Abstract
This article examines seven critical attributes that airlines should consider when selecting an NDC API partner for enhancing their distribution capabilities. These attributes include technical skill, airline industry knowledge, project management experience, travel industry market knowledge, quality and operational excellence, NDC certification, and futureproofing capabilities. By evaluating potential partners based on these criteria, airlines can ensure successful NDC implementation and establish strategic distribution partnerships. The article provides insights into each attribute, highlighting their importance in the context of the evolving airline distribution landscape and the challenges associated with NDC adoption. It emphasizes the significance of choosing the right partner to navigate the complexities of modern distribution, optimize offer management, and ultimately deliver superior value to customers
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