Strategic Partnership Research Articles

Modeling inter-organizational business process governance in the age of collaborative networks

Collaborative networks require inter-organizational business process governance (IO-BPG) mechanisms to define ownership over shared resources and activities, accountability over operations, inter-organizational roles and responsibilities, and strategic partner alignment. We developed an IO-BPG modeling approach aiming to incorporate (1) IT governance activities (e.g., IT performance measurement), (2) data governance activities (e.g., data strategy management), and (3) “shadow” parallel governance-related operations. Resulting from a design science research project, our contributions include the building blocks (domain attributes, ontology, and requirements) of a novel BPMN extension, its demonstration in logistics operations, its evaluation, and design principles to guide IO-BPG modeling. Suggestions for the development and evaluation of future BPMN extensions are also highlighted based on the lessons learned in this project. For practitioners, our contribution can improve accountability reports over data assets and operations, identify dataset ownership, assist in the coordination of governance activities in networked businesses, and comply with regulations and strategic partnership agreements.

Nigeria-Türkiye Relations: A Multifaceted Partnership in the 21st Century

This analysis examines the partnership between Nigeria and Türkiye, two nations with substantial diplomatic relations since 1960, though their historical ties go back much further. Their relationship appearscrucial in the transformation of both nations.This analysisconsiders the main aspects of their cooperation and the implications of this partnership for the future. Considering the economic cooperation, their joint strategic partnerships have promoted bilateral trade. Türkiye’s increasing economic presence in Nigeria seems linked to its strategic aim to become a key development partner in Africa. Another critical dimension is the defense cooperation, with Türkiye as an important security partner. Military and technological assistance along with training in response to the security challenges Nigeria faces highlights Türkiye’s strategic significance. The humanitarian and socio-cultural aspects facilitate their relationship development further. Turkish education initiatives and humanitarian endeavors strengthen ties and support Türkiye’s foreign policy aimed at ensuring stability and growth in Africa. With some trade imbalances and possible overreliance on Turkish military technologies, the countries have to develop an effective strategy to address the challenges and ensure a viable presence in the current multipolar world.

Indirect corporate political strategy in cross-border acquisitions: influence of political affinity on target-dependent firm lobbying

Purpose To mitigate the impact of legitimacy concerns, firms often depend on strategic partnerships that enable them to navigate both complex political landscapes and regulatory environments. In this paper, the authors expand research into the dynamics of indirect and collective forms of corporate political activities (CPA), particularly focusing on multinational enterprises (MNEs) originating from countries with low political affinity with the host country and its allies. Design/methodology/approach Using a sample consisting of 2,173 friendly acquisitions in the USA made by 1,612 foreign acquirers originating from 66 countries, the authors used Tobit regression analysis to test the direct and moderating hypotheses. Findings The empirical evidence shows that acquiring MNEs grappling with heightened legitimacy issues due to low political affinity between the involved countries are more inclined to leverage target firms for effective lobbying resources. This tendency is amplified when the multilateral political affinity between the home and the host country's allies is also considered. Originality/value The evolving nature of global politics and the increasing scrutiny of corporate-political interactions necessitate a deeper understanding of indirect CPA strategies. The findings of this research shed light on how bilateral and multilateral political relations affect MNEs’ corporate political activities, specifically in the form of indirect, collective lobbying.

Hydrocarbon trade deflection and supply‑chain trade restructuring under sanctions imposed during theRussia–Ukraine conflict

In response to international sanctions, Russia has restructured its hydrocarbon commerce through trade deflection, redirecting exports from sanctioning to non-sanctioning countries. Theresearch aimed to analyze hydrocarbon trade deflection under theRussia–Ukraine conflict within thecontext of theChina–Russia Strategic Partnership and BRICS, and to assess therestructuring of Russia’s crude oil and natural gas supply chains from 2020 to 2023. Two questions were addressed: Whether trade deflection shifted towards non-sanctioning countries, including China and other BRICS countries; whether Russia’s oil and gas supply chains were restructured towards these regions? Design incorporates themethod developed by theauthor which generates and utilizes an integrated database of Bill of Lading and export data to analyze supply-chain trade restructuring, identifying specific shifts in trade flows by product, country, and enterprises. Findings reflected that after sanctions were imposed in early 2022, Russian hydrocarbon exports to sanctioning countries declined sharply, while exports to non-sanctioning countries, particularly China and India, increased significantly. Findings demonstrate theeffectiveness of trade deflection as a strategic response to sanctions. This strategy has mitigated theadverse impacts on Russian oil and gas industry, with significant increases in exports to China and India. TheComprehensive Strategic Partnership with China has helped secure a substantial market for Russian crude oil and increased China’s energy security. This study enhances understanding of trade deflection mechanisms and provides a framework for analyzing theinterplay between international trade, geopolitical strategies, and economic resilience. Geopolitical alliances and trade partnerships have ensured ­resilience and continuity in global trade. This shift indicates strategic diversification towards Asian markets and increased Central Asian involvement. BRICS engagement has provided Russia with a platform to advocate for energy security and challenge Western dominance in global energy governance. Future research should explore other supply-chain components and analyze trade within theBRICS+ group and Russia–China bilateral trade.

Standardization through education of molecular pathology: a spotlight on the European Masters in Molecular Pathology.

Despite advancements in precision medicine, many cancer patients globally, particularly those in resource-constrained environments, face significant challenges in accessing high-quality molecular testing and targeted therapies. The considerable heterogeneity in molecular testing highlights the urgent need to harmonize practices across Europe and beyond, establishing a more standardized and consistent approach in MP laboratories. Professionals, especially molecular pathologists, must move beyond traditional education to cope with this heterogeneity. This perspective addresses critical issues in molecular pathology (MP), such as limited access to high-quality molecular testing, leading to disparities in cancer treatment, and the consequences of inconsistent practices. Recognizing the necessity for a standardized framework for education to address these issues, educational programs play a pivotal role in updating professionals' skills to achieve standardization in MP. European experts from the Steering Committee, the Pathology Section of the European Union of Medical Specialists, and the European Society of Pathology have proposed creating a comprehensive Master's degree program called the "European Masters in Molecular Pathology" (EMMP). This program emerges as a strategic response to the demand for a specialized and standardized framework for education in MP, catering to professionals who concurrently work and study. The program's design aligns with evidence-based education methods, ensuring effective learning and engagement while integrating computational pathology to analyze complex molecular data, enhance diagnostic accuracy, and improve treatment outcomes. EMMP's structured curriculum, strategic partnerships, and regular updates underscore its significance in standardizing MP practices. Exploring future developments, this perspective delves into technology integration and interdisciplinary collaboration, anticipating ongoing advances and harmonization. Challenges and future directions in MP education are discussed, emphasizing the necessity for dynamic curriculum updates, seamless technology integration, and interdisciplinary cooperation. This perspective underscores EMMP's pivotal role in preparing pathologists for this dynamic field, advocating continuous advancements in education and training to uphold excellence in MP practices and maintain the highest patient care standards.

SIEMES DIGITAL TRANSFORMATION CASE STUDY TOWARDS ORGANIZATIONAL SCALE AND SUCCESS IN ELECTRICAL ENGINEERING INDUSTRY”

This study investigates a range of scaling strategies for electrical engineering firms, with a focus on various crucial aspects such as internal innovation, strategic regional expansion, geographical proximity, and collaborative partnerships. Internal innovation is highlighted as a key driver of growth, as it allows firms to develop new technologies and processes that can differentiate them from competitors. Strategic regional expansion is discussed as a means to tap into new markets and leverage local opportunities, while geographical proximity is examined for its impact on operational efficiency and customer relationships. Collaborative partnerships are also emphasized for their role in enhancing capabilities and driving mutual benefits. The case study of Siemens AG serves as a prominent example, showcasing how digital technologies like the Internet of Things (IoT), artificial intelligence (AI), and cloud computing have significantly transformed their approach to scaling. Siemens AG's experience underscores how these technologies can support internal innovation, streamline regional expansion efforts, overcome geographical barriers, and foster effective collaborations. The article proposes a detailed framework in which digital transformation is central to driving these strategies. It argues that digital technologies are not just enablers but essential components that fuel innovation across various domains. Additionally, digital transformation is posited as a critical factor in facilitating smoother and more effective expansion into new regions, bridging geographical gaps that can otherwise impede growth, and enhancing collaborative efforts both within and outside the organization. By integrating these elements, businesses can achieve sustainable growth and maintain a competitive edge in an ever-evolving and challenging market landscape.is considered near the evaluation of efficiency of management an enterprise. Evaluation technology is realized on the basis of comparison of financial indexes, in particular to the analysis of indexes of profitability and analysis of business activity

Socialization on the Role of Islamic Banking in Encouraging the Progress and Development of MSMEs

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing significantly to economic growth, employment, and poverty alleviation. However, limited access to financing sources that suit their needs is a significant obstacle for MSMEs in developing their businesses. This research explores the role of Islamic banking as an alternative solution in supporting the development of MSMEs. Through community service activities at SMA 1 Sidue, we delivered material on Islamic banking and developing MSMEs to 100 student participants. An interactive lecture method was used to improve understanding, followed by a discussion session to encourage active participation of the participants. The evaluation results showed an increase in students' understanding of Islamic banking, including financing products that comply with Sharia principles and the challenges and opportunities faced by MSMEs. This activity is expected to educate MSME players on the benefits of Islamic banking and strengthen their capacity to access more ethical financing. Thus, Islamic banking can be a strategic partner for MSMEs, assisting them in sustainable business growth and development.

Understanding after-market service channel selection for complex product-services supply chains: A game-theoretical approach

Today, cooperation between an OEM (Original Equipment Manufacturer) of Complex Products and Systems (CoPS) and her multiple Key Component Suppliers (KCSs) is characterized by a strategic partnership where long-term benefits are sought for both parties. Since CoPS after-market service can be provided by the KCS, the OEM, or an MRO (Maintenance, Repair, and Overhaul) party, different after-market service channels can be established. In this paper, we model each of these channels using game theory, compare their main features, and discuss the selection of the optimal after-market service channel. We show that the duration of the after-market service is not influenced by the service channel if the service cost remains constant. If the after-market service costs are equal for all parties, each party would prefer the other to perform the service. In the case of different costs, both the cost of the service and potential market size have the same effect on the OEM’s preference for the after-market service channel as on the CoPS ordered quantities. Furthermore, OEM and KCS after-market service channel preferences depend on market size, and “win-win” situations are discussed for the different channels, along with their impact on the long-term stability of the strategic partnership between KCS and OEM. Finally, a sensitivity analysis is carried out to examine the impact of several key parameters. The results presented in the paper serve to deepen the understanding of complex product-service systems and offer a number of managerial insights to select an appropriate after-market service channel for KCSs.

In focus: Engaging Black and African American women in oncology supportive care interventions.

54 Background: For individuals navigating cancer, unaddressed psychosocial needs can adversely impact quality of life, treatment adherence, and healthcare expenditures. It is recognized that African American cancer survivors are more likely to experience distress, yet they are underrepresented in studies that evaluate interventions. Mind Over Matter (MOM) is a five-week psychoeducational program aimed at bolstering emotional coping skills. A previous study among predominantly White female-identifying breast cancer survivors revealed improvements from pre to post-MOM for anxiety, depression, and physical symptom severity and interference; no data exists for women who identify as Black and/or African American. This presentation will illustrate the strategies and processes implemented to recruit, consent, and retain Black and African American cancer survivors to test the feasibility and acceptability of MOM. Methods: In forming the research team, the diversity in institutions, experience, racial and cultural identities, and professional perspectives were prioritized. As a result of this process, team members were social workers and psychologists, one was at an HBCU institution, and another was a patient advocate from the Black community who was hired and trained enabling full participation in the research process. To improve access all aspects of the study were available online and the intervention was offered virtually in the evening to support participants' availability. Efforts were made to build relationships with non-profit organizations, then disseminating the study through emails, healthcare systems, and social media. Results: During the 3-month recruitment period, 79 individuals expressed interest in the study via email and the study website. Of these, 40 participants (50.6%) enrolled in the study, surpassing the goal of 27. Half of the enrolled survivors learned about the study through community, medical, and academic organizations, while 20% and 10% were referred via the home health system and social media, respectively. 17.5% were referred from unspecified sources. Conclusions: Through robust team development, strategic community partnerships, using a study design that addressed common barriers (e.g., program hours and delivery method, tech orientation, incentives) and a high touch approach, this study successfully enrolled half of the Black and African American female-identified cancer survivors who expressed interest in this mixed-methods study. Clinical trial information: NCT06168825 .

The impact of technological cooperation on Russian-Chinese relations: prospects and challenges

The study of technological cooperation between Russia and China is an in-depth analysis of the interrelationships that have developed between the two countries in the field of science and technology. The focus is on ongoing projects and initiatives, such as joint research, which play a key role in the development of both States. The influence of the international situation on these relations is considered as global changes and economic sanctions against Russia can affect the dynamics of cooperation with China. The study also analyzes the challenges that may arise in the development of these ties, including issues of intellectual property and competitiveness in the international arena. An important place is occupied by studying the role of technological exchange in strengthening the strategic partnership between the two countries, as well as its possible geopolitical consequences, such as strengthening the positions of both countries on the world stage, reducing dependence on Western technologies and influencing global supply chains. The study highlights the importance of technology cooperation as a tool to achieve a sustainable and secure future for Russia and China in a changing world order. The article uses methods of qualitative analysis based on data from scientific publications and reports. An important place is given to the interdisciplinary approach, which includes elements of system analysis, economic theory, international relations and political science. The methods used help to investigate the influence of technological factors on the dynamics of Russian-Chinese relations and assess their long-term prospects. Technological cooperation between Russia and China demonstrates great significant potential, despite the existing challenges. The study highlights the impact of political, economic and technological factors, as well as risks such as political instability and cyber threats. Deepening high-tech collaboration opens up new horizons for both countries, allowing knowledge sharing in strategically important sectors such as artificial intelligence and 5G. This study makes an innovative contribution, emphasizing the need to integrate technology and policy solutions. Technological cooperation also contributes to strengthening geopolitical cooperation in the face of sanctions pressure and instability. To achieve long-term success, it is important to develop stable cooperation mechanisms, minimize risks and ensure stability based on trust and joint strategies.

Designing for Resilience: Principles for Building Organizational Adaptability

Organizational disruptions from events like the COVID-19 pandemic have demonstrated the importance of resilience - an organization's ability to anticipate risks, maintain core functions during crises, and adapt successfully. This article outlines eight design principles that research indicates can help build resilience into an organization's structures, systems, culture and operations. Drawing from literature in fields like organizational development, crisis leadership and strategic management, the principles focus on distributing leadership and information sharing; promoting flexible, modular designs; ensuring redundancy of critical resources; cultivating a learning culture; maintaining flexible funding and resources; conducting scenario planning and training; fostering strategic partnerships; and taking an adaptive approach to goals. The principles are grounded in academic research but presented through the lens of a practitioner's consulting experience. The article also discusses practical strategies for applying the resilience design framework to assess risks, strengthen crisis response capabilities, and nurture continuous organizational learning and adaptation.

Collaborative Strategies For Promoting Economic Empowerment

This article explores the role of strategic partnerships in ensuring economic empowerment, particularly within underserved communities and small businesses in the U.S. It explains the importance of collaboration among financial institutions, community organizations, and government agencies as a means to promote financial inclusion and stimulate economic development. Through the analysis of successful case studies, such as the Community Reinvestment Act (CRA) and Financial Empowerment Centers (FECs), the article identifies core components essential for building effective partnerships, including shared goals, trust, clear roles, and strong monitoring frameworks. It offers a comprehensive roadmap for developing and implementing collaborative programs that emphasize the importance of needs assessment, securing resources, and measuring impact. The article studies the indispensable nature of these partnerships in overcoming systemic barriers and driving sustainable economic empowerment. Finally, it calls for ongoing research and innovation in partnership models to adapt to evolving challenges and opportunities in the financial inclusion platform.

Commercial determinants of health and cancer prevention in South Africa

Aim Commercial determinants, encompassing marketing strategies, corporate social responsibility, and lobbying, significantly contribute to avoidable cancer deaths globally. In South Africa, 30-50% of cancers are preventable, but SA focuses mainly on tobacco control, ignoring major causes of cancer such as alcohol, obesity, and ultra-processed foods. This paper highlights the role of these commercial determinants in contributing to cancer in SA. It outlines strategies and barriers in addressing these determinants. Approach While conventional approaches focus on individual responsibility relating to risk factors like tobacco, alcohol, and unhealthy diets, the role of industries in promoting these risk factors remains inadequately addressed. The paper explores the marketing and non-marketing methods employed by industries, such as tobacco, alcohol, and ultra-processed products, to maximise profits while neglecting public health consequences. Findings The article sheds light on industry tactics, including strategic partnerships, sponsorship, and diversionary narratives during crises, aimed at safeguarding profits. It emphasises the less-explored realm of non-marketing strategies, such as political lobbying, industry-funded research, and the ‘revolving door’ phenomenon where industry insiders become policymakers. Conclusions The article advocates for a paradigm shift in cancer prevention policies, urging the government to implement a comprehensive suite of measures that include increased taxation on harmful products, strict restrictions on marketing, enhanced product labelling, and eliminating conflict of interest in health research and policies. Addressing the commercial determinants necessitates not only recognising their impact but also adopting a multi-level governance approach that prioritises public health over corporate profits. The paper concludes by emphasising the urgency of recognising the links between alcohol, food regulation, and cancer prevention. The overarching goal is to shift power relations, fostering governance for the collective good and ensuring equitable access to preventive measures, especially for vulnerable populations.

The Changing Dynamics of China's Threat Perception toward India: A Shift from Asymmetry to Symmetry?

executive summary: This article studies Chinese literature on China's threat perception of India and argues that the threat perception between the two rising powers is growing more symmetric in the current dynamics of international politics. main argument The India-China relationship has major implications for how world politics are shaped, yet how China perceives a sense of threat from India is an understudied phenomenon. Whereas most literature on this relationship has observed an asymmetric threat perception between the two states, with India identifying a greater threat from China than the other way around, the dynamics of international politics are causing China to become more cautious about its security and take notice of a greater threat coming from India. As a result, the level of threat perception is becoming more balanced. This shift in perception will have major implications for the overall dynamics of bilateral relations and make the relationship more confrontational and conflictual. policy implications • India's fast-growing economy, demographic dividend, geographic position, and growing strategic partnerships have made it a more confident and assertive foreign policy actor. Chinese scholars have taken note of these changes. • India's assertive border policy and partnership with the U.S. pose a growing challenge to China's power. This will make Beijing wary about actions that it previously overlooked due the asymmetry in the relationship. At the same time, because for India any Chinese action is presumed as threatening, China's growing wariness will further enhance India's threat perception. This emerging dynamic could instigate a spiral of competition. • Confrontation in Sino-Indian relations will further strengthen U.S.-Indian relations and move India closer to the U.S. camp. • With both India and China being rising powers, their relationship will have major geopolitical implications for how the Asian century will play out.

Becoming a True Partner: How HR Leaders Can Earn a Seat at the Leadership Table

As the role of the chief human resources officer continues to evolve, gaining full acceptance as a peer and strategic partner to other C-suite executives remains a challenge for many HR leaders. This article outlines proven strategies for HR to earn a respected seat at the leadership table. Through analyzing academic research and real-world company examples, key recommendations are provided. HR must demonstrate strategic alignment by directly linking people initiatives to overall business goals. Equally important is providing insightful counsel on ambiguous issues through empathetic listening and probing questions. Effective communication and influence skills are also essential to bring others along on strategic changes. Supplementing internal expertise, cultivating external thought leadership through industry events and publications enhances broader credibility. When HR executives successfully operationalize these strategies, they authentically position their function as a driving force behind organizational success while also proving their worth among senior peers. The brief aims to equip aspiring CHROs with actionable guidance for positioning HR as a trusted advisor.

Seven Critical Attributes for Selecting an NDC API Partner in the Airline Industry

This article examines seven critical attributes that airlines should consider when selecting an NDC API partner for enhancing their distribution capabilities. These attributes include technical skill, airline industry knowledge, project management experience, travel industry market knowledge, quality and operational excellence, NDC certification, and futureproofing capabilities. By evaluating potential partners based on these criteria, airlines can ensure successful NDC implementation and establish strategic distribution partnerships. The article provides insights into each attribute, highlighting their importance in the context of the evolving airline distribution landscape and the challenges associated with NDC adoption. It emphasizes the significance of choosing the right partner to navigate the complexities of modern distribution, optimize offer management, and ultimately deliver superior value to customers

Adaptive strategies for investor-state arbitration: A framework for emerging economies to safeguard national interests and attract investment

In the realm of international investment, Investor-State Arbitration (ISA) plays a crucial role in resolving disputes between investors and states. Emerging economies often face unique challenges in this context, balancing the need to attract foreign investment with the imperative to safeguard national interests. This review presents a framework for adaptive strategies designed to help emerging economies navigate the complexities of ISA while optimizing both investment attraction and national protection. The framework emphasizes a dual approach: enhancing the attractiveness of a country for foreign investors and fortifying mechanisms to protect national interests. Key components of the framework include the development of robust legal and regulatory environments that align with international standards while accommodating national priorities, and the adoption of transparent and equitable dispute resolution processes. The framework advocates for the integration of tailored dispute resolution clauses in investment treaties that consider the specific needs and vulnerabilities of emerging economies. Additionally, it recommends the establishment of dedicated institutions and expertise to manage ISA effectively, ensuring that states are well-prepared to address and resolve disputes. Emphasis is placed on proactive engagement in treaty negotiations, leveraging strategic partnerships, and fostering dialogue with investors to create a balanced and mutually beneficial investment climate. The review also highlights the importance of continuous review and adaptation of legal frameworks to respond to evolving global standards and investment trends. By implementing these adaptive strategies, emerging economies can enhance their attractiveness as investment destinations while safeguarding their sovereignty and national interests. The proposed framework provides a comprehensive approach to managing ISA, balancing the imperative of attracting investment with the need to protect national resources and regulatory autonomy.

The Strategic Importance of China-Pakistan Economic Corridor (CPEC) and Its Impact on Strategic Stability in South Asia

China intends to spend about $62 billion on the China-Pakistan Economic Corridor (CPEC) in the coming years as a part of the broader Belt and Road Initiative (BRI). CPEC has both geoeconomic and geostrategic implications. This is a game changer for China globally as it wants to reach the Middle East, Europe, and Africa for trade and energy supplies via a shorter and alternate route. However, for Pakistan, this project not only helps in its economic development but also ensures its security against India. This study aims to examine India’s reaction to Chinese investment in the region and its impact on strategic stability in South Asia. India fears encirclement of its territory because of China’s presence in Pakistan, the Indian Ocean, and Myanmar. At the same time, the US is concerned that China is trying to revise the status quo in which the US sits at the apex. At this moment, the interests of the US and India seem to align, and they have already entered a strategic partnership. This study is qualitative in nature and relies on primary as well as secondary data available on CPEC and strategic stability. South Asia is becoming relevant to great powers’ politics. China’s investment in Pakistan will deter India from attacking Pakistan, and India will be helped by the US to prevent China from becoming a regional hegemon.

An in-Depth Analysis of Internal Capabilities and Competitive Strategies in South-South Nigeria

In the ever-changing business environment of South-South Nigeria, it was crucial to comprehend internal capabilities and competitive tactics to achieve continuous development and success. This study aimed to fill the knowledge gap by thoroughly examining the internal capabilities and competitive strategies designed to suit south-south Nigeria’s distinctive socio-economic conditions. Utilising current theoretical frameworks and empirical data, this research assessed the internal capabilities of businesses, analysed their competitive tactics, and investigated the variables that influence the strategic environment in the area. The research methodology included surveys and documented analysis. The results uncover notable obstacles in infrastructure, financial availability, and technology implementation, which affect companies’ internal capabilities. Notwithstanding these challenges, companies exhibit perseverance and ingenuity in their competitive approaches, such as distinguishing their products, achieving cost leadership, expanding into new markets, and forming strategic partnerships. The relationship between a company’s internal capabilities and its competitive strategies highlights the significance of investing in human resources, infrastructure, and technology to improve competitiveness. The report suggests that to fully realise the potential of South-South Nigeria and promote sustainable economic growth, it was recommended to implement comprehensive development plans that prioritise investments in infrastructure, skills development, technology, and strategic alliances. Keywords: Internal capacities, Competitive tactics, Strategic environment, Infrastructure, People resources

EDUCATIONAL PROGRAMMES OF MICROQUALIFICATIONS AS AN EFFECTIVE TOOL FOR IMPLEMENTING THE PRINCIPLE OF CONTINUITY OF EDUCATION IN THE PROFESSIONAL ACTIVITY OF A MODERN UNIVERSITY TEACHER

The article analyses the introduction of educational programmes of microqualifications as an effective tool for implementing the principle of continuing education in the professional activities of university teachers. Special attention is paid to how microqualifications contribute to the development of competences and adaptation of teachers to the changing requirements of the educational environment. Examples of their use in the practice of higher education institutions are presented, and the impact on improving the quality of teaching and competitiveness of staff is assessed. The relevance of the study is conditioned by rapid changes and new challenges faced by the system of higher education in Kazakhstan. In the conditions of reforming the educational system of the country and the growth of international competition, the integration of microqualification programmes as a strategic approach to the continuous professional development of teachers is of particular importance. The aim of the study is to identify the key challenges and prospects for the development of microqualifications based on the analysis of global and regional educational trends. The paper uses the methods of strategic analysis, as well as comparative-historical approach, which allowed to identify opportunities and threats affecting the development of this system in Kazakhstan. Special attention is paid to the strengths and weaknesses of educational programmes, as well as their compliance with modern standards. As a result of the study, recommendations for successful integration of microqualifications into the strategies of HEIs are proposed. Special attention is paid to the creation of strategic partnerships, continuous monitoring of changes in the educational environment and ensuring the high quality of programmes in accordance with international standards. Prospects for the development of microqualifications in Kazakhstan include the development of supra-subject competences and a balance between digital and traditional teaching methods to meet the needs of the target audience and ensure professional development of teachers.