Abstract
The objective of the study is to conduct a meta-analysis about relationship marketing which is supposed to be the most successful marketing strategy for the small and medium enterprises. Relationship marketing leads to sustainable cliental for the businesses. Businesses involved in relationship marketing mostly develop long term relations with the consumers which gives long term benefit to the businesses. The findings of the study identified several constructs which needs to be tested empirically.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal Of Mental Health And Social Rehabilitation
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
