Enterprise Strategy Research Articles

INFLUENCE OF CEO PROFESSIONAL RICHNESS ON THE INNOVATION PERFORMANCE OF LISTED COMPANIES IN THE AI SECTOR

With the rapid development of artificial intelligence (AI) technology, enterprises in the AI sector are becoming an important engine of global economic growth. In this era full of challenges and opportunities, enterprises' innovation performance is critical because it directly determines their long-term competitiveness in the market. The CEO's professional background has a profound impact on the enterprise's strategy formulation, organizational management, and innovation ability as a key decision-maker and strategic leader. Especially in the technology-intensive AI field, the professional richness of the CEO may have a significant impact on the innovation performance of enterprises, which makes it important to theoretically and practically study the impact of the CEO's career background on the innovation performance of enterprises in the AI sector. The widespread application of AI technology has changed the business model and operation mode of many industries, driving enterprises to gain a competitive advantage in the market. Through continuous innovation, AI-sector enterprises improve the function and performance of products to meet the personalized needs of users, thereby increasing market competitiveness and profitability. However, the AI technology innovation process also faces challenges such as high costs, legal and regulatory restrictions, and ethics. In this context, the role of the CEO is particularly critical. How the diversity of his professional background affects the innovation ability of enterprises and their flexibility to respond to market changes still needs further in-depth research and theoretical discussion.

MODELLING GROWTH STRATEGIES OF TRANSPORT ENTERPRISES IN THE CONDITIONS OF CONTEXT UNCERTAINTY

Modern military conditions and tasks of post-war reconstruction require the development of effective strategies for the activity of transport enterprises of Ukraine to ensure the continuity of supplies of military and humanitarian goods. The purpose of the research was to create a model for the selection of optimal strategies for the development of transport enterprises of Ukraine in the conditions of uncertainty caused by the simultaneous influence of military aggression and the deepening of transport integration of Ukraine with the EU. The Saaty's method was selected for the study, which is based on the construction of fuzzy functions and is the most relevant in the context of the influence of a significant number of unstable exogenous and endogenous factors on the functioning of enterprises. In consideration of the evolving landscape of transportation in the European Union and Ukraine, the authors have distilled the overarching objectives of sustainable transportation development (economic, social, and environmental) into eighteen sub-objectives pertaining to the advancement of enterprises. These objectives are then subjected to expert evaluation. The article presents the findings of this expert ranking exercise, delineating the priorities for transportation enterprises in Ukraine across two distinct periods: the current state of martial law and the subsequent phase of post-war reconstruction. The authors have built a model for selecting optimal strategies for the development of a transport enterprise on the basis of a multi-level hierarchy of priority growth goals in two periods. As strategic alternatives, the authors have chosen the "strategy of limited growth"; "strategy of concentrated growth"; "strategy of diversified growth"; "strategy of integrated growth"; and "combined strategy". The paper determines that the appropriate growth strategies for transport enterprises during the period of martial law would be: a strategy of limited growth (rank 1.827) and a combined strategy (rank 2.0980). In the period of post-war reconstruction, the following growth strategies will be appropriate for implementation: concentrated growth (rank 3.0151) and integrated growth (rank 2.6783). The publication proposes a set of possible options for practical management actions in various functional areas of the transport enterprise (financial, organisational, marketing, social, technological, environmental) in accordance with the defined development strategies under martial law and post-war reconstruction. The practical application of the methodological approach to strategic management of transport enterprises in the context of economic uncertainty developed in the article will help to preserve domestic transport companies in the conditions of war and increase their competitiveness in the post-war period. The comprehensive implementation of the identified strategies will contribute to the development of innovative technologies, as well as European social and environmental transport standards in Ukraine.

Urban community security system model from the perspective of resilience: a study on Chinese cities

To enhance urban governance and bolster community disaster resilience, it is urgent to innovate and develop an urban community security system to cope with the complex and volatile social security situation. From the perspective of resilience, the concept, layout, and structure of the security system are organized. Considering the current situation and development trend of the social security system, and based on the constructed cost-capability model, the cost and benefit of the two modes are analyzed and compared. Subsequently, from the perspective of multi-agent participation, a game model between governments and enterprises is constructed. The evolutionary stability strategies of enterprises are analyzed, and simulation analysis is conducted on the factors influencing enterprises. Finally, to propose targeted improvement measures based on the community security capabilities of different communities, a grey fuzzy comprehensive evaluation method is employed. The community security comprehensive capabilities of the top 10 cities in China are quantitatively analyzed and evaluated. The results indicate that the urban community security system from a resilience perspective is more comprehensive compared to the traditional security system. Adopting mode 2 is relatively effective to improving government emergency management capability. In a certain range, reducing C, increasing F, reducing R2, and increasing h can achieve the effect of promoting enterprise to participate in construction. The urban community security capability is within the upper-medium level in general, close to the level of good. The urban community security system constructed in this paper can provide a theoretical basis for the government to formulate policies of the urban community security system and serve as a reference for strengthening the comprehensive capability of the urban community security.

Coordination of Renewable Energy Integration and Peak Shaving through Evolutionary Game Theory

This paper presents a novel approach to optimizing the coordination between renewable energy generation enterprises and power grid companies using evolutionary game theory. The research focuses on resolving conflicts and distributing benefits between these key stakeholders in the context of large-scale renewable energy integration. A theoretical model based on replicator dynamics is developed to simulate and analyze the evolutionary stable strategies of power generation enterprises and grid companies with particular emphasis on peak shaving services and electricity bidding. These simulations are based on theoretical models and do not incorporate real-world data directly, but they aim to replicate scenarios that reflect realistic behaviors within the electricity market. The model is validated through dynamic simulation under various scenarios, demonstrating that the final strategic choices of both thermal power and renewable energy enterprises tend to evolve towards either high-price or low-price bidding strategies, significantly influenced by initial system parameters. Additionally, this study explores how the introduction of peak shaving compensation affects the coordination process and stability of renewable energy integration, providing insights into improving grid efficiency and enhancing renewable energy adoption. Although the results are simulation-based, they are designed to offer practical recommendations for grid management and policy development, particularly for the integration of renewable energies such as wind power in competitive electricity markets. The findings suggest that effective government regulation, alongside well-designed compensation mechanisms, can help establish a balanced interest distribution between stakeholders. By offering a clear framework for analyzing the dynamics of renewable energy integration, this work provides valuable policy recommendations to promote cooperation and stability in electricity markets. This study contributes to the understanding of the complex interactions in the electricity market and offers practical solutions for enhancing the integration of renewable energy into the grid.

Small and medium enterprises meet the metaverse. A study of the wine industry

This study aims to enrich the knowledge of the technology adoption by small and medium enterprises, by focusing on the metaverse phenomenon and the implementation of metaverse projects by small and medium-sized enterprises through the lens of the technology life cycle theory. It adopts a qualitative approach based on multiple-case analysis to examine and categorize 28 metaverse experiences created by wine businesses. The work provides a framework for the metaverse experimentations by firms which is structured around three different stages of metaverse, that are (1) the isolated metaverse, (2) the integrated metaverse, and (3) the augmented metaverse, corresponding to different degrees of integration of the technology in the user experience according to the level of interaction and immersiveness that is generated. This study also identifies the boundaries of metaverse settings by determining, from an experiential perspective, which experiences cannot be defined as belonging to the metaverse sphere. The analysis showcases the patterns toward the metaverse technology adoption by businesses and provides an interpretation of the different types of metaverse experiences that can be integrated into the business strategies of small and medium-sized enterprises. It also highlights the obstacles that preside over the wide adoption of the metaverse technology by firms.

A Number of Solutions to Improve the Business Efficiency of Enterprises under the Vietnam General Department of Defence Industry

Studying a number of solutions to improve the business efficiency of enterprises under the Vietnam General Department of Defense Industry (GDDI enterprises). The research sample is the statistics of 22 enterprises under the General Department of Defense Industry in the period from 2016 to 2021. By combining qualitative and quantitative research, the author has proposed a number of solutions to improve the efficiency of the enterprises: (i) effective use of financial leverage in GDDI enterprises, (ii) development of a strategy for loan utilization in accordance with the business strategies of GDDI enterprises, and (iii) perfection of the management apparatus.

How to facilitate in-depth digitalization in enterprises?

ABSTRACT Digitalization is the new engine for enhancing long-term production efficiency in enterprises. However, as a high-investment, high-risk, and long-duration activity, the returns from digitalization are fraught with considerable uncertainty. This paper begins from the perspective of maximizing corporate profits and constructs a static equilibrium analysis framework to explore the digitalization strategies of enterprises under varying degrees of return uncertainty. It is discovered that as the uncertainty of digital investment returns gradually decreases, the optimal strategies for industrial enterprises evolve from ‘not undergoing digitalization’ to ‘undergoing preliminary digitalization’, and finally to ‘undergoing in-depth digitalization’. Based on these findings, this paper proposes corresponding policies to promote in-depth digitalization in enterprises.

Analysis of the Current Marketing Strategies of Micro Small and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines: Towards a Comprehensive Marketing Framework

Analysis of the Current Marketing Strategies of Micro Small and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines: Towards a Comprehensive Marketing Framework

Research of the nature of implementation of environmental innovations as a factor of ensuring competitiveness of hotel hospitality business

<p class="MsoNormal" style="line-height: 120%; mso-pagination: widow-orphan; layout-grid-mode: char; mso-layout-grid-align: none; margin: 12.0pt 0cm 6.0pt 147.4pt;"><span lang="EN-US" style="font-size: 10.0pt; line-height: 120%; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-fareast-language: JA;">In many countries of the world, sustainable tourism is developing rapidly, and therefore the application of innovative environmental technologies is becoming an integral part of the development strategies of hospitality industry enterprises, especially hotel business. This trend promotes the introduction of new management systems based on the principles of sustainable development, including resource-saving technologies. In the work, the existing environmental management tools are analyzed and comparative studies of the essence of the application of “green” innovations are conducted using the example of the hotel business enterprises of the Republic of Azerbaijan and the Russian Federation.</span><span lang="EN-US" style="font-size: 10.0pt; line-height: 120%; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; color: black; mso-themecolor: text1; mso-font-kerning: 0pt;"> </span><span lang="EN-US" style="font-size: 10.0pt; line-height: 120%; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-font-kerning: 0pt; mso-fareast-language: JA;">Studies have shown that the implementation of such innovations and eco-technologies in hotels demonstrates their commitment to environmental responsibility, improves the guest experience, helps save resources and acts as an additional advertising tool. Technological re-equipment and the use of modern materials aimed at reducing the burden on the environment ensure the economic efficiency of hotel business enterprises and increase their competitiveness.</span></p>

Research on the Application Maturity of Enterprises’ Artificial Intelligence Technology Based on the Fuzzy Evaluation Method and Analytic Network Process

The aim of this study was to study the impact of artificial intelligence (AI) on enterprises in terms of strategy, technology, business operations, and organizational management. This study used grounded theory analysis to identify the influencing factors of AI technology application maturity in Chinese enterprises. Taking Chinese film and television enterprises as an example, this study constructed an AI technology application maturity evaluation index system for enterprises based on the analytic network process (ANP) and evaluated the application maturity of AI technology in enterprises in terms of enterprise strategy, technology, business operations, and organizational management. To comprehensively evaluate and empirically analyze the application maturity of enterprise AI technology, this study calculated the index weight based on the ANP, and combined it with the fuzzy comprehensive evaluation method to construct a comprehensive evaluation model. The research results showed that intelligence strategy was the element that was believed to be most affected by the maturity of enterprise AI technology. For technology, intelligence technology and equipment were the elements that were believed to be affected the most. For business operations, smart shooting was the element that was believed to be affected the most. With respect to organizational management, corporate culture was the element that was believed to be most affected. The results showed that the proposed methods for evaluating the application maturity of enterprise AI technology are scientific and effective. The results of this study provide a reference for promoting the application of AI, implementing the intelligence transformation, and enhancing the core competitiveness of enterprises.

The Evolution of Government–Enterprise Strategies of “Expressway + Logistics Distribution”

Currently, China’s expressway revenue and expenditure imbalance problem is serious. The development of an “Expressway Derivative Economy” (EDE) helps address expressway deficits, ensuring the expressway's sustainable operation. The “Expressway + Logistics Distribution” (ELD) mode is a crucial form of the EDE and enhances expressway traffic flow and asset income. However, the cooperation mechanism among stakeholders remains unclear, hindering the widespread promotion of this mode. This study designs two ELD modes and elaborates on their respective advantages. Therefore, a three-party evolutionary game model involving the government, expressway groups, and logistics enterprises is established. Government “land-use-right” grant and tax incentive policies are formulated to explore the cooperation mechanism among stakeholders. The results indicate that both government “land-use-right” grant and tax incentive policies positively influence the positive evolution of the system. However, when the government “land-use-right” grants reach a high level, the willingness of logistics enterprises to choose entry will decrease due to resource crowding. Comparatively, a higher-level “land-use-right” grant policy significantly enhances the role of government tax incentive policy in promoting the positive development of the system. During tight government funding, it is a feasible policy to prioritize expressway groups by providing more tax incentives. The findings provide theoretical guidance for promoting the ELD mode.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

How does market competition affect enterprise cooperative innovation? The moderating role of intellectual property protection and government subsidies

Cooperative innovation is an effective strategy for enterprises to obtain innovation resources and reduce innovation costs. However, existing studies have paid less attention to why and when enterprises choose cooperative innovation strategies. Focusing on market competition as a salient feature of the task environment, this study explores the mechanisms through which it affects cooperative innovation. Using a sample of leading manufacturing enterprises in China between 2010 and 2018, we adopt a negative binomial model to test our hypotheses. The results show that market competition has a U-shaped relationship with cooperative innovation breadth and cooperative innovation depth. And the relationship between market competition and cooperative innovation is moderated by the institutional environment factors. Specifically, the main effect is negatively moderated by intellectual property protection. And government subsidies only have significant moderating effects on the relationship between market competition and cooperative innovation breadth, but no significant moderating effects on the relationship between market competition and cooperative innovation depth. Besides, revealing the aforementioned relationship, this study provides theoretical and practical implications on how to strike a balance between innovation resources acquisition from the external partners and the associated risks of cooperation.

The Relationship among Environmental, Social and Governance (ESG) Factors

As the global economy slows down, enterprise development enters a new stage. In addition to scale expansion, more emphasis is placed on external factors that focus on sustainable development, such as environmental, social and governance (ESG). ESG represents the concept of green economy, emphasizing that enterprises should not develop at the cost of the environment, but should take the initiative to fulfill social responsibilities and protect the rights and interests of stakeholders. In this paper, the comprehensive impact of ESG dimensions on corporate governance is deeply studied. Through the systematic review and analysis of several domestic and international literatures, this paper reveals the key role of strong governance structures in promoting the development and implementation of corporate environmental policies, as well as their central position in enhancing social responsibility and corporate social image. Research shows that good governance can not only improve a company's environmental performance, but also further enhance its financial performance and market competitiveness by improving social interaction and meeting stakeholder needs. This paper emphasizes that the optimization of governance structure is an important strategy for enterprises to achieve sustainable development and increase shareholder

INNOVATIVE STRATEGIES IN RISK MANAGEMENT AND CRISIS RESPONSE IN BUSINESS

The growth and sustainable development of companies depend on their ability to adequately and effectively identify and utilize innovative strategies. The aim of the study is to determine the results of the innovative strategy of international small and medium-sized enterprises (SMEs) in times of economic crisis. The research involved 360 owners and managers of international SMEs in the European Union. The study used tabular and graphical methods, surveys, questionnaires, and correlation and regression analysis. It was found that 82.7% of SMEs improved their production processes, while 62.8% implemented innovations by acquiring new products or equipment. It was established that 82% of enterprises implemented innovative strategies in the commercial or trade sector, 73.2% in the service sector, and 77.7% in other sectors. The models developed in the study contribute to the modern development of the economy since they analyze the relationship between innovative strategies and determinants affecting their successful implementation and implementation. Prospects for further research include analyzing the types of innovative strategies that prevail in the activities of international SMEs, as well as their size and sectors of activity.

Development of the green policy strategies of enterprises: а decent work

This research examines the symbiotic relationship between the creation of green jobs within enterprises, economic growth, and the consequential reduction in CO2 emissions. It delves into the multifaceted advantages derived from integrating sustainable employment practices within businesses, emphasising their substantial contribution to fostering economic prosperity while concurrently mitigating adverse CO2 emissions. The main goals of this article are as follows: to study the experience of developed countries regarding the costs of their sustainable development strategies and the effects that have been achieved; generalise the main tools for ensuring decent work on the example of large companies, evaluate the relationship between reducing nitrogen dioxide emissions and providing green jobs. A comparison of financial instruments for maintaining green workplaces at enterprises in developed countries (USA, Norway, China, Germany, Sweden, and Poland) has been made. CO2 emissions reduction strategies, expenditure, funding, financing, and green jobs by countries have been analyzed. By investing in green initiatives and restructuring operational frameworks to prioritise sustainability, enterprises actively mitigate their carbon footprint, ultimately contributing to a greener and more environmentally conscious business landscape. This comprehensive study explores recent advancements in green job creation and renewable energy development in different countries of the world. The strategies of reducing CO₂ emissions by such companies as IKEA, Google, Unilever, and Tesla show not only positively impact the environment but can also be profitable for their businesses and guarantee decent work for their employees.

Strategic planning: attracting investments in agro-industrial enterprises

Since agriculture is an important sector of the Russian economy, the problem of lack of capital in this industry is still relevant. The article shows that the effective functioning of agricultural enterprises in modern conditions of a dynamic and rapidly changing business environment in the long term depends on the development of new and more advanced approaches to investment planning. The problem of the study is related to the absence or imperfection of strategic management of investment policy at many enterprises in the agricultural sector, which leads to their difficult financial situation, slows down their development and reduces competitiveness. The main purpose of the presented research is to form proposals for improving the strategic planning model by developing and implementing investment strategies of enterprises of the agro-industrial complex (hereinafter referred to as AIC). In the course of the study, a review of domestic and foreign literature has been conducted reflecting the issues of the investment planning. Within the framework of the modern approach to the problem, the following research methods are used in the article: literature analysis, classification, comparative analysis, description, observation, and statistical method. Special attention in the methodology is paid to the digital transformation of the investment activity of the AIC in Russia and the world. The author substantiates that the modern strategy of attracting investments in the AIC enterprises should radically differ from previous approaches and be implemented with consideration to the development of the information technology market. It is necessary that this approach facilitates the transition of the Russian AIC to the formats of “Agriculture 4.0” and “Agriculture 5.0”.

Трансформація стратегії управління змінами конкурентоорієнтованого підприємства шляхом розвитку ефективної диджиталізації в умовах безпекових загроз

The article examines the transformation of the change management strategy of a competitive enterprise by developing effective digitalization in the face of security threats. In the modern world, business operations are increasingly dependent on digital technologies, and enterprises face significant challenges in the face of instability and security threats, including cyber and physical risks. Digital transformation allows you to adapt faster to market changes, increases the competitiveness and flexibility of the company, helps optimize processes, and provides better information protection. Implementing digitalization in the change management strategy helps enterprises respond faster to external threats and be more resilient to potential risks. Developing an effective digital strategy, which involves innovative approaches to collecting, analyzing, and managing data, provides the ability to make quick decisions and be flexible in times of crisis. Also, such an approach helps to improve internal communications, ensure business continuity, and increase productivity. The prospects for studying the transformation of the change management strategy of a competitive enterprise through the development of digitalization in the context of security threats are significant for ensuring stability, efficiency, and long-term development of the business. The study of innovative approaches to digital security opens opportunities for creating new data protection mechanisms that ensure the enterprise’s resilience to various threats. Such transformation involves adapting management strategies to unstable conditions and expanding the enterprise’s capabilities for timely adaptation to external changes. Research in this area provides the basis for the development of artificial intelligence and machine learning, which can significantly increase the efficiency of decision-making and data analysis processes, especially in crisis situations. The development of digitalization also contributes to the optimization of internal communication processes, which, in turn, accelerates the response to market changes and improves the coordination of actions at all levels of management. Deepening research in digital transformation helps to understand the impact of digital technologies on competitiveness, creating the prerequisites for developing innovative approaches to working with customers and strengthening the company’s position in the market. The development of digital technologies in crisis management is becoming essential to ensuring business continuity, which is especially relevant in aggravating security threats. Thus, the prospects of this research cover a wide range of areas, including increasing resilience, speed of adaptation, operational efficiency, and competitiveness of the enterprise, turning digital tools into a decisive factor in supporting sustainable growth in the modern business environment. Keywords: transformations, strategy, management, organization of activities, change management, digital-oriented enterprise, enterprise development, security threats, competitiveness, efficiency

Роль соціально відповідального маркетингу в забезпеченні стратегічного розвитку підприємства

In the contemporary business landscape, integrating socially responsible marketing into enterprise strategies is increasingly recognized as a critical factor for sustainable development. This article delves into the essential role that socially responsible marketing plays in ensuring the strategic development of an enterprise, highlighting its impact on long-term viability and competitiveness. Socially responsible marketing involves incorporating ethical, social, and environmental considerations into marketing practices, fostering a more holistic approach to business development. As consumers become more conscious of the ethical implications of their purchasing decisions, enterprises that prioritize socially responsible marketing are better positioned to build trust, customer retention, and a more substantial market presence. Furthermore, the article explores the role of SRM in driving the strategic development of enterprises. By emphasizing sustainability and social responsibility, businesses are encouraged to develop new products and processes that minimize environmental impact and address societal needs. Moreover, socially responsible marketing fosters strong relationships with stakeholders, including investors, communities, and regulatory bodies. Transparent communication and genuine efforts to address social and environmental issues help build stakeholder trust and support, which are crucial for long-term strategic sustainability. This positive stakeholder engagement also mitigates risks and enhances the enterprise’s ability to navigate complex environments. In conclusion, integrating socially responsible marketing into the strategic development of an enterprise is not merely a trend but a fundamental component of modern business practice. Socially responsible marketing supports the sustainable development of an enterprise by aligning economic, social, and environmental goals, thereby creating a competitive advantage and ensuring long-term success. As businesses continue to evolve in response to global challenges, the adoption of socially responsible marketing will be essential for maintaining relevance and achieving strategic objectives. Keywords: enterprise development, strategic development, sustainable development of an enterprise, development strategy, strategic sustainability, social responsibility, socially responsible marketing, enterprise.

Strategies of electricity enterprises and urban parks cooperatively investing in electric vehicle charging stations

Cities are increasingly pursuing sustainable development. To this end, we constructed two game models of cooperation between the electricity enterprise and the urban park manager to invest in charging stations (CSs) of energy vehicles (EVs). Model A involves revenue sharing between these entities, while Model B assumes that the electricity enterprise pays site leasing fees to the urban park manager. The CS investment capacity constraint is also considered. Based on the equilibrium solution of the models, we draw the following conclusions. Firstly, when the CS investment capacity constraint is small, the CS investment amount is equal under both models, while the leasing model provides a higher charging price and lower electricity demand for CS. Secondly, when the CS investment capacity constraint is moderate, the CS investment amount under the leasing model and the charging price are higher. The electricity demand for CS is mainly affected by the revenue sharing ratio. Thirdly, when the CS investment capacity constraint is high, the CS investment amount is affected by the finding cost of CS and the charging price changes accordingly with the electricity demand for CS. Finally, a decrease in the finding cost of CS does not necessarily lead to greater investment in CSs.