation, Effectiveness, and Strategies for Improved Patient Outcomes

Objective: To assess evidence-based practice (EBP), its implementations, effectiveness, and strategies for improved patient outcomes. Methodology: The review synthesizes recent studies and systematic reviews across various nursing specialties and settings to assess the effectiveness of evidence-based practice. Results: EBP had positive impacts on patient outcomes, including reduced morbidity and mortality rates, improved patient satisfaction, and enhanced healthcare delivery. We identified barriers to EBP implementation and presents successful strategies for overcoming these challenges. Conclusion: The study enhances patient outcomes and promotes the delivery of high-quality care in nursing, contributing to the continuous advancement of EBP in healthcare.

INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES

Neglect of marketing tools and the lack of a clear strategic guideline when promoting a product create negative consequences for most industrial enterprises in Ukraine, which raises the issue of demonstrating how a successful marketing strategy can significantly affect the finances of such open socio-economic systems. The main purpose of the article is to present an approach to reflect the positive financial consequences in the activities of an enterprise from a successfully implemented marketing strategy in the industrial products market. The object of the study is the activities of industrial enterprises. The scientific task is to show what positive impact the implementation of a successful marketing strategy has on the financial aspects of the activities of an industrial enterprise. The research methodology involves a combined approach in the use of general theoretical methods and mathematical and econometric methods to form models and solve problems. The main result of the study is the formed model of the impact of the implementation of a successful marketing strategy on the activities of the enterprise. This model focuses on the financial aspects of activity and is distinguished by the fact that it demonstrates the financial effect for industrial enterprises of a successful marketing strategy. The practical value of the results obtained is revealed in the presentation of the significance of the marketing strategy for improving the financial performance of industrial enterprises. The study has a limitation and does not take into account the process of forming a marketing strategy itself, but only its implementation.

Towards Sustainable Tourism: An In-Depth Study Of Green Entrepreneurship Strategies In Indonesia

Sustainable tourism has emerged as a critical global concern in recent years, with increasing attention directed towards the environmental impact of the tourism industry. Indonesia, renowned for its natural beauty and cultural diversity, has witnessed a surge in tourism activities, accompanied by growing environmental challenges. This research paper presents a comprehensive qualitative analysis of green entrepreneurship initiatives within the Indonesian tourism sector. This study utilizes secondary data sources, primarily drawing from previous research journals, to investigate the strategies and practices employed by green entrepreneurs in the Indonesian tourism industry. The research explores the adoption of sustainable and environmentally friendly business models, innovations in eco-friendly technologies, and partnerships for conservation efforts. It also examines the challenges and opportunities faced by green entrepreneurs in their pursuit of sustainability. The findings of this research contribute to our understanding of the role of green entrepreneurship in mitigating the environmental impacts of tourism in Indonesia. By shedding light on successful strategies and identifying areas for improvement, this study aims to guide policymakers, entrepreneurs, and stakeholders toward more sustainable tourism practices. Ultimately, this research seeks to promote the preservation of Indonesia's rich natural and cultural heritage while fostering economic growth through responsible and environmentally conscious entrepreneurship.

Thriving on the Vine: The Growth of Black Entrepreneurs in the American Wine Industry

Black winemakers and wine entrepreneurs have been largely omitted from the United States wine industry and its history. Despite Black vintners’ presence as early as the country’s antebellum period, the concept of Black wine entrepreneurs has been understudied. Ironically, the death of George Floyd in 2020 and the resulting “Buy Black” movement catalyzed widespread attention on African American-owned businesses, including those in wine production and related categories. As consumer interest and media coverage increased for Black-owned wine businesses, entrants increasingly pursued the industry through diverse business models and offerings. In the current paper, a brief history of Black commercial vintners is introduced, followed by an overview of current producers, as well as pivotal milestones, and concluding with strategies for future entrepreneurial success.

EXPORT MARKETING AND CORPORATE WEBSITE: THE CASE OF SMEs FROM SERBIA

For small and medium firms the Internet represents an important low-cost gateway to the international markets. The corporate website is one of the prerequisites for developing a successful Internet marketing strategy. The corporate website enables companies to communicate with stakeholders worldwide, present the company's vision and mission, products and services, contact potential buyers, and sell internationally. Although SMEs highly rely on Internet marketing, academic research on exporters' website characteristics is rare. Against such a backdrop, the paper aims to analyse specific characteristics of the websites of small and medium-sized exporters from Serbia. Website content analysis of promotional and transactional website attributes was conducted on a sample of 120 small and medium-sized exporters from Serbia. Promotional website attributes are linked to marketing communication goals, with greater exporters recognition, and value-adding through customer support, interactivity, and personalisation. Transactional content refers to transaction-specific information. Results will enable a better understanding of small and medium firms' web capabilities and how SMEs utilise different website attributes in their export marketing strategy. The main managerial implications and implications for government export promotion strategy will be discussed.

MARKET RESEARCH AS A FUNCTION OF MARKETING DEVELOPMENT IN SPORTS

Marketing research is a vital component in any successful business strategy. It involves collecting and analyzing data about market trends, customer preferences, and competitor activities to make informed decisions. This process helps companies understand their target audience better, identify new market opportunities, and gain a competitive edge. Segmentation in the sports market is a key process in the marketing of sports products and services. In essence, it fulfils the marketing manager’s need for knowledge of the market. The task of marketing research is to help specify and supply accurate information to reduce the uncertainty in decision-making. Although marketing research provides information about consumers and the marketplace for developing and implementing marketing plans and strategies, it is not the only source of information. By understanding their target audience's characteristics, preferences, and location, companies can create tailored marketing strategies and offerings that effectively meet the needs of their consumers. Segmenting the sports market allows businesses to maximize their marketing efforts and increase their chances of success in this highly competitive industry.

Learning experiences of deaf and hard-of-hearing students in digital media: challenges and the use of cognitive and metacognitive strategies

Introduction. The paper deals with the problem of developing cognitive competence of deaf and hard-of-hearing students when learning in the digital media. It is aimed at identifying and generalizing difficulties and successful strategies of metacognitive and cognitive nature in deaf and hard of hearing students of a technical university when performing assignments in the digital media. Materials and Methods. For the preliminary selection of participants, V. S. Yurkevich's "Intensity of cognitive interests" inventory and N. S. Kopeina’s learning styles questionnaire were used. Qualitative research methods applied included verbal records and observation; data analysis was carried out using the grounded theory method. The study involved 5 deaf and hard-of-hearing students, selected on the basis of survey results and academic performance. During individual sessions, participants were required to complete assignments developed on the basis of a scenario requiring the use of cognitive and metacognitive strategies. Results. The study identified main difficulties and cognitive and metacognitive strategies in carrying out learning activities in the digital media used by deaf and hard-of-hearing students, who were characterized as high achievers. They were generalized and classified into the following categories: understanding the task; predicting the result; planning; information search; online reading; information selection; "survival" strategies; personal learning network. Conclusions. The paper presents specific features of cognitive competence of deaf and hard-of-hearing students in the digital media: limited range of cognitive and metacognitive strategies, and challenges associated with insufficiently developed reading skills at the stage of understanding the task, selecting and correcting keywords, abstract analysis, site selection and information selection. The analysis of the study results led to the conclusion that deaf and hard-of-hearing students should be educated about cognitive and metacognitive e-learning strategies. The identified difficulties when working in the digital media have shown that digital content developers should consider the problem of generating incorrect subtitles, as well as recommendations for the designing digital texts using highlighting, hyperelements and plenty of illustrations.

Promotional tactics of Polish fashion brands in social media on the example of Vesna and Marie Zélie

This article aims to examine the social media strategies employed by select Polish niche clothing brands, identifying which approaches are more effective and the factors influencing this effectiveness. Research methods: The study utilizes media content analysis and economic indicator analysis to explore the portrayal of these brands in media. Specifically, it compares the Facebook and Instagram profiles of two Polish fashion companies, Vesna and Marie Zélie. Additionally, the research incorporates netnography to analyze online consumer behavior. Results and conclusions: Facebook and Instagram emerge as primary online marketing platforms for the examined fashion brands, used for product showcasing and audience engagement. These companies initiate engagement through questions in posts and maintain dialogue by responding to comments. A comparative analysis of Vesna and Marie Zélie’s post nature and frequency indicates a more successful social media promotion strategy by Marie Zélie. Cognitive value: This article sheds light on contemporary strategies for social media promotion among companies. It uniquely analyzes the promotional tactics of niche fashion brands Marie Zélie and Vesna in social media, providing a comparative study of a successful and a less successful strategy. This comparison could guide other actors in formulating their social media advertising strategies.

Evaluation of Counter Terrorism Strategies in Kenya

This study aimed to assess the effectiveness of counter-terrorism measures in Kenya. The study adopted experimental, correlational, meta-analytic, review and semi-experimental research design. Purposive sampling technique was used to select 192 participants from Kenya Defense Forces (KDF), National Counter- Terrorism Center (NCTC), Directorate of Criminal Investigation (DCI), (NSIS), (ATPU), Ministry of Interior and Internal Coordination and Ministry of Defense (MoD). Questionnaires were used together with interview guides and group chats for collection of primary data. Quantitative were used to gather primary data. A desktop technique was used in collection of secondary data. Findings revealed international responses to terrorism in Kenya and successful strategies adopted by Kenya and other Horn of Africa nations. The study highlighted challenges such as insufficient training and funding within security agencies. Recommendations emerged for Kenya and East Africa to implement anti-terrorism measures for reducing attacks, emphasizing the need for collaborative efforts with partner nations to effectively combat terrorism.

Empowering human potential and fostering values: A vision for private higher education in Malaysia

The purpose of this study is to investigate the empowerment of human potential and how it fosters values in Private Higher Education in Malaysia. Due to the high demand for postsecondary education, the private higher education sector is experiencing fierce competition, making strategic communication more crucial. The study employs a quantitative approach with a sample size of 24 respondents, namely academic and non-academic staff from private higher education institutions in Malaysia, where a statistical analysis was performed using SMART-PLS. The study employed a random sampling method to gather samples from private higher education institutions in Malaysia. The results of the analysis indicated that talent does not influence strategic communication positively. The β value result of this variable is 0.767, the t value is 1.730, and the p-value of 0.084 did not meet the benchmark where the t value is less than 1.96 and the p-value is less than 0.05. The results of human values also do not influence strategic communication positively. The β value is 0.007, the t value is 0.021, and the p-value of 0.983 again did not meet the benchmark for the t value and the p-value. The findings of this study pave the way for future research on strategic communication in private higher education institutions and provide practitioners with actionable mechanisms to enhance this area of practice. This research concludes that strategic communication plays a crucial role in the private higher education sector and that talent and human values are crucial to achieving successful communication strategies.

Life table and cold tolerance of laboratory-reared Penthaleus major (Acari: Penthaleidae).

Penthaleus major (Dugés) is a significant agricultural pest that attacks various pasture, vegetable, and crop plants. Temperature plays a critical role in the life history of P. major. However, there is limited understanding of its life table at different temperatures and cold tolerance. This study aimed to elucidate the performance of P. major by constructing life tables at 6, 9, 12, 15, 18, 21, and 24 °C. The results showed that P. major successfully developed at 9‒21 °C. However, no adults emerged at 6°C, and no eggs hatched at 24 °C. The highest intrinsic rate of increase (r), finite rate of increase (λ), net reproductive rate (R0), and gross reproductive rate (GRR) were observed at 12 °C. The supercooling point (SCP) exhibited significant variations at different developmental stages. The highest SCP (‒9.75 °C) was recorded in 10-day-old female adults, while the lowest SCP (‒24.37 °C) was observed in larvae. For female adult mites of 2, 6, and 10 days old, the low lethal temperatures (LLT50) were ‒14.63, ‒12.03, and ‒11.08 °C, respectively. This study provided valuable insights for modeling and predicting the population dynamics of P. major in the field and offered implications for developing successful management strategies.

The Successful Business Strategy of Disney

COVID-19 has severely damaged many industries. Some companies have been able to overcome difficulties, while others have failed as a result. In this situation, Disney not only overcame the difficulties but also enriched the audience. Therefore, this study takes Shanghai Disneyland, a subsidiary of Disney Company, as an example to identify the main factors that contribute to the long-term success of Disneyland and the reasons for overcoming difficulties. The purpose of this study is to analyze the reasons why Disneyland can attract tourists in the long term and the strategies for its application based on the changes in the characteristics of tourist groups during this period. Through analysis, it was found that Disney's increasingly diverse roles can generate identity among more tourists, and service facilities can allow them to immerse themselves in experiencing their roles. At the same time, rich marketing methods attract tourists to repeatedly play. Finally, this article uses consumer types as the investigation entry point to analyze the marketing strategies of Disneyland, providing a reference for other companies to design people-centered marketing.

The Impact of Social Media Marketing on the Mobile Game Industry--Take Glory of the Kings as an Example

Glory of the Kings is in a leading position in the mobile game industry, and its successful marketing strategy is worth learning from other mobile game manufacturers. This paper takes the marketing strategy of Glory of the Kings as an example to study how the mobile game industry should carry out more targeted marketing strategies according to the characteristics of different social media after the maturity of social media platforms. For social media with solid relationship characteristics, it is necessary to build a friend mechanism around the relationship link between users, strengthen the social attributes of games, enhance user stickiness, and carry out social marketing. For social media with weak relationship characteristics, marketing strategies closer to users should be adopted to stimulate users' interest and sense of participation, and interactive marketing should be conducted. Key opinion leaders should be utilized for content-heavy social media platforms to gain higher brand exposure and reach more target customers. It can also establish social media based on interest community, which can not only accumulate users but also feed back the game ontology and two-way drainage, complement each other to promote long-term operation and continue to expand the influence and possibility of game IP.

СУЧАСНІ ПІДХОДИ ДО ВІДНОВЛЕННЯ ТА РОЗВИТКУ МІСТ ПІСЛЯ ВІЙНИ

This article examines key aspects of post-war urban recovery, focusing on strategies and innovative approaches to urban planning. Special attention is paid to traffic management issues, the "15-minute city" concept, and innovative street design principles that define the future of sustainable urban development. In the context of the reconstruction of Ukraine, which is becoming relevant in the conditions of the military conflict, the article is important for architects, urban planners, state and public organizations. Architects and urban planners use strategies of post-war reconstruction, adapting them to the conditions of modern challenges. State and public organizations actively influence decision-making processes and implementation of initiatives to create a sustainable environment in a regenerating city. In particular, traffic management is a key component of the efficient functioning of the city. Modern technologies and data analysis can be used to optimize traffic and facilitate transportation. The "15-minute city" concept defines convenient access to basic services and infrastructure within a radius of 15 minutes from any point in the city, contributing to the development of compact and well-developed spaces. The latest principles of street design can transform public space, providing comfort and safety for pedestrians and cyclists. Green spaces, bike paths and recreational infrastructure contribute to a healthy and attractive environment. This paper offers a perspective on the future of regenerated cities, focused on sustainability and efficiency. Integrating innovation into urban planning can identify successful and sustainable strategies for rebuilding cities after military conflict.

A Meta Analysis of Relationship Marketing And Smes Performance

The objective of the study is to conduct a meta-analysis about relationship marketing which is supposed to be the most successful marketing strategy for the small and medium enterprises. Relationship marketing leads to sustainable cliental for the businesses. Businesses involved in relationship marketing mostly develop long term relations with the consumers which gives long term benefit to the businesses. The findings of the study identified several constructs which needs to be tested empirically.

Male Educators in Pre-School Education: Recognition or Anxiety?

Introduction. Some parts of the education system, especially the pre-school and primary phases, remain almost exclusively “female” professional niches, and for years this dramatic gender imbalance in the educational workforce worldwide has been considered “natural” and not worthy of research. The situation has begun to change in the last two decades, as more and more researchers internationally have begun to study various aspects of male participation in early childhood education and care. The Russian academic community has been slow to join the debate, and Russian publications on males in Early Childhood Education and Care are next to naught. Materials and Methods. The authors used a diverse pool of primary and secondary information sources, such as official statistics, open source publications (content analysis of the texts of the “Kindergarten Dads” project) and newly collected empirical data (survey of 142 students of the Institute of Pedagogy and Psychology of Education of the Moscow City Pedagogical University (2022 year) and the vision of the Institute’s director, Professor A. I. Savenkov), to explore the following questions: 1) How many male educators work in the pre-school sector and in what capacity? 2) How are male educators represented in public and professional discourses? 3) What strategies have been used to attract more men into the sector and how successful have they been? Results. Despite the limitations of the available statistical data, some general conclusions can be drawn: the proportion of male pre-school educators in Russia has always remained extremely low. A peculiar combination of references to classical masculinity and gender equality in the construction of the image of a male educator. Summarizing the main results of the study, perhaps the most important point to highlight is the complexity and heterogeneity of teacher traineesʼ perceptions of the profession, their future, and male teachers. Discussion and Conclusion. Overall, our statistical analysis suggests that while barriers to more men entering the pre-school teaching profession are still prevalent and continue to create obstacles, they may not be as insurmountable as hypothesised and can be reduced, if not overcome, through targeted educational policies. Our case studies show that to be successful, recruitment and retention strategies need to address a range of common and male-specific barriers. These include changing the social image of pre-school sector as a female domain, improving pay and career prospects for some, if not all, types of jobs in the sector.

Using competition for plasma donor recruitment and retention: An Australian university case study.

Using evidence from one Australian university's participation in the Vampire Cup (an 8-week national inter-university blood donation competition), this study aimed to (1) understand important motivators and successful promotional strategies driving engagement in the competition, and (2) determine the impact of competition on the recruitment and retention of young adult plasma donors. We used a sequential explanatory mixed-methods design involving a self-administered survey (Study 1, n = 64) and four focus groups (Study 2, n = 20) with plasma donors aged 18-29 years who participated in the 2021 Vampire Cup. Also, we used a 12-month prospective comparative cohort analysis (Study 3) of those who did (n = 224 'competition donors') and did not (n = 448 control group) present to donate for the Vampire Cup. Competition was a strong motivator, with 76% of survey participants donating to help their university win the Vampire Cup. The survey and focus groups suggested that successful engagement in the competition was due to peer-led recruitment, leveraging existing rivalries at both the inter- and intra-university level, and using prize draws to create an active online social community promoting blood donation. Competition donors donated plasma significantly more often during the competition but donated at similar rates after the competition, compared to the control group. Rivalry-based competition strategies, combined with enthusiastic team leaders and an active social media community, can help to recruit, and retain, young adult plasma donors, and motivate an intermittent boost to donation frequency over a short period each year.

Operational Risk Analysis in The Logistics Industry: A Case Study of Jingdong Logistics

With the improvement in technology and economic system, China’s logistics industry continues to innovate and aspire to high-quality development to meet the people's pursuit of a higher quality of life. Still, in the process of innovation and change in logistics enterprises, it is inevitable that a certain degree of operational risk. Taking Jingdong Logistics as the research object, this study discusses the operational risks modern logistics enterprises face and proposes corresponding risk response measures. The study first introduces the importance of logistics in improving the quality of life and promoting national economic development. Then, it analyzes in detail the operation of Jingdong Logistics, as well as the customer management risk, market competition risk and financial risk it faces. Subsequently, the article proposes corresponding risk-coping strategies, including breaking the "bundling" with Jingdong Mall, optimizing the logistics supply chain, and improving profitability. These measures can help Jingdong Logistics cope with risks in the competitive modern logistics market, maintain competitiveness and achieve sustainable development. The article concludes by summarizing the important role of logistics enterprises in the modern economic system and emphasizing the importance of scientific risk management strategies for success in the highly competitive logistics market.

Natural polymers as sustainable precursors for scalable production of N/SOx doped carbon material enabling high‐performance supercapacitors

AbstractNatural polymers‐based carbon electrodes have gained significant research attention for next‐generation portable supercapacitors. Herein, present an environmentally benign and novel approach for the synthesis of N/S‐Ox carbon material derived from natural polymers on gram scale. By capitalizing the synergistic effect of sulfonated lignin and amino‐containing chitosan, this methodology produces a straightforward, low‐budget, and scalable process. The incorporation of sulfonate motifs from lignin contributes to the formation of C‐SOx moieties and multi‐porous architecture with a high surface area. Simultaneously, amino groups in chitosan induce nitrogen doping, enhancing conductivity, and wettability. The resulting N/SOx carbon material exhibits a micro/meso‐porous architecture, facilitating electrolyte diffusion, and demonstrating improved rate capability and pseudocapacitance via Faradaic redox reactions. The N/SOx carbon material showcases notable capacitance (392 F g−1 at 1 Ag−1) as compared with the reported carbon materials form biomass and outstanding cyclic stability (94.8% retention after 5000 cycles). By optimizing various chitosan mass ratios, the most effective N/SOx carbon material SNACM = S/N‐doped activated carbon material (SNACM‐2) was produced using a lignin: chitosan sample ratio of 1:2 for symmetric supercapacitors. Furthermore, the quasi‐solid‐state symmetric supercapacitors based on SNACM‐2 exhibit an excellent specific capacitance of 142 F g−1 at 1 A g−1, coupled with outstanding flexibility. The SNACM‐2 demonstrates a high‐energy density of 9.8 W h kg−1 at a power density of 0.5 kW kg−1. This study presents a successful strategy for transforming low‐valued, eco‐friendly natural polymers into renewable, high‐performance carbon materials for supercapacitors.image