Strategic Management Of Company Research Articles

The Importance of Digital Marketing Integration in Strategic Management Planning

This study discusses the importance of digital marketing integration in the company's strategic management plan. Digital marketing has become a key factor in achieving business goals in the increasingly interconnected digital era. The formulated problems include understanding of digital marketing and its integration benefits, challenges in adopting digital marketing, and the role of technology and data analysis in supporting digital marketing integration and accurately measuring campaign effectiveness. In the context of understanding digital marketing, this research outlines the definition and role of digital marketing in the overall marketing strategy. Digital marketing integration opens opportunities to target markets more precisely, enhance customer engagement, and optimize customer experiences. Challenges include technical constraints, changes in organizational culture, and a lack of understanding of digital technology. To overcome these challenges, companies need to invest in resources, gain support from top management levels, and prioritize a data-driven approach in decision-making. The role of technology and data analysis is pivotal in supporting digital marketing integration. Companies should leverage data analytics technology and marketing automation to understand customer behavior, identify market trends, and deliver relevant messages automatically. Data analysis also aids in measuring campaign performance and calculating ROI, enabling companies to allocate marketing budgets effectively. In conclusion, digital marketing integration is not just a choice but a necessity for companies to remain relevant and competitive in an increasingly digital business era. By confronting challenges and optimizing the role of technology, companies can achieve competitive advantage, enhance marketing efficiency, and attain long-term success. A data-driven approach and the utilization of data analysis technology will be key for companies to achieve desired business goals.

Analysis of the implementation of business ethics and strategic management in companies in Indonesia

The purpose of this study is to analyze the implementation of business ethics and strategic management in companies in Indonesia. The method used in this study is a descriptive method with a qualitative approach. Data collection techniques use documentation techniques. Data analysis is inductive / qualitative and the results of qualitative research emphasize meaning rather than generalization, namely triangulation (combined) techniques. The results of the study found that the analysis of the implementation of business ethics and strategic management in companies in Indonesia confirms that business ethics is a very important aspect for the survival of the company. Companies that apply business ethics well can build trust from colleagues, the community, and customers, which is an important capital to maintain business continuity. Therefore, companies have a responsibility to maintain and improve standards of business ethics to achieve sustainable growth. On the strategic management side, its role is also very important in achieving the company's long-term goals, adapting to changes in the business environment, and directing human resources. By implementing good business ethics and effective strategic management, companies in Indonesia can better face business challenges and contribute to sustainable economic growth.

Analysis of the Dynamics of the Development of High-Tech Areas for the Formation of Strategic Priorities of Company Management

The relevance of this research is due to the rapid development of high-tech trends in the modern world. Innovations such as artificial intelligence, the Internet of Things and 5G networks are being implemented in many industries, changing business processes and creating new opportunities. These changes have a significant impact on the strategic management of companies. Therefore, the analysis of the dynamics of the development of high-tech areas and the formulation of strategic priorities are becoming important aspects of company management.The purpose of the study is to analyse and identify the main trends in the development of high-tech areas.Objectives: to analyse the current state of high-tech areas in different countries; to identify key factors and factors affecting the development of high-tech areas, such as innovation, competition, regulation; to consider the impact of high-tech areas on the strategic management of companies.Methodology. The methods of patent activity analysis, comparative analysis and content analysis and others were used in the research process.Results. High-tech areas are booming, as evidenced by data on projected investment and patent activity. Emerging partnerships between academia and industry in the field of artificial intelligence demonstrate the desire of businesses for joint research and development. Legal regulations, insufficiently skilled labour force are becoming a barrier to further adoption and use of digital technologies by companies. Currently, there is no consensus on a unified security system for the technologies under consideration.Conclusions. Companies must integrate 5G, artificial intelligence and the Internet of Things into strategic priorities, taking into account aspects of cybersecurity and data privacy. To effectively overcome the consequences of the technological revolution, companies need to develop a clear strategy and apply flexible management methods.

The Role of Market Orientation in Mediating the Effect of Internal Marketing on the Organizational Performance of the 'Pabrik Kata-Kata Joger ' During the Covid-19 Pandemic

The prolonged Covid-19 pandemic has forced many companies, whether they like it or not, to make various changes (innovations) to the company's strategic management. Internal marketing provides many benefits in achieving marketing success because it is more integrative and sustainable. Market orientation is a corporate culture that can lead to increased marketing performance and retain customers with the aim of creating greater value for customers through efforts to collect information about customer needs. The purpose of this study is to find out and analyze how the role market orientation mediates influence internal marketing and organizational performance at the Pabrik Kata-Kata Joger. The research location is the Pabrik Kata-Kata Joger which is located on Jln. Raya Kuta (without number), Kuta, Bali. The method of determining the sample using non probability sampling namely method purposive sampling. The sample of this research is the respondent who joined the Joger family for at least 2 years with a total sample of 130 respondents. The data analysis technique used is analysis Partial Least Square (PLS) with the settlement method Structural Equation Modeling (SEM). The research results show that internal marketing has a positive and significant effect on organizational performance at the Pabrik Kata-Kata Joger. Internal marketing has a positive and significant effect on market orientation at the Pabrik Kata-Kata Joger. Market orientation positive and significant effect on organizational performance at the Pabrik Kata-Kata Joger. Internal marketing indirectly has a positive effect on organizational performance through market orientation at the Pabrik Kata-Kata Joger.

Modeling the Readiness Measurement for Enterprise Resource Planning System Implementation Success

In the digital era, companies are required to optimize technological innovation to increase capacity in achieving work that is more efficient, effective, productive, and has a competitive advantage. Companies must use the enterprise resource planning (ERP) system to improve efficiency, effectiveness, and productivity. Implementing an ERP system provides competitive advantages by means of decision-making proven for fast and precise management. ERP system is an integrated information system for strategic company management decision-making. For this reason, implementing an ERP system is necessary. Unfortunately, the fact shows that many companies fail to implement an ERP system, resulting in costly implementation expenses. Previous research has discussed empirical studies on the critical success factors for implementing an ERP system effectively. Therefore, further research still needs to be done by discussing ERP implementation from the perspective of measuring companies’ readiness levels in ERP system implementation. This research methodology criticized and analyzed the comparison of eleven prior research articles as a basis for developing a model to measure companies’ readiness levels in implementing ERP systems. This research examined quantitative data gathered through the use of questionnaire method to rank indicators for measuring companies’ readiness levels by identifying four dimensions and 27 indicators. This research aims to produce a model for measuring companies’ readiness to implement the ERP system on time successfully.

The Impact of Digital Technologies on the Companies’ Strategic Management

"Thanks to digital technologies, companies ensure competitiveness in the market, acquire new sources of revenue and transform management strategies. The companies have gained more opportunities to enter global markets and access goods and services in any country worldwide. These opportunities change their strategic development priorities and enable the scaling up of their activities. The article aimed to analyze the impact of digital technologies on the strategic management of companies. Methodology. The authors utilize a statistical analysis approach to assess changes in the strategic management of companies in the context of digital technology integration and solutions. They analyze secondary data from a survey of 414 IT directors in 2020 regarding the strategic priorities in the digitalization era. The research results confirm the shift in strategic priorities of enterprises (during and after the pandemic) due to the active integration of digital technologies. The authors identify the trends of increasing investments in direct digital business transformation and digital transformation expenditures, from $1,6 trillion in 2022 to $3,4 trillion in 2026. Starting in 2020, digital transformation and changes in business processes, operational efficiency improvement, optimization of customer experience, and support for remote work have become key strategic priorities for businesses. The need for enhancing cybersecurity and protection, optimizing digital employee experience, improving workforce productivity, and increasing profitability are identified among important business initiatives. The following challenges and opportunities for enterprises during the implementation of digital technologies have been identified: (1) data becomes a foundation of competitiveness; (2) development of the Internet of Things allows large companies to enter markets and expand internationally; (3) digitalization of business and economic sectors, active development of new segments (biotechnology, digital communications, medical technologies, etc.); (4) virtualization of IT systems as physical infrastructure; (5) the use of artificial intelligence for facilitating strategic decision-making through processing and analysis of large volumes of data."

Job Analysis in Organizations: Transition From Traditional to Strategic

Purpose: The aim of the study is to highlight essential elements of job analysis techniques, discusses innovative approaches, and the strategies adopted by organizations to improvise the Job Analysis procedure. Theoretical framework: Technological advancements and dynamic work environments have changed the means and methods through which job analysis procedure was managed earlier. HR professionals are now exploring innovative approaches and strategies to job analysis which are essentially compatible with the present-day organizational situation. To achieve this objective, human resources operations should be incorporated into the company's strategic management process. Professional experts of human resources should construct a compatible HR management system to support the organization implement its strategic objectives. Design/methodology/approach: The methodology is primarily based upon secondary data. For this, extant literature related to the topic from different databases, websites, and other available sources was gathered. A logical and orderly review of the accumulated literature was completed. Findings: The findings envisage the need for a well-established job analysis framework with all the elements needed to help human resource personnel updated about the changes in the work force concerns around them, make meticulous decisions using job data, and communicate effectively through all the departments in their organization. Practical implications: The study intends to provide managers with a detailed framework of job analysis practices in organization enfolding both the traditional and modern methods and suggesting probable ways to implement them. Originality/value: The paper is basically a descriptive viewpoint that may contribute positively to the extant literature, academicians, professionals and other related streams of the discipline.

MODERN APPROACHES TO THE FORMATION OF THE COMPANY'S HR STRATEGY

MODERN APPROACHES TO THE FORMATION OF THE COMPANY'S HR STRATEGY

ДОСЛІДЖЕННЯ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В ПРОЦЕСІ РОЗВИТКУ ПІДПРИЄМСТВА

In the conditions of digitization and digitization of business processes, the company's marketing activities must adapt to constant changes in the marketing environment. Intensification of competition in the markets requires strengthening the analysis of the effectiveness of the marketing activities of the enterprise. Marketing activities are an important element of a company's strategic management and have an impact on the company's performance. The article defines the essence of the term “marketing activity” on the basis of a literature review. The article also describes methods for evaluating the effectiveness of marketing activities. At the same time, the marketing activity itself is the subject of analytical evaluation, and the development of the company largely depends on the quality of this evaluation. It should be noted that the relevance of the research topic is also related to the need for further improvement of the evaluation procedure in conditions when Ukrainian confectionery enterprises operate in highly competitive conditions and extremely difficult financial and economic environment. Digitization and digitization of business have an impact on the development of marketing. Today, marketing is the application of humanlike technology to create, communicate, deliver and enhance value in the customer journey. The main technologies for using Marketing 5.0 are AI – artificial intelligence, NLP – natural language processing, sensors, robotics, MR – mixed reality (includes AR – augmented reality and VR – virtual reality), IoT and blockchain. An analysis of the company's marketing activities in the Ukrainian biscuit market was carried out. A SWOT analysis was conducted as a basis for the development of the company's marketing policy. In order to improve the company's marketing activities, it is necessary to use digital marketing tools and influence marketing. The company should develop an influencer marketing strategy to improve image, attract new customers, interact with target audience and increase product sales.

MANAGEMENT OF FINANCIAL ACTIVITIES OF ENTERPRISE AS A COMPONENT OF ANTICIPATIVE BUSINESS MANAGEMENT

Objective. The objective of the article is to study modern approaches to the effective organization of management of the company’s financial activities in conditions of uncertainty of the functioning environment and to ensure anticipatory influence of the company's strategic management system. Methods. The following methods are used to achieve the goal: analysis and synthesis (to study the theoretical definition of the terminology that defines the essence of financial activity management and anticipatory management), scientific research and generalization (to make theoretical conclusions), comparison (to determine the role of anticipatory management and management of financial activities in strategic management), as well as the tabular method (to ensure the representativeness of scientific research and conclusions). Results. It is established that the management of the financial activities of the enterprise is a component of the management of the enterprise, which is aimed at achieving strategic goals through an effective system of financial and economic functioning of the enterprise in conditions of uncertainty of the development of the business environment. Anticipatory business management is a component of strategic management that uses the management of financial activities as a tool of preventive influence. Management of the financial activities of the enterprise in modern conditions should be carried out in compliance with the principles of: continuity; variability; systematic changes; compatibility of changes; resource support; flexibility. It is proven that the management of the financial activities of the enterprise is closely related to anticipatory management, as it forms both the resource basis for monitoring the activity environment and scanning for weak signals, and for the implementation of measures of preventive influence in the form of strategic changes.In order to ensure effective management of financial activities within the framework of anticipatory management, it is advisable to implement the following measures at the enterprise (as an addition to the typical, «classical» tools of financial management): systematic financial monitoring of the enterprise’s activities; use of forecasting tools at all stages of implementation of management of financial activities of the enterprise; application of «scenario planning»; expansion of control operations within the framework of financial activity management.

МЕТОДИЧНІ ТА ПРИКЛАДНІ АСПЕКТИ ВИКОРИСТАННЯ МАТРИЦІ BCG

The BCG method is a portfolio analysis tool. It is used to effectively manage a business. This method helps to identify which businesses should be invested in and which should be disposed of. Nowadays BCG method is a popular tool for planning corporate product portfolios. However, this method has come under a lot of criticism, with many academics drawing attention to methodological weaknesses of product portfolio analysis based on the BCG matrix. The relevance of further research of the BCG matrix method leads to methodological and practical issues. They arise when the assortment of the entity in a particular market is evaluated. The following research methods are used: monographic (in the study of theoretical and methodological foundations of the classical method Boston Consulting Group Matrix); dialectical, abstract-logical (for theoretical generalizations to identify methodological shortcomings and ways to overcome them, the formulation of conclusions), graphic and tabular (to present research results). We have proved that the use of the traditional BCG matrix methodology can be impossible in practice because of the lack of accurate data on competitors and their sales volumes of certain products. The main problems arising in the construction of the BCG matrix: the lack of clear criteria for classifying businesses to a particular market, the existence of alternative methodologies for calculating the market share of the product, the lack of unambiguous quantitative criteria for classifying products as «high» or «low» market share, the lack of unambiguous quantitative criteria for classifying products as having «high» or «low» growth rates, the failure to compare only two years to evaluate the market growth. The objectives of the study are to adapt the classical matrix for use in an uncertain market environment. The proposed refinements to the use of the BCG matrix deserve to be implemented in the practice of strategic management of companies. The results of the analysis using the modified BCG matrix can be used in financial strategic planning and in the development of the marketing strategy, in particular when planning advertising campaigns.

STRATEGIC MANAGEMENT AS A TOOL FOR CREATING LONG-TERM BUSINESS VALUE

The essence, content and key features of strategic management are explored in the article. New factors influencing the company’s activities in a strategic perspective were also investigated here. The current system of factors was supplemented from the standpoint of modern business practices and the achievement of strategic competitive advantages. It is proposed to consider the strategy as a road map for achieving the company’s long-term goals and objectives. Two basic methodological approaches to strategic business management are analyzed: process and system. According to modern strategic priorities and goals, both approaches should focus on creating long-term sustainable business development goals. The main advantages formed by strategic management for the development of the company are outlined. It was determined that the composition of traditional strategic management tools (planning and forecasting methods, strategic analysis methods, modeling methods) should now be supplemented with the following: corporate organizational culture, strategic business communications, social responsibility of business. It has been proven that strategic values should be the priority of modern business development strategies. The key values for companies are: people, personnel, partnership relations with stakeholders, preservation of the environment, satisfaction of the interests of all participants in the business process. The modern practice of strategic management of companies should be based on the basic principles of the global concept of sustainable development. The practice of activities of well-known global companies has shown that taking into account the goals and objectives of sustainable development in strategic management contributes to the growth of long-term competitive potential and the realization of one’s own business goals. In the context of foreign experience, the main strategic models of the business behavior of companies on the market, which are oriented towards the creation of long-term values, were investigated. Among the factors of successful implementation of the company’s strategy, the human factor is identified as the main one. The system of principles of strategic leadership, necessary for the implementation of the process of strategic management of the company, is proposed here.

Strategic management of companies' adaptive behavior

AbstractThe modern stage of economic growth is accompanied by sophisticated, multifaceted, and diverse processes, including globalization, the evolution of a new technological paradigm, the growing scarcity of available resources, and changing consumer demands and preferences. In this context, the ability of businesses to quickly and adequately adapt to changes, induced by the external environment, is crucial to their long‐term success. Awareness of these circumstances has led to increased research interest to the issues of managing the adaptability of businesses. The paper quantifies the major dependencies and controversies between the adaptability assessment methods and strategic development of entrepreneurship. The research findings provide an understanding of the overall trend of adaptability management and its impact on the business performance and management strategies that can be used to increase resistance to the extrinsic factors. The main methods of analysis include matrix‐based approaches to selecting the best strategic decisions. A methodical approach was proposed for a reasoned choice of retailers' strategic adaptation areas, which makes it possible to determine the optimal type of adaptation strategy and opens opportunities for determining the company's strategic pathway in its adaptation context. This paper addresses the current market‐driven settings of economic management and the issues of managing the retailers' adaptability in China, as well as the need to change the methods of their strategic management in order to develop a strong competitive position in today's fast‐paced environment and promote economic growth. The research findings can be applied in various types of businesses, regardless of the scale thereof.

New Approaches to the Application of Business Intelligence in the Strategic Management Process

This article aims to find the optimal links and ways to use the outputs of business intelligence in strategic company management effectively. A total of 41 tools supporting individual phases of the strategic decision-making process were selected within the literature search. They were divided into six successive stages: mission and vision determination, environment analysis, setting long-term goals, strategy formulation, implementation, and, finally, monitoring. The particular techniques were subsequently assigned to the utilization rate of business intelligence within their application. The resulting model connects the outcomes obtained from the evaluation with the scheme of the strategic planning process inspired by literary review. The most appropriate application of business intelligence takes place in the phases dealing with analyzing the company situation, such as environmental analysis and strategy monitoring. According to the obtained results, the involvement of business intelligence outputs should not be overlooked even in the stages devoted to setting long-term goals and formulating strategy.

STRATEGIC MANAGEMENT IN ENSURING ECONOMIC SECURITY IN THE DIGITAL ECONOMY AND THE VUCA WORLD

The importance of strategic management and strategy development for determining the benchmarks of functioning and development of the economic security system is substantiated. This article describes the role of strategic management in ensuring the economic security of the business entity. The peculiarities of the organization of security-oriented company strategic management in the conditions of the expansion of the digital economy, Industry 4.0, as well as the peculiarities of functioning in the VUCA World have been determined. The paper proposes the use and formalization of the main characteristics of the strategy of security-oriented digital development and the strategy of personnel potential development with a focus on economic security. The proposals are based on the strategy of security-oriented digital development to lay the need for business transition to the digital plane, and digitalization of business processes with awareness and anticipation of all the risks that will accompany such transformations. To protect companies from reputational risks and with the awareness that the organization of effective risk management is impossible without the participation of persons, specialists, experts, etc., a paper proposed a strategy for human resources with a focus on economic security. The algorithm of its implementation involves the determination of the skills and competencies that staff will need in a few years in the context of continuing instability and uncertainty in the company environment and taking measures for their formation and development.

Activity-based cost accounting as a tool for strategic company management

A strategic approach to fnancial performance management allows the company to achieve long-term business success. However, to implement this approach, it is necessary to organize an appropriate information system. The purpose of the work is to study the main problems of accounting and analytical support of strategic management of a manufacturing company in rapidly changing market conditions. Also, in order to ensure sustainable development and achieve the planned fnancial result, the author of the article offers reasonable suggestions and recommendations for the formation of information in the context of the types of activities of an economic entity. The author analyzes existing approaches to systematization of information by types of activity and gives recommendations for the consistent application of the methodology for generating data in the context of key activities, identifying cost drivers and evaluating products in relation to the business processes they cause. The article formulates requirements for the organization of cost accounting by type of activity with the possibility of assessing the relationship between the company’s products and the consumption of resources and the formation of the optimal product range on this basis. The practical implementation of mentioned recommendations will provide an opportunity to improve the fnancial position of the company by identifying and reducing activities that do not create value and to allocate available resources more effectively.

STRATEGIC MANAGEMENT CULTURE in UNIVERCITIES: AN ANALYSİS of SOME UNIVERCITIES in URAP TURKEY RANKING 2021-2022

Today, the development and change in many fields have a great impact on the management of enterprises.. Responding to the change in development and increasing competition in the globalized world has led to the need for strategic management of companies instead of the traditional management style. Therefore, strategic planning has become a necessity in companies. With the strategic plans they create to achieve the ultimate goals of the company in the future, they can better evaluate both their existing and potential resources. In Turkey, the principle of creating a strategic plan and adhering to that plan was introduced for all public administrations in 2003. While strategic management in public enterprises generally focuses on the quality of public goods and services, in the private sector the focus is on profit maximization. In this study, two state universities that are at the beginning and end of Turkey's URAP (College Ranking by Academic Performance) 2021-2022 were selected as samples. In this context, the study analysed Hacettepe University, Middle East Technical University, Batman University and Siirt University, which are in URAP ranking. The aim of the study is to compare and interpret the strategic plans of these universities, which are considered as public enterprises, by converting the qualitative data into quantitative data using the content analysis method. In particular, the terms used in the context of strategic management; strategic management, effectiveness, efficacy, efficiency, accountability, transparency, performance, participative management, governance, total quality management, localization, SWOT analysis, portfolio analysis, cost-benefit analysis, risk analysis, value chain analysis, supply chain management, benchmarking, outsourcing, corporate scorecard, learning organization, downsizing, corporate engineering, scenario analysis a frequency analysis of concepts such as was performed. It is expected that the results obtained will provide a forecast especially universities and also private and public institutions/organizations

Review Kritis Artikel "Board of Directors and Financial Transparency and Disclosure: Evidence from Italy" Karya Torchia and Calabro (2016)

This study aims to make a critical review of Torchia & Calabro research in 2016 titled “Board of Directors and Financial Transparency and Disclosure: Evidence from Italy”. The critical review is carried out with the aim of mapping out future research opportunities that can be based on Torchia & Calabro's research. Future research that can be mapped out is research on corporate governance which is calculated by a total index which includes the characteristics of the board of directors and commissioners, characteristics of audits, remuneration, internal control and risk management. The relationship with voluntary disclosure which is also calculated by the total index which includes disclosure of the company's strategic management, disclosure of financial information and stock information, disclosure of information on company management structure, disclosure of information on the company's future mission and CSR disclosure. The research will be more comprehensive if it is added with the disclosure of the company's environmental management.

THE ROLE OF ORGANIZATIONAL AND ECONOMIC MECHANISM OF STRATEGIC COMPANY MANAGEMENT IN THE NATIONAL ECONOMY

Abstract. The COVID-19 pandemic caused an economic downturn, and business development strategies based on globalization and integration failed. So it is necessary to develop new organizational and economic mechanisms of strategic company management, which will compensate for the losses of foreign markets. The focus should be on operation within the national economy as a major alternative to globalised markets. The purpose was to develop proposals for improving the mechanism of strategic company management in the context of implementation of investment policy. The study involved scientific developments that consider the theoretical and practical aspects of development, analysis and implementation of dynamic models of company management. The study showed that the main purpose of strategic company management is to maximize its value to shareholders. The methodological framework of the study is systems theory, a systems approach to strategic company management, theory and practice of simulation. The mechanism of strategic company management based on investment activity is suggested. An algorithm for improving strategic investment management is suggested. The mechanism allows the management to identify and analyze possible consequences in implementation of investment strategies, as well as take into account the impact of these factors on the stable company operation. The proposed mechanism of strategic management also allows linking the full range of strategic actions, strategic marketing research, company’s investment policy, measures to control, identify and take into account the degree of risk, evaluate strategies and adjust management decisions to ensure company’s sustainable development. Keywords: innovations, investment policy, management, national economy, organizational and economic mechanism, sustainable economic development. JEL Classification G30 Formulas: 4; fig.: 3; tabl.: 0; bibl.: 25.

Strategic company management during digital transformation: Analysis of conceptions, approaches and methods

Nowadays, the level of digitalization of Russian companies varies greatly depending on their scale, industry, form of ownership, etc. The low efficiency of management systems is one of the key reasons for an insufficiently fast or unsuccessful digital transformation of many Russian companies, which is caused both by the lack of management experience in the context of digital transformation and the undeveloped mechanisms of such management. The latter circumstance determines the important scientific problem of developing the methodological basis of strategic management of companies during digital transformation; the initial stage of which is the analysis of the current state of research in this area. The purpose of the study is to identify research prospects, as well as problems that need to be solved to create a methodology for strategic management of companies implementing digital transformation projects. A bibliometric and content analysis of published works was carried out, including a multi-staged publication selection procedure, which reduced the original list of papers from 516 items to 135 ones. The article offers the answers to the following questions: what preconditions for changing the theory and practice of management are created by digital transformation; what ideas and solutions concerning the concept and methodology of strategic management are proposed by the scientific community. Based on the systematization of the results of numerous studies, the paper identifies priority tasks for the development of an improved strategic management methodology. These tasks include improving the strategic management conception, enhancing strategic management mechanisms, developing a system for identifying mechanisms for companies of different strategic orientations and levels of readiness for digital transformation, and developing practice-oriented recommendations for the integrated use of strategic management methods to provide information support for the management processes in domestic companies.